SEO Case Studies for Karmaplace by Thatware!

OBJECTIVE:

As being an ecommerce site, our main objective is to gain traffic acquisition and help in extreme brand exposure. Improve the brand presence in social platform and also to acquire a good monthly session with higher conversion rate.

DIFFICULTIES WE FACED:

Sessions in a month are very poor
Conversion rate was low
Less traffic
No particular keyword in rank

ANALYSIS:

BEFORE:

The amount of user they had and also the amount of sessions they are getting was good in compare to most of the new sites. The sale was dropping as well as the conversion rate, most of the targeted keyword doesn’t have any visibility in SERP.

DATE: MAR 19, 2020 – JUN 30, 2020

NOTE:

The site already had a good amount of users but low in conversion rate and no new user registration the sale was down too. Increasing stats of the site in every aspect for the current position was challenging.

TRAFFIC AND VISIBILITY:

As we can see the organic reach of this site was already good. Organic traffic is at 36.2% and Direct traffic is at 16.2%. Increasing from the current stat is really challenging.

For this site we had work our way through because most of the basic scope of improvement was already covered. There were lots of aspects to improve for this site to increase the conversion rate and also to increase the sales. The revenue they were generating before was $15k. Our main goal is to increase in sales and make the site more visible in SERP with targeted keywords.

AFTER:

The visitors they have now is lot more than before and also this site is performing well in SERP. The site’s social presence has increased drastically.