SEO for iGaming & Casino

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Casino SEO servicesis the broad term used to describe all the attempts you are making online to improve the popularity of your website through online casino SEO and draw greater traffic. Casino Marketing Agency become popular by using appropriate keywords and posting high-authority content, search engines such as Google will recognize you as a reputable company and rate you well among user search results. Through time, this would result in more tourists to the platform, and eventually more at your casino because of seo for online casino and seo backlinks for casinos utilized by casino seo consultant.

The Gambling SEO is divided into two principal categories:

On-page casino SEO

Such components, including page titles, headers, photos, and body material, comprise everything on your website. If your site has never been designed before, then these elements will be the first priority.

 Off-page SEO casino

These components include other websites’ casino & gambling SEO signals, such as ties, content delivery, and social media marketing. Links are the most significant of these because links from credible sources show search engines that your website is reliable. Off-page SEO for casino, however, takes significantly more time and effort, since you have much less control over other sites’ content. Mastering both categories and learning when appropriate to change your strategy will take you a long way in increasing your search engine rankings.

As the owner or marketing manager of a casino, you have a huge job to do. Your goal is to attract more customers to your facility and inspire them to try their luck against the odds of the building. With that in mind, it is crucial to realize how important it is to gain more exposure online through Casino SEO Backlinks Services. The thorough and stronger your online presence, the more customers you would expect to be coming through your casino doors. When implementing SEO for your casino, it’s always advisable to partner with casino SEO company.

There are different approaches that Casino SEO Consultants utilize to get results. When Casino SEO Agencies use the right keywords, create engaging content, and highlight happy guest feedback, you’ll be well on your way to enhancing and retaining your search engine rankings.

In the past few years, the online marketing world has changed, and it will continue to do so, particularly for casinos. Your digital marketing strategy should start with a strong, esthetically pleasing web site that houses all the information your potential guests need. Your website will exhibit content that is enjoyable and appropriate. You must have a strategy in place for SEO to build the shareable content.

Technology is changing rapidly in the world today. SEO strategies are evolving day after day simultaneously with technology and the worst thing is that you do not know these changes. A tactic that could have kept your website high last year might be obsolete today and hurt your ranking already that’s the key reason you need to stay alert in SEO; otherwise, you can find yourself falling behind, and your competitors bypass you. You will find an in-depth review of the top SEO strategies in this article that will see the gambling websites rated high and above.

With respect to SEO, due to the competitive aspect, one of my favorite verticals to work in is online gambling. It’s packed with spammers and the high incentives available during a good campaign. On the other hand, I also find it one of the most difficult verticals to work in as online gambling brands (not all but most) fall behind when it comes to SEO, which is most likely to be their chosen acquisition platform (the cheapest for a gambling company).

While most other SEO verticals press ahead with content marketing (aka link building), community building and interaction, and data analysis, most gaming sites tend to concentrate on keyword-level SEO igaming and low-quality link building. Below I have outlined some of the key areas where online gambling companies get it wrong within igaming SEO and in most cases, these problems can also be addressed with a change of approach and within the current budgets available. However, it will take extensive training and internal learning, and if you are looking for a long-term sustainable SEO strategy, then education is required.

I’m going to caution the following that this article is more aimed at “real brands” and not your typical spammer who is content to churn through domains/websites and has little interest in creating a true brand. I have refrained from naming and shaming, but my explanations are focused on real case studies of the igaming SEO agency.

Loopholes in Casino and Gaming SEO are:

1. Lack of long sightedness

Sitting in meetings hearing “well if we rank in position 1 for only 6 months of the year that ‘s good for us to take the risk.” Igaming seo consultants highlight that this strategy may have worked well 3-5 years ago but especially if you are an established brand, this strategy is no longer acceptable in SEO for Igaming.

Reasons being:

Google’s strategy on penalizing websites has changed. Unlike in the past when you’ve been penalized and your rankings have disappeared overnight, it’s been very easy to get in touch with a Google engineer, say you’re sorry, clean up a little bit and you’ve been ranking back to your existing positions, and sometimes even better than before. Google now has a much more rigorous mechanism in place that can take several weeks, if not months, to overcome and after the filter/penalty has been lifted, in most cases your previous rankings will not be reinstated and your website will have to restore a lot of trust for those high ranking / highly lucrative positions.

If you’re a major brand with a lot of different websites like most online gambling companies do, there’s a fair chance this will bring all of your websites under the Google radar. It would greatly increase the likelihood of penalizing your other websites too, particularly if you use the same technique for all of your websites. If you’re a repeat offender, Google could even go after your brand to teach you a lesson and have some nice PR for the Google Webspam Squad, too. If you believe Google is unable to link your websites/brands then you’d be mistaken, almost everyone leaves a footprint.

Exposure to a highly noticeable penalty by negative brands may become a PR nightmare for a brand. Gambling Link Building Services and mass media have a simpler and less costly path to SEO. Use tools such as Search Metrics and SEMRush will allow you to gain fast insight into the SEO visibility of a website, making it very easy to decide if a penalty has been applied (not all SEO visibility drops are punishable).

Using iGaming Link Building Services data tools like Ahrefs and Majestic then allows iGaming SEO Marketing Services to dig deeper into the backlink profile of a website and cause problems. This faster route to data makes it easier for journalists to jump to their desks and write a story about how “naughty” a well-known brand has been or fire up their Twitter account to raise awareness of the penalty against Google.

• Igaming SEO agencies consider Building a Link for Marketing iGaming Content Services

Best igaming SEO agencies don’t really care what you want to call it, but you need links from good to high-quality much detail about gambling websites links, as that could be a post of its own.

Where Gambling SEO Consultants think there is an issue, the links acquired by igaming SEO services or in-house teams are not thoroughly reviewed with an emphasis on the number of links as opposed to the consistency a month, link teams set a budget with link numbers to purchase and this is the most important number.

Another issue is the link URL targets for connect building. Something like this is going on, “we need to rank for [play free mobile online poker].” A /play-online-poker-for-free/ landing page is built (more about this later), with 200-300 words added to the page below the fold. Then the link team immediately begins to create low-quality links to a low-quality page within 1 day of the live update. This page does not get media traffic, no high-quality references, and is concealed in the website’s depths.

For 6 months this new URL receives 15 new links a month. This creates a pattern of low-quality signals and raises flags at Google, putting you in the spotlight once again. Blog networks, sports blog networks, mummy blog networks, and private blog networks are all networks that big brands can stay away from because, in reality, big brands don’t need network ties for a good SEO campaign at some point almost all networks get bust by Google. Going back to an earlier stage, those in charge do not test backlinks acquired IP ranges, either. Also, if links look different or look like different websites, they can just be sitting inside the same webmaster/network.

2. Landing page Focused on keyword

This is pretty much a place where all gambling sites struggle. By targeting them heavily, and in most cases over structured landing pages, there is too much emphasis on ranking for single keywords or limited quantities of sentences.

Another case, ‘we must rank Mary Poppins Slots,’ here’s what’s going on…

• Domainname.com / play-mary-poppins-slots / URL created

• Title tag: Match Slots with Mary Poppins

• H1 tag: Play Slots with Mary Poppins

• H2 tag: Play Mary Poppins Online Slots

• Body content: 200-300 words like 3x [Mary Poppins slots], 2x [play Mary Poppins online slots] and 1x [best place to play Mary Poppins online slots];

• Inside Links: Set [Mary Poppins Slots]

• External links: [Mary Poppins Slots] set to

• Alt-Image tag: [Mary Poppins Slots]

3. Take a photo.

All this emphasis is just too clear to Google that you’re working hard in Google’s search results to find a specific search word. What makes matters worse is that all of the rivals are doing the same; thus, Google is finding it harder to identify differentiators and rate the best content. Brands should look at what their rivals are doing with regard to advertising, usually disregard it, and produce product content that is new, important to consumers, converts, and different from their rivals. Those rich landing pages with keywords always tend to be thin on content. Your content should reflect data from your customers, and not from the keyword tool of Google.

4. Content Strategy

•1 x daily blog In most cases, content strategy is a WordPress blog that uses a simple WordPress template and default layout, hosted on a subdomain (for security). The strategies post-300-600 words with two pictures.

•1 x Share / Tweet / Google+ For starters, this is not really a strategy but a task schedule. Lots of marketing techniques on their websites sometimes look in the wrong places. The focus is often around /blog/ where the core traffic-driving pages and the revenue-generating pages should be given equal attention historically, gambling websites don’t like adding much content to revenue-generating pages, opting for the big [download now] button as their main content focus.

An evaluation of current content should be part of every marketing plan, raising questions such as;

• What is the meaning of that page?
• Is this page getting a high bounce rate?
• Is that page generating revenue?
• Is the page loading slowly?
• Has there been any multi-variant testing of this page?
• Do users connect to this page?
• Is this Smartphone / Tablet Page Working?

There are other problems where brands persist in building yet another microsite (external website) to host content or video. These microsites end up very quickly becoming unloved with little traction because the audience is at the core site, which offers no engagement options except to hit that big [download now] button. Under the fold, a lot of content is added, particularly on product pages or slot game pages with websites opting for a wide, bloated picture above the fold. When brands run productive blogs, the brands on the blogs/forum/community often have little, if not none, involvement. Instead of having lots of low-quality keyword-driven content, it is better to create less high-quality content.

5. Third-Party & White Label Sites

Casino and poker often label white other media outlets to their gaming platform. However, from an SEO perspective, you need to ensure that all content is rewritten on your product by the 3rd party which is white labeling.

Not only does the content need to be updated, but I would also suggest using new images, different URL structures, and remake all videos on all white label web pages. Its website should look and feel entirely different from a third party.

The explanation is that Google hates duplicate content and can sometimes get confused about the original content source, so it might not be the third party that is filtered for duplicate content, particularly if the website of the third party is a strong and authoritative domain, e.g. newspaper website. The issue may get even worse if this duplicate content causes the update of Google Panda to trip one of its filters, making it very difficult for you to retrieve the rankings from the website of the third party.

These are just a few of the core issues to which gaming businesses fall foul. Most SEOs assume that Google has a different view of the vertical gaming and that spammers and brands are allowed to run wild, but as the Google algorithm becomes more advanced, there will be no escape from any vertical position.

6. Use Associates for Links

One of the oldest tricks in online gaming SEO is running an in-house affiliate program using your affiliates to transfer authority back to your website with them using the affiliate banners and affiliate links on the affiliate website.

I will firmly recommend this against you. Most (not all) affiliates within the gaming industry are low-quality websites that often engage in the acquisition of low-quality links to their websites to inflate rankings. So, you end up with the effect of chaining. Both referral connections will go into a clear redirection of the domain that is prohibited from transferring the SEO interest to the goal website. All affiliate links should also be “no followed” links that mitigate any risk from a penalty/filter from Google.

If you have a significant number of porn networks or websites that show up under advertisements or automatically launch new windows, such websites do not transfer 100 percent of the SEO interest to your goal website.

7. Mobile and Tablets Optimisation

Gambling companies often create fantastic mobile/tablet applications to play their platform, but their website experience often forgets their blog or community content that isn’t mobile / tablet-friendly, making it difficult for visitors to engage with the brand, reducing the conversion rate as well. All websites must be accessible on the smartphone/tablet.

Conclusion

In the last few years, the world of SEO marketing has changed drastically. Keyword-rich landing pages do not make the cut anymore. Google, too, tightened the leash on penalizing the website. To survive these changes, gaming sites need to shift their focus to content strategy, link building, proper affiliate campaigns, and mobile-friendly content instead of focusing purely on social media.

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Case Studies

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Sunray Optical Inc. (Heavyglare Eyewear)

Services Provided : Advanced SEO

The business marketing seo model which have been performed for the above campaign is the advanced model. In other words, we have performed the top-notch search strategies with the right blend of semantics, data science, advanced link building and NLP. As an end outcome, the below are the statistics which were obtained:

0 $million
In Sales
0 +
Organic Sessions
Over 0
Checkouts

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GET In Touch

Fill out the contact form to reach out to our internet marketing experts in our company. If you want to enquire about affordable seo packages and any other customized needs. Please get in touch, we value and respond to each and every requests which come across us.

Send us your thoughts