SEO Services New Zealand


    Search Engine Optimization is vital for your business if you want to rank higher on Google, increase traffic and drive conversions. ThatWare provides SEO services in New Zealand. Our SEO firm in New Zealand understands that for most organizations, their main source of customers is the internet and a simple ranking on Google. People search for SEO services Auckland on the internet through various search engines and do a comparative analysis of various agencies. Based on their research and understanding, they chose ThatWare, which markets itself as an SEO company in Auckland, 99% of the time because of our service and product differentiation.


    Our SEO agency in Auckland offers you an array of services to choose from with customized budget friendly rates. Hence, with our SEO, New Zealand, you can be assured that you wouldn’t lose sleep over your digital presence. Among all the SEO agencies, New Zealand, we strive to commit to your business through our intensive research oriented staff to spread the word about our SEO services, NZ, through product differentiation and quality. Organizations list their websites on Google, which changes its special search algorithms 1000+ times a year. This algorithm encompasses 300+ simultaneous factors and over 15000 variants and sub-signals when ordering search results.

    ThatWare is a leading SEO company in New Zealand since we have the most experienced and qualified search engine optimization team who constantly work on your sustainable growth and ensure your ranks are organically maintained. Our SEO Company, NZ, identifies the factors that lead to improved search engine results and internet traffic.


    Digital marketing consultation:

    Our digital marketing consultation service is the cornerstone of our offerings. We understand that every business is unique, and there is no one-size-fits-all approach to digital marketing. Our experienced consultants work closely with you to craft tailored strategies that align with your business objectives and target audience.

    • Strategy Development: We don’t believe in generic strategies. Our experts dive deep into your business to develop a unique digital marketing strategy that encompasses everything from SEO, content marketing, social media, and more.
    • Market Research: Our consultants conduct in-depth market research to identify your competitors, understand industry trends, and uncover the most promising opportunities for your brand.
    • Performance Analysis: We believe in data-driven decisions. Our team continuously monitors and analyses the performance of your digital marketing efforts, making real-time adjustments to ensure the best results.
    • Customized Solutions: Every business has different needs, and we provide customized solutions that fit your specific goals, budget, and timeline.


    With ThatWare’s digital marketing consultation service, you’ll benefit from our extensive knowledge and expertise, gaining a competitive edge in the digital arena. Whether you’re looking to boost your online visibility, drive traffic, or improve conversion rates, our team is here to guide you every step of the way. Don’t leave your digital success to chance; let ThatWare be your trusted partner in achieving your marketing goals.

    Conducting an in-depth SEO website audit:

    At ThatWare, we are committed to propelling your online success through our diverse and comprehensive SEO services. Whether you’re looking to improve search rankings, enhance website traffic, or boost online sales, we have the expertise and tools to deliver results. Our holistic approach, backed by data-driven insights, ensures that your SEO strategy is aligned with your business objectives. 

    In-Depth SEO Website Audit: We start by thoroughly examining your website, dissecting its every element to uncover areas for improvement. Our audit uncovers weaknesses and strengths, providing a solid foundation for your SEO strategy.

    Keyword Research and Analysis: We meticulously research and analyse keywords to identify the most valuable ones for your business. This forms the cornerstone of your SEO campaign.

    On-Page Optimization: We optimize your website’s content and structure to ensure its search engine-friendly. This includes optimizing meta tags, and headings, and improving content quality.

    Off-Page Optimization: Our experts craft effective off-page strategies, including link-building and social media marketing, to boost your website’s authority and online presence.

    Content Marketing: High-quality, engaging content is essential. We create and distribute content that resonates with your target audience, driving traffic and conversions.

    Technical SEO: We dive deep into the technical aspects of your website, making sure it’s efficient, secure, and mobile-friendly. This enhances user experience and search engine rankings.

    Local SEO: If you’re a local business, our services ensure that you appear prominently in local search results, helping you connect with nearby customers.

    E-commerce SEO: We specialize in optimizing e-commerce websites, maximizing product visibility, and improving the online shopping experience.

    Analytics and Reporting: We provide transparent, data-driven reports that reveal the impact of our SEO efforts, allowing you to track your ROI and make informed decisions.

    Reputation Management: We help you build a positive online reputation and manage reviews and customer feedback.

    AI-Powered SEO: ThatWare is at the forefront of AI in SEO. We employ cutting-edge AI tools and algorithms to gain a competitive edge in the ever-evolving SEO landscape.

    Customized SEO Strategies: We understand that every business is unique. Our team tailors SEO strategies to your specific goals, industry, and target audience.

    Analyzing your products and services:

    At ThatWare, we pride ourselves on offering an extensive range of services designed to enhance your business’s online presence and drive success in the digital world. Our commitment to excellence ensures that you receive the best solutions tailored to your unique needs. Here is a closer look at our core services:

    • Product and Service Analysis: We thoroughly examine the specifics of your offerings to understand their unique selling points and areas for potential improvement.
    • Competitive Analysis: We compare your products and services with those of your competitors, identifying strengths, weaknesses, and opportunities for differentiation.
    • Market Research: Our team conducts in-depth market research to help you better understand your target audience, market trends, and customer preferences.
    • SEO Services: We offer comprehensive Search Engine Optimization (SEO) services to enhance your online visibility and improve your website’s ranking on search engines.
    • Content Marketing: Through strategic content creation and distribution, we aim to engage your target audience, build brand awareness, and drive meaningful interactions.
    • Digital Marketing Strategy: We develop tailored digital marketing strategies to help you achieve your business goals, utilizing various platforms and channels to reach and connect with your target audience effectively.


    Mapping your requirements to your website structure:

    At ThatWare, we pride ourselves on our ability to intricately map your unique business needs to the architecture of your website. Our expert team of web developers and designers works closely with you to understand your specific requirements and ensure that your website’s structure is tailored to your goals. We believe that a well-structured website is the foundation for success in the digital landscape.

    Strategic Planning: Our service starts with a strategic planning phase where we sit down with you to comprehend your business objectives, target audience, and core message. This information is then translated into a comprehensive website structure plan.

    Customized Solutions: No two businesses are alike, and neither are their website requirements. We create custom solutions that are unique to your business, ensuring that your website meets your precise needs and distinguishes you from the competition.

    User-Centric Approach: We prioritize the user experience in our website structure, making sure that your site is easy to navigate, visually appealing, and optimized for performance. A user-friendly website not only attracts more visitors but also keeps them engaged and encourages conversions.

    SEO Integration: ThatWare’s expertise extends to search engine optimization (SEO). We seamlessly integrate SEO strategies into your website structure, helping your site rank higher in search engine results and driving organic traffic.

    Scalability and Future-Proofing: We design your website structure with an eye toward scalability, ensuring that it can evolve and grow as your business expands. This future-proofing minimizes the need for extensive redesigns down the line.

    Conducting in-depth competitor analysis:

    At ThatWare, we don’t just conduct competitor analysis; we provide you with a competitive edge. 

    Competitor Analysis Expertise: At ThatWare, we excel in providing comprehensive competitor analysis services. Our experienced team employs cutting-edge tools and techniques to delve deep into the competitive landscape, ensuring you have a clear picture of your rivals.

    Strategic Insights: We don’t just gather data; we provide actionable insights. Our competitor analysis goes beyond surface-level information, delivering strategic intelligence that empowers your decision-making process.

    Identifying Strengths and Weaknesses: We meticulously identify your competitors’ strengths and weaknesses, enabling you to capitalize on their vulnerabilities and reinforce your own advantages.

    Market Positioning: Understanding where you stand in your industry is crucial. Through competitor analysis, we help you position your brand effectively, allowing you to differentiate yourself and stand out in a crowded market.

    Trend Analysis: Stay ahead of the curve by leveraging our trend analysis capabilities. We track the latest market trends and ensure your business aligns with the evolving landscape.

    Benchmarking: Benchmark your performance against your competitors. This helps set realistic goals and achieve better results in your industry.

    Customized Reports: We don’t believe in one-size-fits-all solutions. Our competitor analysis reports are tailored to your specific business needs, ensuring the information you receive is relevant and valuable.

    Data-Driven Decision-Making: Make informed decisions with the data we provide. Our competitor analysis equips you with the knowledge required to make strategic moves in your industry.

    Continuous Monitoring: The competitive landscape is dynamic. We offer continuous monitoring services to ensure you’re always up-to-date with your competitors’ activities and market changes.

    Confidentiality and Security: Rest assured, your data is handled with the utmost confidentiality and security. We prioritize the protection of your business information.

    Generating research-based keywords for your website ranking:

    At ThatWare, we pride ourselves on offering a comprehensive range of services that are tailored to boost your website’s visibility and search engine ranking. Here’s an in-depth look at how this service can benefit your business:

    Research-Driven Keyword Optimization: Our team of experts is dedicated to thoroughly researching and analyzing your industry, niche, and target audience. This research serves as the foundation for identifying the most relevant and high-impact keywords for your website.

    Customized Keyword Strategies: We understand that one size doesn’t fit all in the world of SEO. That’s why we create custom keyword strategies that align with your specific goals and objectives. Whether you’re looking to increase traffic, conversions, or brand recognition, our tailored approach ensures you get the best results.

    Long-Term Success: Keywords are not a one-time fix; they require continuous monitoring and optimization to stay effective. We provide ongoing support to keep your keyword strategy up-to-date and in line with the latest industry trends and search engine algorithms.

    Competitive Analysis: Staying ahead of the competition is crucial in the digital realm. We conduct in-depth competitive analysis to identify the keywords your rivals are targeting, allowing us to develop strategies that outperform them.

    Enhanced Visibility: Effective keyword optimization is the key to improving your website’s search engine ranking. By choosing the right keywords and optimizing your content accordingly, we help you secure higher positions in search results, increasing your visibility to potential customers.

    Maximizing ROI: Our keyword services are designed not only to boost your rankings but also to ensure a solid return on investment. We focus on generating keywords that have the potential to drive quality traffic and lead to higher conversion rates.

    In-Depth Analysis of Target Audience:

    We understand the significance of knowing your target audience inside and out. Our in-depth analysis ensures that your marketing strategies are not only effective but also efficient, ultimately leading to business growth and success.

    Audience Profiling: We conduct comprehensive research to understand your target audience. This involves demographical, behavioural, and psychographic analysis to create a detailed profile of your potential customers.

    Market Segmentation: We help you identify specific market segments within your target audience, ensuring that your marketing efforts are precisely tailored to reach the right people.

    Competitive Analysis: Understanding your competition is key. We analyze your competitors to gain insights into their audience and strategies, enabling you to stay ahead in the market.

    Keyword and SEO Analysis: By identifying the keywords and phrases your audience is searching for, we optimize your online presence, making your business more discoverable.

    Content Strategy: Our in-depth audience analysis guides content creation. We develop content that resonates with your audience, increasing engagement and conversions.

    Social Media Insights: We delve into the social media behavior of your audience, determining which platforms they use most frequently and what content they engage with.

    Email Marketing Optimization: Personalized email campaigns are crafted based on audience analysis, boosting open rates and click-through rates.

    Advertising Targeting: Through audience insights, we create highly targeted ad campaigns, ensuring that your advertising budget is spent effectively.

    Conversion Rate Optimization: We analyze user behavior to enhance your website’s user experience, increasing the chances of converting visitors into customers.

    Feedback and Adaptation: Our services don’t stop at analysis; we continuously monitor and adapt strategies based on audience responses and market changes.

    Data-Driven Decision Making: We provide you with actionable insights backed by data, helping you make informed business decisions.

    Measurable Results: Our in-depth audience analysis is designed to show measurable results, allowing you to track the success of your marketing efforts.

    Link Building:

    In the world of digital marketing, search engine optimization (SEO) is the linchpin that drives online success. Among the many strategies that fuel SEO, “Link Building” is a pivotal component. At ThatWare, we are committed to helping your business thrive by understanding and implementing the power of Link Building.

    Link Building at ThatWare:

    Building Digital Connections: Link building involves the process of acquiring high-quality backlinks from other websites to your own. This digital networking is akin to building relationships and trust in the online world. Our experts at ThatWare work diligently to establish these connections strategically.

    Boosting Search Engine Rankings: Search engines like Google consider backlinks as a vote of confidence. The more reputable websites link to yours, the higher your website ranks in search results. ThatWare specializes in securing these high-authority backlinks to catapult your site to the top.

    Enhancing Online Visibility: In the vast digital landscape, it’s easy for your website to get lost. Link building increases your online presence, making it easier for your target audience to discover your content and services. We know the ropes of enhancing your visibility.

    Content Quality Matters: Quality content is the linchpin of successful link building. At ThatWare, we create content that resonates with your audience and naturally attracts backlinks from authoritative sources, adhering to the latest SEO best practices.

    Monitoring and Analytics: Our comprehensive approach to link building extends to monitoring the performance of your backlinks. We use advanced analytics tools to assess the impact of link-building efforts and make necessary adjustments.

    White-Hat Techniques: At ThatWare, we strictly adhere to white-hat link building techniques, ensuring that your website’s reputation remains untarnished and that you stay on the right side of search engine guidelines.

    Customized Strategies: No two businesses are alike, and that’s why our link-building strategies are tailored to your specific needs and goals. We take the time to understand your industry, competitors, and audience to deliver results that matter.

    Content creation and syncing:

    ThatWare, a leading digital marketing agency, understands the importance of these aspects in driving businesses forward. Let’s explore the key elements of content creation and syncing that ThatWare excels in:

    Strategic Content Creation:

    ThatWare specializes in creating engaging and purposeful content that resonates with your target audience.

    We employ a team of experienced content creators who craft articles, blog posts, videos, infographics, and more.

    SEO-Optimized Content:

    Our experts ensure that all content is optimized for search engines, helping your website rank higher on Google and other search platforms.

    We use industry-standard keyword research and on-page optimization techniques to boost your online visibility.

    Diverse Content Formats:

    ThatWare caters to a wide range of content formats, from informative blogs to visually appealing videos.

    Our diverse content options help you engage with different audience preferences and demographics.

    Content Syncing Across Platforms:

    We understand the importance of a unified brand message. That’s why we sync your content seamlessly across various platforms, including your website, social media, and email marketing.

    Consistent Brand Messaging:

    With ThatWare, you can rest assured that your brand’s messaging remains consistent across all content, ensuring a cohesive and professional image.

    Content Calendar Management:

    Our content creators work in alignment with a well-structured content calendar, ensuring a consistent flow of content and timely delivery.

    Analytics and Reporting:

    ThatWare provides detailed analytics and reports, helping you measure the performance of your content across different channels.

    This data-driven approach allows for continuous improvement and optimization.

    Audience Engagement:

    We create content that sparks conversation and interaction with your audience, fostering a sense of community and brand loyalty.

    Adaptation to Industry Trends:

    Our team stays up to date with the latest industry trends, making sure your content remains relevant and competitive.

    Implementing advanced AI-based SEO techniques:

    We have made significant strides in implementing advanced AI-based SEO techniques to enhance your online visibility and drive organic traffic. Let’s delve into the details of these strategies through a series of bullet points:

    AI-Powered Keyword Research:

    • ThatWare leverages AI algorithms to identify the most relevant keywords for your business.
    • Deep learning models analyse search trends, competition, and user intent, ensuring your content aligns with search queries.

    Content Optimization:

    • AI-driven content optimization tools are employed to fine-tune your website’s content, improving readability and relevance.
    • Natural language processing (NLP) algorithms help create engaging, informative, and keyword-rich content.

    Voice Search Optimization:

    • With the rise of voice-activated devices and virtual assistants, ThatWare focuses on optimizing your content for voice search.
    • AI algorithms adapt your content to conversational queries, ensuring it ranks well in voice search results.

    Technical SEO:

    • Advanced AI algorithms are utilized to perform in-depth technical SEO audits.
    • Issues such as page load speed, mobile-friendliness, and site structure are addressed to enhance user experience and search engine rankings.

    Rank Tracking and Analysis:

    • AI tools continuously monitor your website’s performance on search engines.
    • These tools track keyword rankings and provide insights into the effectiveness of your SEO strategies.

    Predictive SEO:

    • ThatWare employs predictive analytics to forecast future SEO trends and opportunities.
    • This proactive approach helps you adapt to evolving search engine algorithms and market changes.

    AI-Backed Link Building:

    • AI algorithms identify high-quality link-building opportunities.
    • This ensures your website gains authoritative backlinks, further boosting your search engine rankings.

    Competitive Analysis:

    • AI-driven competitive analysis helps you understand the strategies of your competitors.
    • ThatWare’s insights enable you to make data-driven decisions and outperform your rivals.

    Local SEO Enhancement:

    AI tools help businesses with a local presence by optimizing their listings, ensuring visibility in local search results.

    Data-Driven Reporting:

    • ThatWare provides comprehensive reports with AI-generated insights.
    • These reports offer transparency and assist in making informed decisions to refine your SEO strategy.

    Incorporating advanced AI-based SEO techniques from ThatWare into your digital marketing strategy will undoubtedly set you on the path to increased online visibility and improved search engine rankings. Embracing these innovations ensures your business remains at the forefront of the ever-evolving SEO landscape.


    Local SEO:

    If you wish to be the leading market player in your area and appear on Google’s front page of search results, you need to look nowhere. ThatWare is your Go-To milestone. We not only help you increase credibility and visibility in your local online market with our local SEO package, but also help you sustain the same with a holistic approach. Our package is cost effective and pocket-friendly. We extend our support in ranking you with local organic search and achieve your digital marketing goals.

    We assure you that with our team handholding you through the process, we would make your digital marketing transition be the base of maximum customer acquisition ever. ThatWare is New Zealand’s successful Search Engine Optimization company with clients coming from various spheres ranging from individual freelancers to large corporates. For every client we onboard, we make sure there is a dedicated account management team who are experts in this field and would assist you through the process, report and monitor your progress timely.

    International SEO:

    We understand that in this era of extreme globalization, you are excited to tap foreign water. This, however, becomes challenging when it comes to dealing with competition in the international market. Our team of experts have in depth experience in International SEO strategy.

    ThatWare devices a custom-made strategy to cater to your individual needs around:

    Web development capabilities.

    Link Building

    Content creation

    Header tag information

    Local and international presence

    Website configuration 

    SEO firm in New Zealand


    89% of seasoned marketeers say that Search Engine Optimization is successful. Hence if you haven’t invested in this long term marketing strategy, you are missing out on the benefits it has to offer. It’s costing you every day if your website is not optimized in the search engines.

    Here’s why

    Customers are looking for you online:

    There are over 3 million people online. 95% of online activities begin from search engines. There are more than 60000 searches every second and 3.8 billion searches per day. Hence the opportunities for your business to grow online is tremendous. ThatWare helps you tap this digital world with its strong team of experts.

    We pull in quality-traffic:

    We understand how the dynamics of search engines and search works. This leads us to conclude that the search engine traffic is the best because people who actually have a need, are looking for solutions. We help you “pull” the targeted traffic for your business and you do not have to “push” your advertisements to persuade people to buy. This is why the SEO industry is worth $85 billion.

    High chances of conversion:

    SEO traffic is historically seen to have higher conversions as compared to other sources. For our clients, it has been observed that search traffic has the best conversion rates for most websites. By positioning yourself on search engines through our services, we make sure you have a competitive advantage to win more conversions.

    Increased sales and leads: We do not wish to cloud your judgement with words, hence we back up our statements with data. SEO is not a myth or Fad. We will help you increase your sales and leads if you offer a service or product of value to the market. A small business listed with us generated over $104610.99 worth of SEO results in just a matter of 5 months.

    Decreased cost per acquisition:

    ThatWare offers affordable packages for SEO services which are negligible when you see your conversions and lead inflow. It makes acquisition of customers far less expensive as compared to other marketing strategies. We are amazing website coders and know the Google algorithms, hence we claim to be the best SEO agency you can rely on.

    24/7 Promotions:

    ThatWare inculcates its SEO services which result in round the clock promotion for you. Your rankings will not disappear overnight and once you rank high in search engines; they will promote your business while you are sleeping.

    Build trust and credibility:

    The online researchers trust Google and other popular search engines. They use it every day to find solutions to their pain points. Hence with our services you rank higher in the search results of these engines and it would help you develop trust and credibility in your users. Approximately 39% of search engine clicks are on the first organic listing. Do not worry! ThatWare helps you reach there.

    Informed customers:

    Users research online before making a purchase. They use the information available online in terms of your product reviews and feedbacks and form perceptions about your brand. This would lead to conversions. ThatWare makes sure that your rankings are high with the usage of SEO. This would help educate potential customers with exact information about your brand. It hence indirectly builds trust and helps lead conversions.

    Influence purchase decision’s:

    ThatWare significantly contributes in influencing your brand perceptions in the online market. This leads to effect purchase decision’s. In the previous points we highlighted how we indirectly develop trust and credibility, a purchase decision is highly influenced by those factors. Hence we highly recommend to use our SEO services to improve your conversions through those on the web.

    Increase brand awareness and equity:

    Keeping conversions aside, SEO would also contribute in building your brand equity which is a whole new tangent altogether. The more people become aware of your brand through our SEO services, the more they would recommend it to other potential customers and also continue their purchase of your products and services.

    Increased customer attribution:

    Attribution is the amount of time customers view your brand. Humans are quite visual. And the more times they see your business listed, the more likely they are to make purchases from your brand. ThatWare helps you generate strong SEO rankings which would dramatically increase touch points with potential buyers.

    Measure your growth:

    SEO services are measurable. Our clients measure their conversions and also measure the progression of their website rankings and organic traffic. With our right tools , you will be able to measure which search keywords are most valuable for your business and hence develop strategies accordingly.

    Drive offline sales:

    All customers research online before making offline purchases. SEO has a major contribution in driving offline sales as it targets the right customers with exact information or solutions for the problems they are researching.

    Marketing synergy:

    SEO is online online-based digital marketing strategy. ThatWare creates a holistic package for your success by combining all strategies like Web design, content marketing, social media marketing services, and online advertising. This creates a synergy and leads to optimal profits from both online and offline sources.

    Improved marketing ROI:

    ThatWare helps you make the most of your investment in digital marketing by providing a holistic approach. Hence your overall marketing return on investment will be higher. Our clients have experienced more than 45% business revenue through our efforts to increase organic search results. Also, local searches had over 19% of purchases within that day. For more details, get in touch with our consultants.

    Best PR Strategy adoption:

    SEO is the new era of marketing. It makes PR more relevant. In order to increase your rank, ThatWare imbibes quality backlinks from external websites. The more relevant these links are, the higher you rank. Acquiring quality backlinks requires publicity and hence we help you achieve that.

    Why Choose Our SEO Services?

    Experience: With years of experience in the New Zealand market, we understand the local SEO landscape and how to navigate it successfully.

    Customized Solutions: We tailor our SEO strategies to meet the unique needs of your business, ensuring a personalized approach that delivers results.


    Proven Results: Our track record speaks for itself. We’ve helped numerous businesses in New Zealand achieve higher rankings and increased organic traffic.

    Ethical Practices: We strictly adhere to ethical SEO practices and stay up-to-date with the latest industry trends and search engine algorithms.

    Dedicated Team: Our team of SEO experts is passionate about helping your business succeed online. We work tirelessly to achieve your goals.

    Don’t let your competitors outshine you in the digital world. Invest in our SEO services for New Zealand and watch your online visibility and business growth soar.



      Fill out the contact form to reach out to our SEO experts in our company. If you want to enquire about affordable seo packages and any other customized needs. Please get in touch, we value and respond to each and every request which come across us.



      Services Provided: Advanced SEO

      The business marketing seo model which has been performed for the above campaign is the advanced model. In other words, we have performed the top-notch search strategies with the right blend of semantics, data science, advanced link building and NLP. As an end outcome, below are the statistics which were obtained:

      • 1.5 $MILLION
        In Sales
      • 600,000
        Organic Session
      • Over 50,000