FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR COMPETITOR KEYWORD ANALYSIS TO A WHOLE NEW LEVEL!
As someone who works to grow your business, you are accustomed to being competitive. You probably know everything about your competing products and services. You may also have explored their marketing strategies. But how much time did you spend analyzing the keywords they registered for live and paid search? Search rankings, both biological and paid, are competitive. Competitor keyword research helps you learn more about competitors, the strategies they use to rank search engines, and how to beat them, to drive more leads to your website.
Want to learn more about competition keyword analysis? Keep reading or request a free quote to learn how we can help you analyze the effectiveness of competing search engines (SEO) and improve your search engine performance.
What is a competitor keyword analysis?
Competitor keyword analysis includes competing competitors ’strategies and keywords of SEO and individual pay per click (PPC) advertising. You find out which keywords your competitors are equal to, analyze the strengths and weaknesses of the best-performing pages, and identify opportunities to improve your ranking.
Why are you conducting a competitor keyword analysis?
Doing competitive keyword analysis can help you improve your SEO levels and succeed your competitors in search.
Analyzing your competitors enables you to understand how you perform in comparison. You can use this information to find areas for your SEO strategy that you can improve.
It can also create new opportunities and inspire your SEO efforts, helping you stay competitive.
You may, for example, find keywords that your competitors do not show. You may also find keywords that your competitors are limited to but haven’t tried to identify yet.
Advanced page reviews can provide information that informs your ranking strategy on search engine results pages (SERPs). You can check out what the pages are doing well and not doing well, which tells you what you need to do to rate them better.
The Competitor Competition Analysis also gives you an idea of which keywords to target. If your competitors are bidding for a certain keyword for PPC search ads and bids are very high, that is a sign that a keyword is important to your industry.
Competitor keyword analysis tools
Keyword research tools can make the process to find competitor keywords much easier and help you collect more detailed data. You have a lot of options when it comes to tools to analyze conflicting words. Here are some of the top options.
- Ahrefs
Ahrefs is a popular SEO tool that provides many useful features for competition keyword analysis. You can search for competitors’ sites, find a list of keywords they list, compare your keywords with competitors’ keywords, and more.
- Moz
Moz offers many tools that can help you analyze competing keywords. Its Domain SEO Analysis tool can show you websites that point to the same words you are doing, for example. You can also use Moz Keyword Explorer to compare your keyword levels with competitors.
- SEMrush
Another powerful key research tool for the competition is SEMrush. Allows you to see which keywords your competitors are equal to, compare your keyword levels with those of other websites, and filter your results according to different criteria. Additional features enable you to analyze the background links of competitors and various other features of their site.
- SpyFu
SpyFu is a dedicated competition research tool that can provide a large amount of information to your competition. With this tool, you can get details about rates, search volume, ad usage, and more. Using the Kombat feature, you can compare keywords for several domains.
- Web Tool
WebTool is a competing comparison tool from Thatware that is part of our digital marketing platform.
With Web Tool, you can view data about competing keywords in a visual report. You can also use the guessing feature to see how various changes can affect your ratings, helping you create a winning SEO strategy. The Web tool also helps you analyze content marketing of competitors’ content, target domains, and more.
How to proceed with competitor keyword analysis
There are many different strategies you can use to do SEO keyword competition analysis. Take a look at the following tips to learn how to do a competitive word analysis.
- Identify your competitors
No matter which method you take in analyzing competitive names, it is important to identify your competitors.
In some cases, the competitors you focus on in your analysis will be your direct competitors – businesses that offer the same products or services as those to the same audience.
For example, suppose you use the software as a service provider (SaaS) that provides accounting software to US medium-sized businesses (SMBs). If so, you may want to consider companies that offer that product to U.S. SMBs.
Looking for these competitors is helpful if you want to, for example, explore the entire search space in your industry or get ideas for your SEO strategy.
You may be competing with other businesses or websites that you do not consider competing in some cases.
For example, with the keyword “SMB accounting software,” you may be competing with SERPs and websites that publish content technically or business, in addition to other SaaS companies.
Use the keyword tool to identify keywords where your competitors are ranked
You can use a variety of keyword tools for keyword research and competitor analysis where your competitors are well ranked. If you search for a domain or URL for most of these tools, you’ll find a list of top keywords they put up. With most of these tools, you can choose to test organic or paid keywords.
For example, to see competing keywords in Ahrefs, go to Site Explorer and enter their domain. After that, click on the ‘Organ keywords’ at the top of the page or in the left-hand bar to get a list of the top organic names they type.
You can also click on ‘PPC’ at the top of the page or ‘PPC keywords’ on the left to get a list of the highest-paid keywords for your competition.
Analyze keywords
Once you have a list of keywords, you will need to analyze them to determine which ones are best for you. Some of the things you should look for include the following:
Search volume
Search volume refers to the number of users searching for a given keyword, which is usually rated as the average number per month. Keyword research competitor analysis has high search volume results in many impressions and is often very crowded on your website.
Keyword difficulty
Keyword difficulty, or status difficulty, is another important metric to consider. It tells you how competitive a keyword is and how difficult it is to rank. Keywords with a high search volume are often very challenging.
If your site is very popular and well-organized, you are more likely to be ranked with harder keywords. Competing keyword support requires a lot of SEO expertise and support.
A wise strategy is to look up keywords with a higher search volume compared to their keyword complexity. In most cases, new websites or SMBs should focus on keywords limited only to a good chance of being edited. Once you have listed a large number of moderately difficult keywords, you can move on to more difficult ones.
Keyword Relevance
Not all keywords that competitors type or that have a high search volume will work for your business.
Before investing in a given keyword, think about who might want that keyword and what they can hope to achieve by searching. That goal is called the search purpose.
If the search user profile matches your target audience and their search purpose is relevant to your business, consider identifying a keyword. If not, that keyword may not be the best option for your business.
Find out which are high-value competitor keywords
Checking search volume, your business affiliations, and other factors can help you determine which keywords are inappropriate for your company. Another way to find out which keywords are the highest value is to determine which keywords your competitors consider high.
One way to do this is to look at the paid search results where your competitors come from. You can use a keyword research tool to get a list of these paid keywords. You can also search for keywords and look up the SERP ads for PPC ads.
When your competitors pay to appear when they want to, they appreciate that keyword.
Another thing to look out for is content materials such as webinars, ebooks, and white papers. These types of content take a certain amount of time and money to make. Therefore, when your competitors invest in creating these types of content for a particular keyword or title, they consider that name to be of high value.
Use the keyword tool to identify keyword spaces
Another feature of keyword tools useful in the analysis of competing keywords is the key gap feature, as it is called in SEMrush, or the content gap feature, as in Ahrefs.
These features show you keywords that your competitors are limited to but not at their level. To access this information, enter your domain and those of your top competitors. The tool then compares your keywords and shows you any gaps in your direction.
Analyze SERPs
Once you have come up with a list of keywords to identify, the next important step is to search for those keywords and analyze the SERPs.
Look at the high-quality pages and see what they do well and what they lack, as this can give you ideas on how to go about it. It helps to have SEO knowledge when looking at these pages. However, if you do not, check yourself as you do when using Google.
Ask yourself questions like these:
- Does this page meet the purpose of the search?
- How fast does the page load?
- Is this page usable and easy to navigate?
- Is the look and feel of the page appealing?
- Does this page work well on mobile devices?
Outperform your competitors in SERPs with Thatware
When it comes to creating an SEO strategy, one of the best sources of information for your competitors. Doing competitor keyword research can help you decide what you need to do to rank well in search and drive relevant traffic to your website.
The right tools and the right partners can help you get the most out of your competitive keyword research and SEO.
Our competing research tool, the Web Tool, presents competitive information in an easy-to-grind process and helps you create an effective SEO strategy by providing estimates of how the changes will affect your rankings. The Web tool is part of our comprehensive digital marketing platform.
Our expert team can also assist you in developing and implementing a digital marketing strategy that enables you to pass the search competition. Request a free quote or call us on + 91-7044080698 to learn more.
