FREQUENTLY ASKED QUESTIONS

1. HOW MANY DAYS I NEED TO WAIT TO SEE VISIBLE RESULTS FOR MY CAMPAIGN?

On average, our clients begin to see measurable results within 3 to 4 months. However, at ThatWare, we ensure that progress starts from Week 1. All of our results are fully measurable and verified by trusted sources.

2. WHAT ARE THE THINGS YOU WILL DO TO IMPROVE THE PERFORMANCE OF MY WEBSITE?

During our onboarding phase, we first evaluate and understand what are the end outcomes of the campaign. Based on our initial R&D, we will prepare a customized strategy which we will be sharing during our onboarding phase.

3. WHAT IS AI BASED SEO AND HOW IT IS DIFFERENT FROM NORMAL SEO & CORA?

AI-based SEO is all about semantic engineering and how to make the best utilisation of user’s intent to show accurate and curated contents in the front of the viewers. Furthermore, CORA is limited to certain aspects of SEO but our AI processes are much more advanced and are blended with fine engineering from the fields of natural language processing (NLP), information retrieval, data science, machine learning, and much more.

4. WHAT IS ADVANCED SEO AND HOW IT IS DIFFERENT FROM NORMAL SEO?

Online users are increasing on a daily basis and as a matter of fact, more and more websites and online businesses are coming in search. Thus, with normal SEO it’s difficult to make a proper impact on the search results as for dominance one need to use cutting-edge technology for SEO.

5. WHAT ARE THE PAYMENT TERMS AND CONDITIONS? DO YOU HAVE ANY HIDDEN CHARGES? WHAT IF I HAVE A LESSER BUDGET?

We pride ourselves on being a 100% transparent and results-driven company, which is why we require upfront payments. For larger campaigns, we offer flexible payment plans to reduce the financial burden on our customers. Payments can be made via Wire, PayPal, Swift, Razorpay, NAOC, and other methods.

Our commitment to service excellence means we care deeply about every project we handle. In the event of payment delays or financial difficulties, we continue running the campaign for at least 30 days without interruption. Rest assured, there are no hidden charges.

6. WHAT ARE THE DIFFERENT TYPES OF LINK BUILDING WHICH YOU WILL PERFORM?

We normally perform a wide range of link building activities based on the packages which you will choose. However, our special link building items include special features such as Edu backlinks, authority backlinks, advanced link building and competitor backlink’s acquisition.

7. WHO ACTUALLY DOES THE WORK?

Thatware has 5 physical offices across 5 different locations across the globe such as India, UK, Switzerland, Melbourne and the USA. As of 2020 June, the family of Thatware consists of 150+ resources in team strength. Thus, all the work’s are being carried out “in-house” with our professional team working round the clock to make things happen. WE NEVER OUTSOURCE OUR WORK! Rather various bigger agencies outsource their work from us.

8. MUCH OF YOUR SEO’S ARE BASED ON THEORY! DO YOU HAVE ANY PROOF OR REFERENCE?

All of our SEO strategies are based on serious research across the latest Google core updates and patents. Furthermore, our strategies are full-proof as all strategies are formulated through research and proof-able concepts & sources.

9. ARE THE STRATEGIES CUSTOM-BASED OR GENERIC?

We always provide customized strategies and game-plan.

10. IF I SEE THAT THERE IS AN ERROR IN A REPORT, WHAT SHOULD I DO?

Whenever we send any report or work update. It gets checked and filtered from any technical errors and marks. Be rest assured, we have full perfection in our work processes.

11. DO YOU USE SOFTWARE AND TOOLS? ARE THEY PAID OR FREE ONES?

We use high end paid tools as a part of our process. Some of them are SEMrush, CORA, POP, ahrefs, Majestic, Moz, Screaming Frog, SPYFU and much more.

12. WHAT IS ALL ABOUT THATWARE’S EXCLUSIVE SERVICES?

Thatware’s exclusive services are the 9 main services that we provide as a value-added service for our customers. One can view the services from our service section.

13. DO YOU OFFER CUSTOMIZED SEO OR DIGITAL MARKETING PACKAGES?

Yes, we go above and beyond our usual package range and we also provide customized SEO or digital marketing packages. Feel free to discuss more at info@thatware.co

14. MY KEYWORD RANKING AND PERFORMANCE RESULT’S ARE DELAYED FROM THE PROMISED DATE OF IMPACT. WHAT SHALL I DO?

Whenever there is a major core algorithm change in search engines then the expected results might delay from few days to few weeks. However, in either case, our team will notify prior to the circumstance.

15. WHAT IF THE PERFORMANCE GUARANTEES ARE NOT MET?

We will not take any payment until we met the performance guarantees. For example, we have got a contract of 1000$ for a retainer of 3 months (1000$ * 3) and the promised deliverable is 50% of keywords on Page 1. Now, suppose we are in the third month and we still have not reached our target. Then we will not charge 1000$ monthly retainer unless we have achieved the goal.

16. DO I NEED TO SHARE THE LOGINS OF MY WEBSITE AND HOW WILL YOU MAINTAIN THE CONFIDENTIALITY?

Yes, you need to share website logins, server details and all GA, GSC and GTM access in-order to have our team perform efficiently for the campaign. Please note, before on-boarding any client we provide a service agreement that contains NDA and thus we will never disclose the credentials. Also, we take a proper back-up before any technical or physical changes. Furthermore, we also review any changes before implementation.

17. HOW CAN WE ENSURE PROPER REPORTING AND UPDATES FROM THATWARE TEAM?

We strictly use Basecamp as our project management tool and all the “To-Dos” and project updates will be delivered on Basecamp as per our promised frequency at the time of contract. This would ensure we will not lose any track and deadlines.

18. HOW CAN WE TRUST THATWARE AND WHY SHOULD WE TRUST THATWARE?

We have huge references and live portfolio’s which one can view from our case-studies page. Furthermore, we can provide endless references and real-time testimonials to back-up our professionalism towards our work.

19. WE HAVE SERIOUS CONCERNS ABOUT THE QUALITY OF THE WORK. WHAT SHALL WE DO?

Thatware never compromises on the quality of work. We are a brand and we are on a mission to take SEO to a whole new level.

20. WHAT IF THATWARE TEAM MISSES ANY DEADLINE?

In unavoidable circumstances, for some reason or the other if any deadline is missed. The team will let you know at least 15 days prior. Also, additional work will be compensated to make up for the missed deadline.

21. IS THERE A WAY TO RAISE COMPLAINTS OR SPEAK TO THE FOUNDER?

Yes, you can contact the Founder anytime at tuhin@thatware.co He responds to each and every mail within 24 hours and is active 7 days a week.

22. What Are the Top 4 SEO Trends in 2024?

In 2024, focus on these four trends:

• Search Generative Experience (SGE): AI-generated overviews of search queries by Google.
• Helpful Content Update (HCU): Writing people-first content with first-hand experience.
• Backlinks: Still a crucial ranking factor.
• User Experience: Prioritize delighting users over search engines.

23. How Long Does SEO Take to Show Results?

Short answer: About 6 months. Long answer: It varies depending on the industry’s competitiveness, the website and content quality, and the effectiveness of the SEO strategies implemented. SEO is an ongoing process requiring continuous effort to maintain and enhance results over time.

24. What Are the Crucial SEO Ranking Factors?

There are over 200 ranking factors, but the top two are:

• Content: Relevant, detailed content influences search engine rankings heavily.
• Backlinks: These are trust signals, especially from trusted and relevant sites, acting like digital recommendations.

25. What Does SERP Mean?

SERP stands for Search Engine Results Page. It’s the page displayed by search engines in response to a query, listing organic and paid results with titles, descriptions, URLs, and sometimes snippets or panels.

26. How Has SEO Changed Over the Years?

SEO has evolved significantly. In the past, it was about keyword stuffing and manipulating algorithms. Today, it’s focused on providing valuable, relevant content that meets user intent. In 2024, SEO is about genuinely helping users and solving their problems.

27. Who Needs SEO?

SEO can benefit any business, but it’s particularly useful for industries with stiff competition, such as medical practices, online businesses, and professional services, which heavily rely on online searches.

28. What Are the Top Techniques for SEO?

Focus on:

• Producing unique, people-first content.
• Building high-quality niche backlinks.
• Optimizing user experience.
• Building a brand through a loyal readership.
• Addressing technical SEO issues.
• Sharing content on social media.

29. Where Should I Start My SEO Strategy?

Begin with a comprehensive website audit to assess strengths, weaknesses, and opportunities. Next, keyword research will be conducted to identify relevant terms for optimization. Focus on on-page SEO techniques, improving content quality, enhancing website performance, and building a backlink profile through outreach and content promotion.

30. What Is SEO in Digital Marketing?

SEO, or Search Engine Optimization, is about becoming more visible and achieving top positions in search results to attract visitors. Key pillars include website content, backlinks, on-page SEO, site structure, HTML, and performance optimization.

31. What Are the 4 Types of SEO?

1. On-Page SEO: Optimization of web pages for higher rankings, involving content development, meta tags, URL structure, and internal linking.
2. Off-Page SEO: Activities are done away from the site, like link building, social media marketing, and influencer outreach.
3. Technical SEO: Improving site performance, speed, mobile-friendliness, and architecture.
4. Local SEO: Optimizing for local search results using location-specific keywords, Google My Business, and local citations.

32. Who Needs SEO Most?

SEO is most needed by smaller businesses or startups with limited brand recognition and marketing budgets. However, established brands benefit from SEO to reach their target audience and boost sales.

33. What Are Google SiteLinks? How to Get Them for My Website?

Google SiteLinks are links below the main search result, providing quick access to important pages. Optimize your site for SiteLinks by:

• Using clear, descriptive internal links.
• Writing compelling meta descriptions.
• Ensuring fast loading times, mobile responsiveness, and easy navigation.
• Building quality backlinks.

34. What Is a Backlink in SEO?

Backlinks, or inbound links, are hyperlinks from one webpage to another. They act as digital endorsements, with quality backlinks from authoritative sites significantly boosting your site’s search ranking.

35. What Are the Different Types of Traffic?

1. Organic Traffic: Visitors from unpaid search engine results.
2. Direct Traffic: Visitors who type your URL directly or use bookmarks.
3. Referral Traffic: Visitors from links on other websites.
4. Social Traffic: Visitors from social media platforms.
5. Paid Traffic: Visitors from paid advertising campaigns.
6. Email Traffic: Visitors from email marketing campaigns.

36. Why Isn’t My Website Converting?

Common reasons include:

• Poor user experience (UX).
• Irrelevant traffic.
• Weak value proposition.
• Lack of trust signals.
• Suboptimal conversion funnel.
• Weak call-to-action (CTA).
• Ineffective content.
• Inadequate traffic volume.

37. What Is a Google Penalty?

A Google penalty is a punishment for violating Google’s Webmaster Guidelines, involving manipulative or deceptive practices. It significantly impacts search engine rankings, visibility, and organic traffic.

38. How Does Google’s Algorithm Work?

Google’s algorithm involves:

• Crawling: Search bots follow links from page to page.
• Indexing: Pages are added to Google’s index, grouped by relevance.
• Ranking: Pages are ranked based on relevance and authority.
• Relevance: Based on user intent, content depth, on-page factors, and link profiles.
• Quality: Content must meet user needs with valuable insights.
• User Experience: Factors like page speed, mobile-friendliness, and ease of navigation.
• Authority: Backlinks from authoritative sites.
• Freshness: Updated content for time-bound queries.

39. Does Content Help SEO?

Absolutely. High-quality, relevant content is crucial for SEO. It attracts visitors and improves visibility and rankings.

40. Are SEO Services Worth It?

SEO services are worth it for businesses seeking enhanced visibility, targeted traffic, and higher conversions. Effective SEO strategies lead to long-term organic traffic growth and brand awareness. However, choosing reputable services and investing in sustainable, white-hat practices is essential.