FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO for Travel, Transportation and Hospitality TO A WHOLE NEW LEVEL!
Back in the day, your customers came into the travel agency, browsed the catalogue, stayed at your destination, and the agency would do everything else. There was no need for SEO navigation at the time. Today people sit at a computer, tablet or smartphone and take a vacation. However, not before doing much research where they can get to. Does your company appear in their search results? If not, then do take the services of SEO for Travel, Transportation and Hospitality the State of the Travel Industry
Today, you can become your travel agent, and with websites like AirBnB reservations growing by the day, smaller travel agencies have to fight the escalation battle to start measuring, and more importantly, continue to sell bookings.
With an estimated 40% of the online tourism market share, online tourism agents have certainly entered the ring, and are fighting hard. Considering the fact that the total booking of the industry was $ 1.6 trillion in 2017, you can only imagine the size of that ring, and the quality of the gloves you need to set up a decent show.
Before we get into the real aspects of SEO rankings and best practices, there are a few key points to keep in mind about the niche itself when you opt for SEO for Travel, Transportation and Hospitality:
- There are two types of websites competing with the top spots: those that provide services (travel agencies, hotels, flights, etc.) and those that promote content (their blogs, travel blogs, review websites, etc. You will compete with both of them, to some degree.
- Search engines have become the preferred way for travelers to do research on all vehicles.
- People often enter common terms such as a search query – they will not be looking for a specific agency or hotel – in other words, measuring long keywords is important.
- The visitor will not change on the first visit, and will probably never visit a single visit website – they will do the same research, explore multiple options, and then make their own choices. Your goal is to get them back, instead of getting that conversion too quickly.
Top Features of SEO in the Tourism Sector
According to Search Metrics, the five most important aspects of the tourism industry are:
- Number of images – well-calculated pages will have more images, but due to the quality of the mentioned images, there is a large number of them. You want to tell a story, help people figure it out there, and show you where you’re going – not a pile of random photos of random beaches.
- Word count – pages ranked in the top 10 usually have more than 2500 words.
- Content compatibility – the information you present on the page should match the user’s intent. In other words, don’t try to force sales on every page.
- Letters in each column – well-matched pages will have as many letter points – because people actually want to find relevant, organized and useful information, information that they can easily read.
- Number of internal links – high quality pages boast 150 internal links (23% above average). This is especially true for large websites with thousands of pages. In other words – make sure your visitors can browse your website freely, and that your internal link structure makes sense not only for the pages, but also for your customers.
If you have been using a travel website for a while, you already have a lot of assets available (inside and outside your pages). The first step in any successful campaign is website research, which will tell you what to focus on to get the best results possible. This can expose anything from duplicate content issues to disabling internal connections.
In fact, these are just two of the many causes of decline – large websites will remain unintentional with a lot of duplicate content, sometimes simple tweaks, but it can also take a little work, depending on what else you get.
Page speed, upload times, image sizes, server issues and everything that falls under the “technical” category is usually one time. In the years of the first practical guide, ensuring that your pages are responsive is provided. Having an SSL certificate is equally important, as it ensures that you comply with the GDPR.
Once we know what your assets are, we look at what your competition is doing. This will include anything from incorrect and non-listing keywords, places they advertise and how they work, the images they use, the stories they tell, and the backlinks they have in place.
Similar to the mentioned competition reviews, we do keyword research specific to your website and your offer. This will tell us two things: what should be your level, and which keywords you should stop chasing. You will be amazed at how driving traffic on a seemingly unchanged page can increase bookings. If you have the right website design, then tell the right kind of story, that’s right.
Pay By Advertising Clicks
Starting an Adwords campaign in the tourism niche can be costly. That’s why we conduct another keyword research, a specific PPC, and see what your chances of passing the competition are. While investing in paid ads tends to bring instant results, we can always offer some of our strategies again – highly focused in the long run and will remain in place long after your PPC ads stop working.
Building links in the tourism industry can be quite a challenge. As there is a piece of cake to have, and as most bloggers in the industry know and have started to master it, you often face the demand for a freebie to be shown. However, the fact that the industry is as big as it means there is someone out there looking for services that you are only trying to promote – their only strategy is to get them.
Even if people believe it is over for some unknown reason, email marketing is a great way to reach existing and interested parties, and perhaps encourage them to start planning their next trip. The big challenge here is finding the right combination of information about your latest deals and showing where you are going with the trip.
Although we are talking about advertising content for travel, this is actually a step that needs to be taken somewhere between the research and the marketing part of your SEO journey.
Construction of sales pages that do not focus on sales – pages that will be provided with enough information, are informative and attractive enough to capture the reader’s imagination and who will answer a particular question will have a much easier finding in the ratings. While they themselves will not change, the smart internal link building and call to action will push your guests in the right direction.
You may or may not have such landing pages. If you do, and you already have a place for them, we can take it there and work on it. If not, we can create these pages for you – but we can still choose to include input in the text itself. After all, you know more about your destination than we do.
When you are ready to go on this SEO for Travel, Transportation and Hospitality trip with us, then pack your bags and call us. Or shoot us an email. We are always looking forward to our next adventure.