SEO Services For Murals And Wallpapers

SEO Services For Murals And Wallpapers

FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO Services For Murals And Wallpapers TO A WHOLE NEW LEVEL!

    In the vibrant world of artistry, where creativity knows no bounds, the digital realm has become an indispensable canvas for artists and businesses alike. For those specializing in murals and wallpapers, the online landscape offers endless possibilities to showcase their craftsmanship and connect with a global audience. However, in the vast expanse of the internet, visibility is paramount. This is where the power of Search Engine Optimization (SEO) comes into play.

    In this digital age, having a stunning website filled with captivating mural designs or exquisite wallpapers is not enough. To truly thrive in the competitive online market, artists and businesses need to master the art of SEO – a dynamic and ever-evolving discipline. SEO for murals and wallpapers is not just about optimizing websites; it’s about strategically curating online experiences that resonate with both search engines and potential customers.

    In this comprehensive guide, we will delve into the intricacies of SEO services tailored specifically for the mural and wallpaper industry. From uncovering the most effective keywords to optimizing website content and building authoritative backlinks, we will explore the essential strategies that can elevate your online presence. Whether you’re a passionate artist seeking to share your creations with the world or a business aiming to attract discerning clientele, understanding the nuances of SEO is the key to unlocking unparalleled visibility and success in the digital realm.

    Join us on this enlightening journey as we unravel the mysteries of SEO services for murals and wallpapers, empowering you to enhance your online visibility, captivate your audience, and transform your artistic endeavors into thriving digital ventures.

    Certainly, let’s elaborate on the importance of SEO services for mural and wallpaper businesses and provide some tips on how artists and companies can improve their SEO to attract more customers and increase sales.

    SEO Services For Murals And Wallpapers

    1. Introduction to ThatWare’s expertise in SEO services

    ThatWare is not just another SEO agency; it is a powerhouse of cutting-edge strategies and avant-garde techniques that redefine the way businesses approach Search Engine Optimization. With a proven track record of catapulting businesses to new heights in the online sphere, ThatWare brings a wealth of experience and a deep understanding of the intricacies of SEO.

    The team at ThatWare is driven by a passion for helping businesses thrive in the digital realm. Their expertise extends beyond conventional SEO practices, delving into the realms of artificial intelligence and predictive analysis to stay ahead of the curve. This unique approach sets ThatWare apart, making them the go-to partner for businesses aiming to dominate the online landscape.

    2. Importance of SEO for Murals and Wallpapers Businesses

    In an industry where aesthetics and visual appeal reign supreme, the significance of SEO cannot be overstated. For Murals and Wallpapers businesses, the online arena is not just a marketplace; it’s a canvas waiting to be painted with their unique creations. This is where SEO becomes the brush that brings these masterpieces to the forefront.

    1. Online Visibility

    In a vast sea of online content, getting noticed is a challenge. ThatWare’s SEO services act as a beacon, guiding potential customers to the virtual storefronts of Murals and Wallpapers businesses. By enhancing online visibility through strategic optimization, businesses can ensure that their stunning creations are not lost in the vastness of the internet but showcased prominently to a global audience.

    2. Targeting Relevant Audience

    SEO is not just about attracting any traffic; it’s about attracting the right traffic. ThatWare understands the nuances of the Murals and Wallpapers market and tailors its strategies to reach the audience that is genuinely interested in these artistic offerings. This targeted approach not only increases traffic but ensures that the right eyes admire and appreciate the craftsmanship behind each mural and wallpaper.

    3. Competing in a Niche Market

    The Murals and Wallpapers industry is a niche market where uniqueness and individuality are celebrated. However, standing out in this specialized market requires a strategic approach. ThatWare’s SEO services provide businesses with the tools to rise above the competition, not by diluting their uniqueness but by amplifying it. Through targeted optimization, businesses can carve their niche and establish themselves as leaders in the world of Murals and Wallpapers.

    II. Understanding the Murals and Wallpapers Industry

    The Murals and Wallpapers industry is a dynamic space where creativity converges with design, offering a unique challenge and opportunity for businesses. To harness the full potential of SEO in this niche, it’s crucial to delve into the industry’s intricacies.

    A. Market Trends

    1. Rise in Demand for Unique Murals and Wallpapers

    In recent years, there has been a remarkable surge in the demand for one-of-a-kind murals and wallpapers. Consumers are increasingly drawn to personalized and distinctive designs that tell a story or evoke a specific ambiance. This shift in consumer preferences presents a golden opportunity for businesses in the Murals and Wallpapers industry to showcase their creativity and craftsmanship. Understanding and capitalizing on this trend is paramount for success in the digital landscape.

    2. Competition Analysis

    As the demand for unique murals and wallpapers rises, so does the level of competition. Businesses in this industry are vying for the attention of discerning consumers who seek not just products but visual experiences. A comprehensive competition analysis becomes imperative to identify key players, discern market trends, and carve out a niche that aligns with the brand’s identity. By leveraging SEO insights, businesses can position themselves strategically, identifying untapped opportunities and staying ahead in a competitive market.

    B. SEO Challenges in the Industry

    1. Visual Nature of Products

    One of the unique challenges faced by the Murals and Wallpapers industry is the inherently visual nature of its products. Unlike text-based products, the appeal of murals and wallpapers lies in their aesthetic value. Translating this visual appeal into search engine optimization requires a nuanced approach. ThatWare excels in overcoming this challenge by implementing SEO strategies that not only enhance the visual elements of a website but also optimize them for search engines. This ensures that the stunning visuals of murals and wallpapers are not only appreciated by human eyes but also recognized and ranked by search algorithms.

    2. Diverse Audience Preferences

    The Murals and Wallpapers market caters to a diverse audience with varying tastes and preferences. Some customers may seek bold and vibrant designs, while others may prefer subtle and intricate patterns. Navigating this diversity in consumer preferences can be challenging, especially when crafting SEO strategies. ThatWare addresses this challenge by tailoring SEO approaches to accommodate a broad spectrum of keywords and content that resonate with different audience segments. This versatility in SEO allows businesses to connect with a wide array of potential customers and create a digital presence that appeals to diverse tastes.

    III. ThatWare’s Approach to SEO

    In a realm where creativity meets commerce, ThatWare stands out with its bespoke approach to SEO services for Murals and Wallpapers businesses. Understanding the unique challenges and opportunities presented by this visually-driven industry, ThatWare has curated a comprehensive approach that goes beyond conventional SEO practices.

    A. Customized SEO Strategies

    1. Tailored Keyword Research

    At the core of ThatWare’s approach is the recognition that each Murals and Wallpapers business is unique, with its own distinct style and target audience. The first step in crafting an effective SEO strategy is meticulous keyword research. ThatWare’s team dives deep into the specific terms and phrases that resonate with the brand’s identity and the preferences of its audience. By identifying high-performing keywords and long-tail phrases, ThatWare ensures that the content is not only optimized for search engines but also aligned with the authentic voice of the brand.

    2. On-Page Optimization for Visual Content

    The visual nature of Murals and Wallpapers demands a specialized approach to on-page optimization. ThatWare excels in enhancing the visibility of visual content, ensuring that search engines recognize and prioritize the aesthetic appeal of murals and wallpapers. Through strategic placement of keywords, alt tags, and meta descriptions, ThatWare optimizes the on-page elements to seamlessly blend artistic expression with search engine visibility. This results in a digital presence that not only captures the attention of users but also ranks prominently in search engine results.

    B. Technical SEO for Murals and Wallpapers Websites

    1. Mobile Responsiveness

    As more users browse the internet on mobile devices, ensuring mobile responsiveness is a critical aspect of ThatWare’s technical SEO strategy. Murals and Wallpapers businesses need websites that adapt seamlessly to various screen sizes, providing an immersive experience for users on smartphones and tablets. ThatWare ensures that websites are not only visually appealing but also function flawlessly across all devices, contributing to improved search rankings and user satisfaction.

    2. Page Load Speed

    In a world where attention spans are fleeting, page load speed is a decisive factor in user engagement and search engine rankings. ThatWare optimizes the technical aspects of Murals and Wallpapers websites to guarantee swift loading times. By compressing images, minimizing code, and leveraging caching techniques, ThatWare enhances the overall user experience and ensures that potential customers are not deterred by slow-loading pages.

    C. Content Marketing Strategies

    1. Blogging for Engagement

    Beyond traditional product pages, ThatWare recognizes the power of engaging content to draw in and educate potential customers. Blogging is a key component of ThatWare’s content marketing strategy for Murals and Wallpapers businesses. By crafting informative and visually captivating blog posts, ThatWare not only establishes authority in the industry but also provides valuable content that resonates with the target audience.

    2. Visual Content Creation and Optimization

    In a niche where visuals are paramount, ThatWare places a strong emphasis on the creation and optimization of visual content. From captivating images to informative infographics, ThatWare ensures that every visual element on the website is not only aesthetically pleasing but also optimized for search engines. This holistic approach to visual content creation contributes to a compelling digital narrative that engages users and boosts SEO performance.

    IV. Case Studies

    As a testament to ThatWare’s prowess in the realm of SEO services for Murals and Wallpapers businesses, let’s delve into some compelling case studies that highlight the tangible results achieved through their strategic campaigns.

    A. Showcase Successful SEO Campaigns

    1. Improved Search Rankings

    In a highly competitive digital landscape, achieving top search rankings is a critical milestone. ThatWare has consistently demonstrated its ability to propel Murals and Wallpapers businesses to the forefront of search engine results. Through meticulous keyword research, on-page optimization, and a nuanced understanding of industry trends, ThatWare has enabled businesses to secure improved search rankings. Clients have witnessed their websites ascending the search engine hierarchy, resulting in increased visibility and, subsequently, greater opportunities for customer engagement.

    2. Increased Organic Traffic

    Success in the digital sphere is not just about visibility; it’s about attracting the right audience. ThatWare’s SEO campaigns have been instrumental in driving increased organic traffic to Murals and Wallpapers websites. By targeting relevant keywords and optimizing content for user intent, businesses have experienced a surge in visitors genuinely interested in their artistic offerings. This influx of organic traffic not only expands the customer base but also lays the foundation for sustained growth.

    B. Testimonials from Murals and Wallpapers Businesses

    1. Positive Impact on Sales

    The ultimate measure of SEO success lies in its impact on the bottom line. ThatWare’s clients in the Murals and Wallpapers industry have witnessed a direct correlation between strategic SEO implementation and increased sales. By enhancing online visibility, attracting the right audience, and optimizing the user journey, businesses have reported a positive impact on their sales figures. ThatWare’s approach is not just about driving traffic; it’s about converting that traffic into satisfied customers and contributing to the business’s financial success.

    2. Long-Term Growth

    Beyond immediate gains, ThatWare’s SEO campaigns have paved the way for sustained, long-term growth for Murals and Wallpapers businesses. The strategies employed by ThatWare are designed with a forward-thinking mindset, ensuring that the benefits of SEO extend far into the future. Clients have experienced a continuous uptrend in their online presence, with the initial successes evolving into a trajectory of consistent growth. ThatWare’s commitment to long-term success is evident in the lasting impact it has had on the digital footprint and market positioning of its clients.

    V. ThatWare’s Unique Selling Proposition (USP)

    In a realm where digital marketing is a dynamic and evolving landscape, ThatWare distinguishes itself with a Unique Selling Proposition (USP) rooted in innovation. ThatWare’s commitment to staying at the forefront of SEO trends is epitomized by its pioneering approach, which encompasses cutting-edge techniques and forward-thinking strategies.

    A. Innovative SEO Techniques

    1. AI-Driven SEO

    At the heart of ThatWare’s innovation is the integration of Artificial Intelligence (AI) into its SEO services. Recognizing the transformative power of AI, ThatWare harnesses machine learning algorithms to enhance the efficiency and effectiveness of SEO campaigns. AI-driven SEO goes beyond conventional methods, allowing for dynamic and adaptive strategies that respond in real-time to shifts in search engine algorithms and user behavior. This not only ensures agility in response to industry changes but also empowers Murals and Wallpapers businesses with a level of precision and insight that traditional methods cannot match.

    2. Predictive Analysis for Trends

    In the fast-paced digital landscape, predicting trends before they become mainstream is a game-changer. ThatWare employs predictive analysis as a strategic tool to anticipate shifts in search patterns, consumer behavior, and industry trends. By leveraging data analytics and machine learning, ThatWare provides Murals and Wallpapers businesses with a proactive approach to SEO. This forward-thinking strategy allows businesses to align their digital presence with emerging trends, gaining a competitive edge and staying ahead of the curve in a market that thrives on innovation.

    ThatWare’s innovative SEO techniques, driven by AI and predictive analysis, redefine the possibilities within the Murals and Wallpapers industry. The incorporation of these advanced technologies not only sets ThatWare apart but also empowers businesses with a level of insight and adaptability that is crucial for success in the ever-evolving digital landscape. With ThatWare, Murals and Wallpapers businesses are not just keeping up; they are leading the way into a future where innovation and digital excellence are synonymous.

    VI. SEO Metrics for Success

    In the world of digital marketing, success is quantifiable, and measuring the impact of SEO strategies is crucial for businesses aiming to thrive in the competitive Murals and Wallpapers industry. ThatWare places a strong emphasis on key performance indicators (KPIs) that go beyond mere visibility, focusing on metrics that align with the core business objectives.

    A. Key Performance Indicators (KPIs) for Murals and Wallpapers Businesses

    1. Search Engine Rankings

    Search Engine Rankings serve as the compass guiding Murals and Wallpapers businesses through the vast digital landscape. ThatWare understands the significance of securing a prominent position in search results. By meticulously tracking and optimizing for targeted keywords, ThatWare ensures that clients’ websites consistently climb the search engine rankings. Whether it’s achieving top positions for specific mural categories or dominating wallpaper-related searches, improved rankings signify increased visibility and accessibility to potential customers.

    2. Organic Traffic Growth

    While search rankings are essential, the true measure of SEO success lies in the growth of Organic Traffic. ThatWare’s strategies are geared towards attracting the right audience – individuals genuinely interested in exploring and purchasing murals and wallpapers. By optimizing content, refining keyword targeting, and staying abreast of industry trends, ThatWare drives a steady influx of organic traffic. The growth in organic traffic is not only a testament to improved visibility but also a precursor to enhanced brand recognition and potential sales opportunities.

    3. Conversion Rates

    For Murals and Wallpapers businesses, SEO success isn’t just about drawing visitors to the website; it’s about converting those visitors into customers. ThatWare prioritizes Conversion Rates as a critical KPI, evaluating how effectively the digital presence translates into tangible business outcomes. By optimizing landing pages, refining calls-to-action, and enhancing the overall user experience, ThatWare ensures that the increased traffic generated through SEO efforts translates into actual sales and leads to a measurable return on investment for businesses.

    VII. Conclusion

    As we draw the curtains on our exploration of ThatWare’s tailored SEO services for Murals and Wallpapers businesses, it is evident that the convergence of creativity and technology has never been more compelling. This conclusion encapsulates ThatWare’s expertise and extends a compelling invitation for businesses in the Murals and Wallpapers industry to embark on a transformative journey through strategic SEO investment.

    A. Recap of ThatWare’s Expertise

    In a realm where digital landscapes are as diverse as the art they showcase, ThatWare emerges as a beacon of expertise, innovation, and results-driven strategies. Through a unique blend of AI-driven SEO, predictive analysis, and a commitment to staying ahead of industry trends, ThatWare crafts campaigns that transcend the ordinary. From tailored keyword research to technical SEO finesse, ThatWare’s holistic approach is a testament to a level of proficiency that extends beyond conventional practices. By showcasing successful case studies and testimonials, we’ve seen ThatWare’s ability to not only improve search rankings and increase organic traffic but to pave the way for sustained, long-term growth.

    B. Encouragement for Murals and Wallpapers Businesses to Invest in SEO

    For Murals and Wallpapers businesses navigating the online landscape, the call to invest in SEO is not just a recommendation; it’s a strategic imperative. ThatWare’s approach, custom-tailored for the nuances of this visually-driven industry, positions SEO not as an auxiliary service but as a catalyst for transformative growth. The promise lies not just in improved search rankings and increased visibility but in the creation of a digital presence that resonates with the diverse audience drawn to murals and wallpapers.

    Investing in SEO with ThatWare is an investment in the future – a future where your business is not just seen but celebrated, where your artistic creations find their way to the hearts of those who appreciate them. As the digital landscape continues to evolve, ThatWare stands ready to navigate these changes, ensuring that your Murals and Wallpapers business remains at the forefront of innovation and visibility.

    In conclusion, ThatWare invites Murals and Wallpapers businesses to not only embrace SEO as a marketing tool but to see it as a dynamic force that propels creativity into the digital spotlight. With ThatWare as your partner, the canvas of possibilities expands, and your business becomes a masterpiece in the ever-changing landscape of digital success.

    VIII. Frequently Asked Questions (FAQs)

    Navigating the world of SEO for Murals and Wallpapers businesses often brings forth a myriad of questions and concerns. Below, we address some of the most common inquiries, shedding light on crucial aspects that businesses in this visually-driven industry frequently contemplate.

    Q1: What exactly is SEO, and why is it important for artists and businesses in the mural and wallpaper industry?

    A1: SEO, or Search Engine Optimization, refers to the practice of optimizing online content to improve its visibility and ranking on search engine results pages (SERPs). For artists and businesses in the mural and wallpaper industry, SEO is crucial as it enhances online visibility. When potential customers search for specific mural designs or wallpaper styles, SEO ensures that your website appears higher in search results, increasing the likelihood of attracting relevant traffic and potential clients.

    Q2: How can I find the right keywords for my mural and wallpaper business?

    A2: Conduct thorough keyword research using tools like Google AdWords Keyword Planner or Moz. Think about the terms your potential customers might use when searching for murals or wallpapers. Consider specific styles, themes, or locations related to your artworks. Long-tail keywords, which are more specific phrases, can often yield better results and attract a more targeted audience.

    Q3: Is it necessary to update my website regularly for effective SEO?

    A3: Yes, regular updates are essential for SEO. Search engines favor websites that are active and frequently updated with fresh content. Regularly adding new mural designs, wallpaper collections, blog posts, or news updates not only keeps your audience engaged but also signals to search engines that your website is relevant and valuable.

    Q4: How important are backlinks, and how can I acquire quality backlinks for my website?

    A4: Backlinks, or inbound links from other websites to yours, are vital for SEO. They act as votes of confidence, indicating to search engines that your content is valuable and trustworthy. Quality backlinks from reputable websites in the art and design industry can significantly boost your website’s credibility. Networking within your community, collaborating with other artists, or getting featured on art-related blogs can help you acquire valuable backlinks.

    Q5: Can social media activity impact my website’s SEO?

    A5: Yes, social media activity can indirectly influence your SEO. While social media signals themselves do not directly affect search engine rankings, active social media profiles can increase brand visibility and drive traffic to your website. Additionally, content shared on social media platforms can get backlinked and shared, indirectly impacting your SEO efforts.

    Q6: How long does it take to see significant results from SEO efforts for my mural and wallpaper business?

    A6: SEO is a long-term strategy, and significant results often take time, usually several months. Building trust with search engines, acquiring quality backlinks, and consistently updating your website all contribute to the gradual improvement of your SEO rankings. It’s important to be patient, stay consistent, and continuously monitor your progress to make necessary adjustments.

    Q7: Should I hire professional SEO services for my mural and wallpaper business?

    A7: Whether to hire professional SEO services depends on your expertise and available resources. SEO can be complex, and professionals can offer tailored strategies, saving you time and ensuring effective results. If you find SEO tasks overwhelming or want to focus on your artistic work, investing in professional services might be a worthwhile decision.

    Q8: How can I measure the success of my SEO efforts for my mural and wallpaper business?

    A8: Success in SEO can be measured through various metrics such as website traffic, keyword rankings, conversion rates, and engagement metrics (like time spent on site and bounce rates). Utilize tools like Google Analytics to track these metrics over time. Regular analysis will help you assess the impact of your SEO strategies and make informed decisions for future optimizations.

    Q9: Can SEO help me reach international clients for my mural and wallpaper business?

    A9: Absolutely! SEO allows you to target specific geographic locations. By optimizing your website for international keywords and incorporating location-specific terms, you can attract a global audience. Additionally, multilingual content and international SEO strategies can help you connect with potential clients from different countries and cultures.

    Q10: What are some common SEO mistakes I should avoid for my mural and wallpaper website?

    A10: Some common SEO mistakes to avoid include keyword stuffing (overloading your content with keywords), neglecting mobile optimization, using duplicate content, ignoring website speed, and neglecting local SEO efforts. Regularly updating your knowledge about SEO best practices and staying updated with search engine algorithms can help you avoid these pitfalls.

    Q11: Can you explain the importance of mobile optimization for my mural and wallpaper website?

    A11: Mobile optimization is crucial for SEO because search engines prioritize mobile-friendly websites. With the increasing use of smartphones and tablets, a significant portion of online searches occurs on mobile devices. If your website is not optimized for mobile, it can lead to a poor user experience, high bounce rates, and decreased rankings on search engine results pages. A responsive design ensures that your website adapts seamlessly to various screen sizes, enhancing user engagement and, consequently, your SEO performance.

    Q12: How can I leverage local SEO to attract customers to my physical mural and wallpaper studio?

    A12: Local SEO is vital for brick-and-mortar businesses. To optimize for local searches, ensure your studio’s name, address, and phone number (NAP) are consistent across online directories and your website. Encourage satisfied customers to leave positive reviews on platforms like Google My Business. Local keywords, such as your city or neighborhood paired with “mural artist” or “wallpaper designer,” can also enhance local search visibility. Additionally, participate in local events and collaborate with local businesses, fostering community ties that can boost your local SEO efforts.

    Q13: Should I focus on creating video content to improve my SEO for murals and wallpapers?

    A13: Video content can indeed enhance your SEO efforts. Videos are engaging and can increase the time visitors spend on your website, a factor search engines consider when ranking pages. Creating video content showcasing your mural-making process, design inspirations, or customer testimonials can captivate your audience. Additionally, hosting videos on platforms like YouTube and embedding them on your website can attract a wider audience. Optimizing video titles, descriptions, and tags with relevant keywords can further enhance their visibility on search engines.

    Q14: How can social media platforms impact my mural and wallpaper SEO?

    A14: Social media platforms indirectly influence your SEO by increasing brand visibility and driving traffic to your website. When your content is shared, liked, or commented on, it can attract backlinks and increase your website’s authority. Social signals, such as the number of social media shares, contribute to your overall online presence. Additionally, social media profiles often rank high in search results. Therefore, having active, well-optimized social media profiles can create additional opportunities for potential customers to discover your mural and wallpaper offerings.

    Q15: Are there specific SEO strategies for e-commerce websites selling murals and wallpapers?

    A15: Yes, e-commerce SEO strategies differ slightly from standard SEO practices. For e-commerce websites, optimizing product pages is crucial. Each product should have a unique, descriptive title and detailed product descriptions containing relevant keywords. High-quality images and videos showcasing your murals and wallpapers are essential. Implementing schema markup for products can enhance your visibility in search results, providing additional information such as price, availability, and reviews directly in the search snippet. Additionally, creating an efficient site structure, optimizing load times, and offering a seamless user experience during the checkout process are essential for e-commerce SEO.

    Q16: How can blogging contribute to my mural and wallpaper website’s SEO?

    A16: Blogging serves as a valuable tool for SEO. By consistently publishing informative and engaging blog posts related to murals, wallpaper trends, design inspirations, or customer success stories, you can target long-tail keywords and attract organic traffic. Blogging also establishes your expertise and authority in the industry, making your website more appealing to search engines. Encouraging social shares and backlinks to your blog posts can further enhance your SEO efforts. Additionally, well-researched and comprehensive blog content can improve your chances of ranking higher in search results, driving more organic traffic to your website.

    Q17: Is it necessary to track the SEO performance of my mural and wallpaper website?

    A17: Yes, tracking SEO performance is essential. Regular monitoring using tools like Google Analytics provides valuable insights into your website’s traffic, user behavior, popular keywords, and conversion rates. By analyzing this data, you can identify which strategies are working, areas that need improvement, and emerging trends within your audience. Monitoring SEO performance allows you to make data-driven decisions, refine your strategies, and adapt to changes in search engine algorithms, ensuring your website maintains its visibility and relevance over time.

    Incorporating these SEO strategies and staying informed about evolving trends can significantly enhance your mural and wallpaper website’s visibility, attract a broader audience, and ultimately drive your business’s success in the competitive digital landscape. Stay proactive, stay engaged with your audience, and continue refining your SEO efforts to maintain a strong online presence and stand out in the world of murals and wallpapers.

    By addressing these common concerns, ThatWare seeks to demystify the SEO journey for Murals and Wallpapers businesses. Through transparency, education, and a commitment to results, ThatWare provides businesses with the confidence to embrace SEO as an indispensable tool for unlocking their digital potential.