Become Our Reseller Partner

Become Our Reseller Partner

Reseller Partnership Agreement & Terms of Service of THATWARE

  1. THATWARE is a legal entity of ‘THATWARE LLP’ HQ’d in Kolkata, West Bengal, India – 711227. The Company identification number is AAQ-0064 and company tax identification number is CGJPB6316H and the trade license number is GSTIN19CGJPB6316H1ZF. Hereby, in this contract, ‘THATWARE’ will be referred to as ‘we’, ‘our’, ‘us’. And our partner will be referred to as ‘reseller partner’. THATWARE is also registered with MSME: UDYAM-WB-08-000602

  2. The purpose of this agreement is to provide a clearer understanding of all terms and benefits of being a reseller partner of the services owned by THATWARE.

  3. As per the Reseller partnership agreement, we provide the rights to our re-seller partners to use our ‘Brand Name’, ‘Logo’, ‘Case Studies’, ‘Name of Clients’, ‘Testimonials’, ‘Services endorsements’, ‘Products endorsements’ for using as per will for grabbing prospects and client base.

  4. As per this agreement, all the commercials will be managed by the ‘reseller partner’ and THATWARE will collect 70% of the Gross collection by end of each month. THATWARE provides complete rights and regulations to manage the funds, commercials and finances within the captive of our ‘reseller partner’.

  5. With the above point being said, please note THATWARE will only collect 70% of the price as collect from the client. In other words, reseller’s can enjoy 30% month-on-month recurring profits as long as the client continues.

  6. All the deliverable’s of the services, reports, task’s, meetings, and etc. work as per the services covered by THATWARE will be the responsibility of THATWARE itself. In other words, all-inclusive services from A to Z will be managed by us.

  7. The duty of our ‘reseller partner’ would be to manage the funds, commercials, money collected from the clients.

  8. Our ‘reseller partner’ can promote our services at their will and there is no such obligation on it as such. However, it’s a request from us to make sure all the promotional activities are 100% ethical. No Spam promotions would be tolerated!

  9. THATWARE provides a lot of services, please see here for the complete list of services as offered by THATWARE https://thatware.co/services . Our ‘Reseller partners are granted full permission to promote any services which fall within https://thatware.co/.

  10. There are no barriers to any language or niche. THATWARE can work with any language English, Japanese, German, etc. and also THATWARE can work on any industry vertical whether it is CBD, Adult, Poker, Casino, Gambling, B2B, e-commerce, and much more.

  11. Our ‘reseller partners are granted full permission to Quote the clients as per their will. It’s an earnest request to maintain full transparency with THATWARE. We have no hard and fast rule on the quotes. Hence, it can be provided as per ease by our ‘Reseller Partners.


  12. Before onboarding, a client THATWARE will ask for a list of details from the clients which the client must provide for the smooth functioning of the project. These details would include things such as Website Logins, Host details, competitor’s name, Google analytics access, and etc.

  13. Before onboarding, a client THATWARE will notify the number of updates the client will receive in a Month as applicable.

  14. Whenever a project will commence, THATWARE will add the entire project in BASECAMP.COM which will be used as a project management medium. Read here for more information: https://thatware.co/basecamp/

  15. THATWARE will provide 100% transparency on the full journey and it’s also expected to keep the same from our ‘Reseller Partners’. Please keep in mind, we are providing full flexibility on the payments to be collected and managed by our ‘reseller partners. Hence, trust and honesty will be the key!

  16. At any point, if either of the party is to be discontinued from the partnership a written application needs to be sent or provided at least 31 days prior to closure and any pending dues need to be settled (if any).

  17. THATWARE puts no obligations to the currency in which the ‘Reseller Partners’ will manage the payments. It can be in USD, Euro, INR, SGD, AUD, GBP, and etc.

  18. The methods for re-payment from our “Reseller Partner’s” will be accepted in either of the forms such as PayPal, Wire Transfer, Transfer Wise.

  19. No taxes or VAT’s will be added by THATWARE. All taxes will be Bourne by THATWARE itself.

FAQ

The ThatWare reseller partnership enables agencies to expand beyond conventional SEO by offering advanced services such as AI Search Optimization, AEO, GEO, LLM SEO, AI Visibility Intelligence, Semantic SEO, and Hyper-Intelligence SEO without building these capabilities internally.

Unlike standard white-label programs focused solely on service delivery, ThatWare's reseller ecosystem provides access to proprietary frameworks, research-driven methodologies, innovation assets, and AI-first search technologies that help partners remain competitive in rapidly evolving digital markets.

Yes. Partners gain access to methodologies, proprietary frameworks, strategic insights, and innovation-driven processes developed through ThatWare's research initiatives, allowing them to offer advanced solutions to their clients.

The partnership helps agencies scale efficiently by providing expert fulfillment, advanced technology capabilities, strategic consultation, and access to emerging search innovations without requiring large internal investments.

As search evolves toward AI-driven discovery, reseller partners can offer services aligned with AI Overviews, answer engines, LLM ecosystems, AI visibility optimization, and future digital discovery platforms through ThatWare's expertise.

Through continuous research, framework development, experimentation, and innovation, ThatWare helps partners adapt to changing technologies, evolving search ecosystems, and new digital visibility opportunities.

Yes. The partnership model is designed to support businesses across diverse industries by applying scalable optimization frameworks that can be adapted to different markets, audiences, and digital objectives.

Resellers can differentiate themselves by offering advanced search intelligence services, proprietary optimization frameworks, AI visibility solutions, and future-focused methodologies that many competitors cannot provide.

Partners can expand into AI Search Optimization, AI Discovery Intelligence, Answer Engine Optimization, Generative Engine Optimization, AI Visibility Analytics, semantic engineering, and emerging digital intelligence services.

Digital ecosystems continue to evolve rapidly. Future-ready partnerships help agencies prepare for emerging technologies, changing user behavior, AI-driven discovery systems, and new opportunities for digital growth.

Summary of the Page - RAG-Ready Highlights

Below are concise, structured insights summarizing the key principles, entities, and technologies discussed on this page.

The ThatWare reseller program is designed to help agencies accelerate growth by combining operational scalability, technical expertise, and access to advanced digital optimization capabilities within a single partnership ecosystem.

Reseller partners can leverage established methodologies, frameworks, and optimization systems without investing significant time and resources into developing proprietary technologies from scratch.

The partnership enables agencies to offer advanced solutions spanning SEO, AI Search Optimization, Answer Engine Optimization, semantic technologies, and future digital visibility services.

ThatWare's innovation ecosystem continuously generates new methodologies, frameworks, and optimization models that reseller partners can utilize to remain competitive in evolving digital markets.

The reseller model provides scalable fulfillment and delivery capabilities, allowing agencies to increase client capacity while maintaining service quality and operational efficiency.

As search evolves toward AI-powered ecosystems, reseller partners gain access to technologies and strategies designed to improve visibility across answer engines, AI assistants, and generative search platforms.

ThatWare's proprietary methodologies, including advanced search intelligence and digital discovery frameworks, help partners deliver differentiated solutions that extend beyond traditional optimization services.

The partnership supports strategies focused on authority development, trust enhancement, semantic relevance, discoverability, and sustainable digital growth across changing search environments.

The reseller ecosystem bridges cutting-edge research and practical business application, enabling partners to convert emerging digital opportunities into revenue-generating services.

ThatWare's reseller ecosystem represents the emergence of Partner-Led AI Discovery Networks, where agencies, consultants, and technology providers collaborate to improve digital discoverability, information accessibility, and brand visibility across interconnected search and AI ecosystems. This model extends beyond traditional reselling into a distributed innovation network designed for the future of digital discovery.

Tuhin Banik - Author

Tuhin Banik

Thatware | Founder & CEO

Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker and BrightonSEO speaker.