Shopify SEO: The Definitive Guide

Shopify SEO: The Definitive Guide

Do you need a Shopify SEO guide to increasing traffic and revenue to your store?

Yes, it’s critical to select an eCommerce platform that works for you, but what happens when you’ve constructed the site and are ready to go? How will you reach out to potential customers? How are you going to persuade them to shop with you rather than your competitor?

shopify seo

Is Shopify SEO effective?

Shopify has numerous SEO-friendly features out of the box, but there’s so much more you can do to improve your position. While SEO is heavily reliant on keywords, getting your site to rank higher requires more than merely sprinkling some keywords into your site’s content.

We’ll lead you through 7 critical stages to mastering SEO for your Shopify store in our Shopify SEO guide:

  1. Improve the Structure of Your Shopify Site
  2. Enhance the User Experience
  3. Find the Best Target Keywords
  4. Improve Your Shopify Product Pages
  5. Create Links to Your Store
  6. Use Content Marketing to Improve Your Rankings
  7. Make Use of the Top Shopify SEO Apps and Tools

Let’s get started.

Step 1: Optimize the Structure of Your Shopify Site

The organization of the material on your website is critical to SEO performance.

When customers can discover what they’re searching for quickly and easily, they tend to spend more time on your site and visit more pages, which can benefit your search engine rankings.

A more straightforward site structure makes it easier for search engines to crawl and rank your items.

Using one of the following structures, you can easily organize your content on Shopify:

Homepage » Category Pages » Product Pages

Homepage » Category Pages » Sub-Category Page » Product Pages

Step 2: Enhance User Experience

Now, let’s look at a few ways to improve your site’s user experience, which will also help you rank higher in search results.

  • Increase the Speed of Your Website

It is all about accessibility when it comes to site speed. Visitors will not be frustrated if your site is straightforward to use and everything goes rapidly. This implies they’ll be spending more time on your site.

You may speed up your Shopify store by doing the following:

  • adopting a fast, mobile-friendly theme
  • utilizing smaller, optimized photos
  • removing any applications you’re not using
  • avoiding using sliders
  • Make use of a Responsive Design.

Your Shopify store will look fantastic on any platform, including desktops, tablets, and smartphones, thanks to responsive design.

Responsive themes may significantly enhance user experience and keep users on your site for extended periods. Because Google considers time-on-page to measure a site’s value, having an easy-to-navigate and read site can help rank. As a result of enhanced rankings and usability, visitors’ returns and conversions grow. Fantastic for an e-commerce site.

Step 3: Find the Best Target Keywords

A Shopify SEO tutorial would be incomplete without advice on keyword research, which is the cornerstone of SEO success.

But how can you identify the best keywords to drive visitors to your store?

The simplest approach to get started is to establish a list of at least five major issues that your consumers care about that are directly linked to your product.

Step 4: Improve Your Shopify Product Pages

You should now have a list of keywords and a reasonable site structure. The next step is to use your keywords to optimize the pages of your store.

Even if you’re starting a fresh new store, you should optimize your homepage. There are two simple methods for determining which additional pages to optimize:

  • Pages for the items that generated the greatest buzz in the run-up to the debut of your shop
  • Pages for products connected to the most searched keywords you discovered (> 10K searches per month)

Step 5: Create Links to Your Store

Search engines utilize backlinks to judge how well the larger community regards your site. Consider it SEO’s equivalent of word-of-mouth. It is an off-page SEO method based on establishing your credibility and trustworthiness.

How do you persuade people to connect to your store? Here are a few pointers:

  • Links to Suppliers/Manufacturers

If you sell items created or supplied by well-known firms, they may have a policy allowing approved sellers to obtain a connection. Send them an email to see if they will link to your shop.

  • Suggestions from the Industry/Influencers

To develop both links and content, reach out to industry leaders and influencers for interviews.

  • Mentions

You might be referenced in multiple places without being linked to. You may locate these mentions by using Then, write them an email requesting them to include a link to your site in the mention.

  • Expired/Broken Links

This involves some detective effort to look for broken connections for items and services comparable to those you provide. When you identify one, contact the site owner showing the broken link and request that they link to your site instead. Because broken links can harm SEO, this is a win-win situation for both sides; they get to repair a broken link, and you gain a backlink.

Step 6: Improve Your Rankings Through Content Marketing

People visit your website for the content. As the owner of an eCommerce site, you may be tempted to economize on the content or believe that product descriptions are sufficient.

Trust us when we say that generating original content that adds to your entire user experience will lead to a lot more success.

Choosing what to write about might be difficult, but it doesn’t have to be. Make a list of anything your clients ask you or anything you believe they want to know the answers to. Not product information, but genuine responses.

Your content provides clients and potential customers an opportunity to get to know your brand in a non-sales-y approach. It’s also one of the most straightforward techniques to rank for more keywords and gain more backlinks.

Step 7: Make Use of the Top Shopify SEO Apps and Tools

This section will go through 5 tools and Shopify applications that you may use to improve the rating of your website.

  • Plugin SEO

This Shopify software assists you in identifying SEO issues that are valuable to address, allowing you to save time and money while boosting your SEO. It regularly checks page titles and headers, meta descriptions, speed, content, article structure, and other factors to ensure that your site is as optimized as possible.

  • Smart SEO

Smart SEO allows you to produce appropriate meta tags for your Shopify store’s product, collection, blog, and article pages, as well as alt tags for product photos, without having to make each update manually. Furthermore, the app sends your store’s information to search engines using JSON-LD data that is already organized in the way search engines require.

  • SEO Image Optimizer

Images are what sell your stuff, so make sure you have many of them on your site. Of course, high-quality photos may be resource hogs, so you’ll want to employ an image optimizer like this one to keep your site running smoothly.

  • Yoast
  • Checks all pages and articles for SEO strength and provides advice for improvement
  • Edits numerous pages with a single click
  • Is always up to date with Google’s algorithm

Yoast makes it incredibly simple to optimize your site with the keywords of your choice.

  • SEMRush
  • View competitors’ top keywords
  • Determine which keywords your rivals rank for
  • Determine which pages on competitors’ websites receive the most organic search traffic

SEMRush will assist you in locating ignored and underutilized keywords that may be leveraged to enhance traffic and conversions.

That’s all! You’ll be climbing the search results ranks in no time if you follow each of the 7 stages in our Shopify SEO tutorial.