GET A FREE CUSTOMIZED SEO AUDIT & DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS IN UKRAINE
Welcome to Thatware, your premier destination for cutting-edge SEO services in Ukraine. In today’s competitive digital landscape, a strong online presence is essential for businesses to thrive. Thatware understands the unique challenges and opportunities presented by the Ukrainian market, and we are here to help you navigate this dynamic environment.
Our team of expert SEO professionals is dedicated to providing tailored solutions that drive organic traffic, enhance visibility, and boost your website’s ranking on search engine results pages. With a deep understanding of local search trends and consumer behaviour in Ukraine, we craft customized strategies that resonate with your target audience.
At Thatware, we go beyond traditional SEO approaches. We leverage advanced AI technologies and data-driven insights to optimize your website effectively. Whether you are a local business aiming to attract customers in Kyiv, Lviv, or Kharkiv, or a global company seeking to expand your reach in Ukraine, our SEO services are designed to meet your specific needs.
With a focus on transparency, integrity, and results, Thatware is your trusted partner in achieving online success. Let us empower your business with top-notch SEO services in Ukraine, driving meaningful engagement, increasing conversions, and ultimately, boosting your bottom line. Explore the possibilities with Thatware and elevate your online presence to new heights.
SEO SERVICES IN UKRAINE: WHAT DOES IT LOOK LIKE?
While SEO for Google is probably the most popular, the Ukrainian market is approaching the topic in a completely different way, and there are some things you need to know if you are considering entering the local industry. This significant difference stems from the fact that Yandex, whose algorithms are slightly different from those used by Google, is still one of the most popular search engines in the Ukrainian and Russian-speaking markets. ThatWare offers world-class quality SEO Services in Ukraine through a strong team of qualified and experienced professionals.
Yandex and Google analyze different aspects of positioning in different ways. If you want to rank high on both search engines, you need to try to hit a site that requires the most advanced SEO method.
TRAFFIC
Years ago, we could see the same trend of posting commercial websites on Google and Yandex. Many algorithms also prioritize larger websites over smaller ones. This is a vicious circle because, in this way, large companies get more traffic, while small businesses need the opportunity to improve their position in search results.
Therefore, if you want to rank high on Google and Yandex, you should do all you can to improve traffic because greater traffic to the site means more exposure to search results. To increase traffic you should:
Post newsletters
- Advertise on search engines,
- Promote your business on social media.
PRODUCT RANGE
To be displayed in the top 10 search results on Yandex, you will also need a large product list for your online store – stores with a wide range of products take 90-98% of the top three search results.
Dual Optimization for Yandex and Google:
SEO services in Ukraine require a dual approach, focusing on both Yandex and Google optimization. Understanding the nuances of both search engines’ algorithms is essential for achieving high rankings on popular search results pages.
Yandex-Specific SEO Strategies:
SEO experts in Ukraine emphasize Yandex-specific strategies, such as Yandex. Webmaster tools utilization, understanding the preferences of Yandex’s search algorithms, and tailoring content and meta tags according to Yandex’s guidelines.
Localization and Language Targeting:
Ukrainian SEO services prioritize localization and language targeting, ensuring that website content is not only optimized for relevant keywords but also culturally appropriate for the Ukrainian audience. Language nuances and regional dialects are considered for effective communication.
Mobile Optimization for Local Devices:
Given the prevalence of mobile device usage in Ukraine, SEO services focus extensively on mobile optimization. Websites are made responsive and fast-loading, catering to users accessing the internet via smartphones and tablets.
Emphasis on Regional and Local SEO:
Local businesses benefit significantly from regional SEO strategies. SEO services in Ukraine often emphasize local search optimization, helping businesses appear in regional search results, especially for location-based queries.
Content Creation and Link Building:
SEO experts in Ukraine focus on creating high-quality, engaging, and culturally relevant content. Link-building strategies include local directory submissions, industry-specific Ukrainian websites, and collaborations with local influencers.
Reputation Management:
Online reputation management is crucial in Ukraine. SEO services often include strategies to monitor online reviews, respond to customer feedback promptly, and maintain a positive online image, especially on popular local review platforms.
Compliance with Local Regulations:
Ukrainian SEO services ensure compliance with local regulations, including data protection laws and online advertising standards. Adhering to these regulations is essential for a sustainable online presence and reputation.
Continuous Analysis and Adaptation:
SEO services in Ukraine involve continuous analysis of local search trends, user behaviour, and algorithm updates from search engines. Constant adaptation to these changes is key to maintaining high search rankings and visibility.
Expertise in Cross-Cultural Marketing:
Ukrainian SEO professionals possess expertise in cross-cultural marketing, understanding the cultural nuances and preferences of the Ukrainian audience. This knowledge is crucial for crafting SEO strategies that resonate with the local population effectively.
It is also important to ensure that your store offers a wide selection of products. If your store only deals with one category, then your chances of being ranked are slim rather than lower. Only 5% of these stores have access to the top 30 search results on Yandex, and at Google, this percentage has almost tripled.
SEO services in Ukraine demand a comprehensive understanding of both Yandex and Google algorithms, localization, mobile optimization, regional targeting, content relevance, reputation management, legal compliance, and continuous adaptation to market dynamics. A tailored approach considering these factors ensures effective SEO campaigns in the unique Ukrainian digital landscape.
CATEGORY PAGE – WHAT SHOULD IT INCLUDE?
If you are focusing on the top rankings of Yandex, you need to think about categories as 80% of the search results tested by Yandex are category pages and only 15% of the homepage account. Search engines usually show category pages, even if your query contains a specific model request. You may get the desired search results only after providing a specific color or product size. A meticulously designed category page serves as the digital storefront, influencing customers’ purchasing decisions. Here’s an in-depth exploration of essential elements, starting with the product comparison engine:
Product Comparison Engine:
A pivotal tool, the product comparison engine allows shoppers to assess products side by side. It facilitates well-informed decisions by presenting detailed attributes, such as size, colour, specifications, and customer reviews. User-friendly functionalities, including checkboxes and dynamic loading, enhance interactivity. Clear headings and intuitive navigation streamline access to the comparison feature.
Customization options for display order and detailed filters cater to diverse user preferences. Real-time updates, spanning stock availability and pricing, instil confidence, promoting decisive actions. A robust comparison engine simplifies the purchasing journey, fostering trust and satisfaction, thus augmenting conversion rates and customer loyalty.
Prices:
Transparent pricing is paramount. Displayed product prices enable shoppers to evaluate affordability promptly. Prominently showcasing discounts or offers enhances perceived value, incentivizing purchases. Additionally, providing flexible currency options accommodates international buyers, widening the customer base.
Well-Designed Product Names:
Distinct and compelling product names captivate attention. They should be concise, descriptive, and memorable, conveying essential information at a glance. Effective naming boosts brand recall and simplifies searches, enhancing user experience.
A Brief Technical Description of the Product:
Succinct technical descriptions offer essential details. Highlight key specifications, materials, or unique features. Conciseness is key; information should be informative yet easy to digest. Technical insights aid customers in evaluating product suitability for their needs.
Product Images:
High-quality, visually appealing images are the heart of e-commerce. Multiple angles, zoom functionality, and lifestyle shots provide a comprehensive view. Images should convey product features, textures, and real-world use. Investing in professional photography elevates the overall aesthetic, fostering trust and confidence in potential buyers.
The Customer Redirect Button on the Shopping Cart:
Seamlessly integrating a redirect button in the shopping cart expedites the checkout process. A clear, strategically placed button allows users to review their selections and proceed to purchase swiftly. Streamlining these steps reduces friction, increasing the likelihood of completed transactions.
Opportunity to Filter and Sort Products:
Filters and sorting options enhance user experience by tailoring product displays. Users appreciate the ability to refine results based on price range, brand, size, or popularity. Intuitive filtering mechanisms save time and empower customers to find products aligning with their specific preferences quickly.
Crafting an engaging category page incorporating these elements ensures a compelling online shopping experience. By focusing on user convenience, transparency, and informative content, businesses create a virtual storefront that captivates visitors and drives successful conversions.
BACKLINKS
Backlinks are one of the most important features of Yandex. Websites that show up in the top search results on Yandex have about 3200 backlinks and 2850 Google. Both the number and profile of equally important backlinks. They should be evenly distributed to avoid a situation where all the backlinks lead to the homepage. As a result, your link profile will be significantly different.
We provide services designed for search engines to improve sales, bring in new customers and improve our advertising budgets for our clients. 
SEO SERVICES
Our team of experts conducts SEO testing that identifies technical issues for the client’s website. We also focused on creating great content for our customers. We understand that a successful SEO strategy encompasses more than just inserting keywords into web content. That’s why our seasoned experts conduct comprehensive SEO testing to identify intricate technical issues that might be hindering your website’s performance.
Our testing protocols are designed to delve deep into the architecture of your website, ensuring that it not only meets search engine algorithms’ stringent criteria but also provides a seamless user experience. We meticulously analyze website speed, mobile responsiveness, site structure, and other technical elements that impact search engine rankings.
In addition to technical optimization, our focus extends to the creation of exceptional content tailored specifically for our clients. We recognize the power of compelling narratives and informative articles in engaging your audience and improving search rankings. Our team of skilled writers and content strategists collaborates to produce content that not only resonates with your target audience but also aligns seamlessly with search engine algorithms, enhancing your website’s credibility and relevance.
By addressing both technical intricacies and content quality, Thatware ensures a holistic and effective SEO approach for our clients. We pride ourselves on our ability to combine technical expertise with creative excellence, resulting in a robust online presence that stands out in the digital landscape. Partner with us, and let’s elevate your website’s SEO to new heights.
DIRECTED TO THE GOOGLE HOMEPAGE
With our expertise, 70% of all keywords targeted to our clients are protected in the top 10 in just six months. At Thatware, we specialize in crafting SEO strategies tailored to one goal: securing your spot on Google’s homepage. Our expert team meticulously analyzes your website, identifying technical intricacies and ensuring seamless user experience. By addressing speed, mobile responsiveness, and site structure, we optimize your site to align perfectly with Google’s algorithms. Simultaneously, our dedicated writers create engaging, authoritative content that captures user attention and impresses search engines. With our expertise, your website doesn’t just rank; it shines brightly on Google’s homepage, maximizing visibility, user engagement, and business success. Partner with us and let your online presence thrive where it matters most.
GUARANTEED ROAD GROWTH
Our main focus is not just rankings, but also general search traffic over a wide range of keywords that are specific to our client’s business. With Thatware, we offer a guaranteed roadmap to exponential growth. Our proven strategies, backed by advanced technology and expert insights, ensure your journey towards success is swift and steady. We meticulously analyze your business landscape, identifying unique opportunities and crafting tailored solutions. Whether it’s enhancing your online presence, boosting sales, or increasing brand visibility, we guarantee tangible results. Our commitment to your growth is unwavering, providing you with a clear, reliable path to achieve your goals. Trust Thatware to navigate your business towards unparalleled success, where every step is measured, strategic, and guaranteed to lead you to new heights.
A SERVICE TAILORED TO YOU
We know our clients and their goals and work hard to achieve them. At Thatware, our approach is simple yet powerful: a service tailored to you. We take the time to understand our clients deeply, grasping not just their objectives but also their unique visions. With this profound understanding, we craft personalized strategies that align perfectly with your goals. Our dedicated team invests unwavering effort, ensuring every aspect of our service caters to your specific needs. From enhancing your online presence to driving sales and building brand loyalty, we work tirelessly to achieve the milestones you set. Your success is our priority, and our commitment is reflected in every customized solution we deliver.
SEO CONSULTATION
We develop an SEO strategy specifically for our client’s business. We offer professional consultation to our customers regarding any sales inquiries. Our SEO consultation service at Thatware is meticulously tailored to propel your business forward. We don’t believe in one-size-fits-all solutions; instead, we craft a bespoke SEO strategy designed exclusively for your unique business needs. Our expert consultants delve deep into understanding your goals, audience, and market dynamics, ensuring a personalized approach that guarantees results. At every stage, we offer professional consultations, addressing your sales inquiries with precision and expertise. Whether it’s refining your online presence, optimizing keywords, or enhancing user experience, our consultations provide invaluable insights, guiding you toward sustainable growth and online prominence. Partner with us for expert advice that transforms your digital landscape.
KEYWORD RESEARCH
We diligently search for all keywords related to our client’s business. Niche analysis and competition help our team find long-tail keywords. At Thatware, our keyword research goes beyond the basics. We diligently explore every facet of your business, uncovering a comprehensive list of keywords relevant to your industry. Our process involves in-depth niche analysis and competitor evaluation, enabling us to identify valuable long-tail keywords that set you apart. By understanding the specific language your potential customers use, we tailor our approach for maximum impact. These carefully curated keywords not only enhance your visibility but also drive targeted traffic to your website. With Thatware, your online presence is strategically optimized, ensuring you reach the right audience and stay ahead of the competition.
AUDIT
Our SEO testing removes any shortcomings from the organic search concept. As a result, the position of our client site and traffic will increase significantly after our survey. At Thatware, our SEO audit is a meticulous process designed to eliminate any shortcomings in your organic search strategy. Through rigorous testing, we identify and rectify issues, ensuring your website aligns seamlessly with search engine algorithms. Our thorough examination guarantees not just improved search engine rankings but also a substantial increase in organic traffic. By addressing every aspect that impacts your online visibility, our surveys pave the way for significant enhancements. With Thatware’s expertise, your website not only performs optimally but also climbs the ranks, attracting more visitors and potential customers, ultimately boosting your online success.
CONTENT MARKETING
We work closely with our customers to find effective content strategies. We also write and publish good content that attracts visitors. At Thatware, content marketing is not just a service; it’s a strategic partnership. We collaborate closely with our clients, understanding their unique needs and audience preferences. Our expert team crafts bespoke content strategies, leveraging market insights to ensure maximum impact. From compelling blog posts to engaging multimedia content, we create and publish high-quality material designed to captivate and inform visitors. Every piece is meticulously tailored to resonate with your audience, enhancing user engagement and driving meaningful interactions. With Thatware’s content expertise, your online presence becomes a magnet, drawing in visitors, enhancing brand credibility, and fostering lasting connections with your audience.
REIMBURSEMENT
Proof of its effectiveness is used to remove any default Google manually. We also return customer traffic and stand behind penalties for content duplication (Panda) or low backlinks (Penguin). At Thatware, our commitment to our clients extends beyond mere promises—it’s backed by tangible results. We provide concrete proof of our effectiveness, ensuring any Google manual defaults are swiftly addressed. Our meticulous approach not only restores customer traffic but also stands firm against penalties related to content duplication (Panda) or inadequate backlinks (Penguin). We understand the importance of a clean online reputation, and we take proactive measures to safeguard it. With Thatware, you can rest assured that not only are your issues resolved, but your online presence is reinforced, guaranteeing a strong, penalty-free digital footprint for your business.
LINK BUILDING
Our SEO accessibility team creates and implements high-quality backlink acquisition strategies, and generates traffic from blogs, articles, and comments. At Thatware, our link-building expertise sets us apart. Our SEO accessibility team is dedicated to creating and executing high-quality backlink acquisition strategies. We meticulously curate links from authoritative sources, utilizing blogs, articles, and comments to generate targeted traffic. By focusing on quality over quantity, we ensure that every link serves as a valuable endorsement for your website, enhancing your online credibility and search engine rankings. With our meticulous approach to link building, your website not only attracts traffic but also establishes a strong digital presence, ensuring your business stands out amidst the digital clutter. Partner with us for a robust link-building strategy that propels your online success.
ON PAGE SEO
We perform a complete on-page analysis of our customer’s website architecture page, meta tags, texts and other important SEO technical aspects. By reviewing our clients receive comprehensive need information. At Thatware, our on-page SEO strategies are thorough and results-driven. We conduct a meticulous analysis of our customers’ websites, delving into every detail of the architecture, meta tags, texts, and other vital SEO technical aspects. Our comprehensive review ensures that our clients receive detailed insights and actionable recommendations. By optimizing website elements with precision, we enhance user experience and search engine visibility. With our expert on-page analysis, your website not only meets but exceeds SEO standards, ensuring it’s not just informative but also highly visible and engaging. Trust Thatware for a strategic on-page SEO approach that elevates your online presence to new heights.
REPORTING AND ANALYSIS
We carefully read Google Analytics data. In addition, our team produces reports and provides recommendations on how to improve performance. At Thatware, we believe in transparency and tangible results, which is why our reporting and analysis process is paramount. We provide our clients with detailed, insightful reports that offer a comprehensive view of their digital performance. Our meticulous analysis goes beyond numbers; we interpret data, identifying trends, strengths, and areas for improvement. These actionable insights empower our clients to make informed decisions, refine strategies, and maximize their online impact. With our in-depth reporting, businesses gain a profound understanding of their online presence, ensuring every effort is optimized for success. Partner with Thatware for comprehensive reporting and analysis that transforms data into actionable strategies.
OUR SERVICES IN UKRAINE
SEO IN KYIV
Compare top-performing SEO trends to see which may be the best fit for your business goals. Whether you’re seeking to improve your ranking in search engine results pages, boost website traffic, or show up in local search results, investing in SEO is important for business growth.
In the vibrant digital landscape of Kyiv, Thatware stands as a beacon for businesses aspiring to thrive. Our specialized SEO services in Kyiv encompass a meticulous analysis of top-performing SEO trends, tailored to align seamlessly with your unique business goals.
In a city pulsating with diverse enterprises, staying ahead demands more than just a digital presence. Thatware diligently compares and evaluates the most effective SEO trends, ensuring your strategies are not only current but also custom-fitted for your specific objectives.
Whether you aim to ascend the ranks of search engine results pages, drive a surge of organic website traffic, or establish a robust presence in local searches, investing in SEO is not just a choice but a necessity for sustainable business growth. With Thatware’s expertise, your business in Kyiv receives specialized attention, guaranteeing that your digital footprint leaves an indelible mark, enhancing your visibility, and propelling your success in this dynamic city.
SEO IN KHARKIV
ThatWare is an integrated internet marketing studio based in Kharkiv, Ukraine. The studio, founded in 2018, has a team of more than ten that provides SEO, PPC, and web development services.
In the bustling digital landscape of Kharkiv, Thatware emerges as a leading force in shaping businesses’ online presence and success. Our tailored SEO services in Kharkiv are meticulously crafted to cater to the unique needs and aspirations of local enterprises.
Navigating the dynamic market of Kharkiv requires more than a generic approach to SEO. Thatware’s expert team delves deep into the city’s specific business dynamics, identifying key trends and consumer behaviours. With a comprehensive understanding of the local market, we develop bespoke SEO strategies that resonate with the Kharkiv audience, ensuring your business stands out amidst the competition.
Whether you’re aiming to climb the search engine results pages, drive targeted traffic to your website, or establish a strong local presence, our Kharkiv-focused SEO services are designed to deliver tangible results. By investing in Thatware’s expertise, businesses in Kharkiv gain a competitive edge, harnessing the power of strategic SEO to enhance visibility, attract customers, and foster sustainable growth in this thriving city.
SEO IN ODESSA
ThatWare is a digital marketing agency based in Odessa, Ukraine. Founded in 2018, this company has a team of 50 employees. Services provided by ThatWare include SEO and PPC for small to mid-sized businesses. In the vibrant coastal city of Odessa, ThatWare stands as a beacon of digital innovation and strategic marketing solutions. Established in 2018, ThatWare has swiftly become a powerhouse in the realm of digital marketing in Ukraine. With a dedicated team of 50 talented professionals, ThatWare specializes in offering top-notch SEO and PPC services tailored specifically for small to mid-sized businesses.
What sets ThatWare apart in Odessa’s competitive market is its commitment to delivering measurable results. Businesses in Odessa entrust their digital marketing needs to ThatWare, knowing they will receive bespoke SEO and PPC strategies designed to enhance online visibility, drive targeted traffic, and boost conversions.
With a deep understanding of Odessa’s local business landscape, ThatWare crafts customized solutions that align with the city’s unique market dynamics. Whether it’s optimizing websites to climb search engine rankings or implementing strategic pay-per-click campaigns, ThatWare’s services empower businesses in Odessa to thrive in the digital sphere.
In the heart of Odessa, ThatWare continues to redefine digital marketing standards, ensuring businesses receive exceptional service and unparalleled results in their online endeavours.
SEO IN DONETSK
Founded in 2018, ThatWare is headquartered in Donetsk, Ukraine. With about 50 employees, they provide SEO, PPC, and other digital marketing services for midmarket and small businesses. They focus on e-commerce, business services, and IT industries. In the bustling city of Donetsk, ThatWare stands as a pioneering force in the realm of digital marketing.
Established in 2018, our headquarters in Donetsk, Ukraine, serves as the hub of innovative and strategic marketing solutions. With a dedicated team of approximately 50 skilled professionals, ThatWare specializes in providing a comprehensive suite of digital marketing services, including SEO, PPC, and more, specifically tailored for midmarket and small businesses.
Our expertise spans various industries, with a primary focus on e-commerce, business services, and IT sectors. What sets ThatWare apart in Donetsk is our unwavering commitment to helping businesses thrive in the digital landscape. By leveraging our deep industry insights and technological proficiency, we craft tailored SEO and PPC strategies that enhance online visibility, drive targeted traffic, and maximize conversions.
In Donetsk’s competitive market, businesses trust ThatWare to deliver results. Our team understands the local business landscape, allowing us to devise customized solutions that resonate with the city’s unique market dynamics. Whether it’s optimizing websites for search engine prominence or creating impactful PPC campaigns, ThatWare empowers businesses in Donetsk to achieve digital excellence.
In the heart of Donetsk, ThatWare continues to set new benchmarks in the digital marketing arena, ensuring businesses receive exceptional service, strategic guidance, and tangible results that fuel their growth and success
Certainly! Here are ten informative FAQs about SEO services in Ukraine:
1. What is the primary goal of SEO services in Ukraine?
SEO services in Ukraine aim to optimize websites to improve their visibility on search engines like Google, thereby increasing organic (non-paid) traffic and enhancing online presence.
2. How does keyword optimization work in SEO services?
Keyword optimization involves researching and strategically placing relevant keywords in website content. This helps search engines understand your site’s relevance to specific search queries, improving your chances of ranking higher in search results.
3. What role does on-page optimization play in SEO?
On-page optimization focuses on optimizing individual web pages to improve their relevance and user experience. This includes optimizing meta tags, headings, images, and content to align with targeted keywords and enhance SEO performance.
4. Why is backlink building important in SEO services?
Backlink building involves acquiring high-quality links from other websites to your site. Search engines view backlinks as a vote of confidence, indicating your site’s credibility and authority. Quality backlinks can significantly boost your search rankings.
5. How does local SEO benefit businesses in specific regions of Ukraine?
Local SEO targets geographic-specific searches, ensuring businesses appear in local search results. For businesses in Ukraine, local SEO helps attract nearby customers, driving foot traffic to physical stores and increasing online visibility within the region.
6. What is the significance of mobile optimization in SEO services?
Mobile optimization ensures that websites are user-friendly and accessible on various devices, especially smartphones and tablets. As a large portion of internet users in Ukraine access websites through mobile devices, mobile-friendly sites are favoured by search engines, positively impacting SEO rankings.
7. How do SEO services address the technical aspects of a website?
SEO services include technical optimization, focusing on factors like site speed, crawlability, security, and mobile responsiveness. Addressing these technical aspects enhances user experience and signals search engines that your site is trustworthy and reliable.
8. What is content marketing’s role in SEO services?
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience. SEO services incorporate content marketing by producing high-quality, keyword-optimized content, enhancing the site’s authority and relevance in search engine algorithms.
9. Can SEO services help businesses in Ukraine with online reputation management?
Yes, SEO services often include online reputation management strategies. By promoting positive content and addressing negative reviews or feedback, SEO experts can help maintain and enhance a business’s online reputation.
10. How long does it take to see significant SEO results for a website in Ukraine?
The time to achieve significant SEO results can vary based on factors such as competition, website condition, and chosen keywords. Generally, visible improvements may take a few months, while substantial, long-term results often require ongoing SEO efforts over several months to a year.
