Content marketing is a digital, Inbound marketing strategy that uses educational, entertaining, or informative content to attract, engage and grow a target audience.
Why Content Marketing?
Content is the most effective way to be useful, relevant, informative, and on time.
Some Content Marketing Stats
#90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022.
#79% of companies use content marketing to generate quality leads.
#46% of businesses reported they want to increase their content creation spending in 2022.
There are currently more than 600 million blogs as of 2021.
3 out of 4 B2C marketers believe their content marketing is successful.
How AI is Enhancing The Game of Content Marketing
Artificial intelligence (AI) will, and has already begun to, change the game of content marketing.
Here, We aren’t talking about generating content from AI, But rather enhancing the existing content using AI.
Develop Advance Content Strategy
AI can assist content marketers in creating content that is relevant to their target audience at each stage of the marketing funnel.
AI Can Help Boost Content Marketing strategy
Enhanced and Advanced competitor analysis
AI can not only help you find relevant competitors but also key indicators to compare.
Facilitates Research and Development
With AI, content marketers can concentrate on writing the context rather than researching and analysing it.
Helps in content ideation
AI can help improve content ideation. With millions of content pieces already on the internet, coming up with new content is difficult. But AI can help you with content ideation.
Better content personalization
If you want to rank well in search engines, quality content alone will not suffice. People want to read content that is informative and tailored to their specific needs and interests.
Advantages of Content Marketing
Boosts your SEO
Marketers across brands prioritise content marketing for SEO ranking. Consider this: it makes sense. When was the last time you searched for something online, whether it was business information or hotel reviews, without using Google?
39% believe that content marketing in SEO rankings is crucial.
Increase brand awareness
Content marketing is the most important parameter for achieving your brand goals in the long term.
Of all marketers, 72% report that content marketing increases customer engagement.
Digital Brand Strategy
Brands will find it extremely difficult to grow their business without a digital presence.
#The Internet has greatly influenced marketing and branding. The very nature of the customer-company relationship has shifted.
#For several years, digital branding has been on the rise.
#With so much at stake for businesses on the Internet, companies must learn to adapt to new ways of doing business to succeed in this dynamic business environment.
The Power of Digital Branding
- 94% of customers are likely to show loyalty to a brand that offers complete transparency.
- 59% of shoppers prefer to buy new products from the brands they trust.
- 13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
# 94% of the world’s population recognizes the Coca-Cola logo.
#86% of consumers prefer an authentic and honest brand personality on social networks.
#During the holiday season, 44% of US consumers give gifts purchased from brands they are loyal to.
Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.
Why do we need Digital Branding in 2023
Digital Branding Strategy is more crucial than ever before. Take action today to create, standardize, or optimize your digital branding strategy and stay ahead of inflation.
SEO Algorithms are Constantly Evolving
- Since most businesses now market online, SEO has become an essential skill to master.
- Search engine optimization determines whether a company’s website or blog is visible to people on top of SERP.
- It’s high time we need digital branding.
76% of small business owners have upskilled in SEO, social media, and analytics.
Influencer Marketing is becoming Extremely Popular
We interact daily with the stories and posts of our favourite celebrities and influencers. So, why not leverage their extensive social media reach to generate buzz about your company?
80% of consumers complete a purchase after seeing an influencer recommend that
product on social media.
One important reason for the importance of Digital Branding is that it is less expensive than most other
forms of marketing and Branding.
Digital Branding gives the best ROI
Digital Branding is profitable because it has a high ROI (return on investment) and a larger audience scope and reaches.
An ROI of 5:1 is considered pretty good in digital marketing.
SEO marketing has an average ROI ratio of 22:1, equating to 2,200%!
You can reach a whole new set of potential customers with the help of digital marketing. As a result, you can expand your business more easily. With technological advancements, you can also better target your audience and provide personalised recommendations.
It is now estimated that the digital marketing sector to grow up to 539 Billion by end of the financial year 2024.