What Is Brand Amplification?

What Is Brand Amplification?

Brand Amplification is a service that falls between the capabilities of a branding/creative agency and a digital marketing agency. We developed these services for small to medium-sized businesses that cannot afford to work with both a creative agency and a digital marketing agency simultaneously.

brand amplification

The Brand Amplification Packages enable a small business to regularly IDEATE, CREATE, ENGAGE, and MEASURE. They can progress from ideation to building the idea, implementing it, and measuring its effectiveness. Let’s break down these steps to see what’s going on.


If you’re like most small businesses, you’re concerned with the day-to-day operations of your industry. And, to be honest, that’s exactly what you should be doing. You must prioritize delivering magic to your clients to keep the money coming in. We can bring a marketing brain to your company to help generate ideas and energy focused on telling your story in new and unique ways.

Amplification packages include a monthly meeting with two goals: review what we did last month and plan for what we can do this month.


  • Running a holiday-specific promotion or campaign;
  • Creating an infographic about how you help your tribes so they can visualize the magic; and
  • Identifying some local events where you might be able to set up a booth.


Internal resources for creation are typically limited to that one employee who has seen a Ted talk and has a bootleg version of Adobe Photoshop on their laptop. The “stuff” that is produced is rarely on brand, on message… or on time. We can assist you in bringing consistency and polish to your creative deliverables.

All amplification packages include the creation (within reason) of the ideas generated during the Ideation phase. This includes landing pages, brochures, infographics, and presentations, among other things. This can also include creating a business card for a new team member, assisting with email signatures, and other creative tasks.


  • Creating a custom folder with inserts for your sales team
  • Creating landing pages for your tribes to customize messaging for them
  • Creating some sick swag to hand out at meetings


If tumbleweeds are blowing across your social media profiles and your most recent post was about how you’re ditching your MySpace profile for this new thing called Facebook… You’re not by yourself. Setting aside time to interact with your tribes regularly is difficult… but it is necessary. We can help you develop a strategy and shape the content that goes with it so that your customers and prospects are engaged with your company on an ongoing basis.

Various amplification packages include various levels of content planning and creation: providing guidance and leaving posting to you, sharing the responsibility of posting with you, or completely removing it from your plate and doing the posting for you.

  • Four objectives are explained:
  • Awareness: Put yourself in front of new people regularly [Measure: Traffic and Inquiries]
  • Education: Openly share our expertise [Measure: Reduced Sales Cycle and Smarter Clients]
  • Contribution: Invite people to freely participate in the conversation [Measure: Interaction and Reviews]
  • Appreciation: Demonstrate to your tribes that you genuinely care [Measure: Repeat Customers and Referrals]


  • Creating a digital assessment or quiz for your clients to aid in the identification of gaps in their internal systems that your product or service can help bridge.
  • Developing email drip campaigns to foster relationships and increase conversions
  • Identifying and documenting opportunities to do good in the community.


Without measurement, how can you tell if something is working? For you, this could mean increased traffic to your website, phone calls, likes, comments, shares, and so on. While we don’t claim to have the same depth of reporting as a full-service digital marketing agency, we can answer these questions using basic information from your social channels and Google Analytics.

Our amplification packages include SIMPLE and direct reporting on the most important things to you. We can’t know where we’re winning unless we track! We have several tools that compile all of your data into a unified report that we review monthly.


  • According to Google Analytics, your bounce rate has decreased in the last 30 days since we added a new section to the home page.
  • Facebook is showing increased audience engagement due to the post asking people to share photos of themselves using your product at home.
  • The number of phone calls has decreased since we removed the popup window from the home page.

Who Is This Solution Not Suitable For?

If you require highly complex PPC (pay-per-click) campaigns, detailed reporting, goal tracking, and obsess over micro-tweaking your Google Analytics, this service is not for you. We work with some AMAZING agencies to handle these services, and they are ninjas at what they do. We can arrange an introduction if we believe it is in your best interests. Ultimately, we aim to generate enough business for you to retain a creative agency and hire a dedicated digital marketing agency. That’s when things get interesting.

Are You Ready to Amplify?

There is no such thing as a magic formula that guarantees instant success. Getting into a groove and finding your voice takes time and practice. But we do know that doing SOMETHING is far superior to doing nothing. Consistent marketing increases recognition and trust, which helps to build your brand.

You are not required to do it alone. ThatWare is ready to assist you in brainstorming, creating, engaging, and measuring your marketing and creative efforts.