FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR COMPETITOR KEYWORD ANALYSIS TO A WHOLE NEW LEVEL!
Herein, we discuss SEO services for news sites, which is the winning lottery ticket. Are you prepared to begin winning traffic sweepstakes? Continue reading.
1. Make your website simple to navigate.
News websites collect information on many of the world’s noteworthy events. They end up with thousands of pages as a result of this project, all of which must be coordinated. What happens if they’re not well-organized? Visitors are lost, connection juice isn’t flowing, the site isn’t ranking, and your bosses recruit a more capable SEO expert. Nobody is satisfied! So take SEO services for news sites from Thatware.
You can do so by ensuring the following elements are present on the site:
- A search box.
- Pagination (also known as infinite scrolling).
- Tags and categories.
- The breadcrumbs
These will ensure that your visitors can easily locate and navigate between your site’s pages. What else do you want for your news website?
- Make a sitemap for your website.
- Make connections between your posts.
2. Make the news site more user-friendly.
On-page SEO for news sites is relatively easy. What you need are high-quality articles that are both user and search engine optimised. A news portal is nothing more than a very large blog. Can you recall how to make a blog more searchable? That is everything there is to it.
Don’t worry if SEO is a foreign language to you. After all, the aim of this article is to assist you with the optimization of your news site with organic SEO Services for news sites.
Find keywords as soon as possible!
If you need keywords for a news website, fortunately, ThatWare’s Keyword Suggestions tool is a good choice in terms of pace and accuracy.
Keywords can be included in the following places:
- Page names.
- Meta descriptions are essential.
- URLs to specific pages.
- Tags H1-H4.
- The filenames and ALT attributes of the images.
- Texts used as anchors for links to other posts.
Use photographs that can be shared.
Text-only news sites exist, and they’re more common than you would think. Pictures, on the other hand, are an integral part of the user interface and, indeed, the Internet as a whole. Should you forego a better user experience in exchange for a faster website? You make the decision.
Duplicate material should be avoided.
The bane of news websites is duplicate material. Plagiarized content is removed from Google’s search results, so if your articles aren’t unique, users can never find them organically. While the urge to publish news as soon as possible is high, you must resist it and avoid copying news articles from other websites.
3. Keep your website up and running.
Your site must run like clockwork if you want to keep your readers up to date on the world’s most important events. Every bug, every mistake detracts from the user experience and makes readers less interested in being your customers. How do you prevent embarrassment while still ensuring that your news site runs smoothly?
Improve the pace at which your website loads.
Heat is generated when speed is increased. As a result, breaking news is the most common! Be the first to inform users of the most recent developments, both metaphorically and literally: Google favors pages that load quickly.
Convert your website to a mobile-friendly format.
Even though scrolling with your finger on a handheld device feels more like reading a book than a newspaper, news still works well with phones. It has to, because Google’s mobile-first index is just as harsh as its desktop counterpart. Expect low rankings if your news site can’t provide a decent mobile user experience.
Correct any technical issues.
Your news site may be a very prolific source of user traffic, depending on how many articles you intend to release daily; traffic that you risk losing if you have technological errors and ignore them.
Use ThatWare’s Technical Audit at least once a week to check the site for errors. Fix the errors after you’ve discovered them.
4. Create related hyperlinks
Your news portal, like every other website, would need backlinks. Can you tell me where you can get them?
- Content aggregators
- Discussion boards.
It’s worth noting that Google wants you to have at least 20% nofollow links to appear normal, so demonstrating that you’re getting nofollow links from authoritative sources isn’t a waste of time.
5. Make use of social media.
Can you imagine running a news website without updating your social media accounts? Doesn’t it just scream incompetence?
Social media sites are ideal for sharing news. They almost always develop a positive, mutually beneficial relationship when paired with news portals – particularly with the support of their owner. So, what can you do to assist it in its development?
Be present in any situation.
You’ll want to know how well your social media accounts are doing and whether your social media plan needs to be improved after you’ve created them and used them for a while. User interaction is a good indicator: the more upvotes, comments, and shares your posts get, the better.
Find out when the best times are to publish.
Your readers aren’t available 24 hours a day, seven days a week. If you post on social media whenever you like, your updates are likely to get lost in the reader’s feed among a slew of other updates. The best times to publish, fortunately, have been extensively researched. These are the best hours (in your local time) and days to post on some of the most prominent social media sites for news portals.
From your website, provide a link to your social media accounts.
Make it as simple as possible for readers to locate you on social media. Of course, the simplest method is to use the news portal. The majority of websites do this by including links to their social media accounts in the footer or upper corner.
Despite their frequent placement at the bottom of websites, those links are effective: people are accustomed to seeing them and will scroll down without hesitation. If they don’t see any social media symbols, they might conclude that you aren’t serious about your business.
Add buttons to your posts that enable people to share them on social media.
Copying the post’s URL, going to Facebook in a new tab, pasting the URL… Call me a slacker, but aren’t there a few too many steps? If sharing a news article can be achieved with a single button click, that is unquestionably the better option.
6. Obtain a mention in Google News
Achieving a high Google ranking is already a major accomplishment. The distinction of being featured in Google News can be bestowed upon news stories. What makes it so significant? The simple fact that Google exists.
You’ll have to meet a long list of conditions in order to get a piece of the monster pie.
- Create a news website.
- Register your website with Google News.
- URLs that are descriptive.
- There are no typos in the document.
- Write about what’s going on in your country.
- Make use of photos and video.
- Make your website mobile-friendly.
- Fast loading time.
- Mobile Accelerated Pages.
- Adhere to the Google Webmaster Guidelines.
- Adhere to Google’s Content Guidelines.
- Create a subcategory on your website for news.
- Make a sitemap specifically for Google News material.
- Make use of article-structured data.
As soon as you upload your news site, Google begins checking it for inclusion. The majority of the preceding list measures aim to improve your site’s viability as a candidate. Even if you aren’t approved, this guidance is designed to improve your site’s popularity with Google and the overall quality of its content, which is often beneficial to your rankings. Do not think twice and take the SEO Services for news sites from Thatware.