SEO Services For News Sites

SEO Services For News Sites


    In the fast-paced digital landscape, where information is abundant, and attention spans are fleeting, the success of a news portal hinges on its ability to captivate and retain an audience. Enter ThatWare, a pioneering force in the realm of SEO services tailored specifically for news sites. In a world where the competition for online visibility is fierce, ThatWare stands as your strategic partner, ready to unlock the full potential of your news platform.


    👉Why SEO Matters for News Sites:

    News websites serve as crucial hubs of information, chronicling global events and shaping narratives that resonate with audiences worldwide. However, the sheer volume of content generated often leads to the challenge of effective organisation and discoverability. Without a robust SEO strategy, a news site risks losing visitors, diluting its connection with the audience, and ultimately fading into the digital background.

    👉ThatWare’s Commitment to Navigational Brilliance:

    At the heart of ThatWare’s approach is the recognition that a well-organised website is paramount for success. Our SEO services focus on simplifying navigation through the implementation of key elements such as intuitive search boxes, seamless pagination, comprehensive tagging and categorisation, and strategically placed breadcrumbs. These elements ensure that visitors can effortlessly navigate the vast landscape of your news site, fostering engagement and loyalty.

    👉User-Friendly On-Page SEO:

    News portals, at their core, are expansive blogs, and ThatWare understands the nuances of making such platforms both user and search-engine friendly. Our services include crafting high-quality, optimised articles that adhere to the principles of on-page SEO. Leveraging our proprietary Keyword Suggestions tool, we empower your news site with the right keywords strategically placed in page elements, meta descriptions, URLs, and images, ensuring optimal discoverability in the vast digital landscape.

    👉Ensuring Website Performance:

    In the realm of breaking news, every second counts. ThatWare addresses the need for a seamlessly functioning news site by enhancing its loading speed, ensuring it’s mobile-friendly, and conducting regular technical audits to promptly address any issues. We understand that a well-maintained website not only enhances the user experience but also aligns with Google’s preference for fast-loading pages.

    As we delve deeper into the intricacies of SEO strategies tailored for news sites, ThatWare emerges as your trusted ally in the quest for online prominence. Our commitment goes beyond conventional SEO – we strive to propel your news portal to new heights of visibility, engagement, and recognition. Explore the winning strategies that await as we navigate the intricacies of SEO designed exclusively for the dynamic world of news reporting.

    👉Navigational Excellence: Enhancing User Journey on Your News Site

    In the fast-paced world of online news, where information is abundant and attention spans are short, the structure and navigation of your news site play a pivotal role in retaining visitors and ensuring they find the content they seek. ThatWare understands the critical importance of navigational excellence in the success of news websites, and our SEO services are tailored to optimise this aspect for maximum impact.

    👉Organised Information Architecture:

    A well-organised news site is akin to a well-indexed library. Our services focus on creating a clear and intuitive information architecture for your website. Implementation of key elements such as a prominent search box, pagination (or infinite scrolling), tags, and categories ensures that visitors can swiftly locate relevant content.

    👉User-Friendly Design Elements:

    We advocate for the inclusion of design elements that enhance user experience. This includes intuitive breadcrumbs that guide users back through the site’s hierarchy, ensuring they always know their location within your news portal. Through strategic placement of these elements, we create an environment where visitors effortlessly navigate between pages.

    👉Sitemap Creation:

    ThatWare recognises the importance of a comprehensive sitemap in aiding both users and search engines in understanding the structure of your website. Our experts work on creating an XML sitemap that not only assists in navigation but also contributes to better search engine indexing, improving overall SEO performance.

    👉Internal Linking Strategies:

    Internal links are the glue that holds a news site together. We implement effective internal linking strategies, connecting relevant posts and articles to guide users through related content seamlessly. This not only aids in navigation but also distributes ‘link juice’ across your site, contributing to improved search engine rankings.

    👉Optimising for Mobile Users:

    Recognising the increasing trend of news consumption on mobile devices, our navigational excellence extends to creating a seamless mobile experience. We ensure that your news site is not only responsive but optimised for various devices, providing users with a consistent and user-friendly interface, regardless of the platform they choose.

    Our navigational excellence strategy is crafted to transform your news site into a user-friendly, easily navigable platform that keeps visitors engaged and encourages them to explore more. By implementing these meticulous strategies, ThatWare ensures that your news portal not only attracts traffic but retains it, fostering a positive user experience that contributes to the overall success of your online news presence.

    👉User-Friendly On-Page SEO:

    In the ever-evolving landscape of news websites, the success of on-page SEO is pivotal for enhancing user experience and securing prominent search engine rankings. ThatWare specializes in deploying strategies that seamlessly integrate user and search-engine optimization, ensuring that your news portal stands out in the digital sphere.

    👉Define On-Page SEO:

    On-page SEO involves the meticulous optimization of individual pages on your news website to enhance their visibility and relevance to search engines. The goal is twofold – to create content that resonates with your audience and aligns with search engine algorithms.

    👉Emphasizing High-Quality, Optimized Articles:

    News portals, at their core, are expansive blogs narrating global events. To make your news website more searchable, the emphasis is on generating high-quality articles that are not only informative but also optimized for both users and search engines. ThatWare simplifies this process, ensuring that your content not only captivates your audience but also aligns seamlessly with search engine requirements.

    👉Efficient Keyword Integration:

    Keywords serve as the backbone of search engine optimization. ThatWare’s Keyword Suggestions tool offers a rapid and accurate means of identifying relevant keywords for your news website. Strategic placement of these keywords in page elements such as titles, meta descriptions, URLs, tags, and image attributes ensures that your content is easily discoverable by your target audience.

    👉Addressing Duplicate Content:

    The prevalence of duplicate content poses a significant challenge for news websites. Plagiarized material can lead to removal from search engine results, hindering organic discoverability. While the urgency to publish news quickly is understandable, ThatWare advises against copying content from other sources. Instead, emphasis is placed on creating unique and original content that not only avoids penalties but also enhances your website’s credibility.

    👉Website Performance:

    In the fast-paced world of online news consumption, a seamless and efficient website is paramount. The performance of your news site can make the crucial difference between breaking news and losing your audience’s interest. ThatWare understands the critical role that website performance plays in the success of a news portal and offers comprehensive solutions to ensure your site runs like clockwork.

    👉Load Time Optimization:

    Time is of the essence in the news industry. A faster website not only enhances user experience but also aligns with search engine preferences. ThatWare’s experts focus on optimising your website’s load time, ensuring that breaking news is delivered promptly to your audience. Google favours pages that load quickly, and we make sure your news site is at the forefront of this preference.

    👉Mobile-Friendly Format:

    In an era dominated by smartphones, a mobile-friendly news site is not just an option; it’s a necessity. ThatWare recognises the significance of Google’s mobile-first index, which heavily influences search rankings. Our team ensures that your news site provides an exceptional user experience on mobile devices, allowing you to reach and engage with your audience effectively.

    👉Technical Issue Resolution:

    Even the most prolific news site can lose valuable user traffic if technical issues are overlooked. ThatWare’s Technical Audit, conducted at least once a week, identifies and addresses any technical glitches that may arise. By regularly monitoring your site’s technical health, we prevent potential disruptions, ensuring your readers have a seamless experience every time they visit.

    Mobile Accelerated Pages (AMP):

    To further enhance mobile performance, ThatWare recommends the implementation of Mobile Accelerated Pages (AMP). This technology ensures that your news articles load almost instantly on mobile devices, providing a frictionless reading experience. By adhering to the latest technological standards, we position your news site for optimal performance and user satisfaction.

    👉Backlink Strategies:

    Backlinks are the backbone of a successful news portal’s SEO strategy. They play a crucial role in enhancing your site’s authority and visibility in search engine rankings. ThatWare employs sophisticated backlink strategies to ensure your news site not only attracts quality links but also maintains a healthy link profile. Here’s a detailed look at our backlink strategies:

    👉Diverse Backlink Sources:

    We tap into a variety of sources, including reputable weblogs, content aggregators, and discussion boards. This diversity ensures a well-rounded backlink profile that aligns with search engine algorithms.

    👉Nofollow and Follow Links Balance:

    Google values a natural link profile, which includes both nofollow and follow links. ThatWare strategically incorporates a mix of these links, with at least 20% being nofollow. This approach demonstrates authenticity and aligns with search engine guidelines.

    👉Authoritative Link Building:

    Our team focuses on acquiring backlinks from authoritative sources within your industry. These links not only boost your site’s credibility but also contribute significantly to improved search engine rankings.

    👉Content-Centric Link Building:

    We create high-quality, shareable content that naturally attracts backlinks. Our content is tailored to resonate with your audience and encourages organic linking from other reputable websites.

    👉Proactive Outreach:

    ThatWare engages in proactive outreach to relevant websites and influencers in your niche. Building relationships within your industry helps secure valuable backlinks and strengthens your news portal’s online presence.

    👉Continuous Monitoring and Analysis:

    Backlink strategies require continuous monitoring. ThatWare employs advanced tools to track the performance of acquired backlinks, ensuring they remain relevant and contribute positively to your SEO efforts. If any issues arise, we address them promptly to maintain the integrity of your link profile.

    👉Competitor Backlink Analysis:

    We conduct thorough competitor backlink analysis to identify opportunities for gaining an edge in your industry. Understanding your competitors’ link-building strategies allows us to devise unique approaches that set your news site apart.

    👉Adherence to Best Practices:

    ThatWare strictly adheres to industry best practices and search engine guidelines in all our backlink strategies. This commitment ensures the longevity and effectiveness of the links we build, safeguarding your news portal’s online reputation.

    👉Harnessing Social Media for News Site Success

    In today’s digital age, the symbiotic relationship between news portals and social media is undeniable. Social platforms not only serve as channels for sharing breaking news but also play a crucial role in audience engagement and brand building. ThatWare understands the significance of leveraging social media to enhance the reach and impact of news sites. Here’s a detailed exploration of how social media can be effectively harnessed for the success of your news portal:

    👉Synergy between News and Social Media:

    Social media platforms are natural extensions for news portals. They provide an interactive space for sharing stories, engaging with the audience, and establishing a brand presence. ThatWare recognises the synergy between news content and social media, acknowledging that both can thrive in each other’s presence.

    👉News Sharing and Audience Engagement:

    Social media platforms serve as powerful tools for sharing news articles, updates, and multimedia content. Whether it’s a breaking news story, an in-depth analysis, or a compelling feature, ThatWare ensures that your news site’s content is optimally shared across relevant social channels. This not only boosts visibility but also fosters audience engagement through likes, comments, and shares.

    👉Effective Social Media Management:

    Managing social media accounts requires a strategic approach. ThatWare assists in creating and implementing a robust social media plan for your news site. This involves regular monitoring of account performance, analyzing user interactions, and adapting strategies for optimal results. The goal is to create a positive, mutually beneficial relationship between your news portal and its audience on social media platforms.

    👉Strategic Posting Times:

    Recognising the peak times for social media engagement is crucial. ThatWare conducts extensive research to determine the best hours and days to post on prominent social media sites for news portals, including Twitter, LinkedIn, Facebook, and Instagram. By strategically timing your posts, you ensure that your updates capture the attention of your audience, leading to increased visibility and interaction.

    👉Integrating Social Media Links:

    Making it easy for readers to find and connect with your news site on social media is essential. ThatWare recommends the integration of social media links on your website, typically placed in the footer or upper corner for easy accessibility. These links serve as direct pathways for readers to follow your news portal on social platforms, strengthening your online presence.

    👉Facilitating Social Sharing:

    ThatWare understands that sharing news articles should be a seamless process. To enhance user experience, the inclusion of share buttons on individual posts is recommended. This eliminates unnecessary steps for readers, allowing them to share articles with a single click, thus increasing the likelihood of content virality.

    👉Google News Recognition: Elevating Your News Site to the Pinnacle

    Being featured in Google News is not just an accomplishment; it’s a recognition that propels your news stories to a global audience. Google News, with its vast user base and influence, can significantly boost the visibility of your news portal. However, attaining this recognition requires a strategic approach and adherence to Google’s stringent guidelines.

    1. Creating a News Website:

    To enter the realm of Google News, the first step is to establish a dedicated news website. This serves as the foundation for your journey towards recognition. The website should be well-structured, regularly updated, and focused on delivering news content.

    2. Registering with Google News:

    Once your news website is in place, the next crucial step is to register it with Google News. This involves submitting your site for consideration, and upon approval, your news stories become eligible for inclusion in Google News search results.

    3. Descriptive URLs and Multimedia Integration:

    Google favours news articles with descriptive URLs. Ensure that your URLs provide a clear indication of the content. Additionally, enrich your news stories with multimedia elements such as photos and videos. This not only enhances the user experience but also aligns with Google’s preferences.

    4. Mobile-Friendly and Fast Loading:

    With the mobile-first approach, Google prioritises mobile-friendly websites. Ensure that your news site is optimised for mobile devices. A fast loading time is equally crucial, especially for breaking news. Google appreciates websites that deliver information swiftly and efficiently.

    5. Adherence to Guidelines:

    Google has specific guidelines that must be followed for inclusion in Google News. From the structure of your website to the quality of your content, adherence to these guidelines is non-negotiable. This includes creating a subcategory specifically for news, implementing article-structured data, and following Google’s Webmaster Guidelines and Content Guidelines.

    6. Sitemap for Google News:

    To enhance your site’s visibility to Google News, create a dedicated sitemap catering to news content. This helps Google’s algorithms understand the structure of your news articles, improving the chances of inclusion in Google News.

    7. Article-Structured Data:

    Implementing article-structured data markup provides additional context to search engines. This structured approach makes it easier for Google to recognise and index your news content accurately.

    While achieving Google News recognition involves meeting a set of criteria, the benefits are undeniable. Your news stories gain exposure to a broader audience, driving traffic and establishing your news portal as a reputable source. ThatWare’s SEO Services for news sites are crafted to guide you through this process, ensuring your news site stands out in the competitive digital landscape. Don’t just report the news; make your news site a part of the news with Google News recognition.


    In the dynamic realm of digital news, the key to success lies in strategic SEO practices, and ThatWare stands as your partner in achieving unparalleled excellence. From impeccable site navigation to user-friendly on-page SEO, ThatWare’s services pave the way for your news portal to thrive. By addressing technical intricacies, fostering backlink strategies, harnessing social media, and attaining the coveted Google News recognition, ThatWare propels your news site to the forefront of online visibility. With a commitment to precision and innovation, ThatWare’s SEO mastery ensures not only traffic surge but also recognition on a global scale. Transform your news portal into a digital powerhouse with ThatWare – where expertise meets impact, and your news stories resonate across the digital landscape.