FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO SERVICES FOR COMMUNICATIONS, MEDIA & TECHNOLOGY TO A WHOLE NEW LEVEL!
The PR industry is in a state of flux with the increasing importance of content penetration and the social web business. Consumers spend a lot of time with digital and social media. Advertising dollars follow. That means less budget for staff and news roomers, journalists, editors and editors.
Understanding the needs of their “customers” is important for PR agencies and communications professionals to stay relevant and productive. “Push PR” is increasingly being assisted with “Pull” techniques – to improve availability. Being able to provide value is important and here are 3 ways to better understand SEO Services For Communications, Media & Technology can do just that.
1. Fish where the fish are
There were more than 14 billion basic searches in December (comSore) vs 285 million watching TV in one month (Nielsen). Consumers rely on daily searches for news and information. The types of PR and communications need to understand consumer search methods and their preferences (keywords) of their clients and the publications they want their clients to be covered about.
2. Journalists rely on search
According to TopRank’s “Journalist Use of Search survey”, 91% of journalists, editors and journalists tested using standard search engines such as Google, Yahoo or Bing to do their job. That popularity was reflected in the findings of the recently published “Social Media & Online Usage Study” by George washington University and Cision where 100% of those surveyed use Google to research news.
3. Preparation is more than SEO
Search engine optimization, digital content creation, social media creation and micromedia optimization (i.e. real-time SEO) are all buzwords that represent opportunities for Media Relations and communication professionals to influence availability by making it easier with different types of search engines to find, index and place their content.
It is very important that social media understand the different search options consumers and the media use to spread and feed the news. If the content is not searched, it can be improved. That includes everything from media releases to videos to Tweets.
Search Engine Optimization or “SEO” as an umbrella term usually cares about any type of activity that influences any type of search engine to do what you do best and hopefully reap the recommended content. Most people claim to make content easier to see on Google, Yahoo or Bing when using SEO tactics.
It is important to note that many publishers are already using SEO tactics to make their news articles better available for search and ranking. These efforts have led to a significant increase in traffic on online news sites, enhancing advertising attraction.
Use of Digital Assets or “DAO” is the TopRank term used and promoted since 2007 referring to various types of search engines such as Google have started showing (aka Blended or Universal search results) depending on the query. Search results are no longer limited to web pages and may include images, video thumbnails, news, blogs, books and location information. Preparing for these different types of media involves understanding whether digital assets can be created, keyword creation and online publishing for search
Social Media Optimization or “SMO” was originally popular with Rohit Bhargava and included in many others in the world of SEO including TopRank. While many social networks such as Facebook and LinkedIn store most of their content after logging in and away from search engine spiders, many social networks generate content that can be subscribed and included in search results. Journalists and consumers are increasingly engaging with social media to view, share, contribute and manage information. If PR and the media can understand how they can influence the use of keywords in social content their stories will be easier for analysts, journalists and journalists to find.
Micromedia Optimization is a new term that refers to the real-time performance of status updates and content sources displayed and indexed as real-time content by search engines such as Google, Yahoo and Bing. The same micromedia content can be shared and found on specific search engines such as search.twitter.com and on all social networks that offer the opportunity to integrate that content. Google Buzz, Facebook status updates and LinkedIn updates are also included in this section.
To help you get started, here are some SEO tips for SEO Services For Communications, Media & Technology you can use to give your marketing and website presence a boost!
1. Know Your Audience
As with any industry, it is important that you know what your target audience is and what they want. Take the time to exclude your consumer personas – this will allow you to edit your content to their point of view. Knowing that your audience is always looking for more detailed, specific, more technical information than the sales price, be sure to do your homework and point out those topics that are of interest to them.
Once you’ve listed those interest points, create a list of keywords that your search engine might be using. This is important so that your audience finds your business through organic search.
2. Regularly Publish New Content
To build a strong reputation for technology-related keywords and IT topics, you need to be consistent in your submission and the frequency of publishing new content.
Keeping this consistent helps build credibility and helps search engines see your website as a reliable source and thought leader in the industry. It will also send signals to Google that your website is not working. New content raises relevance (as long as it’s high quality and well-written, of course).
3. Improve Your Page Upload Time
Nothing will drive visitors faster than a slow-moving website – especially if you are marketing a technology product or service! Visitors in the current era expect sites to download in less than two seconds; if not, they will proceed to the next search result on the page. Also, Google’s tactics always get “smart”, and it can punish lazy sites with high levels of explosion.
4. Create Geo targeted web pages
Did you know that about a third of Google searches are related to location?
That is, businesses that take the time to build site pages specific to cities or regions, places where your company has offices, or places you usually work for will greatly improve your accessibility and visibility.
Although IT and technology companies do their long-distance work, people still prefer to work with local companies.
5. Be Active in Communication
Social media is a necessary tool for communicating with your audience in an unusual, customized way. In the competitive IT market, social media can help you differentiate your business with jokes, personal details, or “secret” posts that help make your business more personal.
Social media is a great way to promote creative content. Blog posts, white papers, videos, or current news from a powerful third-party industry source can serve as powerful ways to return traffic to your website.
6. Don’t Forget On-Page SEO Elements
While you focus on creating content that contains those keywords and titles (and their variations), don’t forget to follow the best SEO practices on the page SEO Services For Communications, Media & Technology. “Entering a keyword” can be a major SEO error, so be sure to enter keywords naturally into things like meta description, page title, alt image tags and URL titles.