It is difficult to assess Search performance data, especially when there are many long-tail inquiries, which can be difficult to interpret and display. The search console bubble chart may provide extensive information about your website’s statistics. Using the search console bubble chart, we’ll discuss strategies to help you uncover possibilities to boost Google Search performance on your site.
Today, we’ll look at bubble charts, which may help you determine which inquiries on your site are working well and which should be improved. First, we’ll go through the chart’s key features and detail particular parameters that impact the data. Then we’ll offer you some pointers on how to examine the data.
The good news is that you don’t have to start from the beginning with the chart. You may use this template, connect to your data, and make any necessary changes.
What Exactly Is A Bubble Chart In Search Console?
A bubble chart in the search console allows you to see correlations and trends in your data using many dimensions and metrics. In the above example, you can see traffic characteristics, click-through rates, average locations, and total clicks for several dimensions (query or device) simultaneously.
This search console bubble graphic uses the Site Impress table from the Search Console data source. It also offers aggregated site-by-query search performance.
Google has added five customization options to the search console bubble chart to help you control your search results.
- Data Control – Choose the Search Console property you wish to examine.
- Date range – Select the date range you want to view in your report. The past 28 days are displayed by default.
- Query – Choose which inquiries you wish to concentrate on. You can use regular expressions in the same way in Search Console.
- Country – You may add or delete nations here.
- Device – Add or remove device categories.
The axes of the search console bubble chart are the Average position (y-axis) and Website CTR (x-axis). On the other hand, Google has undergone three significant changes to become more informational.
- Switch the y-axis direction. Because the y axis represents the average position, flipping the y axis implies that one is at the top. Most business charts show the highest position at the top right corner. As a result, inverting the orientation of the y-axis to show the average location makes sense.
- Log scale – A logarithmic scale shows numerical data over very broad ranges of values. A unit of distance along a scale denotes that a number has been multiplied by ten.” You can use a log scale on both axes to assist you in interpreting requests at the chart’s extremes (very low CTR or average position, or both).
- Reference line: This is a wonderful technique to distinguish numbers greater than or less than a certain threshold. By looking at the median, average, or sample, you may detect deviations from the trend.
The bubbles each represent a single inquiry. Google utilized two style parameters to make the search console bubble chart more useful.
- Size – By determining the size of the bubble based on the number of hits, you can identify which searches generate the most traffic. The greater the size of the bubble, the more traffic it creates.
- Colour – Using the device type as the bubble colour enables you to recognize mobile and desktop search performance variations. You can use any size for the colour. However, it gets increasingly difficult to identify patterns when the number rises.
Examining The Data From The Search Console Bubble
This graphic is meant to help with query optimization. The graph depicts query performance. The y-axis represents the average position, while the x-axis represents CTR. The size of the bubble is selected. The colour of the bubble indicates the device’s kind.
The red reference lines show the average value for each axis. This divides the chart into quadrants representing four different sorts of query performance. You’re likely to have quadrants that differ from the one shown in this post since they are determined by how site inquiries are dispersed.
In general, the chart will offer four categories that you may study to assist you in determining where to concentrate your attention when optimizing query performance.
- High CTR (First Position): You’re already doing an excellent job.
- High CTR (Low Position): These inquiries are of interest to users. They have a good CTR despite ranking lower than the average query. If these inquiries are optimized, they can substantially impact your website’s rating.
- Low CTR (position 3): When looking at low CTR inquiries, it’s also fascinating to look at the bubble sizes. This can assist you in determining which inquiries generate a lot of traffic yet have a low CTR. Although the quadrant may appear minor, it contains two major categories.
Similar inquiries If you are serious about the question, it is best if you can find it in Search. Prioritize these inquiries above those that do not appear in search results since they will be easier to optimize.
- Unrelated questions: This inquiry might provide an excellent chance to improve your content and focus your efforts on related inquiries.
- High CTR for the top position: For various reasons, these searches may have a poor CTR. Examine the biggest bubbles to locate the following indicators.
Consider making search results features available on your website. You may entice users to click on their results rather than yours due to this. It’s conceivable that your rivals use structured data markup and display rich search results.
It is possible to rank for a query that has nothing to do with your site, yet you may have optimized it.
Users may have already found the information they want, such as your company’s address, hours of operation, phone number, and phone number.
Improving The Performance Of Your Website
After identifying the noteworthy inquiries, spend some time and effort optimizing them with our On-page SEO guide. Here are some pointers.
- Ensure that your title elements and description meta tags are concise, accurate, and detailed.
- Use heading elements to highlight key material. They also contribute to forming a hierarchical structure, which makes it simpler for search engines and people to traverse your information.
- Add structured data to your material to explain it to search engines, and we will show your content inappropriate (and eye-catching!) ways in search results.
- Think about the keywords that consumers would use to find a piece of content on your site. Our keyword search guide will assist you in discovering new keyword variations as well as estimating the search volume for each phrase. You may also utilize Google Trends to obtain ideas for your website.