Click-through rate is the percentage of people who click on your ad after seeing your ad. In SEO, your CTR is going to determine whether you maintain your ranking.
How to IMPROVE your CTR:
1. Conduct keyword research:
First, focus on creating content that is going to drive the right traffic to your website or blog. You can do this by conducting keyword research.
2. Optimize title tags and meta descriptions:
Let’s start with meta descriptions—the snippet that appears in search results. Search engines use this snippet when the phrase someone searches show up in the description.
LENGTH: Make sure your title tag is not so long that it cuts off on SERPs!
KEYWORDS: Add them to the beginning of your title. According to Moz, keywords placed at the front, “may have more impact on search rankings.”
BRAND: If your brand is well-known, consider adding the name of your business to your title tag. This could entice a searcher to click your content over your competitors’.
3. Create engaging visuals:
This one is all about how you promote your content, whether on social media, via email or otherwise. If your aim is to boost CTR, attracting your audience with stand-out visuals is important.
4. Use custom branded links:
Branded links are powerful marketing assets: they attract up to 34% more clicks.
To create them, you need to purchase a custom branded domain and connect it to your link shortener. Attaching a custom domain to Bitly replaces the “bit.ly” in your links with the name of your choosing.
5. Know your audience:
Finally, always try to develop a deeper understanding of your audience. Who are they? What type of content are they interested in? How can the content your business shares help them with their pain points?
If the content you’re sharing isn’t interesting or relevant to your audience, they won’t click it.
It’s that simple.
One way to find out what kind of content your audience wants to see is by asking them directly. Facebook, Instagram, and Twitter allow you to create polls—a simple way of getting instant feedback from your audience.