In the ever-evolving landscape of digital marketing and search engine optimization, the importance of optimizing landing pages for maximum visibility and user engagement cannot be overstated. One crucial aspect of this optimization process is managing the link count for your landing pages. Link count, which refers to the number of inbound and outbound links on a page, plays a pivotal role in determining a page’s authority and rank in search engine results. Finding the right balance of low link counts for your landing pages is a key strategy for improving their performance and ultimately achieving your marketing goals. In this guide, we will delve into the methods and best practices for identifying and implementing low link counts effectively to enhance the performance of your landing pages and bolster your digital marketing efforts.
Follow the Below Steps:
- Crawl your website with something like Screaming Frog’s SEO Spider
- Export into a CSV, copy and upload into a Google Sheet
- Duplicate the sheet and title it LOW LINK COUNTS
- Remove all COLUMNS other than URL, HTTP Status, Unique Inlinks
- Create another tab
- Use Google Sheets add ons (search for search analytics for sheets)
- Dump out a full GSC page click dump from search analytics for sheet into your link mastersheet
- Use a VLOOKUP – in your LOW LINK COUNTS sheet, create a column heading for clicks and one for impressions
- Use a VLOOKUP to get click and impression data for each URL against HTTP status and Unique Inlinks
- Create a Data Filter
- Then, on the UNIQUE INLINKS column, set the value to less than 5
- Then sort all of the data by Clicks/Impressions – this way you have clear opportunities for URLS with greater potential to improve internal links. (For ThatWare, I put a data filer of clicks > 100, this filter would as per your projects stats). Output the filtered items in a new Tab and Label: Link Building Opportunities (Primary)
13. Duplicate and repeat this except make the values for UNIQUE INLINKS between 5-10 and make these your secondary opportunities.
Output the filtered items in a new Tab and Label: Link Building Opportunities (Secondary)
