Website traffic is an important indicator and engine of business growth. It can help you in various ways including:
- See how well your marketing is working
- Gather perspectives into your audience to make decisions and choices
- Improve the credibility of your SEO and search engine
- Generate more leads, increase conversions and attract more customers
However, achieving these benefits requires driving traffic to your website in the right way and focusing on driving quality traffic. In this post, we’ll cover different ways to drive traffic to your website in a way that affects your bottom line.
Traffic on your website helps to improve your rank, which in turn generates more traffic, but you want to make sure that the increase in traffic is also associated with increased engagement. If your traffic is increasing, but your conversion rates are declining, you’re not going to get the right traffic.
There are a number of ways to customize the website for conversion, such as by using call for action and lead gathering elements in the right locations, providing information that your guests are searching for, and rendering surfing quick and intuitive.
Here are few steps to attract the right website traffic to your site:
1. Create a Free Google My Business Listing
Did you know that an integrated Google My Business list gets 7x more clicks than an incomplete one? Don’t forget to connect your listing to your website, so this is a great way to get more visitors to your website.
Keep in mind, though, that Google is becoming smarter and smarter with tests. If your listing contains all the details that a potential customer needs to make a choice, they can forego your website and contact / visit your business directly — even better than visiting your website!
2. Perform On-Page SEO
There are many SEO strategies that you can use on each of your website sites to boost your search engine rank and get more users. It involves the creation of high-quality content that your user is searching for and the development of succinct meta descriptions for your websites. The meta description appears at the bottom of your search results Page.
3. Get Listed in Online Directories
Another way to increase access to your website is to include it in free online databases and review websites. For most of these platforms, your profile will have a link to your page, so a regular updating of these listings and positive reviews is likely to result in more website traffic. Furthermore, other directories like Yelp have clear domain authority on Google. There’s a chance that the free Yelp page for your business could rank high for specific searches.
4. Post to social media
Social media is one of the most popular free marketing tools and plays a role in driving your website’s traffic. To promote blog posts and other useful pages on your website, use Facebook, Instagram and LinkedIn. This way, if you post shared content, you can convert your social media audience into website visitors and traffic from their networks.
It is free to create useful content, and is not as challenging as it might seem. You are the product / service expert; the task is to clarify and simplify that for the audience.
5. Use Landing Pages
A further free source of traffic to your website is landing pages. These are pages specific to your offers, for instance to redeem a discount code, download a free guide or start a free trial. These provide the information that people need to step forward and transform, and concentrate on a specific call to action, making it more likely to happen. Since landing pages are so unique, you can get very selective in your tweet, that the traffic to those sites.
6. Start Email Marketing
Sending daily emails and encouraging email sales is a perfect way to stay in touch with your clients, as well as helping you attract visitors to your website. Provide helpful information and links to sites on your website where they can read more about specific deals, such as through blog posts and landing pages. Just make sure you don’t continuously flood your subscribers with emails or your clients disengage, erase or unsubscribe from newsletters.
Always, think carefully about the subject lines of your messages. These impact heavily whether a user opens your email or not. If your emails are never opened they can’t supply your site with traffic!
7. Guest Blog
Getting an industry influencer write a blog post on your platform or converting an interview with them into a blog post will help drive traffic through both organic search but also through the influencer selling the article to their audience (see the segment on backlinks above). This can also help make your content more varied and show your visitors that you’re active in your field.
8. Engage Online
Getting involved in online groups and on blogs that are important to your company and culture is free-and it lets you get more traffic. Post on forums and social media posts, answer questions posted by people and take part in debates about your business. The more you connect with your friends, the more visits you’ll get to recognition and profile.
If you have a link to your website in your social media profiles, then you have transformed your interaction into another source for website traffic. Just be sure to communicate respectfully and honestly, and stop using ties to your website in your comments — in order to appear spammy and damage your image online and company. Increased traffic should not be the target of your effort but should be a secondary outcome.