The SEO industry is evolving a lot with the course of time and so does its users too. Most of the users prefer voice search over generic term search nowadays. So voice search SEO optimization comes in handy.
Here are Some of the Tried and Tested Voice Search SEO Ways You Can Implement for Your SEO Campaign:
🔶 Semantic Proximity Above / Beyond
Before diving into voice search optimization, we need to first know what semantic proximity actually is? Let’s take an example below:
Semantic similarity: this scores words based on how similar they are, even if they are not exact matches. It borrows techniques from Natural Language Processing (NLP), such as word embedding. This is useful if the word overlap between texts is limited, such as if you need ‘fruit and vegetables’ to relate to ‘tomatoes’.
Key Takeaway: While optimizing for voice search one should be aware of the fact as stated in the example and should place in the website content strategically.
🔶 2nd Tier LSI Keywords Within
In terms of SEO, LSI keywords are search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.
Find LSI Keywords as stated below in the screenshot:
🔶 Long Tail Keywords Within
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.
Key Takeaway: While optimizing for voice search one should be aware of the fact and should place relevant Long Tail keywords in the website content strategically.
🔶 LSI (Latent Semantic Indexing) Above + Beyond
LSI keywords should be placed in website content right within the first 100 words and also mandatory to place it beyond the website content.
🔶 Closer Proximity Anchor Above External
Anchor text (the text in the link) is something that should not be squandered. Related anchor text from or to a page help search engines in gaining context of other related clusters of keywords and phrases.
One external link need to be added with closer proximity in the content.
🔶 Closer Proximity Anchor Below Internal
Anchor text (the text in the link) is something that should not be squandered. Related anchor text from or to a page help search engines in gaining context of other related clusters of keywords and phrases.
One internal link need to be added with closer proximity in the content.
🔶 Use Rank Brain Schema
🔶 Passage Indexing At Least 4
This is helpful for queries where the specific bit of information the person is looking for is hidden in a single passage on a page that is not necessarily the main topic of that page. Passage indexing will play a key role in voice search SEO for sure.
Need to target to write passages within 40 – 60 words.
🔶 Cosine Optimized Landing Page
It is highly recommended that the webpage you are optimizing for voice search should be cosine optimized.
Key Takeaway:
Cosine = Similarity Check
Ideal Value
0.5 > considered as good
0.5 < considered as bad
🔶 LDA Optimized Landing Page
It is highly recommended that the webpage you are optimizing for voice search should be LDA (Latent Dirichlet Allocation) optimized.
Note: Relevance is still a key factor, it is just not nearly as important once popularity measurements can be considered. Don’t spend all your time trying to tweak your LDA score. Once your site is suitably relevant, focus on external factors.
Key Takeaway:
LDA = Relevance Check
Ideal Value
0.3 > considered as good
0.1 < considered as bad
0.8 < considered as over-optimization
🔶 Implement MREID Schema
⭐️Tried & Tested Small Case Study Everyone Should Try for Ranking Growth:
A simple test on a page that wasn’t ranking very well on a national keyword. Before the test, this page was #24 for the keyword, after the test it was #6 on the first page. The steps are listed below:
👉Create a list of all keywords that the page was ranking for, whether the keywords are targeted keywords or not, it didn’t matter. Create a list of every keyword the page ranked for.
👉After that, I created the list of keywords identified the MREID for each keyword. What I ended up finding out is that several keywords that I ranked for without trying had the same MREID. These group’s keywords were all about the same subject and had one or two words modifying the main keyword.
👉 Lastly, I choose a keyword that I was ranking really bad on, used the JSON-LD Same As, and targeted the Google search URL with the MREID embedded. I waited a week and checked, finally noticed the page went from #24 to #8 on the main keyword and the top 5 for the related keywords grouped in the same MREID.
🔶Voice Search SEO Tools
Several tools can assist businesses in their voice search SEO endeavors:
👉Google’s Voice Search Console
Google’s Voice Search Console provides insights into how users interact with your website through voice searches. This data can guide your optimization efforts.
👉Answer the Public
Answer the Public generates a list of common questions related to specific keywords, helping you tailor your content to address users’ queries effectively.
👉SEMrush Voice Search Analytics
SEMrush offers voice search analytics, enabling you to research voice search trends, track competitors, and identify opportunities to optimize your content.
👉Moz Keyword Explorer
Moz’s Keyword Explorer helps you discover relevant keywords for voice search optimization, aiding in better content targeting.
👉Chatbot Assistants
Using chatbot assistants on your website can help answer visitors’ questions in a conversational manner, further enhancing the user experience.
🔶Common Mistakes to Avoid
To maximize the benefits of voice search SEO, steer clear of these pitfalls:
👉Ignoring Mobile Users
Neglecting mobile optimization can result in a poor user experience for voice search users, leading to lost opportunities.
👉Keyword Stuffing
Overusing keywords can harm your voice search rankings and make your content sound unnatural.
👉Neglecting Local SEO
Forgetting to optimize for local searches can hinder your chances of capturing nearby customers.
👉Overlooking Featured Snippets
Failing to structure your content to appear as featured snippets can reduce your visibility in voice search results.
👉Not Monitoring Analytics
Regularly analyzing voice search performance allows you to refine your strategy and stay ahead of the curve.
Future of Voice Search SEO
The future of voice search SEO is promising, with increasing numbers of users embracing voice-enabled devices. Businesses that proactively adapt their SEO strategies to accommodate this trend will continue to reap the rewards of enhanced visibility and customer engagement.
