One Time SEO Services

GET A FREE CUSTOMIZED AUDIT & MARKETING STRATEGY FOR ONE TIME SEO

Thatware provides one-time SEO services and technical SEO audits at affordable rates. Our one-time SEO pricing is absolutely pocket-friendly and also provides you with a site audit report. We provide top professional SEO services for small businesses, individual freelancers and mid to large-sized firms.

We do value traditional SEO methodologies because that is where we have evolved from; however, our team is made up of real SEO ninjas who constantly work on increasing your SEO rankings through innovative SEO Methods which are based on artificial intelligence and machine learning. Our SEO services agency is known to provide affordable SEO services which beats any other local SEO company because it stands out in quality and standard.

THE NEED FOR SEO SERVICES IN BUSINESS ORGANIZATION

In the digital age, optimizing your online presence is critical. Here’s why your business needs SEO services:

The business landscape is evolving at an unprecedented pace, driven by the digital revolution. As the internet becomes an integral part of our daily lives, the need for businesses to establish a strong online presence has never been more critical. This is where SEO (Search Engine Optimization) services come into play.

SEO is a multifaceted approach to improving a website’s visibility on search engines like Google, Bing, and Yahoo. It involves optimizing various elements of a website, such as content, meta tags, keywords, and more, to rank higher in search engine results pages (SERPs).

WHY DOES SEO MATTER?

1. Enhanced visibility: Studies show that the first page of Google search results receives over 90% of organic traffic. Without SEO, your website may remain hidden on page two or beyond.
2. Credibility & trust: Websites that rank high in search results are perceived as more credible and trustworthy. SEO helps build your brand’s reputation.
3. Targeted traffic: SEO allows you to reach potential customers actively searching for products or services related to your business, increasing the chances of conversion.
4. Cost-effective marketing: Compared to traditional advertising, SEO provides a cost-effective way to attract and retain customers.
5. Competitive advantage: Your competitors are likely investing in SEO. To stay ahead, you need to do the same or risk losing market share.

WHAT’S INVOLVED IN SEO SERVICES?

SEO services encompass a wide range of strategies and techniques. Here are some key components:

Keyword Research.

Identifying the right keywords is crucial. Tools like Google Keyword Planner help find relevant search terms for your business.

On-Page Optimization.

This involves optimizing your website’s content, meta tags, headers, and images to make it more search engine-friendly.

Link Building.

Building high-quality backlinks from reputable websites can boost your website’s authority and improve its search rankings.

Content Creation.

Fresh, relevant, and engaging content is key. A blog, articles, or videos can help attract and retain visitors.

Technical SEO.

This involves improving website speed, mobile-friendliness, and ensuring proper indexing by search engines.

THE IMPACT OF PROPER SEO ON A SMALL BUSINESS

Let’s have a closer look at a case study to understand how SEO services can transform a small business. Here, we are taking an example of an imaginary coffee shop for understanding.

Joe’s Coffee Shop, a small local business, was struggling to attract customers in a competitive market. With the help of an SEO service provider, they implemented a comprehensive SEO strategy, including keyword optimization, on-page SEO, and content creation.

The results were astounding:

• Within six months, Joe’s Coffee Shop appeared on the first page of Google search results for local coffee-related keywords.
• Their website traffic increased by 150%, leading to a significant boost in sales.
• They established an active blog, engaging with customers through coffee-related content, creating a loyal online community.
• Joe’s Coffee Shop witnessed a 200% increase in their social media following, further expanding their reach.

This exemplary case study illustrates how even a small business can benefit immensely from SEO services.

THE IMPORTANCE OF LOCAL SEO

For businesses with a physical presence, local SEO is vital. Local SEO focuses on optimizing your online presence for specific geographic areas. It’s especially beneficial for businesses like restaurants, stores, and service providers that rely on local customers.

Statistical Insights: Let’s dive into some data to emphasize the need for SEO:

• According to a survey, 68% of online experiences begin with a search engine.
• In the U.S., e-commerce sales are projected to reach $861.12 billion in 2022.
• Google processes over 5.6 billion searches per day.
• 50% of consumers who conducted a local search on their smartphone visited a store within a day.
• 61% of marketers say improving SEO and their organic presence is their top inbound marketing priority.

In today’s hyper-competitive business environment, SEO services are not merely an option; they are a necessity. An effective SEO strategy can significantly impact your online visibility, credibility, and revenue. Whether you’re a small local business or a global enterprise, investing in SEO is a crucial step toward sustained success in the digital age.

DIGITAL SPACE & YOUR WEBSITE’S VISIBILITY:

In today’s digital era, the online landscape is vast, and having a website is not enough. Your website’s visibility is paramount for success. We will delve deep into the world of digital space and how it impacts your website’s visibility.

The digital space encompasses the entire online realm, from websites and social media to search engines and mobile apps. It’s a vast ecosystem constantly evolving, where billions of websites and online platforms coexist.

WHY DOES WEBSITE VISIBILITY MATTER FOR A BUSINESS WEBSITE?

Website visibility can make or break your online presence. It’s like having a brick-and-mortar store on a busy street versus a remote alley. The more visible your website is, the more likely it is to attract visitors and potential customers.

Statistics on Website Visibility

Over 90% of online experiences start with a search engine, emphasizing the importance of visibility.

75% of users never scroll past the first page of search results.

70-80% of users ignore paid ads and focus on organic search results.

Factors Influencing Website Visibility

Several critical factors influence your website’s visibility in the digital space. Let’s explore them one by one:

1. Search Engine Optimization (SEO)
   • SEO is the art of optimizing your website to rank higher in search engine results.
   • It involves on-page and off-page strategies, keyword research, and quality content.
2. Content Quality and Relevance
   • High-quality, relevant content engages visitors and pleases search engines.
   • It should be informative, well-structured, and unique.
3. User Experience (UX)
   • A user-friendly website with fast loading times and easy navigation is favoured by both users and search engines.
4. Mobile Optimization
   • With the rise of mobile usage, Google now prioritizes mobile-friendly websites.
5. Backlinks
   • Quality backlinks from reputable websites improve your website’s authority and visibility.
6. Social Media Presence
   • Active social media engagement can drive traffic and boost visibility.
7. Technical SEO
   • Proper meta tags, header tags, and schema markups improve search engine understanding.

IMPROVING WEBSITE VISIBILITY

Let’s take a real-world instance of a small e-commerce business:

• Problem: The website had low visibility and poor rankings on search engines, resulting in minimal online sales.
• Solution:
  • A comprehensive SEO audit was conducted to identify weaknesses.
  • Keyword research led to optimized content.
  • Technical issues were fixed, and mobile optimization improved.
  • Social media engagement was increased.
• Result:
  • Within six months, the website’s organic traffic increased by 150%.
  • The website ranked on the first page for key product-related keywords.
  • Online sales surged, and the business thrived.

Navigating the Digital Space:

Competitor Analysis – Studying your competitors can provide insights into successful strategies and market gaps.

Content Marketing – Regularly publishing valuable content can establish your website as an authority in your niche.

Local SEO – If your business has a physical presence, local SEO can boost visibility within your area.

Pay-Per-Click Advertising (PPC) – While organic traffic is crucial, PPC campaigns can complement your efforts.

Analytics and Monitoring – Constantly monitor your website’s performance and make data-driven improvements.

Adapt to Algorithm Changes – Search engine algorithms evolve; staying informed and adapting is essential.

Measuring Website Visibility – Key Performance Indicators (KPIs) and track metrics like organic traffic, keyword rankings, and conversion rates.

Tools – Use SEO tools like Google Analytics, Google Search Console, SEMrush, and Moz to gain insights.

A/B Testing – Experiment with different strategies and measure their impact on visibility.

FUTURE TRENDS IN DIGITAL SPACE

The digital space is ever-changing. Staying ahead of emerging trends is vital for maintaining website visibility:

Voice Search – With the rise of voice-activated devices, optimizing for voice search is becoming crucial.

Video Content – Video content is gaining prominence and can improve your website’s visibility.

Artificial Intelligence (AI) – AI can enhance user experience and help personalize content.

EAT (Expertise, Authoritativeness, Trustworthiness) – Google values content from authoritative sources, emphasizing quality and trust.

User Intent – Understanding user intent and delivering what users seek is essential for SEO.

Mobile-First Indexing – Google now predominantly uses the mobile version of the content for ranking.

MASTERING DIGITAL SPACE FOR WEBSITE VISIBILITY

In the competitive digital space, your website’s visibility is a critical factor for success. By understanding the factors that influence visibility, adapting to algorithm changes, and staying updated with industry trends, you can master the art of online presence.

Remember, your website is your digital shopfront, and in the vast online landscape, visibility is the key to attracting and retaining visitors. So, make the most of the digital space, and watch your website’s visibility soar.

HOW CAN PROFESSIONALS ASSIST THROUGH THEIR SEO EXPERTISE?

The digital marketing space has a huge influence on customers’ lives, especially through one-time SEO, as it gives a head start to digital presence. It tweaks the perception of searchers for solutions in this ever-evolving digital world.

Our professional SEO audit service pushes up your visibility within search engines and increases the number of visitors when we work upon your digital loopholes.

If you are a small business struggling for visibility and recognition on the internet, with the help of our one-time SEO consultant, you can explore our website audit service and get further details about your current performance and our tools and strategies included in the package of professional SEO services for small business. Our professional SEO consultant services conduct local SEO audits for clients who need improvements to achieve their goals. Our popularity makes us top SEO for small businesses and hence helps us in offering affordable SEO services for small businesses through economies of scale.

Our consultants are backed with years of experience and knowledge to make SEO in small businesses, a success through our affordable small business SEO packages. Under our small business SEO services, we are able to create or repair anything clients need to help them increase their ranking. Our one-time SEO package, which is an affordable SEO for small businesses as well as medium and large-sized organizations, includes meta tag optimization, meta description optimization, directory submission and much more. No other digital marketing agency provides holistic and differentiated SEO packages for small businesses, freelancers, medium and large organizations as Thatware.

WHY CHOOSE ONE-TIME PROFESSIONAL SEO SERVICES?

One Time SEO is one of the many strategies adopted for promoting your online presence. The top key benefits of this service are:

• User-friendly websites:

Our one-time professional SEO services help business owners to create a faster, smoother, and user-friendlier website. While your competitors are hanging on to the old definition of SEO, and waiting for results, our team accelerates your work because we understand that SEO is not just about optimizing, it’s about improving user experience too.

Well-structured, clean, and uncluttered websites lure visitors to spend more time on your website because of aesthetics and thereby decreasing bounce rate and increasing page views. Similarly, our great content delivery and strategy in terms of the website content, sales pages and blog articles, provide insights to readers to keep them happy and solve their questions by helping them find what they are looking for. On-Page SEO, if done well, makes your customers satisfied and search engines happy too because they observe and love high-quality information.

• More customer attraction:

One of the main reasons to develop your website and stand out from the competition is increasing your customer base. We optimize your website because you are investing in marketing. This would help you bring more customers and grow twice as fast as organizations that do not have a website. Our SEO service is probably the most efficient and affordable marketing strategy that exists today and will bring you active customers seeking your services.

• Higher conversion rates: 

With our professional SEO optimization, your websites load faster, are easy to read and surf, and will display properly on almost all types of devices, including mobile and tablets. This helps you hold the attention of users for a longer time and affects their perception, which affects their buying decision.

• Building brand awareness:

Building brand awareness is the key to getting higher rankings on SERPs. When your website is displayed on the top of the first page of search engines, customers are likely to notice it and would hence visit it. Moreover, the maximum population trusts Google and other search engines for their problems. When your listing appears multiple times on search engines, they tend to get visually inclined to your brand and this increases credibility. Since we are not in the 90s any more, we strongly encourage organizations to embrace internet marketing.

• Bypassing competition:

Search engines and SEO are powerful, visual influencing tools and it’s not a myth. If your competitors are exploring digital marketing and online presence, we do not see a reason why you would not invest In the same. It simply means that you are losing on a bigger share of the pie of leads that are generated from internet presence.

SMALL BUSINESS CAN BEAT BIG BUSINESS HOUSES – A COMPARISON

In the dynamic business world of 2023, small businesses are proving they can take on the giants. This article delves into a comparison of the strengths and strategies that allow small businesses to thrive and even surpass big corporations.

Agility and Adaptability:

Small Business Advantage: Smaller companies can pivot quickly, adapting to changing market conditions and trends.

Big Business Challenge: Larger corporations often face bureaucratic hurdles when trying to change direction.

Customer-Centric Approach:

Personalized Service: Small businesses build strong customer relationships through personalized service, creating loyal clientele.

Scale Challenge: Big businesses may struggle to maintain a personal touch as they expand.

Innovation and Creativity:

Innovative Solutions: Small companies often innovate faster due to their flexibility and a desire to stand out.

Red Tape Issues: Big corporations sometimes struggle to foster creativity within their structured environments.

Cost Efficiency:

Lean Operations: Small businesses operate with lower overheads, allowing them to be cost-effective.

Economies of Scale: Large companies may find it challenging to match the cost-efficiency of their smaller counterparts.

Community Engagement:

Local Impact: Small businesses contribute to the community by providing employment and supporting local causes.

Global Focus: Large corporations may prioritize global interests over local community engagement.

Digital Marketing and Online Presence:

Niche Marketing: Small businesses can effectively target niche audiences through focused online campaigns.

Budget Constraints: Big corporations have extensive marketing budgets, but it may be less targeted.

Digital Transformation:

Online Sales: Small businesses can efficiently set up e-commerce platforms to reach a broader audience.

Complexity Hurdles: Big corporations might face more challenges in restructuring for digital transformation.

Quality Over Quantity:

Handcrafted Products: Small businesses often focus on creating unique, high-quality products.

Mass Production: Big corporations often prioritize mass production, which may impact product quality.

Customer Feedback and Adaptation:

Rapid Adjustments: Small businesses can quickly respond to customer feedback and adjust their products or services.

Complex Decision Processes: Large corporations may have slower feedback loops and decision-making.

Sustainability and Ethics:

Local Sustainability: Small businesses often have a more straightforward path to implementing sustainable practices.

Global Impact: Big corporations may take longer to adopt comprehensive sustainability and ethical practices.

Market Research and Targeting:

Local Insights: Small businesses can harness local market insights for better targeting.

Global Analytics: Big businesses may rely more on global data, which might not reflect local nuances.

Economic Diversification:

Local Stabilization: Small businesses contribute to local economic stability.

Market Influence: Big corporations have the potential to impact entire markets.

Customer Loyalty:

Personal Connections: Small businesses can develop deep connections with their customers, fostering loyalty.

Brand Recognition: Big corporations often rely on brand recognition and advertising.

Adaptation to Trends:

Early Adopters: Small businesses are often quicker to embrace and adapt to industry trends.

Market Research Delays: Large corporations may delay the adoption of new trends due to extensive market research.

Innovation Driven by Passion:

Passionate Founders: Small business owners are often deeply passionate about their ventures.

Corporate Hierarchy: In larger corporations, innovation may be more structured and less personal.

What did we learn?

In 2023, the business landscape is no longer solely dominated by big corporations. Small businesses are demonstrating their ability to compete, and even outshine, their larger counterparts. Their agility, customer-centric approach, and focus on innovation provide distinct advantages.

However, this doesn’t mean big businesses are obsolete. They have their own strengths, including vast resources, global reach, and extensive brand recognition. The key to success lies in recognizing and harnessing the unique strengths of each business size.

The business world is not just about size; it’s about strategy and execution. Small businesses can carve their niche, while big corporations can continue to adapt and innovate. By understanding the advantages and challenges of each, businesses of all sizes can thrive in 2024 and beyond.

THE TOP REASONS WHY SMALL BUSINESSES STRUGGLE TO SUCCEED AT SEO AND WHY YOU NEED US:

1. THEY HAVE LESS MONEY

Small organizations often face a significant hurdle when it comes to establishing a digital presence: limited financial resources. The age-old adage holds true – you must invest to reap returns. Marketing and advertising typically yield a tangible return on investment (ROI), making them the primary choice for budget allocation. However, SEO (Search Engine Optimization) can be the key to overcoming the initial challenges of low visibility and minimal sales.

SEO empowers businesses to navigate beyond the point where sales seem elusive. The more you invest in SEO, the more significant and lasting your results will be. At ThatWare, we recognize the budget constraints of small business owners and offer affordable pricing and tailored packages to help them kickstart their digital journey.

Incorporating SEO-friendly strategies is essential to ensure that search engines recognize and promote your content. By optimizing your website’s content, keywords, and metadata, you can enhance your online visibility and attract more potential customers. Additionally, creating high-quality, engaging content that resonates with your target audience is vital for SEO success.

In conclusion, while small organizations may have limited financial resources, embracing SEO and affordable solutions like those offered by ThatWare is a smart investment to boost their digital presence and ultimately achieve a substantial ROI.

2. THEY HAVE LESS TIME

“Time is money” which leads us to conclude that if you have fewer funds to dispose of, you have less time as well. Small business organizations have fewer headcounts working and hence everyone is taking care of multiple tasks. That’s where we suggest you partner with us to provide SEO services because you cannot be good at everything. It takes focus, and nobody can focus on one objective because they have other tasks to do.

This would make SEO exponentially harder for you. Real SEO takes a lot of time. Creating worthwhile content, optimizing your web pages, promoting your assets and securing links, running A/B tests demands an investment of time and dedicated efforts. We do not suggest rush job and neglect because it results in under optimized sites with poor rankings. Take our professional support and get results!

3. SOMETHING ELSE ALWAYS COMES FIRST

Prioritizing becomes a big issue with small organizations. When you are short on resources-related tasks always seem to get pushed to the bottom of the list because it takes time to generate results, it’s not overnight or instant. That’s why big companies hire a dedicated SEO – no excuses. ThatWare puts clients first because SEO is our core service.

4. IT’S HARDER TO KEEP UP WITH CHANGES

This is again essentially a resource problem. A dedicated SEO specialist who is passionate about his job has time. He follows industry publications and changes to keep himself updated in the rapidly changing landscape of the digital industry. They will hear about new techniques and significantly try them on to their clients to get results.

They would keep a track of even a slight Google algorithm change and update websites accordingly. Small business marketers are too busy to handle minor changes and understand how It affects online presence. At Thatware we have an advantage because search marketing is what we do – we have to keep up with the search. We follow all the changes and upgrades.

5. GOOGLE FAVOURS BRANDS

It’s a fact – Google does give a bit of preferential treatment to established brands in its search rankings. The reason behind this preference lies in user behaviour. Research has shown that people tend to click more frequently on recognizable brand websites. It’s a trust factor – users feel more confident when they see a brand they know.

While this might seem discouraging for smaller businesses, it’s not the end of the road. With the right strategy, you can compete with bigger brands and earn a respectable spot in search results.

We highly recommend collaborating with our professional SEO consultants. They are well-versed in crafting content that’s not only relevant but also truly valuable to users. This includes meticulous keyword selection and many more SEO techniques.

By working closely with our consultants, you can bridge the gap between your business and the big brands, ensuring that your website doesn’t just rank well, but also resonates with your target audience. With the right approach, you can become a recognized brand in your niche, ultimately winning Google’s favour and, more importantly, your users’ trust.

6. YOUR WEBSITE IS NOT UP TO THE MARK

If you are a small business and haven’t worked upon your digital presence in the form of the website and social media presence, chances are you would get lost in search engines and never show up. Professional consultants at ThatWare help you with correct keywords and content to compete in the online digital marketplace because it’s a sea of search queries.

ONE TIME SEO AT THATWARE

Our One-Time SEO kit is planned to boost your website’s profile and popularity across all major search engines, ensuring that it is found for the key terms and phrases you want to be found for.

Simply making the SEO (search engine optimization) fundamentals correct will have a significant impact on how Google perceives and lists your website with your profitable keywords.

Unlike several other SEO businesses, we understand that not every company website needs a full-fledged search engine optimization platform right away. Our one-time SEO configuration will ensure that your website has all the required foundational elements.

Our one-time SEO is for websites that don’t have any existing SEO or where the programmers have little or no understanding about how to do simple SEO. Our one-time SEO service is designed for companies who recognize that their website could benefit from skilled search engine optimization, but are unable to commit to a monthly contract or do not currently have a budget for ongoing SEO.

It’s perfect for independent entrepreneurs, new companies, and others that aren’t even making big profits.

WHOM DOES ONE TIME SEO HELP WITH?

• Older websites that Google appears to be ignoring
• Newer websites that have little or no effective SEO
• Ideal for SME’s, one-man bands, or start-ups
• Meets the needs of companies with limited resources.

CHOOSING BETWEEN ONE-TIME SEO & & ONGOING SEO

In the realm of Search Engine Optimization (SEO), it’s essential to comprehend the distinctions between one-time SEO and ongoing SEO. At Spade Design, we specialize in ongoing SEO, but that doesn’t imply a disdain for one-time SEO. In fact, both approaches have their time and place in the SEO landscape. Let’s look at the differences, so you can make an informed selection.

One-Time SEO: A Quick Boost

One-time SEO, as the name suggests, involves a singular effort to optimize your website for search engines. This is a one-shot deal, typically performed when launching a new website or revamping an existing one. It includes tasks like keyword research, on-page optimization, and technical fixes.

Pros:

1. Immediate Impact: One-time SEO can lead to quick improvements in search rankings, making it suitable for time-sensitive projects.
2. Cost-Effective: It’s budget-friendly, as you invest once and see results over time.

Cons:

1. Limited Sustainment: The initial boost may fade over time, as search engines prefer fresh, regularly updated content.
2. Missed Opportunities: Ongoing changes in the SEO landscape can result in missed opportunities for optimization.

Ongoing SEO – The Long-Term Strategy

Ongoing SEO, on the other hand, is an ongoing, comprehensive approach to SEO. It’s a continuous effort to improve your website’s visibility and rankings. This strategy involves regular content creation, link building, and monitoring the performance of your website.

Pros:

1. Sustainable Results: Ongoing SEO maintains and improves your website’s search engine rankings over time.
2. Adaptability: It allows you to adapt to evolving SEO trends and algorithm changes.

Cons:

1. Higher Investment: Ongoing SEO requires a continuous investment of time and resources.
2. Delayed Results: It may take some time to see significant improvements, as the effects accumulate gradually.

When to Use One-Time SEO?

1. Website Launch: One-time SEO is ideal when you’re launching a new website and want an initial boost in search rankings.
2. Website Overhaul: If your existing website needs a major revamp, one-time SEO can set the stage for improvements.
3. Limited Budget: If you have budget constraints, a one-time SEO effort can provide a cost-effective solution.

When to Choose Ongoing SEO?

1. Long-Term Growth: If you’re looking for sustained growth and visibility, ongoing SEO is the way to go.
2. Competitive Niches: In highly competitive industries, ongoing SEO is necessary to stay ahead of the competition.
3. Evolving Trends: In the dynamic world of SEO, ongoing efforts keep your strategy aligned with the latest trends.

The choice between one-time SEO and ongoing SEO depends on your specific business needs and goals. While one-time SEO can offer a quick boost, ongoing SEO ensures sustained growth and adaptability in the ever-changing digital landscape.

Spade Design specializes in ongoing SEO but recognizes the value of both approaches. By understanding the differences, you can make an informed decision on which solution best suits your business.

So let us get started…

The case for one-time SEO: Though some might disagree, please remember what I mean by one-time SEO for the purposes of this post. When a website is designed from the ground up, optimized for delivery, and no longer tracked or managed for rating improvements, it is referred to as one-time SEO. Another scenario is an organization that wants its site streamlined, but does not want to pay for continued monthly management after the initial optimization. I can already hear all of my readers screaming at their screens for even mentioning that as a possibility, so bear with me and read on. 

The case for ongoing SEO: There are many benefits to ongoing SEO, but it requires time, effort, and money. I can’t think of a single company that wouldn’t profit from being discovered while prospective clients/customers are searching for their services. In order for this to happen, your website must outperform your rivals in terms of optimization. Analytics must be reviewed and analysed regularly, and then modifications to the website must be made depending on the knowledge. (You might also add conversion optimization here, but that’s a different topic.) Content development and link building can be included in enhanced ongoing SEO, also known as ongoing SEO.