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Security Marketing Strategies
We have learned a valuable amount over the last few years to generate lead and sales for our security company customers. Some digital marketing strategies for SEO Services For Video Security have been extremely successful, while others, let’s just say, we’re out of there. One of our biggest lessons is that you should always try, try new things, give them time to gain momentum, religiously review analytics and most importantly, talk to the client and decide if their sales model is met with quality guidelines.
We recently introduced a session on “ROI Focused on Digital Marketing for Security Providers” at the ESX conference in Nashville. As part of the session, we voted for the audience to gain insight into how they advertise their security companies.
What is an effective marketing strategy for a security company? We’ve been successful with input / content marketing, social media marketing, e-newsletters, Google PPC and Display advertising, Facebook ads, and email marketing campaigns, but no single formula applies to all security and home service clients on SEO Services For Video Security.
It is important to try different things, track the results and adjust accordingly. To be successful, focus on your ability to master one of these digital strategies at the same time. Many clients follow the environmental advances outlined below, but your company’s approach could take you in the opposite direction, right!
Starting Your Company’s Digital Alarm Marketing Strategy
Quickly and continuously, start collecting emails from all prospects and customers. Make collecting email addresses a very important part of the company and an important part of your culture, even if you are not yet ready to market via email. Take the list of emails you have that you do not have and create a project to find missing addresses. You can use internal or temporary staff to call customers to request emails and say it is now a necessary part of their account to work for them. You must be able to find at least 80% of the missing addresses.
Ideally you start with a good internet foundation, so make sure you have a mobile website with responsive and mobile blogging skills. When we say it responds to a cell phone, we are referring to a site that is “cluttered” and that is the size of phone screens. While we recommend choosing an attractive and custom-designed design that puts what customers want ahead and in the middle, there is no need to spend $ 30,000. New medium-sized security company sites with sales of between $ 2 million to $ 10 million are typically $ 8,500 – $ 15,000.
Next, we recommend establishing an effective marketing strategy for producing content, landing pages and simple call-to-action buttons. Providing potential customers with continuous provision of educational, relevant and attractive content is the first step in building an impactful online presence. Coming up with content can be a challenge, so create a content marketing plan that includes regular and appropriate content creation based on real questions and issues you have encountered with your marketing team in the past. Having these answers on your website helps you build trust and educate your target market, and Google will reward you with high search rates.
Calling More Traffic to Your Security Website
So now, you have this great website and all this great content, but people haven’t found it yet. Time to get readers to your content. Social Media is a cheap way to get your content ahead of your target market. Identify social media platforms for your target markets and give them what they want, but do it in line with what they can expect.
With home security marketing, Facebook is a great platform. Why? Because if someone is looking for a new security system, they ask their friends on Facebook. Even if you are looking to trade, remember that you are still marketing to people, not to companies, and we are successful in marketing on trading prospects and on Facebook.
Facebook-paid advertising and “expansion” posts are a great way to reach homeowners, business owners, facility managers and other employees who are responsible for their company’s security. Facebook, Google and LinkedIn have enhanced their targeting skills which include meeting companies’ expectations on LinkedIn directly by uploading a list of those companies. This is not a Dream Field, so don’t sit back and wait for people to find you. Work, interact with people and other companies and organizations, comment, like, share, to be part of this online community.
You use Paid Digital Advertising to drive Alarm Interest Traffic
We recommend testing, experimenting, tracking results and fixing any paid campaigns at least monthly. While paid advertising is a great way to drive traffic interested in a particular topic, this platform can be a big challenge.
Paid digital campaigns working for one security company may not work for another. With the right combination of trial and error, it is possible to narrow down the campaign to reach the customers you want within the desired range, so don’t give up! We are seeing great success with residential security campaigns that offer special offers, discounts and home ownership challenges. Video engagement (you can easily find videos from security equipment providers) is driving a huge interest in your digital ads and social media posts.
In addition to the regular adjustments needed, don’t forget to keep in touch with platform changes that may affect the campaign. Google is known for making major algorithm changes that change the way PPC ads are distributed without giving too much guidance or warning to advertisers.
Email Marketing Strategies for Security Companies
The last piece of digital content is accessible to customers via email, seamlessly, while closing the gap between sales and marketing.
Our clients have used email marketing strategies to unlock new offerings, keep customers updated with the latest news, alarm product or production changes and keep them informed of different situations such as the removal of 2G mobile towers and how this could affect their SEO Services For Video Security.
While email marketing can help a security company stay in touch with customers, build trust and create confident fans, email can also be used to stay in front of new customers when they are ready to buy. Equipping your sales team with spontaneously generated emails saves time, helps to draw closer and educates potential buyers to help generate more business and reduce the sales cycle.
It’s not new or sexy, email is still very open and click on prices and having customer email addresses will give you a great opportunity to raise money by informing your customers of all the products and services you offer and always know about them to reduce attraction. We have heard from several security business owners that their customers are unaware of all their products. It drives them crazy when a customer claims to have bought a video camera from an online retailer!
With the advent of new DIY safety products and extensive marketing by those companies, your customers and prospects are better educated on video cameras, video door scanners, and low price monitoring.
Email marketing also allows you to maintain a consistent flow of expectations in the pipeline and enables you to grow throughout the sales cycle. Remember to keep emails short and focused on a single topic. Those questions that you answer on your blog are good email topics.