SEO Services For Movie Reviews

SEO Services For Movie Reviews


    The Use of SEO in The Film Industry

    Are you a movie buff with a blog dedicated to sharing your cinematic insights? If so, you’ve probably realized that writing great movie reviews is only half the battle. To truly make your mark in the film blogging sphere, you need to embrace the magic of SEO (Search Engine Optimization).

    In this article, we are covering SEO Services For Movie Reviews and How SEO is Used in the Film Industry to help films succeed Franke Wallace contributed to this article.

    Without search engine optimization, film production firms will be doomed (SEO). For those unfamiliar with SEO, it is the method of designing and promoting a website in such a manner that it ranks higher in search engine rankings. This is largely accomplished by keyword optimization, and it is critical to modern marketing.

    Links and references from film critics, ticket hubs, and other sources will also help with rankings. The aim of bringing in more traffic is to increase conversions by ticket and merchandise purchases.

    As a result, the film industry must effectively use SEO practices in order to advertise their films. These capabilities will continue to sharpen as digital marketing practices evolve. In 2021, however, no company will be able to thrive without SEO, and filmmakers are no exception.

    In The Business World, SEO

    While SEO is a technological challenge, it is highly advantageous. Businesses who do not have it will lose internet customers to their rivals. Many companies collapse as a result of ignoring the value of SEO.

    Unlocking the Cinematic Treasure: SEO for Movie Reviews

    In a digital era brimming with cinematic marvels, the realm of movie reviews has evolved into a thriving hub of creativity and expression. Whether you’re a seasoned film critic or an enthusiastic movie buff with a blog, you’re not just a storyteller; you’re an influencer in the ever-expanding cinematic universe.

    The core purpose of a movie review is to narrate the story within the story—the journey of emotions, the artistry of cinematography, and the resonance of the narrative. But herein lies a challenge; how do you ensure your cinematic musings find their way to the screens and hearts of passionate film enthusiasts?

    This is where the enigmatic world of SEO (Search Engine Optimization) enters the stage. SEO is the art and science of optimizing your website to claim a coveted spot in the upper echelons of search engine results, and for movie review bloggers, it’s a digital wand that can conjure visibility like magic.

    The Essence of SEO: A Cinematic Perspective

    Imagine SEO as the enchanting wizardry in the world of digital storytelling. It’s not just about spinning a web of keywords and tags; it’s about creating an immersive experience for your readers. Let’s dissect the essence of SEO and its profound significance for movie reviews.

    SEO—The Magician of Discovery

    SEO, like a magician, enables your content to be discovered, celebrated, and embraced by the audience it deserves. It’s the key to unlocking the digital vaults, where your cinematic insights, opinions, and emotions await their eager readers. In the vast sea of websites and blogs, SEO guides the lighthouse beam toward your shores.

    The Artistry of Optimization

    Much like crafting a cinematic masterpiece, SEO involves artistic finesse. It’s not just about rankings; it’s about weaving a tapestry of words, images, and experiences that beckon movie enthusiasts. Keywords, the paintbrush strokes; content, the canvas; and optimization, the frame that completes the masterpiece.

    Keywords: The Golden Tickets to Cinematic Wonderland

    In the realm of SEO for movie reviews, keywords are your golden tickets to the cinematic wonderland. They are the words and phrases, the secret passages that passionate film aficionados traverse to find your treasures. For instance, if you’re penning a review for the latest superhero blockbuster, incorporating keywords like “Avengers: Endgame review” or “best superhero movies” is your red carpet to visibility.

    Choosing the right keywords is akin to casting the perfect actor for a role; it defines the success of your cinematic production. It’s essential to understand the search queries of your target audience, as well as to explore the trending keywords in the film industry. By aligning your content with these keywords, you’re not only improving your search engine ranking, but also amplifying the chances of getting noticed.

    Quality Content: The Heartbeat of Cinematic Expression

    In the world of SEO, content is king, and when it comes to movie reviews, quality content is the heartbeat of your cinematic expression. No amount of SEO wizardry can save a poorly written, unengaging review. Your words should resonate with readers, mirroring their sentiments and igniting their passion for the silver screen.

    Content becomes a cinematic journey. It’s not just the destination of information; it’s the vehicle that takes readers on a memorable expedition. A well-structured, insightful review is more likely to garner shares, likes, and comments, sending positive signals to search engines.

    Mobile Optimization: Navigating the Mobile Cinema

    In the contemporary digital landscape, mobile optimization is not just an option; it’s a necessity. More people access the internet through their smartphones and tablets than ever before. Google, the titan of search engines, gives preference to mobile-optimized websites. The implications for movie review bloggers are profound.

    Mobile optimization ensures that your cinematic narratives are not only accessible, but also enjoyable on smaller screens. It’s about crafting a digital experience that fits in the palm of your readers’ hands. Think of it as adapting your movie to various screen sizes, ensuring that every frame is crystal clear and immersive.

    Optimizing Your Movie Review Blog: The Digital Cinematic Showcase

    Your blog isn’t just a digital space; it’s a cinematic showcase. It’s where the red carpet is rolled out for your readers, where the anticipation of the next blockbuster review builds. How do you ensure your showcase is as glamorous and inviting as a Hollywood premiere?

    Site Structure: The Blueprint of Navigation

    Just like a movie, your blog needs a logical and engaging structure. It’s not just about the individual reviews; it’s about the entire cinematic library you offer. Categories for different movie genres, actor profiles, director highlights—these are the hallways and rooms in your digital mansion. An organized site structure makes it easier for readers and search engines to explore and appreciate your cinematic collection.

    Speed: The Fast Lane to Success

    Picture your website as a theatre. If it takes ages for the curtains to rise and the show to begin, the audience might decide to leave. The loading speed of your website affects not only user experience but also SEO. Google rewards speedy websites, so it’s essential to ensure your pages load with cinematic swiftness. Optimize images, employ efficient coding, and embrace browser caching to accelerate your site’s performance.

    Metadata and Meta Descriptions: The Movie Posters of Search Results

    When someone searches for movie reviews, the search results often display a title, a brief description, and a URL. These elements are your movie posters in the digital world. Crafting compelling and relevant metadata and meta descriptions is your ticket to enticing users to click on your review. Think of it as creating intriguing movie posters that beckon people to the theatre.

    The Technical Side of SEO: Behind-the-Scenes Magic

    While the magic of SEO may seem like an enchanting performance on stage, it has a backstage crew working tirelessly to ensure the show runs smoothly. These technical aspects are vital for ensuring your movie review blog shines brightly.

    Sitemaps and Robots.txt: The Scripts and Blueprints

    Creating a sitemap and a robots.txt file is akin to providing scripts and blueprints for your cinematic performance. These technical elements offer a roadmap for search engine bots, guiding them through the maze of your blog. They help the bots index your movie reviews and other content with efficiency and precision.

    Schema Markup for Movie Reviews: The Special Effects

    Schema markup is like the special effects that enhance the visual appeal of your cinematic masterpiece. It’s a code you can add to your movie review pages to provide search engines with additional information. Think of it as adding stunning visual effects and graphics to your movie to make it stand out in the digital landscape.

    SEO Plugins and Tools: The Digital Assistants

    In the world of SEO, there are digital assistants that can simplify your journey. SEO plugins and tools like Yoast SEO and All in One SEO Pack for WordPress offer valuable features such as optimizing your content for specific keywords, improving site structure, and ensuring mobile-friendliness. These tools act as your loyal crew, supporting you in the creation of your cinematic masterpiece.

    Link Building: Building Bridges to Cinematic Glory

    In the cinematic world, collaborations and connections can lead to iconic creations. Similarly, in the realm of SEO for movie reviews, link building is all about building bridges to digital glory.

    The Power of Backlinks: The Collaborative Cameos

    Backlinks are like collaborative cameos in your cinematic adventure. They are links from other websites that point to your movie reviews. Search engines see these backlinks as a vote of confidence in your content, and they contribute to your blog’s authority. The more reputable websites that link to your reviews, the more influence and recognition your blog gains.

    Guest Blogging and Collaboration: The Blockbuster Crossovers

    Collaborating with other movie bloggers or guest posting on related websites is the equivalent of blockbuster crossovers in the cinematic universe. It’s a win-win situation, as both parties benefit from increased exposure. When you contribute your insightful reviews to another platform, you reach a new audience and acquire valuable backlinks.

    Social Media and SEO: The Viral Trailers

    Social media is the platform for your cinematic trailers. Sharing your movie reviews on platforms like Facebook, Twitter, and Instagram drives more traffic and enhances your SEO. Social signals, such as likes, shares, and comments, send positive signals to search engines, influencing your rankings.

    The Future of SEO in Movie Reviews: Embracing Innovation

    In the ever-evolving digital landscape, the future of SEO for movie reviews is brimming with exciting possibilities. Let’s explore how innovation is shaping the cinematic journey of SEO.

    Voice Search and Movie Reviews: Vocalizing Cinematic Queries

    As voice-activated devices become increasingly popular, optimizing your movie reviews for voice search is a wise move. Consider how people might phrase voice search queries for movie reviews, and adapt your content accordingly. Think of it as crafting dialogues for your cinematic characters to respond to audience questions.

    Video SEO for Movie Reviews: The Cinematic Vlogs

    Video content is on the rise, and movie review vlogs are gaining traction. Video SEO involves optimizing video titles, descriptions, and tags, which can significantly improve your content’s visibility. It’s like producing a visual masterpiece and ensuring it reaches the right audience.

    Measuring Success in SEO for Movie Reviews: The Box Office Metrics

    In the world of cinema, success is measured by box office numbers, critical acclaim, and audience reception. In the realm of SEO for movie reviews, success is evaluated through metrics and analytics. Let’s delve into the tools and methods for tracking your cinematic journey.

    Tracking Your Progress: The Digital Metrics

    Tools like Google Analytics and Google Search Console provide insights into your website’s performance. Monitor your keyword rankings, traffic, and user engagement to gauge the effectiveness of your SEO efforts. It’s like having access to the box office numbers, audience reviews, and critical ratings of your cinematic masterpiece.

    The Art of Patience: Navigating the Film Industry

    SEO for movie reviews is not a sprint; it’s a marathon. It takes time for search engines to recognize your efforts and for your blog to climb the rankings. The digital cinematic landscape is vast, and carving your niche requires patience and persistence. Think of it as the journey of a budding filmmaker, who starts with small projects and gradually gains recognition.

    Hence, SEO is the digital sorcery that can elevate your movie reviews from obscurity to stardom in the cinematic cosmos of the internet. Keywords are your scripts, content your actors, and optimization your director’s vision.

    By embracing SEO, you’re not just a movie reviewer; you’re a cinematic storyteller with the power to enchant and captivate a global audience. So, go ahead, apply these cinematic strategies, and let your words shine brightly on the digital silver screen. Your readers, those avid film enthusiasts, are waiting for your next cinematic masterpiece.

    Any business with an internet site, whether they want it or not, is competing in the search engine page rankings. To rank efficiently, you’ll need SEO if you don’t have a large customer base. Our SEO services for movie reviews will definitely help you a lot. You can check out our homepage for services details and their prices.

    However, when designing an SEO plan for a movie production company, there are several crucial considerations to remember.

    Social media limitations and formatting

    Legality of content such as pictures and video

    The value of influencers for building views and reputation

    How to establish partnerships with related blogs and site owners are just a couple of them.

    These activities should push traffic to a studio if they have tailored their website with the right included on said sites, site visitors will be able to buy tickets, purchase merchandise, or begin watching the film in question.

    It’s just as important to have these solutions as it is to generate traffic.


    Understanding SEO for Movie Reviews

    Keywords Are Your Best Friends

    Keywords are the foundation of SEO. They are the words and phrases people type into search engines when searching for information. When writing movie reviews, selecting the right keywords can be a game-changer. For example, if you’re reviewing the latest superhero blockbuster, including keywords like “Avengers: Endgame review” or “best superhero movies” can attract more readers.

    Quality Content is Non-Negotiable

    No amount of SEO magic can save poor content. Your movie reviews must be engaging, informative, and well-written. Google and other search engines reward quality content with higher rankings. Keep your readers’ interests in mind while crafting your reviews.

    Mobile Optimization – The Key to Unlocking Your Movie Review Blog’s Success

    In today’s fast-paced digital age, mobile devices have become our faithful companions. With the world at our fingertips, we access the internet on smartphones and tablets more than ever before.

    Mobile-First Mindset

    The mobile revolution prompted a significant shift in the way we consume content, including movie reviews. Mobile optimization is no longer a choice but a necessity for anyone with an online presence.

    A Mobile-Friendly Movie Review Blog

    Imagine this: You’re on your way to watch the latest blockbuster, and you want to read a review to set the mood. You reach for your smartphone, type in a search query, and click on a link. The page loads quickly, the text is legible, images are clear, and navigation is a breeze. That’s the magic of a mobile-friendly movie review blog.

    Google’s Embrace of Mobile Optimization

    Google, the undisputed king of search engines, knows the importance of mobile optimization. In 2015, they announced that mobile-friendliness would be a ranking factor in their search algorithm. This means that if your movie review blog is not mobile-friendly, your ranking on Google could suffer.

    Mobile Optimization and SEO: A Symbiotic Relationship

    Mobile optimization and SEO (Search Engine Optimization) go hand in hand. When you optimize your movie review blog for mobile devices, you’re also enhancing its SEO. This synergy can have a significant impact on your blog’s visibility in search engine results.

    The Need for Speed

    One of the most critical aspects of mobile optimization is speed. When users access your movie review blog on their mobile devices, they expect quick load times. If your pages take too long to load, users are likely to abandon ship and look elsewhere for their movie reviews. This not only results in a poor user experience, but can also hurt your SEO ranking.

    Responsive Design: A Must-Have

    A responsive design is the foundation of mobile optimization. It ensures that your movie review blog adapts to the screen size and resolution of the device being used. Whether your reader is on a tiny smartphone screen or a larger tablet, a responsive design guarantees a seamless and visually appealing experience.

    The Rise of the Smartphone-Only Generation

    Let’s delve deeper into the importance of mobile optimization. The younger generation, often referred to as digital natives, has grown up in a world dominated by smartphones. For many of them, a smartphone is their primary device for internet access. If your movie review blog doesn’t cater to this smartphone-only generation, you risk losing a substantial portion of your potential audience.

    Accessibility for All

    Mobile optimization isn’t just about accommodating the smartphone generation. It’s also about inclusivity. Many people with disabilities rely on mobile devices to access the internet. A mobile-friendly movie review blog ensures that everyone can enjoy your content, regardless of their physical abilities.

    The Impact on User Experience

    User experience is at the heart of mobile optimization. When your movie review blog is mobile-friendly, users can navigate it effortlessly, read your reviews comfortably, and access all your content without frustration. A positive user experience keeps visitors coming back for more and can lead to higher engagement, longer visit times, and increased sharing of your reviews.

    Mobile SEO Ranking Factors

    To understand why mobile optimization is crucial, let’s explore some specific mobile SEO ranking factors that Google and other search engines consider:

    1. Mobile-Friendly Design: A responsive design ensures your movie review blog looks great on any screen size.
    2. Page Load Speed: Fast-loading pages keep users engaged and satisfied.
    3. Mobile Compatibility: Ensure your website is compatible with various mobile browsers.
    4. Tap-Friendly Links: Links and buttons should be large and easy to tap on touchscreens.
    5. Legible Text: Content should be easy to read without zooming in.
    6. Image Optimization: Images should load quickly and maintain clarity.
    7. Reduced Pop-Ups: Avoid intrusive pop-ups that can hinder the mobile experience.
    8. Mobile Sitemaps: Create a mobile sitemap to help search engines index your mobile content.

    The SEO Impact of Mobile Optimization

    Now, let’s dive into how mobile optimization directly affects your movie review blog’s SEO:

    1. Improved Ranking: Google rewards mobile-friendly websites with higher rankings. If your movie review blog is mobile-optimized, you’re more likely to appear on the first page of search results, increasing your visibility.

    2. Lower Bounce Rates: Mobile users are more likely to bounce from a non-optimized website. When users stay on your site longer and engage with your content, it sends positive signals to search engines, boosting your SEO.

    3. Enhanced Crawlability: Mobile-optimized sites are easier for search engine crawlers to navigate, which means your content can be indexed more efficiently.

    4. Social Sharing: Mobile users are more likely to share content they enjoy. Increased social sharing can lead to more backlinks, which are a valuable SEO factor.

    5. Voice Search Optimization: With the rise of voice search, mobile optimization becomes even more critical. When your movie review blog is mobile-friendly, it’s more likely to appear in voice search results.

    Mobile Optimization Tools and Techniques

    To help you on your journey to mobile optimization, here are some tools and techniques you can consider:

    1. Google’s Mobile-Friendly Test: This free tool assesses your website’s mobile-friendliness and provides suggestions for improvement.

    2. AMP (Accelerated Mobile Pages): Implementing AMP can significantly improve page load speed, benefiting both user experience and SEO.

    3. Mobile-First Indexing: Google now primarily uses the mobile version of a site for ranking and indexing. Ensure your mobile version is as robust as your desktop version.

    4. Mobile Optimization Plugins: If you’re using a platform like WordPress, there are numerous plugins available to assist with mobile optimization.

    Mobile Optimization Best Practices

    Here are some best practices to guide you in your mobile optimization efforts:

    1. Prioritize Speed: Optimize images, use efficient coding, and enable browser caching to improve page load times.

    2. Test Across Devices: Your movie review blog should look and perform well on various mobile devices and operating systems.

    3. Maintain Consistency: Keep your mobile and desktop content consistent to avoid confusion for users and search engines.

    4. User Feedback: Collect feedback from mobile users to identify and address any issues they may encounter.

    The Future of Mobile Optimization for Movie Reviews

    The future of mobile optimization for movie reviews is filled with exciting possibilities:

    1. Mobile-First Content: Creating content with a mobile-first approach will become standard practice.

    2. Enhanced User Experiences: New technologies will continue to improve user experiences on mobile devices, including virtual and augmented reality.

    3. Voice Search Integration: As voice search becomes more prevalent, movie review bloggers will need to optimize for voice queries.

    4. Mobile SEO Evolves: Search engines will continue to refine their algorithms, placing even more importance on mobile optimization.

    Measuring the Impact of Mobile Optimization

    To gauge the effectiveness of your mobile optimization efforts, consider using the following metrics:

    1. Mobile Traffic: Monitor the percentage of your traffic that comes from mobile devices.

    2. Page Load Times: Track the speed at which your mobile pages load.

    3. Bounce Rates: Measure how many users leave your site quickly, as high bounce rates can indicate mobile issues.

    4. Mobile Search Ranking: Keep an eye on your movie review blog’s ranking for mobile searches.

    The Future Is Mobile for Movie Reviews

    Mobile optimization is not just a trend; it’s a fundamental shift in how we access and consume content. Whether you’re a movie review blogger or run any other type of website, embracing mobile optimization is vital for success in the digital age.

    It enhances user experience, pleases search engines, and ensures your movie reviews reach a broader and more diverse audience. So, as you embark on your journey to captivate the world with your cinematic insights, remember: the future is mobile, and mobile optimization is the key to unlocking your movie review blog’s success.

    Film studios have a plethora of services at their disposal. Any of these are now being sent directly to their SEO in 2021. Take, for example, the use of anchor text. Movie studios have had to learn the art of creating anchor text that attracts click-through traffic to conversion pages and improves the rankings of such pages for specific keywords. Internal SEO refers to the process of establishing jurisdiction over particular sites within your territory.

    Keyword optimization has used with other aspects of digital marketing. The use of social media in the entertainment industry is one such example. Social networking marketing is an effective way to get posts to go viral because of the amount of time people spend online. With the click of a button, trailers, photographs, and multimedia can be exchanged, and therefore, keyword hype about a film can spread. Like we are providing SEO services for movie reviews, then we use this keyword in title, description, content, and some social media as well.

    Optimizing Your Movie Review Blog

    Site Structure and Navigation: User experience is a significant factor in SEO. Your blog should be easy to navigate with clear categories for different movie genres, actors, and directors. A logical site structure makes it easier for both readers and search engines to find and understand your content.

    Speed Matters: Website loading speed affects both user experience and SEO. If your movie review blog takes ages to load, users are more likely to bounce. Optimize images, use efficient coding, and leverage browser caching to improve your site’s speed.

    Metadata and Meta Descriptions: When someone searches for movie reviews, the results often display a title, a brief description, and a URL. These are known as metadata and meta descriptions. Craft compelling and relevant metadata and descriptions to entice users to click on your review.

    The Technical Side of SEO for Movie Reviews

    Sitemaps and Robots.txt.

    Creating a sitemap and a robots.txt file can help search engines crawl your site more effectively. It provides a roadmap for the search engine bots, helping them index your movie reviews and other content.

    Schema Markup for Movie Reviews.

    Schema markup is a special code that you can add to your movie review pages to provide search engines with further details. It enhances the way your content appears in search results, making it more appealing to users.

    SEO Plugins and Tools.

    Many SEO plugins and tools are available to assist movie review bloggers. Yoast SEO and All in One SEO Pack for WordPress, for instance, offer valuable features like optimizing your content for specific keywords.

    Link Building for Movie Review Blogs

    The Power of Backlinks:

    Backlinks are links from other websites that point to your movie reviews. They are a significant ranking factor for search engines. The more reputable websites that link to your reviews, the more authority your blog gains.

    Guest Blogging and Collaboration:

    Collaborating with other movie bloggers or guest posting on related websites can help you secure valuable backlinks. It’s a win-win situation, as both parties benefit from increased exposure.

    SEO services For Movie Reviews

    Social Media and SEO for Movie Reviews:

    In the ever-evolving landscape of the internet, where movie reviews reign supreme, a dynamic duo emerges – Social Media and SEO. These two powerhouses, when harnessed strategically, can catapult your movie review blog to unprecedented heights of popularity and visibility.

    Imagine, you’ve just penned a brilliant movie review, a captivating analysis of the latest cinematic masterpiece. You’re eager to share your insights with the world. This is where social media swoops in like a cinematic hero. Sharing your movie reviews on platforms like Facebook, Twitter, Instagram, and even the more visually oriented Pinterest, brings several advantages:

    1. Expanded Reach: Social media platforms have billions of active users worldwide. By sharing your movie reviews here, you instantly tap into an extensive audience pool.
    2. Viral Potential: A well-crafted review that resonates with your followers can go viral, reaching an even broader audience. Virality is like a turboboost for your movie review’s visibility.
    3. Community Engagement: Social media provides a space for your readers to engage with your content. Likes, shares, and comments create a sense of community around your movie reviews.
    4. Brand Building: Consistently sharing your reviews on social media helps build your brand identity as a movie critic. Over time, users recognize you as a go-to source for insightful reviews.
    5. User-Generated Content: Encouraging users to share their thoughts on your movie reviews generates user-generated content, enhancing the overall engagement and SEO potential of your blog.

    But the magic doesn’t stop at social media shares. It extends its spell into the realm of SEO.

    When you share your movie reviews on social media, you’re not just gaining a momentary surge in traffic. You’re planting seeds that grow into a forest of positive SEO signals. It’s crucial to keep in mind that the relationship between social media and SEO is symbiotic. SEO strengthens your presence on social media, and social media, in turn, enhances your SEO. This synergy is a win-win for your movie review blog, elevating it to the top ranks of search engine results pages (SERPs).

    In a world where millions of movie reviews vie for attention, the marriage of Social Media and SEO can be your secret weapon. With every share, like, and comment, you’re engaging your audience and sending signals to search engines that your movie reviews deserve a spotlight in the crowded arena of cinematic critiques.

    So, as you prepare your next cinematic masterpiece of a review, remember, it’s not just about the words you write; it’s about the connections you make. Share your insights, engage with your audience, and let the magic of Social Media and SEO amplify your movie reviews for the world to see. Your movie blog’s journey to stardom begins with a simple click of the share button.

    Since people are still on the internet, the use of these technologies must continue. According to a Pew Research Center survey, one out of every three adults spends nearly all of their time online. A significant amount of the time is spent on social media or watching content, which has only grown in popularity as mobile devices have become more widespread. A film production company must accept all forms of digital marketing if they wish to increase their online value.

    SEO In The Entertainment Industry

    The film industry’s SEO and digital media techniques may apply to the rest of the entertainment industry. Entertainment producers should pay attention to how trailers and behind-the-scenes clips are seen on social videos and promoted material. “If people see a trailer for a film, they will immediately debate it, and all their supporters will do the same,” says At The Cinema.

    Musicians, journalists, news anchors, radio DJs, and others will benefit from this “totally free viral traffic.” To be efficient, SEO must generate discussion as well as spread the message. The more the century’s biggest film companies realize this, the more traffic their creations will get.

    Of necessity, without adequate SEO optimization, traffic would suffer as well. Keywords can be used in hashtags and web content. The film industry has excelled in this area, and others should take heed.

    In Conclusion

    SEO is a vital component of digital marketing for all companies, no matter where they are located. It is being used by movie advertisers to drive traffic to their portals and conversion pages. This is achieved both internally and externally, through social media and influencers. Because of their effectiveness with these strategies, we would expect to see good SEO and social media activities spread across the entertainment industry.