FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR COMPETITOR KEYWORD ANALYSIS TO A WHOLE NEW LEVEL!
Is traffic to your engineering website stopped? Or maybe the visit has always been poor? There are many ways to increase traffic to your website, however, some may be more expensive than others. SEO is an effective solution that will last a long time where if done right, we will drive more quality traffic to your engineering business website. Another way is to hire an SEO agency for SEO services for quality engineering.
1. Keywords are Based on Your Services
Enter keywords in your content are appropriate. It’s important to find the names and expressions that users typed into Google when searching before heading to your site. So how do you do this keyword research?
Here are 3 ways to do successful keyword research:
- Start by updating your analytics to find out which keywords are already driving traffic to your website. This data will help you find related keywords or inform you to create additional content based on these terms.
- Use keyword research tools like Google Keyword Planner to find search terms that bring the best search of the month without much competition. Read our blog on the top 5 keyword research tools to find out which one is right for you.
- Check out competitors’ top pages to find the keywords they focus on.
Make sure long tail keywords are used as part of your key strategy to bring the most targeted visitors to your website. Like we are using SEO services for quality engineering as a long tail keyword.
2. OnSite SEO for Your Website Engineering
You should consider all the SEO aspects of your website including the page speed of your web pages and resolve technical issues that may affect the quality of your website. By increasing the user experience on your website, you are more likely to transform your visitors and increase your rankings in search engines such as Google.
Ensuring that your keywords appear naturally in content is very important – including them in the title of your page, headings, subheadings and also in the introduction and conclusion sections are key elements in the position.
3. Effective Use Of Meta Details
Meta tags, including page title and meta description, are important for SEO. They act as a summary of page content, giving users an idea of what to expect when they click on your page. It also gives you extra opportunities to enter your keywords. The best and most relevant meta descriptions and descriptions, the higher the level of clicks you should have.
Ignore meta keywords- Google has made it clear that it does not give SEO weight to these so you don’t waste your time.
4. Effective Use Of Images
Image editing can go a long way in increasing traffic to your website, as well as making pages and blog posts more attractive and interesting to watch. Here are 3 ways you can promote SEO images:
- Image file name – Enter your keywords in the image name and protect default words like IMAGE001.jpg; Rich file names with keywords will help search engines determine image compatibility. Search engines are based on text, so if you upload an image of an electric switchgear but call it ‘image’, Google will not be able to show your image in the results of an electronic switchgear.
- ALT tag – Represents ‘alternative’, the ALT image tag tells search engines that the image exists and acts as a guide to image content. The ALT tag will be displayed when the image cannot be displayed or takes too long to load. ALT tags should be descriptive but also short. Similar to the image file name, the keywords in the ALT tag will help to make the page displayed in multiple targets.
- Image size – After the Google Panda review, image size is more important than ever; Page loading time has become an important factor within their algorithm of positioning and large images will slow down your page, blocking your organic level. Before uploading an image, try to press it to reduce the size as much as possible without affecting the visual quality.
5. Link Building
Link building has a huge impact when it comes to SEO and is a recurring feature. The importance of getting high quality backlinks to your website is always high as search engines like Google rank high websites in SERPS.
Here we will explain how to create links in two ways, by linking internal content and using external sources:
A good practice is to link to pages related to blog posts within your website. Links should entice your readers to spend more time on your site and therefore, they should, help with page rank and post more traffic to those pages. For example, if you have a blog post where you talk about the effects of data downtime, you might want to link us to another blog on how to extend data downtime. If you are unable to do content link then try our SEO services for quality engineering.
Remember that it’s about quality and not quantity – it’s not the number of links that matters, it’s the way the content is structured and how well the user is guided by the information to ensure they stay on the page.
If you create great and engaging content for your blog that stands out, you have a good chance of getting backlinks to other websites that may quote your content or back up their ideas using your content.
For engineering websites, it is important that you link with the authorized organizations of which you are a member as they are considered high quality links.
Online engineering references and engineering blogs are also ready to get backlinks to your website.
When creating links to your website, remember to keep them relevant, so in engineering companies, most backlinks from your website should come from engineering-related sources.
Incorporating trusted links from your site not only helps search engines understand your category, but also helps managers if your site plays a key role in improving your SEO.
External links to reputable websites would also help your readers regard you as a trustworthy source of knowledge. Try to connect to reputable sites in your field, such as theengineer.co.uk or engineering.com.