FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO Services For Conversational Experiences TO A WHOLE NEW LEVEL!
Today’s consumers are only used for instant gratification; they have been waiting for you. There is a common misconception that product reliability means more than just saying the fact that consumers’ morals and interests are more easily controlled.
According to one Salesforce survey, 45% of consumers have announced that they will change products if the company does not anticipate their needs. Fortunately, technologies such as conversational marketing and chat conversations have made this possible. Now, the customer or expectations can get questions answered at 2 a.m. or book a meeting while you do something else.
However, conversational marketing, like the solutions offered by Drift marketing, also benefits the SEO efforts of your product. Also, who wouldn’t want to add to their search engine marketing strategy at every opportunity?
When you think about it, the two things go hand in hand. When you help customers get what they want when they want it, it brings a higher user experience. And that’s exactly what Google wants to see the top products and websites do. So, here’s how conversational marketing and SEO can work together to help you increase your online marketing efforts.
What is conversational marketing?
To understand what marketing is all about, just look at the origin of the phrase: conversation. In short, marketing focuses on the individual rather than the traditional way of telling the consumer what they want to hear.
There are a lot of businesses that continue to operate as if they were in the days before the internet, their main marketing strategy is to “proclaim” the marketing message of unity and hope that something sticks – but we will not recommend this.
With conversational marketing, the idea is that your product has an unusual conversation with the visitor to help us solve a problem or answer a question. It could be something as simple as the hours of your business, or something more complex, like a description of a feature or help with a bug after a sale.
How Conversational Marketing Works With SEO
Most people go online because they are looking for an answer or a solution to a problem. If your conversational marketing tool can help them do this quickly and effectively, it will improve your product. Here are some of the top ways in which conversational marketing works well with SEO.
Provide 24/7 Customer Support
One of the first things we mentioned was the consumer’s desire to make things easier. Saleforce also reports that 89% of consumers have changed products based on poor customer information. And “poor” can be modest, so 24/7 discovery through chat marketing can help your product provide the highest possible support for things like:
- Answering basic performance questions
- Assist with shipping problems
- Post-sale problem-solving products
- Handling restitution claims
While many websites have content related to customer support, they may not offer all the solutions to customers in their hour of need. Having a conversational marketing tool on your site can provide customers with the support they need and mapping some of the most frequently asked questions you may continue to face in other types of content and SEO.
Add Value to Products and Services
The products and service pages on your website are usually the ones that run your business. However, and there you may have more questions.
You can add value to these pages and support your content by completing it with a chat marketing solution. Since the page that answers all the questions may be small, it makes more sense to have a chatbot in hand that can close those gaps.
Improves Time Spent on Your Website
One of the great benefits of conversational marketing in SEO is that it keeps visitors to your website longer. Google does not disclose its specific features, but the longer a person stays on your website, the more the search engine will “like” you and give you a favor.
On the other hand, if a visitor comes to your site, does not find what they are looking for, and “bounces” it quickly, this will damage your standards. Besides, this worries your visitors who can find solutions to their problems.
With Drift Marketing, your chatbot solution can let a customer know they are standing by to give them a hand if they have any questions. When a customer interacts with a chatbot, this keeps them on the same page of your website and will help improve your levels.
Strengthens Customer Engagement
Another aspect of SEO is the potential position of visitor engagement with your website. Specifically, this applies to multiple page views and the time on your site, which we just discussed.
Conversational marketing tool can increase your engagement by making visitors click through to different parts of your site. It can do this by providing interactive visits to your site, providing visitors with links to other articles and resources, and using call-to-action calls that get a visitor to purchase a product or subscribe to a list.
Provides important user information
Finally, you can improve your SEO strategy by gathering as much information as possible about the needs and requirements of your visitors. Conversational marketing solution is a complete tool to tell you what works with your product and what areas you need to focus on to improve.
Once you have this data, you can double your efforts to post more content in areas of consumer interest and create more content to fill in the blanks. Information from these individual sessions can also tell you if there are any navigation or technical issues with your website that could affect SEO and customer experience.
How to Make Conversational Marketing Work for You
When you use the right resources, having productive interactions with visitors is much easier than it seems. Using “conversational routes” and “conversational logic,” Drift marketing helps you to construct a customised experience at any stage in the consumer journey.
ThatWare, as a top Drift agency partner, will assist you in implementing and getting the most out of this powerful conversational marketing tool. To learn more about how our results-driven solutions will help you take your digital marketing to the next level, get in touch with us.