Best SEO Practices for Image Optimization for Search Engines

Best SEO Practices for Image Optimization for Search Engines

Image SEO optimization one of the most effective ways to rank your website images on the leading search engines. In order to do that you need to follow this guide along with the steps. Though in this blog post you will see mostly images rather than text. Follow along with the image SEO guides.

image seo optimization

Image Placement Optimization

Whenever possible, If you try to place images near relevant text. When it makes sense, you can consider placing the most important image near the top of the page.

Image Placement Optimization

Avoid Embedding Text in Images

Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won’t work on images). To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images.

Avoid Embedding Text in Images

Good URL Structure for Images SEO

Basically, an image URL acts in way of SEO; it’s the internet address of an image found on a web page. In most cases, the image URL will end with PNG, JPG, BMP, or JPG, all specific image formats. Some image URLs may go with the web page URL, but often that is not the case. Make sure to develop SEO friendly image URL for your campaign.


Customized Image File Names For SEO

When it comes to image SEO optimization, creating descriptive, keyword-rich file names is absolutely crucial. In addition, image file names alert Google and other search engine crawlers as to the subject matter of the image.

image file name

🔶 Compress image file size for faster loading.

🔶 Define perfect image dimensions.

🔶 Serve responsive (device-friendly) images.

🔶 Add a caption, descriptive alt text, if appropriate, for easier scanning of the page.

🔶 Add structured data to images.

🔶 Add OpenGraph and Twitter Card tags for the image.

🔶 Use srcset if possible

🔶 Include an image sitemap to your site containing all images.