SUPERCHARGE YOUR Online VISIBILITY! CONTACT US AND LET’S ACHIEVE EXCELLENCE TOGETHER!
With the rapid development of digital marketing worldwide, search engine optimization (SEO) is the key to ensuring your website stands out in the vast digital landscape. The SEO Mastery Crash Course by Tuhin Banik offers a structured, step-by-step framework to unlock your website’s potential, drive organic growth, and solidify your online presence. Whether you’re a beginner eager to explore SEO or a professional refining your strategies, this course promises transformative learning.
Who is This Course For?
One of the defining features of this course is its universal appeal. It caters to a diverse audience, including:
- Beginners: If SEO seems intimidating or technical, this course simplifies the concepts, making them accessible to those with little prior knowledge.
- Digital Marketers: Enhance your skill set by mastering SEO techniques to complement your broader marketing strategies.
- Website Owners: Learn how to boost your site’s visibility and performance, drawing in more traffic and potential customers.
- SEO Professionals: Fine-tune your approach with actionable insights and advanced methodologies curated by an industry expert.
Tuhin Banik’s course bridges the gap between theory and practical application, ensuring that learners understand SEO concepts and how to implement them effectively.
What You’ll Learn
1. Initial Site Audit
Performing an initial site audit is the cornerstone of any successful SEO strategy. This step involves evaluating your website’s technical health, content quality, and overall performance. You’ll learn how to identify and resolve broken links, optimize for mobile responsiveness, and improve page speed. Additionally, you’ll assess on-page and off-page elements like meta tags, backlinks, and content relevance. Addressing these foundational issues makes your website primed for better rankings and user experience. This module equips you with tools and techniques to uncover hidden SEO opportunities and create a strong baseline for growth. Topics include:
- Identifying broken links and crawl errors.
- Assessing mobile responsiveness and page speed.
- Evaluating content quality and relevance.
✨Tutorial
Outcome: Gain the skills to identify and fix critical SEO issues, setting the stage for effective optimization.
- 1 video | 6 minutes
2. Google Business Profile Optimization
Optimizing your Google Business Profile is essential for increasing local search visibility. In this module, you’ll discover how to create or claim your profile, add detailed business information, and select appropriate categories. Emphasis is placed on managing customer reviews effectively and using high-quality images to attract local customers. You’ll also explore advanced techniques to leverage your profile for local SEO domination. By the end, you’ll be equipped to stand out in local search results, ensuring your business gets noticed by potential customers nearby. This module covers:
- Creating or claiming your Google Business Profile.
- Optimizing profile details like categories, descriptions, and photos.
- Managing reviews and leveraging them for improved local rankings.
✨Tutorial
Outcome: Learn how to dominate local search results and attract nearby customers.
- 1 video | 4 minutes
3. Meta Tags & HTML Optimization
Meta tags and HTML elements communicate your site’s content to search engines and users. This module teaches you how to write compelling meta titles and descriptions that improve click-through rates. You’ll also optimize header tags, alt text for images, and other HTML elements to enhance your site’s structure and accessibility. By understanding the nuances of HTML optimization, you’ll ensure your site is both search engine-friendly and engaging for users, paving the way for improved rankings and traffic. You’ll learn:
- Crafting compelling meta titles and descriptions.
- Optimizing HTML elements like header tags and alt attributes.
✨Tutorial
Outcome: Master the art of making your website’s SEO-friendly and user-attractive metadata.
- 1 video | 9 minutes
4. Keyword Research
Keyword research is the foundation of any effective SEO strategy. This module introduces you to proven techniques for identifying high-potential keywords that align with user intent. You’ll explore tools like Google Keyword Planner, Ahrefs, and SEMrush to find untapped opportunities, including long-tail and competitive keywords. Additionally, you’ll analyze competitors to uncover gaps and refine your strategy. By mastering keyword research, you’ll be able to create content that attracts and retains your target audience while boosting search rankings. You’ll discover:
- Tools and techniques for uncovering high-potential keywords.
- Long-tail keyword strategies for niche markets.
- Competitor analysis to find untapped keyword opportunities.
✨Tutorial
Outcome: Build a robust keyword strategy that aligns with your target audience’s search intent.
- 1 video | 6 minutes
5. Internal Linking Strategies
Internal linking strengthens your website’s structure, making navigating easier for users and search engines. This module delves into creating a logical internal linking framework that prioritizes high-value pages and spreads link equity effectively. You’ll learn how to use anchor text strategically and avoid common pitfalls like excessive or irrelevant links. Implementing smart internal linking strategies will boost page authority, improve user engagement, and enhance your site’s overall SEO performance. This module focuses on:
- Establishing a hierarchy for your content.
- Linking high-priority pages to spread authority.
- Enhancing user navigation to reduce bounce rates.
✨Tutorial
Outcome: Create a seamless internal linking framework that boosts page authority and engages visitors.
· 1 video | 7 minutes
6. Backlink Strategies
Acquiring high-quality backlinks is key to building your site’s authority. This module covers actionable strategies for earning and managing backlinks, from guest blogging to outreach campaigns. You’ll learn how to evaluate the quality of potential links, avoid toxic backlinks, and track your progress. With a focus on ethical and effective methods, this module ensures your backlink strategy drives sustainable results, helping your site rank higher and gain trust in search engines. In this module, you’ll learn:
- How to acquire high-quality backlinks.
- Identifying and avoiding toxic backlinks.
- Building relationships with authoritative sites for guest blogging opportunities.
✨Tutorial
Outcome: Elevate your site’s authority through strategic backlink acquisition.
· 1 video | 2 minutes
7. Breadcrumb Navigation & SEO
Breadcrumb navigation improves your site’s usability and boosts its SEO performance. In this module, you’ll learn how to implement breadcrumbs that clarify your site’s hierarchy for users and search engines. By enhancing navigation and user experience, breadcrumbs also reduce bounce rates and improve site time. You’ll discover practical methods to design and optimize breadcrumbs, ensuring your site is user-friendly and SEO-ready. You’ll explore:
- Structuring breadcrumbs to aid navigation.
- Enhancing search engine understanding of your site’s architecture.
✨Tutorial
Outcome: Implement breadcrumb navigation for better user experience and search rankings.
- 1 video | 2 minutes
8. Geo-Tagging Your Images
Images are an often-overlooked element of SEO, especially for local optimization. This module teaches you how to use geotags to make your images location-relevant. You’ll also learn about compressing images without losing quality and using descriptive alt text for accessibility and SEO. By geo-tagging images, your site gains an edge in local search rankings, helping attract nearby users and improving your visual content’s impact. This module covers:
- Adding geotags to images to boost local relevance.
- Compressing images for faster load times without losing quality.
✨Tutorial
Outcome: Optimize your visual assets to improve search rankings and user experience.
- 1 video | 4 minutes
9. Robots.txt & Sitemap Implementation
Robots.txt files and sitemaps are critical for guiding search engines through your website. This module explains how to create and configure robots.txt files to control crawler access to specific pages. You’ll also learn how to design XML sitemaps that help search engines index your content efficiently. These tools ensure that your site is easily discoverable and that search engines prioritize the most important pages, boosting overall visibility. You’ll learn:
- Creating and configuring robots.txt files to control crawl access.
- Building XML sitemaps for better indexing.
✨Tutorial
Outcome: Ensure that search engines efficiently crawl and index your website.
- 1 video | 5 minutes
10. SEO Competitor Analysis
Understanding your competitors’ SEO strategies can reveal valuable opportunities for improvement. In this module, you’ll learn how to analyze competitor websites to identify their strengths and weaknesses. Techniques include examining backlink profiles, keyword rankings, and content strategies. By leveraging these insights, you’ll develop a competitive edge, allowing you to outperform rivals in search engine rankings and attract a larger audience. This module includes:
- Identifying competitors’ strengths and weaknesses.
- Benchmarking your performance against top industry players.
✨Tutorial
Outcome: Stay ahead of the competition by leveraging their strategies.
- 1 video | 4 minutes
11. Advanced Techniques: Content Audit & Brand Entity Schema
This module introduces advanced techniques to refine your SEO strategy. A content audit helps you identify outdated or underperforming content, allowing you to update or remove it for better results. Implementing brand entity schema ensures your business is accurately represented in search results, increasing visibility and credibility. Together, these techniques enhance your site’s performance and reinforce its authority in your niche. This module includes:
- Content Audits: Identify gaps, outdated material, and high-performing pages.
- Brand Entity Schema: Implement structured data to improve your brand’s visibility.
✨Tutorial
Outcome: Enhance your content strategy and stand out in search results.
- 2 videos | 6 minutes
12. Core Web Vitals & Page Experience Optimization
Core Web Vitals measure key aspects of your site’s user experience, including loading speed, interactivity, and visual stability. This module covers optimizing these metrics to meet Google’s Page Experience standards. Improving Core Web Vitals will enhance your site’s usability, boost rankings, and reduce bounce rates. The focus is on practical solutions that deliver measurable improvements to user satisfaction and SEO performance. This module covers:
- Improving site speed, interactivity, and visual stability.
- Meeting Google’s Page Experience standards.
✨Tutorial
Outcome: Ensure your website offers a seamless experience that ranks well.
- 1 video | 11 minutes
13. Voice Search Optimization
With the rise of voice search, adapting your SEO strategy is more important than ever. This module teaches you to target conversational keywords and structure content to answer direct queries. By optimizing for voice search, you’ll tap into a growing segment of users who rely on smart speakers and voice-activated devices. This forward-thinking approach ensures your site remains competitive in a changing search landscape. Learn how to adapt by:
- Targeting conversational keywords.
- Structuring content to answer direct questions.
✨Tutorial
Outcome: Tap into the growing voice search market to reach more users.
- 1 video | 7 minutes
14. Advanced Schema Markup Techniques
Schema markup provides structured data that helps search engines understand your content. This module dives into implementing advanced schema types like FAQ, review, and event schemas. You’ll also learn how to test and validate schema markup for accuracy. By leveraging schema markup, your site gains a competitive edge with enhanced search results, such as rich snippets, improving visibility and click-through rates. You’ll explore:
- Implementing review, FAQ, and event schemas.
- Testing and validating schema markup for accuracy.
✨Tutorial
Outcome: Enhance your content’s visibility with rich snippets.
- 1 video | 11 minutes
15. Analyzing & Optimizing Organic CTR
Improving your organic click-through rate (CTR) is a powerful way to drive traffic without altering rankings. This module teaches you how to craft attention-grabbing titles and meta descriptions. You’ll also use tools like Google Search Console to identify opportunities for improvement. By focusing on CTR optimization, you can maximize the impact of your existing rankings and attract more visitors. Learn:
- Crafting irresistible titles and meta descriptions.
- Data from tools like Google Search Console can be used to refine strategies.
✨Tutorial
Outcome: Attract more clicks from search results without altering rankings.
- 1 video | 4 minutes
16. Open Graph Tags & Social Media Integration
Open Graph tags make your content more shareable on social media platforms. This module covers implementing and optimizing Open Graph tags for better previews, including images, titles, and descriptions. Integrating SEO and social media strategies will enhance your content’s reach and engagement, driving traffic from multiple channels. This module covers:
- Adding Open Graph tags for better social media previews.
- Leveraging social platforms to drive traffic.
✨Tutorial
Outcome: Maximize your content’s impact on social media platforms.
- 1 video | 2 minutes
17. Content Gap & Backlink Audits
Periodic audits are essential for maintaining a strong SEO strategy. This module teaches you how to identify content gaps to uncover new opportunities and conduct backlink audits to ensure link quality. Addressing these areas will refine your strategy, improve rankings, and ensure sustained success in competitive search environments. Learn to:
- Identify content gaps to uncover new opportunities.
- Analyze backlinks for quality and relevance.
✨Tutorial
Outcome: Maintain a dynamic, high-performing SEO strategy.
- 2 videos | 8 minutes
18. Managing Errors & Site Architecture
Technical errors and poor site architecture can hurt your SEO performance. In this module, you’ll learn how to fix 4xx and 5xx errors, optimize URL structures, and create a user-friendly site hierarchy. Addressing these issues will improve user experience and search engine rankings, creating a solid foundation for long-term growth. You’ll master:
- Addressing 4xx and 5xx errors.
- Designing intuitive site architecture to aid navigation.
✨Tutorial
Outcome: Minimize technical errors and optimize your site for search engines and users.
- 2 videos | 14 minutes
19. Crawl Budget Optimization & Crawl Tree Visualization
Crawl budget optimization ensures search engines prioritize your most important pages. This module covers managing crawl budgets effectively and visualizing your site structure using crawl tree tools. By optimizing crawl efficiency, you’ll improve indexing and ensure critical content gets the attention it deserves. This module teaches:
- Prioritizing critical pages for crawling.
- Using crawl tree tools to visualize site structure.
✨Tutorial
Outcome: Make your website crawl-friendly for search engines.
- 2 videos | 20 minutes
20. API Integrations for SEO
APIs provide advanced analytics and automation capabilities. This module introduces tools like the Google Page Speed Insights API and SEO URL Inspection API, helping you gain deeper insights into your site’s performance. By leveraging API integrations, you’ll streamline processes and make data-driven decisions to enhance your SEO strategy. Topics include:
- Using Google Page Speed Insights API.
- Leveraging SEO URL Inspection APIs for diagnostics.
✨Tutorial
Outcome: Automate processes and gain deeper analytics.
- 3 videos | 20 minutes
21. Google Knowledge Panel & Business Analytics
A Google Knowledge Panel increases your brand’s authority and visibility. This module teaches you how to create and manage a Knowledge Panel and utilize business analytics tools to track performance. Mastering these techniques will build user trust and refine your strategy based on actionable insights. You’ll learn:
- Setting up and managing your Knowledge Panel.
- Using business analytics tools to track performance.
✨Tutorial
Outcome: Establish authority and gain actionable insights to refine your strategy.
- 1 video | 2 minutes
Conclusion
This course provides a holistic understanding of SEO, blending foundational concepts with cutting-edge techniques. By the end, you’ll be equipped with the tools, strategies, and confidence to optimize any website for search engines and users. Whether starting from scratch or looking to enhance your existing skills, this course is your gateway to mastering SEO.
About Tuhin Banik
Tuhin Banik is a pioneering SEO strategist and search scientist and the founder and CEO of Thatware.co, a globally recognized digital marketing agency. With over a decade of experience, Tuhin is an authority in advanced SEO, semantic search engineering, and integrating Natural Language Processing (NLP) and machine learning into search optimization. His expertise spans search algorithms, Google patents, penalty recovery, and technical SEO consulting.
Holding eight master’s degrees in digital marketing and a bachelor’s degree in engineering, Tuhin is certified in Analytics, SEM, mobile SEO, and Facebook A/B testing. He has authored white papers on AI-based SEO, holds a patent on NLP-SEO, and has served as a senior SEO consultant and data scientist for leading tech agencies, MNCs, and Fortune 500 companies.
Ready to transform your SEO skills? Start the journey today!
Thatware | Founder & CEO
Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker.
