OBJECTIVE:
For a listing site most, important thing is engagement. Users posts their ads to provide services. To engage with those services, we need to bring traffic to this site. To improve its status is pretty challenging because if we make a one wrong move this site might get degraded from where it was before. This site already has a decent number of visitors, if something goes wrong while working on this site, we might lose the visitor we have. We need to increase a good amount of exposure in SERP, for that we need a better strategy.
DIFFICULTIES WE FACED:
- Increase the amount of visitors
- Improving the sessions of the website
- Gaining more registered users
- Increase in positive audience
- Good visibility in SERP
ANALYSIS:
BEFORE:
The amount of user they had and also the amount of sessions they are getting was already good. Increasing its stats was challenging.
DATE: JUL 1, 2019 – DEC 31, 2019
NOTE:
This site has already a good amount of visitors and good session score working on this site has risk of getting degraded from the original position.
TRAFFIC AND VISIBILITY:
From the analytics stats we can see that this site has 51% of organic reach and 40.5% of Direct traffic.
Improving the sites visibility more was one of the most difficult tasks we came across.
AFTER:
As we can see after a hard effort and a well-made strategy, we made it possible to improve more from where is before, the session score is way higher than before and also, we can see that there is a drastic improvement in users.
DATE: JAN 1, 2020 – JUN 31, 2020
There is 7050 user increase in Organic search, before it was 4216, this will help the site to get a good visibility as well as high CTR value.
COMPARING TWO YEARS DATA:
64.59% Increase in Users.
64.66% Increase in new Users.
38.27% sessions increase.
END RESULT:
- Improvement in 2500+ keywords
- Strong Backlinks from high DA sites
- Improved CTR
- Better User Experience
- Increase in new users
- Increase in website speed
- Increase in traffic
