2 Undenied Technical SEO Factors to Implement In Any SEO Campaign

2 Undenied Technical SEO Factors to Implement In Any SEO Campaign

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    technical seo undenied factors

    ⭐️URL Inspection API Automation using Screaming frog

    The Google URL Inspection API allows users to request the data Search Console has about the indexed version of a URL, including index status, coverage, rich results, mobile usability and more. This means you’re able to check in bulk whether URLs are indexed on Google, and if there are warnings or issues.

    The URL Inspection API has been integrated into the Screaming Frog SEO Spider, so users can pull in data for up to 2k URLs per property a day alongside all the usual crawl data.

    ⭐️How to Connect to The URL Inspection API

    Click ‘Config > API Access > Google Search Console’, connect to a Search Console account, choose the property 

    Then under the ‘URL Inspection’ tab, select ‘Enable URL Inspection’.

    Then start the website crawl, URL Inspection API data will then be populated in the ‘Search Console’ tab, alongside the usual Search Analytics data (impressions, clicks, etc).

    ⭐️Start Crawl analysis

    Select Search Console tab 

    Select The Search Console tab includes the following URL Inspection API related issues pages–

    • URL Is Not on Google 
    • Indexable URL Not Indexed 
    • URL is on Google, But Has Issues 
    • User-Declared Canonical Not Selected
    • Page Is Not Mobile Friendly
    • AMP URL Is Invalid
    • Rich Result Invalid 

    Export Google Rich Result types, errors and warnings, details on referring pages and Sitemaps via the ‘Bulk Export > URL Inspection’ menu.

    If you have hit the 2k URLs per day per property limit for the URL Inspection API you will receive this message.

    If your website have more than 2K URLs in URL inspection API  then how to choose pages.

    Use the SEO Spider configuration to focus the crawl to key sections, pages or a variety of template types.

    Some of the main options include –

    • Crawl by subdomain or subfolder.
    • Use the Include to narrow the crawl.
    • Exclude areas that are not important.
    • Upload key pages or templates for sampling in list mode.
    • Consider adjusting any crawl limits.

    Under ‘Config > API Access > Google Search Console’ and the ‘URL Inspection’ tab, you can ‘Ignore Non-Indexable URLs for URL Inspection’, if you’re only interested in data for URLs that are Indexable in a crawl.

    You wait for 24hrs, re-open the crawl, connect to the API again and then bulk highlight and ‘re-spider’ the next 2k URLs to get URL Inspection API data.

    export the previous crawl, copy the URLs you want URL Inspection data from, and upload in list mode.

    Before exporting and combining with the previous days crawl data.

    ⭐️How to Automate URL Inspection Data & Index Monitoring

    Go to ‘File > Scheduling’ 

    under ‘General’ choose a task and project name and daily interval.

    Next, click ‘Start Options’ and switch ‘Crawler Mode’ to ‘List’. 

    For ‘File path’, click ‘browse’ and select a .txt file with the URLs you want to check every day for URL Inspection data.

    For ‘Crawl Config’ in scheduling ‘Start Options’

    click ‘File > Config > Save As’. 

    Then Select the download file

    Enable the ‘Google Search Console’ API, click ‘Configure’ and select the account and property.

    On the ‘Export’ tab, enable ‘Headless’ and choose the ‘Google Drive Account’ to export the URL Inspection API data in a Google Sheet.

    Next, click ‘Export For Data Studio’ and then the ‘Configure’ button next to it.

    Select ‘Site Crawled’, ‘Date’ and ‘Time’ metrics

    then search for ‘Search Console’ to see the list of metrics available for this tab. Select the bottom 7 metrics, which are related to URL Inspection and click the right arrow.

    When the scheduled crawl has run the ‘Export for Data Studio’ Google Sheet will be exported into your chosen Google Drive account.

    By default the ‘Export for Data Studio’ location is ‘My Drive > Screaming Frog SEO Spider > Project Name > [task_name]_crawl_summary_report’.

    Now make a copy of our URL Inspection Monitoring Data Studio template and connect to your own Google Sheet with data from the ‘Export for Data Studio’ crawl summary report.

    You now have a daily index monitoring system for the most important URLs on the website, which will alert you to any URLs that are not indexed, or have issues.

    ⭐️Update website cache using Python and the Google PageSpeed Insights API

    First, you will need to create a Google API key to access the PageSpeed Insights API. To do this, go to the Google Cloud Console (https://console.cloud.google.com/) and sign in with your Google account.

    1. Once you’re signed in, create a new project by clicking on the “Select a project” dropdown at the top of the screen and clicking on “New Project”. Give your project a name and click “Create”.
    1. With your new project selected, go to the “APIs & Services” section of the Cloud Console and click on “Dashboard”. From there, click on “ENABLE APIS AND SERVICES”.
    1. In the search bar, search for “PageSpeed Insights API” and click on the result. Then, click on “Enable” to enable the API for your project.
    1. Next, you will need to create an API key to use with the PageSpeed Insights API. Go to the “Credentials” section of the Cloud Console and click on “Create credentials”. Choose “API key” from the dropdown and click “Create”. Your API key will be displayed on the screen.
    1. Now that you have your API key, you can use Python to update website cache using the PageSpeed Insights API. Open up your favorite text editor or Python IDE and create a new Python file.

    In your Python file, import the necessary libraries:

    import requests

    import json

    Define the API endpoint and parameters for the PageSpeed Insights API. Replace “YOUR_API_KEY” with your actual API key, and replace “https://example.com” with the URL of the website you want to analyze:

    url = “https://www.googleapis.com/pagespeedonline/v5/runPagespeed”

    params = {

        “url”: “https://example.com”,

        “strategy”: “desktop”,

        “fields”: “lighthouseResult/cachedPages/cachedHtml”,

        “key”: “YOUR_API_KEY”

    }

    Make an HTTP GET request to the API endpoint using the requests library.

    import requests

    import json

    Parse the JSON response using the json library.

    # Parse the JSON response

    data = json.loads(response.content)

    Extract the cached HTML data from the response

    # Extract the relevant data from the response

    cached_html = data[“lighthouseResult”][“cachedPages”][“cachedHtml”]

    Update the cache with the new data by creating a dictionary with the key “website_data” and the value of the cached HTML data. You can use any caching mechanism you like, such as writing the data to disk or storing it in a database

    # Update the cache with the new data

    cache = {“website_data”: cached_html}

    # code to write the updated cache back to disk or a database

    Save your Python file and run it using the command line or your IDE’s run command. If everything is set up correctly, your Python code should make a request to the PageSpeed Insights API, retrieve the cached HTML data, and update your website cache accordingly.

    That’s it! By following these steps, you should now be able to update website cache using Python and the Google PageSpeed Insights API.

    Full Python Code:

    import requests

    import json

    # Define the API endpoint and parameters

    url = “https://www.googleapis.com/pagespeedonline/v5/runPagespeed”

    params = {

        “url”: “https://example.com”,

        “strategy”: “desktop”,

        “fields”: “lighthouseResult/cachedPages/cachedHtml”,

        “key”: “YOUR_API_KEY”

    }

    # Make an HTTP GET request to the API endpoint

    response = requests.get(url, params=params)

    # Parse the JSON response

    data = json.loads(response.content)

    # Extract the relevant data from the response

    cached_html = data[“lighthouseResult”][“cachedPages”][“cachedHtml”]

    # Update the cache with the new data

    cache = {“website_data”: cached_html}

    # code to write the updated cache back to disk or a database

    These undenied technical SEO factors will certainly going to improve your SEO campaign performance. So don’t hesitate to get it implemented right away!

    FAQ

    The Google URL Inspection API allows users to access Search Console data for indexed URLs in bulk.

    It helps identify index issues, coverage warnings, mobile problems, and rich result errors quickly and at scale.

    The limit is 2,000 URLs per property per day, which applies when using tools like Screaming Frog.

    Go to Config & API Access & Google Search Console, choose your property, then enable URL Inspection.

    Key issues include Not on Google, Not Indexed, Canonical issues, Mobile problems, AMP errors, and Rich Result warnings.

    Use crawl filters like subfolders, include/exclude rules, or upload key URLs in list mode.

    Yes. Use Screaming Frog’s Scheduling feature to run daily automated crawls and export results to Google Sheets.

    Connect the exported crawl data to a Looker Studio template to visualize index changes and receive alerts.

    It allows automated cache updates by retrieving cached HTML data for performance and indexing improvements.

    You must create a Google Cloud Project, enable the API, generate an API key, and run the provided Python script.

    Summary of the Page - RAG-Ready Highlights

    Below are concise, structured insights summarizing the key principles, entities, and technologies discussed on this page.

    The content highlights the power of Google’s URL Inspection API when integrated with Screaming Frog, enabling up to 2,000 URL checks per property per day. Marketers can assess indexation status, mobile usability, canonical issues, and structured data errors at scale. By configuring focused crawls, sampling key templates, and using scheduled list-mode crawling, teams can automate daily monitoring. Exporting data to Google Sheets and connecting it to Looker Studio creates a real-time dashboard that alerts SEO specialists to indexation problems, ensuring high-priority URLs remain healthy and visible in Google Search.

    For sites exceeding the 2k daily API limit, the content explains strategies to prioritize critical URLs. SEO professionals can narrow crawl scopes using subfolders, includes, excludes, or list uploads. Screaming Frog settings allow inspection of indexable pages only, while resuming crawls after 24 hours enables sequential batches of data collection. Bulk exports and combined datasets offer long-term insights. These methods ensure structured, efficient, and scalable technical SEO analysis for enterprise websites, making the URL Inspection API a reliable foundation for proactive search visibility management.

    The material details how to automate website cache updates using Python and the Google PageSpeed Insights API. After generating an API key in Google Cloud Console, developers can use a simple script to fetch cached HTML data and update stored versions programmatically. This ensures faster performance analysis and more accurate rendering checks. Integrating API-powered cache refreshing into technical SEO workflows allows teams to maintain updated resources, evaluate Lighthouse data quickly, and strengthen site performance—a crucial ranking factor. Together, these undenied technical SEO techniques empower ThatWare to elevate visibility, automation, and optimization efficiency in any SEO campaign.

    Tuhin Banik - Author

    Tuhin Banik

    Thatware | Founder & CEO

    Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker and BrightonSEO speaker.

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