GET A FREE CUSTOMIZED SEO AUDIT & DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS IN EGYPT
What is SEO?
Search Engine Optimization, or SEO, is the process of optimizing your website and content to rank your website in search engines conducted in Egypt and around the world. It’s all about making sure your site appears when people search for the products or services you offer. In today’s digital world, most buying journeys begin with a Google search. Whether someone is looking for a local restaurant in Cairo, a lawyer in Giza, or an online shop that delivers across Egypt, search engines are where they start. SEO is the tool that helps your business show up when it matters most.
Simply put, SEO is the difference between your website’s position on page 1 of Google search results and page 100. And let’s be honest, no one is scrolling to page 100. Most users don’t even go past the first few results. If you’re not there, your competition probably is. That’s why SEO has become a core digital strategy for businesses of all sizes. It doesn’t matter if you’re a startup, a local shop, or a large company—SEO gives you the visibility needed to grow.
Therefore, companies in Egypt and beyond who invest in SEO see many benefits. For example, extended leads, online inquiries, sales, and online orders. In addition to enhancing industry authority and brand awareness. SEO helps you connect with customers who are already searching for your services. It brings you qualified traffic—people who are ready to engage, buy, or learn more.
But SEO is not just about keywords and rankings. It’s about building a stronger website that works well, loads fast, offers helpful content, and builds trust with both Google and your visitors. The better your site is optimized, the easier it is for search engines to recommend it—and the easier it is for users to stick around and take action.
Whether your goal is to get more bookings, grow your eCommerce sales, or attract local foot traffic in cities like Alexandria or Suez, SEO is the foundation that supports it all. So, if you’re ready to grow your presence online in Egypt—or anywhere else—SEO is the smart, scalable way forward.
Why You Need SEO? It is necessary?
Did you know the # 1 Organic Result (1 result after any ‘Ads’) on Google You Get 31.7% of All Clicks !?
In addition, Google’s more than 5 million search results show that the majority of people click on the first organic result (the result shown under ‘Ad’s’ when Google searches.
In addition, one study showed that 75% of searches ended with Organic clicks. This shows the importance of search engine optimization, and why you need SEO for your business.
So if you want to get more out of putting your Egyptian business on Google, the way to go is SEO.
But it doesn’t stop there. SEO helps you attract people who are already searching for your products or services. It puts your business in front of potential customers at the exact moment they’re looking for what you offer. Whether someone’s searching for “best real estate agency in Cairo” or “buy handmade furniture in Alexandria,” SEO is what helps you show up—before your competitors do.
It’s not just about ranking high. It’s about building trust, increasing visibility, and generating qualified traffic that converts. The higher your site ranks, the more people will see your brand, click your links, and interact with your business. And here’s the best part—SEO works for you 24/7. While you’re sleeping, your optimized website continues to pull in traffic, leads, and sales. Unlike paid ads that stop showing the moment your budget runs out, good SEO keeps bringing results long after it’s implemented.
So if you’re serious about growing your business in Egypt, attracting more visitors, and increasing your digital footprint, SEO isn’t optional—it’s a must.
Core SEO Services
At the heart of every successful digital strategy is a strong SEO foundation. Our approach to SEO is both strategic and comprehensive, covering every element needed to boost your search rankings, drive organic traffic, and turn visitors into loyal customers. Here’s what our core SEO services include:
Keyword Research
The first step and one of the most important steps in our SEO strategy – keyword research. So if you point to keywords in the UK or internationally, we will contact you to ensure that we identify keywords that focus on driving relevant traffic to your website.
On-Page SEO
We optimize every element on your website, from meta tags and headers to image alt texts and internal links. On-page SEO ensures your content is structured correctly, easy to read, and aligned with Google’s best practices, making it easier for your site to rank and for users to navigate.
Technical SEO
Behind every high-ranking site is solid technical SEO. We work on on-site speed, mobile-friendliness, crawlability, indexing issues, and more. These factors directly impact your performance on search engines, especially with Google’s ever-changing algorithms.
Content Optimization
Good content speaks to both search engines and people. We revise your existing content—or create fresh pieces—that are clear, engaging, and SEO-optimized. Whether it’s product pages, service pages, or blog posts, we ensure your content ranks and converts.
Link Building
Links from trusted websites signal authority to Google. We build a clean and powerful backlink profile using white-hat techniques only. These links not only improve your rankings but also drive referral traffic and enhance your brand reputation.
Local SEO
If you’re targeting customers in specific Egyptian cities like Cairo, Alexandria, or Giza, local SEO is key. We optimize your Google Business Profile, build local citations, and implement location-based keywords to help you show up in “near me” searches.
Competitor Analysis
We don’t just focus on your business—we study your top competitors too. By understanding their SEO strengths and weaknesses, we craft a smarter, data-driven plan that gives you the upper hand in your industry.
Conversion Rate Optimization (CRO)
Driving traffic is just half the battle. CRO focuses on turning visitors into customers. From button placements and page layouts to headline tweaks and calls to action, we fine-tune your site to increase conversions and maximize ROI.
What Makes ThatWare Different?
At ThatWare, we do more than just basic SEO. We combine cutting-edge technology with advanced digital strategy to create results that are smarter, faster, and long-lasting. Most SEO agencies offer a general approach. We go deeper—using artificial intelligence, natural language processing, and semantic SEO to deliver highly customized and data-backed solutions for every client.
Here’s how ThatWare brings unmatched value to your SEO campaign:
Hyper-Intelligence SEO
Traditional SEO relies on outdated checklists. ThatWare uses Hyper-Intelligence SEO, an advanced methodology powered by AI, big data, and automation. This allows us to analyze ranking factors, search patterns, and user behavior at a much deeper level. We use this intelligence to create strategies that are not just reactive but predictive—anticipating algorithm shifts and search engine updates before they impact your business. This means better results and less downtime when changes occur.
Natural Language Processing (NLP)
Most SEO is still focused on keywords alone. At ThatWare, we use Natural Language Processing to understand and optimize content the way search engines like Google now process language—through intent, context, and meaning. This allows us to fine-tune your content to match how real users speak and search, especially in diverse markets like Egypt, where bilingual (Arabic and English) search behavior is common. With NLP, we help your site rank for what people mean, not just what they type.
Data-Driven SEO Strategy
We don’t rely on guesswork or assumptions. Every decision we make is backed by real data—keyword performance, bounce rates, click-through rates, search intent, heatmaps, and more. Our team uses advanced analytics tools to study how users interact with your site and how search engines respond to it. With this insight, we can constantly refine your SEO plan to achieve the best possible outcomes. It’s a smarter way to grow, using what’s proven to work.
Real-Time Adjustments
Most agencies only look at your SEO once a month—by then, it might be too late to fix an issue. ThatWare offers real-time monitoring and adjustment. We track your website’s performance daily, checking for ranking drops, crawl errors, and content indexing issues. When something goes wrong—or when an opportunity appears—we respond immediately. This fast, agile approach keeps your SEO strategy resilient and always moving forward.
Custom AI Tools and Algorithms
Off-the-shelf SEO tools can only take you so far. At ThatWare, we’ve developed our own proprietary AI tools and algorithms that help us automate deep analysis tasks, content grouping, backlink scoring, and predictive ranking. These tools allow us to uncover patterns and insights most others miss. By customizing our technology to your specific industry or business size, we deliver more accurate, efficient, and scalable SEO campaigns that outperform standard solutions.
Semantic SEO and Entity Optimization
Search engines no longer rank websites solely based on keywords—they understand topics, relationships, and entities. That’s why we focus heavily on semantic SEO. This approach ensures your content aligns with the broader meaning and context of what users are searching for. We also optimize for entities (like people, places, brands, and concepts), which enhances your site’s visibility in rich results such as featured snippets, knowledge panels, and voice searches. It’s a deeper level of optimization that helps your business stand out.
Automated SEO Workflows
SEO can be time-consuming, especially when managing large websites. ThatWare solves this with smart automation. We automate high-volume tasks like internal linking, structured data markup, broken link management, and technical checks. This frees up our human experts to focus on strategy and creative growth areas. The result? Faster implementation, fewer errors, and better consistency across your entire site.
Built for Local and Global Reach
Whether you’re targeting local search in Cairo or expanding your brand to international markets, ThatWare’s system is built to scale. We tailor strategies based on your geographic goals, industry competition, and audience language preferences. From Arabic keyword targeting for local markets to international link-building for global exposure, we create campaigns that work at any scale—without compromising on quality or results.
DETAILED COMPETITOR ANALYSIS:
In our comprehensive approach to business strategy, we prioritize a thorough examination of competitors to drive engineering success. Our commitment to your SEO goals involves a meticulous analysis of the top three industry rivals, dissecting their strategies under the lens of search engine optimization (SEO). By scrutinizing the key factors contributing to their success, we aim to unravel the intricacies of their high Google rankings. This detailed competitor analysis not only unveils their SEO prowess but also equips us to fortify your brand’s online presence. As a leading SEO company in Egypt, our focus extends beyond the immediate market, ensuring that our insights and strategies align with the unique dynamics of the Egyptian digital landscape. Trust us to navigate this competitive terrain and elevate your business to prominence through targeted and effective SEO practices.
SEO STRATEGY & ACTION:
After identifying targeted keywords and thoroughly assessing competitive landscapes, the next crucial step is implementing a tailored SEO strategy for your business. This comprehensive approach is designed to elevate your online presence and drive organic traffic. Employing exclusively white-hat SEO techniques, our strategy adheres to ethical practices and industry standards. Leveraging a suite of professional SEO tools, we meticulously optimize your digital assets to enhance visibility on search engines. The implementation of this strategy yields tangible and consistent results, with improvements observable on a monthly basis. As a dynamic and adaptable process, our SEO strategy ensures that your online footprint evolves in tandem with industry trends, guaranteeing sustained growth and prominence in the digital realm.
MONTHLY APPOINTMENT REPORT:
In the Monthly Appointment Report, our commitment to transparency and your satisfaction is evident. Recognizing the significance of tangible evidence for your peace of mind, we prioritize delivering a comprehensive SEO report each month. This detailed document serves as a valuable tool for assessing the effectiveness of our efforts and ensuring the prudent allocation of your resources. The report meticulously outlines key metrics, providing insights into the impact of our work on enhancing the SEO authority of your website. By tracking the progress over time, you gain a clear understanding of the results achieved and the continuous evolution of your online presence. This commitment to regular, insightful reporting underscores our dedication to maximizing the value of your investment and fostering a collaborative partnership geared towards sustained success in the dynamic digital landscape.
SEO Approved by Google
Our SEO Services in Egypt understands that your online presence is critical to the success and survival of your business in today’s world. When it comes to SEO, our team NEVER uses ‘black-hat’ SEO methods, which can get your website penalized by Google, and wipe out the search engine!
Why Egyptian Businesses Trust ThatWare
When it comes to SEO in Egypt, trust isn’t just earned through promises—it’s earned through results, transparency, and an understanding of the local market. Over the years, ThatWare has become a go-to partner for Egyptian companies of all sizes—from fast-growing startups in Cairo to established firms in Alexandria, Giza, Suez, and beyond.
Here’s why so many businesses across Egypt choose to work with ThatWare—and continue to trust us with their digital growth:
Deep Understanding of the Egyptian Digital Landscape
Egypt has a unique digital ecosystem. Consumer behavior, language preferences, mobile usage, and search trends here differ significantly from global patterns. At ThatWare, we take the time to deeply understand these local nuances. Our strategies are never copied and pasted from Western markets. Instead, we tailor every SEO campaign to the Egyptian audience—whether it’s optimizing for bilingual search queries, targeting local keywords in Arabic and English, or building region-specific content that resonates with your customers. This localized approach ensures your business doesn’t just rank but connects.
Transparent, Honest Communication
One of the key reasons Egyptian businesses continue to rely on ThatWare is our commitment to honest, open communication. We don’t confuse our clients with technical jargon or hide behind vague reports. Instead, we offer clear, easy-to-understand updates that show exactly what’s being done, why it’s being done, and what results to expect. Our monthly SEO reports are comprehensive but human-readable, allowing business owners and marketing teams to track progress without needing a technical background. It’s complete transparency from day one.
Proven Results Across Egyptian Industries
From real estate and retail to e-commerce, healthcare, and logistics, ThatWare has helped businesses in nearly every major Egyptian industry achieve measurable growth through SEO. We don’t believe in “one-size-fits-all.” Each campaign we build is tailored to your sector’s unique challenges and competitive landscape. By focusing on ROI-driven performance, we help clients improve search rankings, increase organic traffic, and convert more leads—delivering tangible business impact, not just vanity metrics.
Commitment to Ethical SEO Practices
Many agencies still rely on outdated or black-hat techniques that can lead to Google penalties or long-term damage. ThatWare takes a different approach. We are fully committed to white-hat SEO strategies that are approved by Google and designed for long-term success. Egyptian businesses trust us because they know we’re focused on sustainable growth, not short-term tricks. Whether it’s link-building, content creation, or technical optimization, everything we do is clean, ethical, and future-proof.
Tailored Support for Local and Regional Businesses
We work with businesses of all sizes—from small startups looking to grow their presence in one city to regional brands aiming to dominate across multiple Egyptian governorates. Our team takes the time to understand your business goals, operational realities, and customer expectations. We provide hands-on support, fast communication, and actionable guidance. Whether you need help with a small technical fix or a complete SEO strategy overhaul, we’re here with responsive service and deep expertise.
Trust Built Through Long-Term Relationships
ThatWare doesn’t just work with clients—we build partnerships. Many Egyptian businesses that started with a single SEO project have now been with us for years. Why? Because we deliver consistent results, keep our promises, and adapt to their changing needs. Trust is built over time, and we value the relationships we’ve developed within Egypt’s business community. We don’t just want to rank your website—we want to see your business grow, succeed, and lead.
Our SEO Services In Egypt –
SEO In Cairo
ThatWare SEO Cairo offers the best services to assist you in increasing sales, leads and profits. Website optimization in Cairo, Egypt.
SEO In Alexandria
Best Digital Marketing Agency Alexandria – Result-driven affordable Local SEO services & custom WordPress & Ecommerce website design and development
SEO In Giza
We provide full SEO keyword rankings report, a link building profile report and indexed page optimisation in Giza.
SEO In Port Said
Result-driven affordable Local SEO services & custom WordPress & Ecommerce website design and development. Best Digital Marketing Agency Port Said
SEO In Suez
We provide full SEO keyword rankings report, a link building profile report and indexed page optimization in Suez.
Unlock Next-Level Growth Through Advanced SEO
In today’s competitive digital landscape, simply having a website is no longer enough. To truly succeed online, businesses in Egypt need smart, data-driven SEO strategies that go beyond surface-level tactics. From deep keyword research and technical optimization to AI-powered content strategies and local search dominance, SEO is the engine that drives visibility, traffic, and sustainable growth.
At ThatWare, we understand that every business is different and that Egypt’s digital audience is unique. That’s why our team takes a custom approach to every campaign, blending advanced tools like NLP and hyper-intelligence SEO with deep local insights. Whether you’re a small business in Giza or a large enterprise in Cairo, we build strategies that deliver measurable impact.
What sets us apart isn’t just our technology—it’s our transparency, our values, and our genuine commitment to helping your business grow. With years of experience, trusted partnerships, and a forward-thinking mindset, ThatWare is more than just an SEO agency—we’re your growth partner.
Thatware | Founder & CEO
Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker and BrightonSEO speaker.
