FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO Services For Drones TO A WHOLE NEW LEVEL!
Let’s pretend for a moment that you’ve already launched your drone photography company. You’re a logical, secure, and rule-abiding pilot. You’ve completed a few projects for family, friends, and local businesses.
You’ve mastered image and video processing techniques and know how to create those stunningly sharp aerial images that make clients drool.
You, on the other hand, want to increase the sales. You’re aware that the drone services business is booming, and you’d like a slice of the action.
Here are five marketing strategies for generating more leads for your drone photography company:
1. FOCUS ON YOUR CUSTOMER PERSONA, CREATE YOUR NICHE, AND CREATE A WEBSITE THAT MAKES IT CRYSTAL CLEAR WHAT YOUR COMPANY IS ALL ABOUT.
That’s quite a mouthful.
Here’s what I’m getting at. You could make money as a professional drone pilot by doing things like landscape surveying, real estate photography, and wedding photography, to name a few. In your efforts so far, you might have completed a few of these tasks.
However, the more you can narrow your attention to a single form of service, the stronger your company will become, the simpler it will be to market, and the faster you will scale.
Take a look at your online presence. Do you have “aerial photography services” or “residential real estate aerial photography for realtors in Nashville, TN?” If all other factors were equivalent, I would choose the second company if I were a real estate broker in Nashville.
I’m not saying you shouldn’t take other business if it comes your way, but the more focused and precise your marketing message is, the easier it will be for your prospects to relate to and trust you.
2. LEARN A LITTLE ABOUT SEARCH ENGINE OPTIMISATION.
At the end of the day, the basics of search engine optimization (SEO), or optimising the website for search engines, aren’t all that difficult.
You consider your target customers first, then brainstorm a list of possible keywords they could type into Google, and finally, make sure those keywords are prominently displayed on your website. Yes, learning the complexities of SEO Services For Drones takes time, but those are the fundamentals.
Keep in mind that many of you are possibly targeting a particular geographic area; when conducting keyword analysis, keep in mind that people might be searching for items like “aerial photography Nashville” or “hire drone video Las Vegas.” In your SEO strategy, take advantage of those local words.
3. REEL IN BUSINESS LEADS WITH LEAD MAGNETS.
Just a small percentage of visitors to your website are willing to make a purchase. A “lead magnet” is something you give away for free in exchange for an email address from your prospects (and maybe some other basic information).
Your contact database is your most valuable asset as a small business owner, and you should be doing whatever you can to increase the amount of email addresses you add to your list each week. And if they aren’t able to buy right now, they might be in the near future.
eBooks, checklists, case reports, webinars, and email series are all examples of lead magnets. You may build a short, downloadable offer called 9 Ways Real Estate Brokers Can Use Aerial Videography to Boost Business if you’re targeting real estate brokers using SEO Services For Drones. You’d make the deal in return for an email address from your readers.
4. DON’T USE THE LANGUAGE “CONTACT US.”
That’s the best I’ve ever seen a “contact us” page do.
Instead, use targeted landing pages to advertise your marketing deals and entice visitors to connect with your company’s website. The sole aim of a landing page is to turn website visitors into leads, so make sure you’re designing a page that’s free of distractions and encourages users to take one specific step.
You’ll eventually have several landing pages for various actions you want your users to take, such as “request a quote,” “ask an expert,” “download an eBook,” “register for our free email series,” and so on.
5. NURTURE The LEADS WITH EMAIL MARKETING.
According to the Direct Marketing Association, you get $42 back for every $1 you spend on email marketing. That’s a fantastic return!
You’ve put in a lot of effort to get the prospects’ attention. It’s now up to you to keep the relationship alive, remain top-of-mind, and provide value with each email you send.
Share your accomplishments, additional tips, fun drone industry news, and exclusive offers or discounts. Send emails to your list on a regular basis, and monitor your open and click-through rates to see which content performs best.