FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO SERVICES FOR COGNITIVE BUSINESS OPERATIONS TO A WHOLE NEW LEVEL!
Although the online search industry has changed dramatically over the past decade, the role of the digital marketer remains the same: building relationships with customers. Google may change content and requirements for content 100 times a year, but the ability to build that good relationship will be a very important factor in determining the success of content marketing campaigns.
Obviously, in order to build good relationships with online customers, one has to understand mental functioning. Yes, this may surprise some, since dealing with Google and SEO seems to be a technical task. However, one should also understand that the main purpose of Google’s strategy is to provide users with quality information.
In fact, here is an excerpt from a personal Google guide to “a proper Google site.”
Obviously, to create “high quality” and “useful” content, one needs to know exactly the customer’s intentions, interests, issues, and preferences.
And that’s where the mental functioning of the brain comes into play. By understanding the relationship between search engine optimization content and mental performance, you will have a better understanding of the “why” behind customer behavior.
Below, we will review four things you need to know to build an SEO strategy based on psychology in mind.
1. Understand Your Target Audience
Underestimating the research of the target audience is a surefire way to fail in an online business. Gone are the days when you could be successful in heavy-duty, product-focused marketing; today, to attract the attention of your prospective customers, you need to know their interests, pain points, needs, goals and problems. Especially the ones you can help with.
Let’s assume we want to create powerful content to drive traffic traffic to our website. To achieve this, it would be completely absurd for us to build and construct content based on our thoughts on what makes the content interesting, therefore, worth sharing. Instead, we will take a smart approach and research what our audience wants.
OkDork’s recent research on viral content is helpful in this regard. For example, it identifies emotions caused by pieces of viral content so that we can see the driving impression of our content creation.
Now we know what to do to increase the chances that our content is shared (create content that attracts the most popular emotions: fear, laughter, and entertainment). Clearly, this is a basic demonstration of audience research that shows how helpful it can be to understand what makes your audience grin and then press that “share” button.
2. Dealing With Special Problems
A mind-driven SEO strategy would not be complete without empathy (SEO is not limited to human behavior and not technology, remember?). Creating content that conveys laughter and fear will not work for all businesses, however, trying to pinpoint specific points of pain that your audience certainly has.
After all, most of us turn to businesses to buy a product or solution that can help us solve a particular problem or problem, right?
That’s why I strongly recommend that content creators learn to empathize (understand others), research what their audience might be experiencing, and create content that speaks for them.
According to Psychology Today, empathy is important because:
- Reduce the distance between people
- Facilitates social cohesion and communication
- Promotes emotional closeness.
So the main thing you take here for you is to study what your customers might be up to, and then answer their questions about your content; this can be instructive on how to submit, infographics, product videos, reviews, etc.
3. Pay Attention to the Cognitive Fluency
People prefer simple content because it is easier for them to understand and use. Usually, this means replacing the visual with the text (by the way, the majority of people on Earth are visual readers). This is good speaking.
That’s why infographics is gaining more shares in content type, according to a study by OkDork above.
And that’s why video has been gaining popularity as a marketing tool in recent years; In a recent State of Video Marketing survey, 83 percent of digital marketers surveyed said that the video gives them a “good ROI.”
Obviously, people who don’t like to use content find it complicated. For your part, it means that your SEO-driven SEO strategy for SEO Services For Cognitive Business Operations should consider using a lot of visuals, such as photos, videos, and infographics. Depending on the content, this means that your content should not contain anything, which can be helpful in using online editing tools like TrustMyPaper and Hemingway Editor.
No matter what type of content you are going to produce, remember, it is easy to understand, it will work very well in engaging your audience.
4. Work to Provide Proof
The promotion of user-generated content – content generated by consumers – quickly becomes one of the most important goals for digital marketers. The reason is that customers see it as a very reliable way to trust each other; After all, why would anyone go and praise a business for nothing, right?
That’s why 81 percent of online shoppers start product research with Google, while 84 percent rely on online reviews as much as personal recommendations. You see, most people rely on the opinions and experiences of others, which is called the concept of social evidence. Likewise, we are more likely to do (buy a product) if we see that other people have done the same.
Likewise, we are more likely to do (buy a product) if we see that other people have done the same.
This means that you can use social media as a way to improve and easily change the minds of customers who are reluctant to buy from you. While you’re at it, you can also improve your SEO Services For Cognitive Business Operations.
Here are some ways in which you can use social evidence.
- Encourage your customers to be happy to leave updates on industry-related platforms, social media, or your website.
- Write exemplary lessons and explain how your products help customers succeed
- Consider working with real influencers who promote products through social media
- Provide proof of customer video if possible.
As you can see, SEO is not always about keywords. The latest content recommendations from Google make it clear that high quality, useful and relevant information is the best way to put it on a high level, which can certainly be achieved without investing millions. Psychology can help improve your SEO Services For Cognitive Business Operations by directing your target audience research and identifying the most important things to focus on, such as empathy and providing social evidence to encourage your customers to do something.