How SEO is Important Key for Government Websites?

How SEO is Important Key for Government Websites?

Search Engine Optimization Helps in Delivering Fast Loading Websites.

⭐️Why does it Matter?

    In today’s digital age, having a strong online presence is critical for the success of any business, especially small businesses and rising entrepreneurs. Search Engine Optimization (SEO) is one of the most effective ways to improve online visibility and drive traffic to a business’s website. In this blog post, we will discuss why SEO is important for small businesses and rising entrepreneurs and how it can benefit their growth.

    seo for government site

    Google Says Page Speed Is a Ranking Factor.

    We analyzed the Page Loading Speed of 3 Government Sites.

    Website Tested:

    Website Tested:



    In all the Above Cases instances we see major government websites exhibiting poor website performance standards. Here are some of the recommendations to improve the Website Loading speed:

    Use a CDN
    Optimize images
    Minify CSS and JavaScript files
    Reduce the number of HTTP requests if possible
    Use browser HTTP caching
    Minimize the inclusion of external scripts
    Reduce and Eliminate unnecessary redirects

    Preventing Index Bloat by Eliminating Irrelevant Search Results from Appearing in Search Engines

    ⭐️What is Index Bloat? Concept of Crawl Budget

    Index Bloat is a condition where the majority of your indexed or submitted webpages are non-valuable
    pages which need not be indexed.

    As a search engine Google relies upon Bots to crawl, index and draw information from millions of
    Websites in the Google SERP. In such a case if Google or any search engines are served non-valuable
    irrelevant pages that get indexed then Google deems the website as spammy and may defer the number
    of crawlers that it might dedicate to that Website.

    Let’s See What Google Says

    Reference >

    We performed a Live Crawl of 15000 URls for
    Here’s a Result from the Crawl Data

    As seen from the screenshot taken from Screaming Frog which is a Premium SEO Crawler, we found that more than 80% of the served content consists of Parameterized or Improper URL Structure.
    Such kinds of URLs are not deemed unique or valuable to Google as parameterized URLs are dynamic in nature and may lead to crawl errors.

    Here’s a Result from the Crawl Data

    Looking at the URLs one can speculate that these URLs are unoptimized category pages and
    internal pages appearing due to internal navigation or search functionality.

    These are unwanted URls and are generated due to the presence of Faceted navigation and
    session identifiers and other types of deep site navigation like internal searches.
    These must be disallowed from Crawling.

    Another Result

    More than 4% of Website URLs serve Duplicate Content, which is definitely not endorsed by Google or any other Search Engines.
    These types of content directly contribute to a Website’s Spam Score and must be disallowed from Crawling.

    ⭐️Recommended Actions to Prevent Index Bloat and Website Crawl Budget

    Using 410 Status Codes
    Using 301 Redirects
    Using Rel=Canonical Tags to resolve duplicate content
    Declaring Crawl Behaviour using URL Parameter Tool
    Robots.txt optimization
    Using No-Index Tags
    Password protecting internal files and assets on the server.
    Removing URLs from Search Using the Removal Tool.

    ⭐️Meta Data Optimization
    ⭐️What is Website Meta Data?

    Website Meta Data includes elements like Page Title tags, Meta description and H1 Tags that help improve the relevancy of the website as per the search query.
    H1 Tags and Title Tags are directly related to determining relevance and hence must be optimized for
    ranking for the target keywords.

    ⭐️Is it a Ranking Factor?

    As per a recent experimental study by Moz, Title Tag – Document relevance and H1 Tag – Query
    Relevance was found as one of the top factors influencing the search engine rankings of web

    Reference >

    ⭐️Optimizing for Search Intent

    Search Intent Optimization means optimizing one’s content marketing strategy in a way so that the right type of content is served for the right search query.
    Here’s a simple example to explain the same.
    How many times do people search for information on pandemic dispositions in your city? Tax information? Touristic facts or places?
    And how many times does a Government Website Shows up to satisfy the searcher’s intent?
    The answer is close to none.

    We searched for a commonly searched term like “how to file income tax return for NRIs”. And we can
    see the Government Website appears painfully at the 6th Position.

    And that is the result for
    Which is supposed to be one of the strongest government websites from an SEO Standpoint since all Tax Returns, whether individual or Agencies have to file through this website.

    ⭐️What does Search Intent Optimization Do?

    Search intent optimization is the practice of developing the Right Type of Content to rank against the right type of search query in order to satisfy its intent.


    We Focus on the 3C’s of Search Intent.

    ⭐️Benefits of Search Intent Optimization

    ⭐️Reduction in public attention costs

    A properly SEO Optimized content strategy helps in developing content that satisfies the user’s
    search query.
    Developing content that answers questions is the best way to acquire more users and customers
    and gather interest in a brand. Being a Government website automatically eliminates all
    trust issues and draws in users to the more functional pages.

    ⭐️More Coverage in Rural/Remote Areas

    One of the Best aspects of Search Intent Optimization is the ability to target each and every specific location and rank in Google for location-based searches by developing highly targeted
    local content.
    The screenshot aside explains how a notary service agency ranks for multiple local terms by developing location-based pages.

    ⭐️Improving Overall User Experience

    What Do We Mean by User Experience?

    The site User experience refers to the overall page experience of a user that lands on a website.
    This primarily is determined by whether the user is satisfied with the content of a landing page and is
    not required to visit any other page to satisfy his/her intent.

    User Experience is measured by the following KPIs:

    Bounce Rate
    Session Time
    Average Engagement Rate

    ⭐️User Experience is a Broad Term that can be divided into 4 Verticals

    Core Web Vitals
    Mobile Usability
    Ease of Navigation

    Let’s Test Each of these Verticals for two important Government Websites:
    Indian Railways:
    US Railways:

    ⭐️Core Web Vitals Test:

    Core Web Vitals measures 3 metrics that determine the overall usability of a website for the user.
    As seen from the above screenshot, the second website is much more optimized in terms of Website Core
    Web Vital performance than the Indian Railways website.

    ⭐️Mobile Usability Test

    Mobile Usability tests the Website’s ability to be compatible with all mobile devices
    As seen from the above screenshot, the second website is much more optimized in terms of Mobile Usability than the first website.

    ⭐️Readability and Ease of Navigation

    By simply looking at the website design and overall navigation it is clear that the second website is much
    more visually soothing and easily navigable than the first website.

    Is it a Ranking Factor?

    Although individual verticals like Core Web Vitals and Readability, these influence metrics like
    Session times and Engagement Rate ultimately influences Dwell Time.
    Statistically, it has shown Moz that Dwell Time does influence search engine rankings.

    More the Dwell Time better the search ranking
    Reference >

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