Organic Traffic Generation in SEO

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In the ever-evolving digital landscape, businesses and websites are constantly striving to capture the attention of users and stand out in search engine results. One of the most powerful and sustainable ways to achieve this is through organic traffic generation. Organic traffic refers to visitors who arrive at your website through unpaid search results, typically after searching for relevant keywords in search engines like Google. Unlike paid traffic, which comes from ads, organic traffic is a long-term investment that builds steadily over time, driving consistent, high-quality visitors to your site.

Mastering Organic Traffic Generation in SEO A Comprehensive Guide

Why is organic traffic so essential? In the world of digital marketing and SEO (Search Engine Optimization), organic traffic is considered the gold standard for several reasons. First, it ensures a steady flow of visitors who are genuinely interested in your content, products, or services, increasing the likelihood of conversions and engagement. Second, it establishes trust and credibility. Websites that rank highly on search engines for relevant search terms are generally perceived as authoritative and reliable by users. Achieving top positions in search results through organic means also positions your website as a long-term player in your industry.

The power of organic traffic extends beyond just bringing in visitors; it also enhances brand visibility, fosters relationships with your target audience, and, ultimately, boosts the performance of your business. However, generating organic traffic is not a simple task. It involves a comprehensive understanding of how search engines work, mastering SEO strategies, and consistently producing high-quality content. These elements, combined with technical expertise, form the foundation of any successful SEO campaign aimed at boosting organic traffic.

One of the key challenges businesses face when trying to increase organic traffic is the competitiveness of the digital space. With millions of websites vying for the same keywords, standing out in search results can seem like an uphill battle. But with the right approach to SEO—focused on both on-page and off-page strategies—it’s possible to rise above the noise and capture the attention of your ideal audience. By implementing effective techniques such as keyword research, content optimization, link-building, and user experience improvements, you can pave the way for sustained organic growth.

Moreover, organic traffic generation requires patience. Unlike paid campaigns that offer immediate results, organic SEO efforts take time to show substantial results. It may take several months of consistent effort before you start seeing noticeable improvements in search engine rankings and website traffic. However, once the groundwork is laid and rankings begin to rise, the benefits of organic traffic are well worth the wait. This kind of traffic is not only more sustainable but also more cost-effective in the long run compared to paid advertising campaigns, which require continuous investment.

In this guide, we will dive deeper into the various aspects of organic traffic generation and the strategies you can use to boost your SEO efforts. From understanding the basics of SEO to advanced techniques for content creation, keyword research, and link-building, we’ll cover everything you need to know to succeed in driving organic traffic to your website. Whether you’re a beginner looking to get started with SEO or a seasoned marketer aiming to refine your organic traffic strategies, this guide will provide you with the insights and tools to elevate your website’s visibility and attract the right audience.

What is Organic Traffic?

In the realm of digital marketing and SEO (Search Engine Optimization), organic traffic is often considered the most valuable and sustainable source of website visitors. Understanding what organic traffic is, how it works, and why it’s so important for businesses can help you leverage it to build long-term success. This section delves deep into the concept of organic traffic, its characteristics, and how it differs from other types of traffic sources like paid and referral traffic.

Defining Organic Traffic

At its core, organic traffic refers to visitors who land on your website as a result of unpaid search results. These visitors come to your site after searching for relevant terms on search engines like Google, Bing, or Yahoo, and clicking on links that are not advertisements but part of the natural search engine results page (SERP). Organic traffic is earned, not bought, and it results from a website’s visibility and ranking on search engines.

When you type a search query into a search engine, it produces a list of results, which includes both paid ads and organic search results. The organic results are typically those that appear below the paid advertisements and are based on a website’s relevance to the search query, its content quality, and its adherence to SEO best practices. These rankings are determined by search engine algorithms, which assess various factors to decide which pages are the most relevant and authoritative for a given search term.

For example, if you search for “best SEO strategies,” the websites that appear in the organic search results are those that have earned their place through high-quality content, optimized pages, and backlinks from other authoritative sites, among other factors. These visitors who click on your website from the search results are considered organic traffic because they found your site through a natural search process.

Organic vs. Paid Traffic: Key Differences

While organic traffic is crucial, it’s essential to understand how it differs from other forms of web traffic, particularly paid traffic. Paid traffic refers to visitors who arrive at your website after clicking on a paid advertisement. These ads are typically placed on search engines, social media platforms, or other websites and are often labeled as “sponsored” or “ad.”

Key Differences Between Organic and Paid Traffic:

Cost: The most significant difference is the cost. Organic traffic is free to acquire, whereas paid traffic requires an investment in advertising. With organic traffic, once you’ve optimized your website and content, you can continue to attract visitors without incurring additional costs, while paid traffic demands a continuous budget to maintain visibility.

Sustainability: Organic traffic is a long-term strategy. It takes time to build up and can provide consistent results over time once your SEO efforts start to pay off. In contrast, paid traffic offers immediate results but stops as soon as the advertising budget runs out. Organic traffic builds authority and trust over time, making it more sustainable.

Credibility and Trust: Users tend to trust organic search results more than paid ads. According to various studies, most users ignore paid advertisements and prefer to click on organic links because they perceive them to be more trustworthy. Organic results, having earned their position through quality content and SEO efforts, are seen as more reliable and authoritative.

Longevity: Organic traffic provides long-lasting results. Once your website ranks well for a particular keyword, it can maintain that position for an extended period, continuing to drive traffic. On the other hand, paid ads only generate traffic as long as you’re paying for the advertisement.

Click-Through Rate (CTR): Organic results generally have a higher click-through rate than paid ads. Studies have shown that people are more likely to click on organic listings than on paid ads, even when the ad appears above the organic results. This is because organic listings are perceived as more relevant and less commercial.

Engagement and Conversion: Organic visitors tend to have higher engagement and conversion rates. Since they are coming to your website as a result of searching for something specific, they are more likely to be interested in your content, products, or services. In contrast, visitors from paid ads might click on the ad out of curiosity but are not always as likely to engage meaningfully with your website.

Why is Organic Traffic Important?

1. Cost-Effectiveness and Long-Term ROI

Organic traffic is a cost-effective way to attract website visitors over the long term. While it may take time to build up organic traffic, the benefits are worth the investment. Unlike paid advertising, where you need to keep spending money to maintain visibility, organic traffic continues to flow in without additional expenditure once you’ve achieved high rankings. This makes organic traffic one of the most sustainable and cost-effective ways to increase website visibility and attract new customers.

The return on investment (ROI) from organic traffic can be substantial. Although it requires an initial investment of time and effort to create high-quality content, optimize your website, and build backlinks, the long-term benefits can far outweigh the costs of paid advertising. With strong organic rankings, your website can maintain a steady stream of visitors without continuous spending.

2. Trust and Credibility

One of the key reasons why organic traffic is so valuable is the level of trust it builds with your audience. People are becoming more ad-averse, and they tend to trust organic results more than paid ads. When your website ranks highly in search engine results pages (SERPs) for relevant keywords, it’s an indication to users that your website is authoritative and reliable. This sense of trust can lead to increased engagement, loyalty, and ultimately, conversions.

3. Higher Quality Traffic

Organic traffic tends to be more targeted and relevant than paid traffic. Visitors who find your site through a search engine are often actively seeking the information, products, or services you offer. Because they arrived through a relevant search query, they are more likely to engage with your content, browse other pages, and convert into customers. This makes organic traffic a higher-quality source of visitors compared to paid traffic, which may not always be as targeted.

4. Better User Experience

A website that ranks well in organic search results typically provides a better user experience. Search engines like Google prioritize user experience as a ranking factor, meaning that websites with fast loading times, mobile responsiveness, easy navigation, and quality content are more likely to rank higher. This focus on user experience benefits both search engine rankings and your audience, as users are more likely to return to websites that provide a positive experience.

5. Compounding Benefits

Organic traffic builds momentum over time. Once your website starts ranking well for a specific keyword or set of keywords, it becomes easier to maintain those rankings. Additionally, as you continue to add high-quality content and optimize your website, you increase your chances of ranking for more keywords, thereby expanding your reach. This compounding effect makes organic traffic generation a long-term strategy with cumulative benefits.

How to Generate Organic Traffic

While organic traffic is incredibly valuable, generating it requires a thoughtful, well-executed SEO strategy. The process of driving organic traffic involves multiple components that work together to improve your website’s visibility and rankings in search engines. These components include:

1. Keyword Research

Keyword research is the foundation of any organic SEO strategy. By identifying the keywords and phrases that your target audience is searching for, you can optimize your content to match their search intent. Effective keyword research ensures that you’re targeting the right audience with the right content.

2. High-Quality Content Creation

Content is king in the world of SEO. To generate organic traffic, you need to create high-quality, engaging content that provides value to your audience. This includes blog posts, articles, videos, infographics, and more. Your content should be well-researched, informative, and relevant to the keywords you’re targeting.

3. On-Page SEO Optimization

On-page SEO refers to the elements on your website that can be optimized to improve rankings. This includes optimizing your titles, meta descriptions, headers, and images, as well as ensuring that your website is mobile-friendly and has a fast loading speed.

4. Link Building

Backlinks are one of the most important ranking factors for organic traffic. When other authoritative websites link to your content, search engines view this as a vote of confidence in the quality and relevance of your site. Building a strong backlink profile through guest blogging, content marketing, and outreach can significantly boost your organic traffic.

5. Technical SEO

Technical SEO involves optimizing the technical aspects of your website, such as site speed, crawlability, and the use of structured data. Ensuring that your website is technically sound helps search engines index your content more effectively and improves the overall user experience.

6. User Experience (UX)

As mentioned earlier, user experience plays a critical role in organic traffic generation. Websites that are easy to navigate, visually appealing, and fast-loading are more likely to rank higher and keep visitors engaged.

The Role of SEO in Organic Traffic Generation

Search Engine Optimization (SEO) plays a crucial role in generating organic traffic to your website. It involves optimizing your site and its content so that it ranks higher in search engine results pages (SERPs) for relevant keywords. SEO helps search engines understand the context, quality, and relevance of your content, which ultimately influences how they rank your site. By enhancing your website’s visibility through SEO, you increase the likelihood of attracting visitors who find your site through organic search, leading to a steady flow of high-quality traffic.

SEO: The Foundation of Organic Traffic

At its core, SEO is about ensuring that your website appears at the top of search engine results for the keywords that your target audience is searching for. Without effective SEO strategies, your site might remain buried in the depths of search results, making it harder for potential visitors to find you. The primary goal of SEO is to improve your site’s ranking in the organic (non-paid) search results, which in turn increases the chances of attracting users who are actively searching for your content, products, or services.

SEO encompasses several strategies that work together to improve your site’s search engine rankings. These strategies include keyword research, on-page optimization, off-page techniques, and technical SEO. All of these contribute to making your website more visible and accessible to search engines, which then helps to drive more organic traffic.

Keyword Research: Identifying What Your Audience is Searching For

Keyword research is the foundation of any SEO strategy. It involves identifying the terms and phrases that users are typing into search engines to find content related to your industry. By targeting the right keywords, you ensure that your content aligns with what your potential visitors are looking for. Keyword research allows you to optimize your content for terms that are relevant to your audience and have the potential to drive organic traffic.

For effective keyword research, consider factors such as search volume, competition, and user intent. You need to target keywords that strike a balance between being highly searched and not overly competitive. Incorporating these keywords naturally into your website’s content, titles, meta descriptions, and headers helps search engines understand the relevance of your site to those search terms, which can improve your rankings.

On-Page Optimization: Making Your Content Search Engine-Friendly

On-page SEO refers to the practices that involve optimizing individual pages of your website to make them more search-engine friendly. This includes optimizing elements like page titles, meta descriptions, headers, and content. On-page optimization is critical because it signals to search engines what your page is about and how relevant it is to a user’s search query.

For example, including target keywords in the title tags and headers of your web pages helps search engines determine the main topics covered on your pages. Similarly, optimizing images with descriptive alt texts, improving content readability, and using internal linking strategies can enhance the user experience and further boost your site’s rankings. Ensuring that your pages are informative, well-structured, and aligned with what users are searching for increases the likelihood of ranking higher and attracting organic traffic.

Link Building: Building Authority and Credibility

Off-page SEO, specifically link building, is another important factor in generating organic traffic. Backlinks, or links from other websites to yours, act as votes of confidence that signal to search engines that your content is authoritative and trustworthy. The more high-quality backlinks you have, the more likely it is that search engines will view your site as valuable and rank it higher in search results.

Effective link-building strategies include guest blogging, outreach to influencers in your industry, and creating shareable content that naturally attracts backlinks. By building a strong backlink profile, you increase your website’s domain authority, which can significantly boost your organic traffic.

Technical SEO: Ensuring Your Site is Crawlable and Fast

Technical SEO refers to the backend aspects of SEO that ensure your website is accessible to search engines and provides a smooth user experience. These aspects include site speed, mobile optimization, URL structure, and ensuring that search engine bots can crawl and index your website.

Search engines like Google prioritize sites that load quickly and offer an excellent mobile experience. A slow-loading site or one that is not optimized for mobile devices will lead to poor user experiences and can negatively impact your rankings. Additionally, a website with a clean URL structure and proper use of structured data helps search engines better understand the content and context of your pages, which can contribute to higher rankings and more organic traffic.

Content Creation: The Heart of SEO and Organic Traffic

Content is at the heart of SEO and organic traffic generation. Websites that produce high-quality, engaging, and valuable content are more likely to attract visitors from search engines. Content creation involves not only optimizing existing content but also consistently adding fresh, relevant, and well-researched material to your site.

Search engines reward websites that regularly update their content with fresh and informative articles, blog posts, videos, or other forms of media. By consistently offering value through your content, you keep visitors engaged and encourage them to return. Furthermore, valuable content often gets shared on social media and linked to by other websites, which can increase your organic reach and generate additional traffic.

User Experience and SEO

User experience (UX) is also a key component of SEO. Google’s algorithms increasingly focus on how users interact with websites, considering factors like time spent on the site, bounce rate, and engagement. A well-designed website that offers a positive user experience is more likely to rank higher in search results.

The role of SEO in improving user experience includes ensuring that your website is easy to navigate, has a responsive design, and loads quickly. An optimized site structure, clear navigation, and engaging content encourage users to stay longer on your site and interact with more pages, which signals to search engines that your site is relevant and valuable.

Optimizing Your Website for SEO

Search engine optimization (SEO) is an essential component of any successful digital marketing strategy. Whether you run a blog, an e-commerce website, or a business platform, optimizing your website for SEO is the key to increasing visibility, driving organic traffic, and boosting conversions. However, SEO is not a one-time task but an ongoing process that requires continuous refinement and adaptation to the ever-evolving algorithms of search engines like Google. This guide will walk you through the fundamental techniques and strategies for optimizing your website for SEO, ensuring that your site ranks higher in search engine results and attracts quality traffic.

1. Conduct Thorough Keyword Research

Keyword research forms the foundation of every successful SEO campaign. Before optimizing any part of your website, you need to know what terms and phrases your target audience is searching for. The goal is to target keywords that are not only relevant to your business but also have a high search volume and low competition.

To begin keyword research, consider the following tools:

Google Keyword Planner: This free tool offers keyword ideas and insights into the search volume and competition levels.

Ahrefs: A popular SEO tool for in-depth keyword analysis and competitor research.

SEMrush: Another comprehensive tool for keyword research, competitor analysis, and site audits.

While researching, focus on the intent behind the keywords. Are users looking for information, or are they ready to make a purchase? Understanding user intent helps you target the right keywords in the right way.

Once you have a list of keywords, make sure to incorporate them naturally into your content, including titles, headers, meta descriptions, image alt tags, and body copy. Be mindful of keyword stuffing, which can harm your rankings and diminish the user experience.

2. Focus on High-Quality Content Creation

Content is the backbone of SEO. High-quality, informative, and engaging content is essential for attracting both users and search engines. The more valuable your content is to users, the more likely they are to engage with it and share it, which increases your site’s authority.

Consider the following approaches when creating content:

In-depth Articles: Longer articles (1,500-2,000 words or more) that comprehensively address user queries tend to rank higher in search results.

Evergreen Content: Focus on topics that remain relevant over time. These topics continue to attract traffic long after they’re published.

Solve Problems: Users often search for solutions to their problems. Write content that answers their questions and provides solutions to their challenges.

In addition to written content, consider using multimedia (images, videos, infographics) to make your pages more engaging and shareable. Videos, in particular, can keep users on your site longer, reducing your bounce rate—a positive signal to search engines.

3. Optimize On-Page Elements

On-page SEO refers to the optimization of individual pages on your website. Each page should be optimized to target specific keywords while ensuring a positive user experience. Here are the key on-page elements to focus on:

Title Tags: The title tag is one of the most important on-page ranking factors. It should accurately describe the content of the page and include the target keyword. Keep it under 60 characters to ensure it displays correctly in search results.

Meta Descriptions: Although meta descriptions don’t directly affect rankings, they influence click-through rates (CTR). Write compelling meta descriptions (150-160 characters) that include the main keyword and entice users to click on your link.

Header Tags (H1, H2, H3): Use header tags to organize your content into sections and make it easier for users to scan. The H1 tag should include your primary keyword, and subsequent headers should break down the content into logical sub-sections.

URL Structure: Ensure that your URLs are short, descriptive, and include relevant keywords. A clean and organized URL structure helps both users and search engines understand the page’s content.

Internal Linking: Linking to other relevant pages on your site helps users navigate your site and boosts the authority of other pages. Use descriptive anchor text that includes target keywords.

Image Optimization: Images play a significant role in SEO. Make sure to compress images for faster loading times, use descriptive file names, and add alt text that describes the image content and incorporates relevant keywords.

By optimizing these elements, you make it easier for search engines to crawl and index your content, which improves your chances of ranking higher in search results.

4. Improve Site Speed and Mobile Responsiveness

Two critical factors that affect both SEO rankings and user experience are site speed and mobile responsiveness. Google prioritizes fast-loading and mobile-friendly websites, so optimizing these factors is crucial for SEO.

Site Speed: Slow-loading websites have high bounce rates, which negatively impact user experience and SEO rankings. Use tools like Google’s PageSpeed Insights to identify areas for improvement. Compress images, minify CSS and JavaScript files, and enable browser caching to speed up your site.

Mobile Responsiveness: With the rise in mobile device usage, Google has shifted to a mobile-first indexing approach, meaning that the mobile version of your site is prioritized for rankings. Ensure that your site is fully responsive, meaning it adapts to various screen sizes without compromising user experience. Use Google’s Mobile-Friendly Test to check if your site is mobile-optimized.

5. Optimize for Local SEO

If your business serves a specific geographic area, local SEO should be a priority. Optimizing for local SEO helps you appear in local search results, increasing visibility and foot traffic for physical stores.

Google My Business: Create and optimize your Google My Business (GMB) profile. Ensure that your business information (name, address, phone number) is accurate and up-to-date.

Local Citations: List your business on local directories and relevant websites to build local citations. Ensure your name, address, and phone number (NAP) are consistent across all platforms.

Local Keywords: Incorporate location-based keywords in your website content, meta descriptions, and title tags. For example, “best Italian restaurant in New York” is a great keyword for a restaurant business.

Customer Reviews: Encourage customers to leave reviews on your Google My Business profile and other relevant platforms. Positive reviews improve your credibility and local search rankings.

6. Build High-Quality Backlinks

Backlinks—links from other websites to yours—are a significant ranking factor for SEO. Search engines use backlinks to determine the authority and trustworthiness of your site. The more high-quality backlinks you have, the more likely your site is to rank higher in search results.

Here are some strategies for building backlinks:

Guest Blogging: Write guest posts on reputable websites in your industry. Include a link back to your site in your author bio or within the content.

Influencer Outreach: Collaborate with influencers or industry experts who can link to your content from their sites.

Create Shareable Content: Develop high-quality content such as infographics, research studies, or comprehensive guides that others will want to link to.

Broken Link Building: Find broken links on authoritative websites and offer your content as a replacement.

Be cautious of low-quality backlinks, as they can hurt your rankings. Focus on obtaining links from reputable, high-authority websites in your industry.

7. Monitor and Analyze Performance

SEO is a long-term investment, and it’s essential to track and analyze your website’s performance regularly. Use tools like Google Analytics and Google Search Console to monitor key metrics such as:

Organic Traffic: Track how much traffic your site is receiving from organic search.

Bounce Rate: A high bounce rate may indicate that users aren’t finding what they’re looking for on your site.

Keyword Rankings: Monitor how your target keywords are performing in search engine results.

Click-Through Rate (CTR): Measure the percentage of users who click on your link after seeing it in search results.

By consistently monitoring these metrics, you can make informed decisions and continuously optimize your website for better results.

Link Building Strategies for Organic Traffic

Link building is an integral part of SEO that involves acquiring backlinks from other websites to your own. These backlinks act as “votes of confidence” for your website in the eyes of search engines, improving your site’s credibility, authority, and search engine rankings. When done correctly, link building can significantly drive organic traffic and enhance your site’s visibility. However, it’s important to focus on acquiring high-quality, relevant links rather than simply aiming for quantity. Below are some effective link-building strategies to boost organic traffic.

1. Guest Blogging

Guest blogging is one of the most well-known and effective link-building strategies. It involves writing valuable content for other blogs or websites in your niche, and in return, you include a backlink to your own site. By contributing high-quality guest posts to reputable websites, you gain exposure to a wider audience while earning valuable backlinks.

When engaging in guest blogging:

Focus on authoritative sites in your industry to ensure the quality of the backlinks.
Make sure your content is unique, informative, and aligns with the host site’s audience.
Avoid over-promotion and ensure the backlink adds value to the content.

2. Broken Link Building

Broken link building is a highly effective strategy that capitalizes on the presence of broken or dead links on authoritative websites. The process involves finding broken links on high-quality websites and reaching out to the website owner or administrator to inform them. You then suggest replacing the broken link with a link to similar, relevant content from your site.

To execute this strategy:

Use tools like Ahrefs or Broken Link Checker to find broken links.
Find content on your site that is a good match for the broken link.
Contact the site owner politely and offer your content as a replacement for the broken link.

3. Skyscraper Technique

The Skyscraper Technique is a content-driven link-building strategy where you create superior, in-depth content around a specific topic that already has high-quality backlinks. The goal is to make content that is better and more comprehensive than what’s currently available, then reach out to the websites linking to the existing content to encourage them to link to yours.

Steps for the Skyscraper Technique:

Find content that is performing well and has numerous backlinks.
Create a more detailed, well-researched, and engaging version of that content.
Reach out to the websites linking to the original content and encourage them to link to your improved version.

4. Resource Page Link Building

Resource pages are dedicated sections on websites that list helpful links related to a specific topic or industry. These pages often include high-quality, curated links to relevant resources, guides, or tools. If your website provides valuable content or tools in your niche, you can reach out to resource page owners to request that they include your site on their list.

To use resource page link building:

Identify resource pages in your industry by searching for terms like “useful resources for [topic]” or “top resources for [industry].”
Contact the website owner or admin and suggest adding your site to their page if it’s a good fit.
Make sure your content offers real value to their audience to increase the chances of inclusion.

5. Influencer and Blogger Outreach

Influencer outreach involves collaborating with influencers or bloggers in your industry who have a substantial online following. These individuals can help amplify your content and provide backlinks to your website by featuring your brand, products, or content on their platforms.

To implement influencer outreach:

Identify influencers in your niche who have a significant following and whose audience aligns with your target market.
Offer them something of value, such as exclusive content, products, or insights, in exchange for a mention or backlink.
Ensure that the influencer’s endorsement aligns naturally with your brand and provides value to their audience.

6. Content Promotion and Social Sharing

While social media links are not directly counted as ranking factors, promoting your content on social platforms can indirectly generate backlinks. When your content is shared widely, it increases the chances of it being noticed by bloggers, journalists, and other content creators who may choose to link to it.

To make the most of content promotion:

Share your content across all relevant social media platforms.
Engage with your audience and encourage sharing.
Reach out to influencers or journalists in your industry to inform them about your valuable content.

Wrapping Up

Generating organic traffic through SEO is a long-term investment that requires a comprehensive and strategic approach. From understanding the importance of organic traffic to leveraging SEO techniques like on-page optimization, content creation, and link building, each element plays a crucial role in improving your website’s visibility and attracting quality visitors. By focusing on optimizing your website, creating valuable content, and building high-quality backlinks, you can enhance your search engine rankings and drive sustainable organic traffic. Remember, SEO is not a one-time effort but an ongoing process, and consistent application of these strategies will help you achieve lasting success in the competitive digital landscape.

Tuhin Banik

Thatware | Founder & CEO

Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker and BrightonSEO speaker.