Boost Your Brand Impressions with International SEO

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In today’s digital age, having a robust online presence is crucial for any business aiming for success. But what if your target audience spans multiple countries, cultures, and languages? This is where International SEO comes into play. According to recent studies, more than 4.66 billion people use the Internet, with over 2.14 billion people expected to shop online by 2021. These staggering numbers highlight the immense potential of global markets.

International SEO is optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. ThatWare, a leader in the SEO industry, specializes in this intricate yet rewarding field. With advanced AI-driven techniques and a unique approach, ThatWare ensures your business effectively reaches its global audience.

✨Understanding International SEO

International SEO, or global SEO, involves optimizing your website to rank well in search engine results pages (SERPs) across different countries and languages. Unlike traditional SEO, which focuses on a specific geographic location, International SEO aims to create a seamless user experience for a global audience. This includes customizing your website’s content, keywords, and technical aspects to meet the needs and preferences of diverse markets.

✨Global Market Reach

The importance of International SEO cannot be overstated. As businesses expand their reach, understanding and leveraging global markets become essential. According to Statista, the global e-commerce market is projected to reach $4.9 trillion by 2025. This growth presents a massive opportunity for businesses to tap into new markets, increase brand visibility, and drive sales. However, achieving this requires a well-thought-out international SEO strategy.

✨ThatWare’s Unique Approach to International SEO

✨Customized SEO Strategies

At ThatWare, we understand that each market is unique, with its challenges and opportunities. Our customized SEO strategies are designed to address these nuances effectively. We conduct thorough market research to understand local search behavior, cultural preferences, and competitive landscape. This allows us to tailor our approach to meet the specific needs of each market, ensuring maximum visibility and engagement.

✨Advanced AI-Driven Techniques

One of the key differentiators of ThatWare’s international SEO services is our use of advanced AI-driven techniques. Our proprietary AI tools analyze vast amounts of data to identify trends, patterns, and opportunities. This enables us to optimize your website’s content, keywords, and technical aspects with unparalleled precision. By leveraging AI, we ensure your website stays ahead of the competition and ranks higher in global SERPs.

✨Comprehensive Market Analysis

Successful international SEO requires a deep understanding of each target market. ThatWare conducts comprehensive market analysis to identify key trends, consumer behavior, and competitive dynamics. This includes analyzing local search engines, keyword trends, and user preferences. By gaining insights into each market, we develop strategies that resonate with local audiences and drive conversions.

✨Key Components of Successful International SEO

✨Geo-Targeting

Geo-targeting is a fundamental aspect of international SEO. It involves optimizing your website to ensure it is displayed to users in specific locations. This can be achieved through various methods, including setting up hreflang tags, using country-specific domains, and localizing content. Hreflang tags signal to search engines which language and region each page is intended for, preventing duplicate content issues and ensuring the right audience sees the right content.

✨Localized Content

Creating localized content is crucial for connecting with international audiences. This goes beyond mere translation; it involves adapting your content to reflect local culture, preferences, and language nuances. Localized content resonates better with users, leading to higher engagement and conversions. ThatWare’s team of native speakers and cultural experts ensures your content is accurate and culturally relevant.

✨Technical SEO

Technical SEO plays a vital role in the success of international SEO. Ensuring your website is technically optimized for different regions involves several factors, including website speed, mobile-friendliness, and proper indexing. For instance, search engines like Baidu in China and Yandex in Russia have algorithms and requirements different from Google’s. ThatWare’s technical SEO experts ensure your website meets these requirements, providing a seamless user experience regardless of location.

✨Global Keyword Research

Keyword research is the backbone of any SEO strategy and is even more critical for international SEO. Identifying the right keywords for each market requires understanding local search behavior and language nuances. ThatWare’s advanced keyword research tools analyze search trends in different regions, helping us identify high-impact keywords that drive traffic and conversions. We focus on long-tail keywords, local search terms, and industry-specific phrases to maximize your reach.

✨Challenges in International SEO and How ThatWare Overcomes Them

✨Common Challenges

International SEO presents several challenges, including language barriers, different search engines, and local competition. For example, optimizing for Baidu requires understanding its unique algorithm and ranking factors, which differ from Google. Similarly, cultural differences can impact user behavior and preferences, necessitating a tailored approach for each market.

✨ThatWare’s Solutions

ThatWare’s solutions are designed to address these challenges effectively. Our team of experts stays updated with the latest trends and algorithm changes across different search engines. We also employ native speakers and cultural experts to ensure our strategies are culturally relevant and resonate with local audiences. We overcome these challenges by combining advanced technology with deep market insights and delivering exceptional results.

✨International SEO For 2024 & Beyond

Expanding your business globally is an ambitious but rewarding endeavor. However, international SEO is often perceived as just setting up hreflang tags, which is far from the truth. Achieving international SEO success requires a nuanced approach that combines commercial strategy, technical SEO knowledge, cultural sensitivity, and excellent data skills. In this blog, we’ll break down the complexities of international SEO into an actionable nine-point checklist that will take you from a beginner to an advanced practitioner. Let’s dive in!

✨Recognize the Reasons Behind Your Company’s Global Expansion

Expanding into international markets can significantly boost a company’s growth and market presence. Whether it’s through expanding products and services, gaining deeper market penetration, or tapping into new markets, going international offers many opportunities. However, understanding the underlying reasons behind this decision is crucial for tailoring an effective international SEO strategy.

✨Different Growth Models and Their Implications

When your company decides to go international, the leadership team’s goals often differ from those of the marketing or SEO team. While your focus might be driving traffic, leads, or revenue, the leadership is usually more concerned with maximizing shareholder value. This fundamental understanding can help you align your international SEO strategy with the company’s overarching business objectives.

✨Founder-Owned Companies

Founder-owned companies have more sustainable growth goals and are focused on long-term profitability. These companies prefer a gradual expansion into international markets, selecting regions that closely resemble their core market. For SEO, this means creating high-quality, localized content that caters to the specific needs and preferences of the new market, ensuring a smooth transition and strong brand presence.

✨VC-Owned Companies

Venture capital (VC)-owned companies operate under high growth expectations, needing to deliver returns that exceed stock market performance. This pressure, known as the alpha, drives aggressive expansion strategies. For international SEO, VC-owned companies may invest in a broader range of countries with less emphasis on replicating the core market experience. Instead, they might focus on rapid content localization, utilizing automated translation tools to quickly adapt to new markets.

✨Publicly Traded Companies

Publicly traded companies aim to grow their share value, which often involves expanding their global footprint. These companies need to balance quality and speed in their international SEO efforts. This can involve comprehensive geo-targeting strategies, extensive keyword research to understand local search behavior, and creating region-specific content that resonates with diverse audiences.

✨Startups

Depending on their maturity stage, startups might be focused on proving their product-market fit or rapidly expanding their reach to demonstrate scalability. This often means quick and aggressive strategies to capture market share for international SEO. Startups might employ rapid content creation and localization, using automatic translation when necessary to maintain cash flow while still expanding their global presence.

✨Adapting Your SEO Strategy to Your Company’s Growth Model

Understanding your company’s growth model is essential for tailoring your international SEO strategy. SEO best practices don’t always align perfectly with the business’s needs, so adapting your approach is critical.

✨Sustainable Growth and Profitability

Companies aiming for sustainable growth and profitability will likely expand more slowly and deliberately. International SEO means focusing on high-quality localized content, optimizing for local search engines, and ensuring a seamless user experience across different markets. These companies should invest in comprehensive market research to understand the nuances of each new market and create content that aligns with local preferences and search behavior.

✨Aggressive Expansion and Investment

VC-owned companies and startups with aggressive expansion goals might prioritize speed over perfection. International SEO can involve leveraging automated translation tools for quick content localization, using broad geo-targeting strategies, and rapidly implementing technical SEO improvements to ensure visibility in new markets. While the user experience might only sometimes match the core market, the focus is on capturing market share quickly and efficiently.

✨Market Penetration and Scalability

International SEO efforts should be concentrated on proving product-market fit for companies looking to penetrate new markets and demonstrate scalability. This involves extensive keyword research to identify local search trends, creating localized content that addresses specific market needs, and employing a flexible SEO strategy that can adapt to rapidly changing market conditions. Startups, in particular, should focus on quickly building a strong online presence to attract further investment and support their growth objectives.

✨The Role of International SEO in Business Expansion

Understanding why businesses go international is essential for informing your SEO decisions. What’s best practice for SEO isn’t always what’s best for business, and you must adapt your strategy to your company’s growth model. For example:

Companies choosing to grow sustainably will likely expand more slowly into markets that resemble their core market, requiring a focus on high-quality, localized content and comprehensive market research.
VC-owned companies can invest in a wider range of countries, often utilizing rapid content localization and automated translation tools to meet aggressive growth goals.
Startups may beat competitors to market by expanding quickly, employing a mix of rapid content creation, automated translation, and flexible SEO strategies to maintain cash flow and capture market share.

By aligning your international SEO strategy with your company’s growth model, you can ensure that your efforts support the broader business objectives, driving success in new and diverse markets.

✨Prioritize Your Investment by Stack-Ranking Your Target Markets

Before diving into the technical aspects of international SEO, it’s essential to understand the commercial landscape. Prioritizing your target markets is a critical step that can significantly impact your international SEO strategy and overall business success.

✨The Importance of Market Prioritization in International SEO

International SEO is not just about implementing technical elements like hreflang tags; it’s about aligning your SEO efforts with your company’s commercial goals. To make informed decisions, you must first understand which markets to target and how to allocate your resources efficiently. Market prioritization can be determined using various metrics, each reflecting the potential return on investment (ROI) and strategic value of entering a particular market.

✨Key Metrics for Market Prioritization

When determining which markets to prioritize, consider the following metrics:

1. Average Order Value (AOV) or Lifetime Customer Value (LCV)

Average Order Value (AOV): This metric indicates the average amount customers spend per transaction in a specific market. Markets with higher AOVs are often more lucrative, offering greater revenue potential.
Lifetime Customer Value (LCV): LCV measures the total revenue a business can expect from a single customer over their entire relationship. Markets with higher LCVs indicate a more loyal customer base, providing sustained revenue.

2. Amount of Investment Required

Assessing the investment required to enter and compete in a market is crucial. This includes marketing, localization, legal compliance, and infrastructure costs. Markets with lower entry costs and higher potential returns should be prioritized.

3. Market Size

The overall size of the market is a fundamental consideration. Larger markets offer more significant growth opportunities but may also come with increased competition. Balancing market size with other factors can help identify the most promising opportunities.

4. Market Similarity

Market similarity refers to how closely a target market resembles your core market regarding language, culture, consumer behavior, and regulatory environment. Markets more similar to your core market often require less adaptation, making the expansion process smoother and more cost-effective.

✨Example of Market Prioritization for American Companies

American companies often follow a tiered approach to market prioritization based on the above metrics. Here’s a typical example:

✨Tier 1: Developed English-Speaking Countries

United Kingdom
Canada
Australia

These markets are prioritized because they share cultural and linguistic similarities with the US, making market knowledge easily transferable. Additionally, these countries often have high AOVs and LCVs.

✨Tier 2: Large European Economies

Germany
France

These markets are targeted next due to their substantial size and strong economic potential. They may require more localization efforts but offer significant revenue opportunities.

✨Tier 3: Latin American Markets and Spain

Brazil
Mexico
Spain

These markets are often grouped due to shared linguistic and cultural elements. They represent significant growth opportunities, particularly in rapidly developing economies.

✨Tier 4: Varying Focus Areas

The final tier can vary widely depending on the company’s strategy, but it often includes:

Nordic Countries
Brazil (if not included earlier)
Asian Markets (e.g., China, Japan, South Korea)

These markets may require substantial investment and adaptation but can offer high returns if approached correctly.

✨Establish the Structure of Your International URLs

Choosing the right URL structure for your international sites is vital for ensuring that search engines understand the geographical targeting of your content. There are four primary URL structures to consider, each with its pros and cons:

a. ccTLD Structure (Country Code Top-Level Domain)

Example: website.es for Spain

Pros: ccTLDs send a strong localization signal to search engines and users, improving the target country’s trust and click-through rates (CTR).
Cons: This structure can dilute your site’s authority as links are spread across multiple domains. It is not ideal for targeting languages rather than countries (e.g., website.es targets Spain, not all Spanish-speaking users).

b. gTLD With Subdirectories (Generic Top-Level Domain)

Example: website.com/en or website.com/en-gb

Pros: Aggregates authority across different territories into a single domain, is cheaper to maintain, and the .com TLD is globally recognizable.
Cons: It may appear less personalized to users outside the US, potentially raising concerns about the ability to service their markets.

c. gTLD With Subdomains

Example: us.website.com

Pros: Provides a clear signal to users and search engines about the intended audience of each subdomain.
Cons: Google often views subdomains as separate entities, which can dilute link equity similar to the ccTLD approach but without the geo-targeting advantages.

d. gTLD With Parameters

Example: website.com/?lang=en

Cons: This structure is generally not recommended due to multiple technical SEO challenges and trust issues. It can also take a lot of work for search engines to interpret correctly.

✨Understand Your Hreflang Setup

Hreflang tags are a fundamental aspect of international SEO, crucial for ensuring that search engines understand the relationship between different language versions of your web pages. Think of hreflang as a multilingual canonical tag that helps Google and other search engines serve your site’s correct regional or language version to the appropriate audience. While it can be complex to implement, getting your hreflang setup right is essential for avoiding duplicate content issues and improving the user experience for your global audience. Here’s how you can ensure your hreflang tags are set up correctly:

✨Speak to Your Development Team

The first step in implementing hreflang tags is understanding how they are generated in your content management system (CMS). This involves close collaboration with your development team. Here are some key points to cover in your discussion:

Current Setup: Determine how your current hreflang tags are generated. Are they manually added or pulled from specific fields in your CMS?
Field Mapping: Identify which fields in your CMS are used to generate hreflang tags. Ensure these fields are populated correctly and consistently.
ISO Codes: Confirm that the correct ISO language codes (ISO 639-1) are being used. Incorrect codes can lead to broken implementations.

Understanding your current setup can help you identify potential issues and ensure that your hreflang tags are correctly configured from the source.

✨Ensure Correct ISO Language Codes

Hreflang tags use ISO 639-1 language codes to indicate the language and optional ISO 3166-1 alpha-2 country codes for regional targeting. For example, “en” denotes English, while “en-GB” specifies English as used in the United Kingdom. Using the correct codes is crucial for search engines to interpret your hreflang tags accurately.

ISO 639-1 Codes: These are two-letter codes representing languages. For example, “es” for Spanish, “fr” for French, and “de” for German.
ISO 3166-1 Codes: These are two-letter codes representing countries. For example, “US” for the United States, “CA” for Canada, and “AU” for Australia.

Combining these codes helps search engines understand your content’s language and regional targeting.

✨Reciprocal Hreflang Tags

Hreflang tags must be reciprocal to function correctly. This means that if page A lists page B as a language alternative, page B must also list page A. Reciprocity ensures that search engines recognize the relationship between the different versions of your content.

Check for Reciprocity: Regularly audit your hreflang tags to ensure they are reciprocal. Tools like Ahrefs can help automate this process.
Fix Broken Links: If you find any missing reciprocal links, update your hreflang tags to include them.

Ensuring reciprocity prevents hreflang errors and improves the effectiveness of your international SEO efforts.

✨Audit Regularly

Regular audits are essential for maintaining the accuracy and effectiveness of your hreflang setup. Here are some tools and methods to consider:

Ahrefs: Ahrefs offers hreflang audit features, including cluster analysis and link graphs, which can help you identify and fix issues.
Google Search Console: Use the International Targeting report to monitor your hreflang tags and address any reported errors.
Screaming Frog: This SEO spider tool can crawl your site and check for hreflang tags, helping you identify and correct any issues.

By conducting regular audits, you can ensure that your hreflang tags remain accurate and effective.

✨Implement Hreflang Without Errors

There are three main ways to implement hreflang tags: on your sitemap, through your HTTP header, and in your HTML head. While you can use more than one method, they must match perfectly to avoid confusing search engines. Here are some basic rules to follow:

✨On Your Sitemap

Implementing hreflang tags in your XML sitemap is a scalable and efficient method, especially for large websites. This approach involves adding hreflang annotations directly to your sitemap entries.

Include Domain and Protocol: Ensure that each hreflang tag includes the full URL, including the domain and protocol (e.g., https://example.com/page).
Consistent Updates: Regularly update your sitemap to reflect any changes in your content or URL structure.

✨Through Your HTTP Header

For non-HTML files like PDFs, implementing hreflang through the HTTP header is an effective solution. This method involves adding hreflang annotations to the HTTP header response.

Server Configuration: Work with your development team to configure the server to include hreflang tags in the HTTP header.
Testing: Use cURL or browser developer tools to verify that the hreflang tags are correctly implemented in the HTTP header.

✨In Your HTML Head

The most common method of implementing hreflang tags is within the HTML head section of your webpages. This involves adding a series of link elements to each page.

Include Domain and Protocol: Ensure each hreflang tag includes the full URL.
Self-Canonicalizing URLs: Each hreflang URL should be self-canonicalizing, meaning it points to itself as the canonical version.
200 Status Code: Ensure that each hreflang URL responds with a 200 status code, indicating the page is accessible and functioning correctly.
Single Page Per Language: Only have one page per language to avoid confusion and potential duplicate content issues.

Following these rules can avoid common hreflang errors and ensure your tags are implemented correctly.

✨Translate Your Top-Performing Content Topics

Start by translating content that has proven to drive conversions in your core market. This ensures that your initial efforts yield the highest possible return. Follow these steps to identify and prioritize your top-performing content:

✨Cluster Your Website’s Content By Topic

Crawl Your Site: Use an SEO tool to extract URLs and H1 tags. This gives you a comprehensive list of your site’s content.
Classify Content with ChatGPT: Use ChatGPT to group URLs into topics. For example, you might prompt ChatGPT: “I will provide you with a list of article titles and their corresponding URL. Classify this list into the following topics: survey best practices, research and analysis, employee surveys, market research, and others. Return this in a table format with the URL, title, and group name.”
Create a Spreadsheet: List URLs, titles, and their groups. This will help organize your content and make it easier to analyze performance by topic.

✨Measure Performance By Topic

Export GSC Data: Use VLOOKUP to match clicks to URLs. This helps you understand which pages are driving the most traffic.
Export Conversion Data: Use VLOOKUP to match conversions to URLs. This helps you identify which pages are driving the most conversions.
Aggregate Data: Use SUMIF to aggregate clicks and conversions by topic. This gives you a clear picture of which topics are performing best.

✨Choose Topics to Translate

Using the aggregated data, identify high-performing topics and prioritize them for translation. Translating one topic at a time can help build topical authority more effectively, improving your chances of ranking well in your target markets.

By strategically translating your top-performing content, you can maximize the impact of your international SEO efforts and drive greater success in your global markets.

✨Localize Your English Content

After setting up your key pages and translating content into various languages, it’s time to refine your approach by localizing your English content. Many companies initially translate their content into different languages and replicate their US content for UK and Australian markets. However, localization is crucial for addressing the nuances of each English-speaking market and avoiding duplicate content issues.

✨The Importance of Localization

Simply copying US content to UK and Australian sites can result in Google Search Console flags, such as “Duplicate, Google selected a different canonical than the user.” This occurs because the content appears identical to Google, leading to potential SEO penalties and reduced effectiveness in target markets.

✨Steps to Localize Your Content

Adapt Spellings: Adjust spellings to match local conventions. For instance, “analyze” in American English becomes “analyse” in British English.
Change Vocabulary: Use local terminology. A “stroller” in the US is called a “pram” in the UK, and “soccer” in the US is known as “football” in the UK.
Introduce Local Expressions: Incorporate idiomatic expressions and phrases commonly used in the target market.
Update Statistics: Replace US-specific statistics with relevant local data to increase relatability and credibility.

By instructing your translation and localization providers to make these adjustments, you can create content that resonates more effectively with local audiences and improves your SEO performance.

✨Invest In In-Market Content

Once you have localized your basic content, consider creating market-specific content to address unique needs and pain points. This approach can differentiate you from competitors and enhance your authority in priority markets.

✨Strategy for In-Market Content

Due to its cost, creating in-market content is an investment that should be reserved for high-priority markets. Collaborate with local linguists and experts to identify and address specific market requirements.

✨Steps to Develop In-Market Content

Identify Market-Specific Needs: Work with local experts to understand unique regulatory requirements, cultural nuances, and industry trends. For instance, if a new law in France mandates diversity and inclusion studies for companies with over 250 employees, create content addressing this need.
Develop Relevant Content: Produce articles, guides, and resources catering to the identified needs. For example, create content on DEI (Diversity, Equity, and Inclusion) surveys tailored to the French market.
Collaborate with Local Experts: To ensure accuracy and relevance, involve local linguists, industry experts, and market specialists in the content creation process.

Investing in in-market content helps you meet the specific demands of your target audience, strengthening your market presence and driving engagement.

✨Integrate With Other Content Workflows

Effective international SEO requires seamless integration with other content workflows within your organization. This ensures that localized content remains current and relevant, aligning with ongoing content updates and new content creation.

✨Integration Strategy

Collaborate with teams responsible for creating revenue-generating content, such as SEO, content, and product marketing teams. Establish processes for updating, evaluating, and synchronizing content across markets.

✨Steps to Integrate Content Workflows

Establish Update Protocols: When existing localized content is updated, queue it for re-localization in the next quarter. This ensures that all versions of the content remain consistent and relevant.
Evaluate New Content: When new content is created, monitor its performance. If it performs above average, add it to the localization queue for the next quarter to maximize its impact across markets.
Synchronize URL Changes: When content URLs change or are deleted, ensure that all international sites follow suit simultaneously. This prevents hreflang issues and maintains content consistency.

✨Example Workflow Integration

Here’s an example of how to integrate with other content teams:

Localization Queue: Maintain a queue for content that needs to be localized or updated. Prioritize high-performing and revenue-generating content.
Regular Meetings: Meet with SEO, content, and product marketing teams to discuss upcoming content updates and new initiatives.
Automated Alerts: Set up automated alerts for content changes to ensure timely market updates.

Integrating with other content workflows ensures that your international SEO efforts remain effective, coordinated, and up-to-date, driving better results in global markets.

✨Tools and Resources Provided by ThatWare

✨Proprietary Tools

ThatWare has developed several proprietary tools to enhance our international SEO services. These include advanced keyword research tools, AI-driven content optimization platforms, and geo-targeting solutions. Our tools are designed to provide accurate insights and streamline the optimization process, ensuring your website ranks high in global SERPs.

✨Training and Support

At ThatWare, we believe in empowering our clients with the knowledge and resources they need for sustainable success. We provide ongoing training and support, including workshops, webinars, and one-on-one consultations. Our experts are always available to address your queries and provide guidance, ensuring your international SEO strategy remains effective and up-to-date.

✨How to Get Started with ThatWare’s International SEO Services

✨Initial Consultation

The first step in partnering with ThatWare for international SEO is scheduling an initial consultation. During this session, our experts will assess your current SEO performance, discuss your goals, and outline a customized strategy tailored to your needs. We will also provide a comprehensive audit of your website, identifying areas for improvement and opportunities for growth.

✨Step-by-Step Process

Our international SEO process involves several steps, including in-depth market research and analysis. We then develop a customized strategy that includes geo-targeting, localized content creation, technical SEO improvements, and ongoing monitoring. Our team works closely with you throughout the process, providing regular updates and insights to ensure your strategy is on track.

✨Contact Information

Ready to take your business to the global stage? Contact ThatWare today to schedule your initial consultation and start your journey to international success. Visit our website or call us. Our team of experts is here to help you unlock the full potential of international SEO.

✨Conclusion

International SEO is a powerful tool for businesses looking to expand their reach and connect with global audiences. ThatWare’s unique approach, advanced AI-driven techniques, and comprehensive market analysis ensure your business stands out in the competitive global market.

Don’t miss out on the immense opportunities offered by international SEO. Partner with ThatWare to optimize your website for a global audience and drive international growth. Contact us today to learn more about our services and start your journey to global success.

In a world where digital boundaries are becoming increasingly blurred, having a strong international SEO strategy is crucial. With ThatWare’s expertise and innovative approach, you can confidently navigate the complexities of international SEO and achieve unparalleled success.

✨FAQs

Q: What is the difference between traditional SEO and international SEO?

A: Traditional SEO focuses on optimizing a website for a specific geographic location, while international SEO aims to optimize a website for multiple countries and languages.

Q: How long does it take to see results from international SEO?

A: The timeline for seeing results from international SEO can vary based on several factors, including the market’s competitiveness and the strategy’s effectiveness. Typically, it takes 3-6 months to see significant improvements.

Q: Can ThatWare help optimize search engines other than Google?

A: Yes, ThatWare has expertise in optimizing for various search engines, including Baidu, Yandex, and Bing. We tailor our strategies to meet each search engine’s unique requirements.

Q: How does ThatWare ensure the quality of localized content?

A: ThatWare employs native speakers and cultural experts to create and review localized content. This ensures that the content is accurate, culturally relevant, and engaging.

Q: What is the cost of ThatWare’s international SEO services?

A: The cost of our international SEO services varies based on the scope and complexity of the project. Contact us for a customized quote tailored to your specific needs.

Tuhin Banik

Thatware | Founder & CEO

Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker.