In a crowded digital marketplace, local service businesses often struggle to be visible at the exact moment customers are ready to act. A homeowner searching for garage door repair in Perth or a business looking for a new installation is not browsing casually. They are searching with intent. If a website does not align clearly with that intent, it loses visibility, traffic, and real business opportunities.
This case study shows how we at ThatWare used LLM SEO to transform the online presence of Perth Garage Doors. When we began, the business had low and inconsistent organic traffic and weak visibility for high-intent local searches. We built a strategy around search intent, semantic relevance, and LLM-friendly content structure so that both users and AI systems could clearly understand their services.
The impact was strong and clear. Search visibility expanded rapidly, and the most important performance indicator, clicks from search, grew by over 139%. This meant more than double the number of people were now finding and choosing Perth Garage Doors through search. This case study shows how LLM SEO can turn a low-visibility local business into a powerful, search-driven growth engine.
Meet the Brand: Perth Garage Doors at a Glance
Company Overview
Perth Garage Doors is a locally focused service business serving residential and commercial customers across Perth. Their work centers around solving real, often urgent problems for property owners. Most customers contact them when a garage door stops working, becomes unsafe, or needs to be replaced.
Their core services include garage door installation, garage door repair, garage door replacement, and garage door maintenance. Because these are high-urgency services, customers usually search online with strong intent to book. This makes visibility in local search and AI-driven search results critical for daily business growth.
Their business depends on being found at the exact moment someone needs help. If they do not appear clearly in search results or AI answers, that customer goes straight to a competitor.
Baseline Digital Performance
Before working with us, the website had very limited performance in organic search. Organic traffic was low and inconsistent. During the baseline period, organic sessions were around 153, with only 103 engaged sessions.
This showed that not many people were finding the site through search, and even fewer were strongly interacting with it. Engagement was weak, and the website was not acting as a reliable source of leads.
From a growth perspective, organic search was not yet a dependable channel. The business could not rely on search alone to bring in steady enquiries.
Market Visibility Before ThatWare
In terms of keyword visibility, Perth Garage Doors had very little presence for competitive local searches. High-intent keywords related to garage door services in Perth were mostly dominated by competitors.
They were not ranking in top positions for important searches like garage door installation, repair, or replacement in Perth. This meant that even when people were actively searching for their services, they were not being seen.
Their brand had low digital authority. Search engines and LLM systems did not yet recognize the site as a strong, trusted source for garage door services in Perth. This made visibility, traffic, and growth very difficult before our work began.
The Growth Roadblocks Holding Perth Garage Doors Back
Organic Traffic Challenges
When we analyzed the website, the first major issue was low and unstable organic traffic. Visits from search did not follow a steady growth pattern. Some weeks showed small increases, followed by sudden drops.
This inconsistency showed that search engines were not yet trusting the website strongly. Without stable organic traffic, the business could not depend on search as a reliable growth channel. Every month felt uncertain, which made long-term planning difficult.
Keyword Visibility Gaps
Another major barrier was weak visibility for high-volume local keywords. Important searches related to garage door services in Perth were dominated by competitors. Perth Garage Doors was not appearing in top positions for these searches.
This meant that even when users searched with strong buying intent, they were not seeing Perth Garage Doors. The website was missing visibility during the most valuable search moments.
Conversion and Engagement Issues
The third issue was weak engagement and low conversion activity. Visitors who landed on the website often left without taking action.
The content did not guide users clearly toward booking a service or making contact. Page structure, messaging, and flow were not aligned with search intent. This reduced user trust and limited both enquiries and long-term growth.
Strategic Framework: ThatWare’s LLM SEO Approach
How We Blend Human and AI Optimization
For us at ThatWare, LLM SEO means creating content that works equally well for humans and for AI systems. It is not about writing for machines alone. It is about making meaning clear.
We focused on writing content that answers real questions in simple language, explains services clearly, and follows a logical flow. When content is easy for a person to understand, it also becomes easy for an AI system to read, summarize, and reuse.
This is why we focused on clarity, structure, and depth instead of chasing keyword density. Our goal was to make Perth Garage Doors understandable and trustworthy to both people and AI.
Data-Driven Planning Model
We did not guess what to build. We studied how people in Perth search for garage door services. We analyzed local search behavior, common questions, and competitor coverage.
We focused on keywords and topics that showed strong demand and clear intent. Many of these had high monthly search volumes, showing that large numbers of people were actively looking for these services.
Using this data, we built a content and optimization plan that focused on topics with the highest chance of bringing real business value, not just traffic.
Growth Objectives and KPIs
Before starting, we defined clear growth goals. We wanted to increase visibility, engagement, and enquiries from organic search.
Our main focus was on improving clicks from search, impressions, user engagement, and total users. These metrics show whether content is being seen, trusted, and acted upon.
By tracking these KPIs closely, we made sure every action we took moved Perth Garage Doors closer to becoming a strong, search-driven business using LLM SEO.
Decoding Search Intent: How We Understood Real User Needs
How Locals Actually Search
The first step in our intent work was understanding how people in Perth actually search for garage door services. We did not look only at short keywords. We studied full phrases, questions, and problem-based searches.
Many users searched using phrases that described a problem, not a service. They searched for things like doors not opening, motors not working, or doors making noise. This told us that people start with a problem, then look for a solution.
By studying these patterns, we learned what users care about most and how they describe their needs in their own words.
Intent Classification Model
After collecting search queries, we grouped them by intent. Some searches were purely informational. Users wanted to understand an issue. Some were commercial, where users compared services. Many were transactional, where users were ready to book.
This classification helped us avoid mixing different user needs on one page. Each page was designed to satisfy one main intent. This made the content clearer for users and easier for LLMs to understand and summarize.
Matching Pages to User Needs
Once intent was clear, we mapped each intent group to the right type of page. Problem-based searches were mapped to helpful guides and service pages. Comparison-type searches were mapped to detailed service explanations. Booking-ready searches were mapped directly to strong service pages.
This ensured that when someone searched, they landed on a page that matched exactly what they wanted. This improved trust, engagement, and visibility in both traditional search and AI-driven answers.
Content Architecture for Humans and LLMs
Creating Pages Around Real Services
We rebuilt content around the real services Perth Garage Doors offers.
Every important service had its own clear page, including garage door repair, garage door installation, garage door replacement, and garage door motors.
Each page explained what the service is, who it is for, common problems it solves, and what customers can expect. This helped users understand quickly whether the service matched their need.
For LLM SEO, this is important because AI systems need clear definitions. When a page clearly explains a service, an AI can confidently use that information in its answers.
LLM-Readable Content Structuring
We structured content so it is easy to read and easy to extract. Each page started with a simple explanation of the main topic. Then it moved into detailed sections that answered common questions.
We used natural language instead of robotic keyword phrases. We focused on flow and clarity. This made pages useful for humans and also easy for LLMs to understand, summarize, and reference.
Semantic Authority Building
Instead of repeating the same words, we covered each topic deeply. A page about repair also talked about noises, sensors, springs, tracks, motors, safety, and emergency issues.
This shows search engines and AI systems that the website truly understands garage door services. Over time, this builds topical authority and helps the site become a trusted source for both search and AI-driven answers.
Strengthening the Foundation: Technical SEO for LLM Success
Core Web Vitals Enhancement
Content cannot perform well if the website experience is poor. So we focused on improving Core Web Vitals, which measure how fast pages load, how stable they are while loading, and how quickly users can interact with them.
We reduced heavy scripts, optimized images, improved server response, and cleaned up unnecessary code. Pages became faster and more stable. This improved user experience and also increased trust from search engines.
For LLM SEO, this matters because AI systems prefer pages that are easy to access, fast to load, and technically reliable when selecting sources to reference.
Site Architecture Optimization
Before optimization, important pages were not easy to reach. Some required too many clicks from the homepage. That makes crawling harder for search engines and confusing for users.
We implemented a flat site structure. Important service pages were placed closer to the homepage. Internal links were cleaned and organized logically.
This helped search engines crawl the site faster and understand topic relationships better. It also made it easier for users and LLMs to find and interpret key service content.
Mobile Experience Optimization
Most people searching for local services use their phones. So we made sure the website worked smoothly on mobile. Text was easy to read, buttons were easy to tap, and forms were simple to complete.
A better mobile experience reduced frustration and increased engagement. When users stay longer and interact more, search engines and AI systems see the site as more useful and trustworthy.
Earning Trust Online: Building Authority That Matters
Referring Domain Growth
Strong content and structure need support from external trust signals. So we focused on increasing the number of quality websites that mention and link to Perth Garage Doors.
We worked on getting visibility from local business platforms, service directories, home improvement websites, and relevant industry sources. Over time, the number of referring domains grew to 258, showing that many independent websites now recognized and referenced the brand.
This growth told search engines and LLMs that Perth Garage Doors is not just a single website but a business that is talked about across the web.
Backlink Profile Expansion
We did not focus on volume alone. We focused on relevance and quality. Every link had to make sense for a garage door or local service business.
As a result, the backlink profile grew to more than 3.9K backlinks from a wide range of relevant sources. This helped build topical authority around garage door services and local home solutions.
For LLM SEO, this matters because AI systems look for information that is supported by multiple trusted sources, not isolated claims from one website.
Creating Trust Through Consistency
We also made sure that Perth Garage Doors had consistent business information across the web. Service descriptions, location details, and brand messaging were aligned everywhere.
This consistency builds trust. When search engines and LLMs see the same information repeated across many platforms, they become more confident using that information in search results and AI-generated answers.
Climbing the Ranks: Keyword Success Stories
Top Positions for Ready-to-Buy Searches
After our LLM SEO strategy was fully implemented, Perth Garage Doors started ranking at the top for some of the most important local service searches.
The keyword ‘sectional door Perth’ reached position #1, which means Perth Garage Doors appeared as the very first result when users searched for that service.
The keyword ‘Perth garage door’ reached position #2.
‘Garage doors in Perth’ reached position #5.
These are not casual searches. These are high-intent keywords used by people who are ready to buy or book a service. Ranking in top positions for these searches placed Perth Garage Doors directly in front of customers at the exact moment they needed help.
Turning Rankings into Real Reach
The keywords that reached top positions were not low-volume phrases. Many of them had more than 2.6K searches per month.
This means Perth Garage Doors was now visible to thousands of potential customers every month for its most important services. Even a small share of this visibility can translate into strong growth in enquiries and revenue.
This level of exposure was impossible before our LLM SEO strategy.
Turning Visibility into Traffic
More People Finding the Site
After implementing our LLM SEO strategy, organic traffic began to grow in a steady and predictable way. Instead of random spikes followed by drops, the website started showing a clear upward trend.
This change meant search engines were now trusting the website more consistently. Perth Garage Doors could finally rely on organic search as a stable source of visibility instead of an unpredictable channel.
Visitors Staying and Exploring
Traffic quality also improved. Visitors were no longer landing and leaving quickly. They started spending more time on pages, reading service information, and moving through the site.
This showed that the content now matched search intent much better. Users were finding what they expected, which increased trust and made them more likely to continue interacting with the website.
From Visits to Real Actions
User actions such as clicking contact options, exploring service pages, and engaging with forms also increased.
This proved that the website was no longer just getting visits. It was getting meaningful visits. Each interaction represented a real potential customer who understood the service and was moving closer to making a decision.
Measuring Real Search Impact
More People Choosing Our Listings
One of the clearest signs that our LLM SEO strategy was working came from Google Search Console. Over time, the number of clicks from search increased from 51 to 122, showing more than 139% growth.
This meant that not only was Perth Garage Doors appearing more often in search results, but people were also choosing to click their listings. Titles, descriptions, and content relevance had improved enough to attract real attention from users who were actively searching for garage door services.
For a local service business, this kind of growth in clicks directly translates into more opportunities for enquiries and bookings.
Being Seen More Often in Search
Visibility also expanded strongly. Search impressions increased from 79.3K to 141K, which is nearly 78% growth.
This showed that Perth Garage Doors was being shown in search results far more often than before. Search engines now considered the website relevant for many more queries related to garage doors in Perth.
Higher impressions combined with higher clicks proved that our LLM SEO approach was improving both reach and relevance at the same time.
Reaching More People: Audience Growth Results
Expanding Overall Reach
As visibility and engagement improved, the number of people discovering Perth Garage Doors also increased strongly.
Total users grew from 811 to 1,328, showing 63.75% growth. This meant many more people were finding the business online for the first time. Most of these users were coming through organic search, proving that LLM SEO was expanding the brand’s reach naturally.
Attracting Fresh Audiences
New users showed similar growth. They increased from 802 to 1,305, which is 62.72% growth.
This showed that Perth Garage Doors was not just serving the same small group of visitors again and again. The brand was reaching new audiences and becoming more visible across the Perth market.
This kind of growth is important for long-term business success because it builds a constantly expanding pool of potential customers.
Why LLM SEO Changed the Growth Curve
Being Recognized by AI Systems
Our LLM SEO strategy made Perth Garage Doors easier for AI systems to understand and recommend. By using clear definitions, structured content, and strong context, we made it simple for AI tools to recognize what services the business offers and when it should be suggested.
This increased visibility not only in traditional search results but also in AI-driven answers, where many users now get their information. Being present in these environments helped Perth Garage Doors reach users even before they clicked a website.
Solving What Users Actually Want
Because we built content around search intent, users landed on pages that matched what they were actually looking for. Problems led to solutions. Questions led to clear answers. Service needs led directly to service pages.
This improved trust, reduced confusion, and increased the chances that visitors would take action. Matching intent correctly is one of the biggest reasons growth became stable and predictable.
Building Authority That Lasts
Through better content, stronger technical performance, and wider brand mentions across the web, Perth Garage Doors became a more trusted source.
Search engines and LLMs rely heavily on trust when choosing which sources to rank or reference. As trust increased, so did visibility, traffic, and user engagement.
Key Strategic Learnings
Intent-First Optimization
This project proved that search intent is more important than chasing keywords. When content is built to solve real problems and answer real questions, it naturally performs better in both search engines and AI-driven platforms.
Users do not search for words. They search for solutions. Once we focused on intent first, everything else became easier to optimize.
Structure-Led Content
Clear structure makes a big difference. When content is well organized, it becomes easier for humans to read and easier for LLMs to understand.
Headings, logical flow, and direct answers helped turn ordinary pages into strong sources of information that both users and AI systems could trust and reuse.
Trust-Based Growth
Real growth comes from trust. Technical health, strong content, and consistent brand signals all work together to build that trust.
Once trust was established, rankings improved, visibility expanded, and user engagement followed naturally. This showed us that shortcuts never replace a solid foundation.
Implications for Local Service Businesses
Replicability of the Model
This case study proves that our LLM SEO framework is not limited to one industry. The same approach can be applied to any local service business that depends on high-intent searches.
Whether it is plumbing, electrical work, roofing, cleaning, or home improvement, the process remains the same. Understand search intent, build clear content, structure it for humans and LLMs, and support it with strong technical and authority signals.
Early LLM SEO Advantage
Many businesses are still optimizing only for traditional search engines. Very few are thinking about how AI systems read and summarize content.
This creates a strong opportunity. Businesses that adopt LLM SEO early can gain visibility not just in search results, but also in AI-driven answers where competition is still low.
Early adoption means stronger brand presence, higher trust, and long-term advantage before competitors even realize what has changed.
Conclusion
This case study shows how we at ThatWare used LLM SEO to transform the online performance of Perth Garage Doors.
We started with a business that had weak visibility, low organic traction, and poor alignment with search intent. By rebuilding content around real user needs, structuring it for humans and LLMs, strengthening technical performance, and building authority across the web, we turned organic search into a strong growth channel.
The growth in visibility, clicks, engagement, and users proves that this approach works. But more importantly, it shows that the future of search is not only about rankings. It is about being understood and trusted by both people and AI systems.
At ThatWare, we do not just optimize websites. We build systems that help businesses grow in a world where search, AI, and user behavior are constantly changing. LLM SEO is not a trend. It is a long-term growth strategy, and this project proves its real business impact.
Ready to grow with LLM SEO? Contact ThatWare and start building your future-ready search strategy today.
