If you’re reading this, you’re familiar with the term “guestographic.” Perhaps you’ve read a definition and want to understand more about them. If that’s the case, you’re in luck! We’re going to break down what makes a picture a guestographic.
What Exactly Is A Guestographic?
Great Content + Targeted Outreach + Added Value = Links
While this technique works well for various backlinking tactics, the guestographic approach has one distinct advantage. When done correctly, it has a MUCH higher conversion rate. In other words, when an infographic is available, much more individuals are likely to listen to your argument.
The Magnificent Infographic
O.K., “Hold on a second, we’ve been talking about guestographics all this time,” you’re presumably thinking. “Why did you suddenly switch to infographics?” The solution is straightforward: A guestographic’s “content” is essentially simply a fantastic infographic!
That’s correct. If you’re familiar with the notion of an infographic, you’re already approximately 75% of the way to using guestographics. For those who are unfamiliar, an infographic is a visual that contains information!
About the first point, did you know that 65% of people are visual learners? Turning a piece of knowledge into a wonderful visual piece of killer content elevates it to a whole new level.
It makes it more intriguing and appealing to share.
So, What Exactly Is a Guestographic?
Once you have infographics on your site, the conventional strategy is to share your content. You can use email infographic outreach to encourage people to share it for you.
However, expecting someone to go out of their way to visit your site, look around, determine whether they like it, and then take the bother to share your material is a hazardous proposition.
A lot of shared outreach generally yields a very low rate of return. Only a small percentage of individuals bite.
What makes the guestographic so effective is that instead of persuading others to share your material, you offer them the opportunity to include it in their own! Not only that, but you put in some bonus stuff that takes the whole thing over the top for most folks.
A guestographic is essentially a wonderful combo of an infographic and guest blogging that brings many of the top advantages of both together in one happy spot. To recap, a guestographic is an infographic that you provide to others to utilize as part of their content, along with some supplementary material.
Making an Infographic
Making a decent infographic is the first stage in the process.
You may already have this down pat and be able to go on. This is a critical first step, and if done poorly, it can derail the entire process. If you want to make a wonderful cake, don’t use stale ingredients. You don’t want to shoot yourself in the foot accidentally.
When it comes to developing high-quality, high-performing infographics, the information you select to include plays a significant role in their performance. Sure, making things appear appealing is crucial, but if the facts aren’t excellent, no one will want to share them.
Is It Still Relevant Today?
The first question is critical in this case. If you create a fantastic infographic explaining how Facebook blossomed into a massive social media empire — something that blew up the internet years ago — you’re unlikely to gain any momentum. That knowledge is already well known. It’s an old hat.
And one of the most aggravating aspects of the internet’s volatile nature is that whatever is now the “hot issue” may change faster than you can change your clothing.
So, before creating an infographic, investigate what’s happening in your field of expertise and match the infographic to what people are talking about.
Is The Amount Of Information Reasonable?
The quantity of information is an essential consideration as well. You’re not going to be able to fit a complete article inside an infographic.
You’ll want to think about just what you’re going to include. Make sure that everything you put on there has a function and contributes to the overall theme of the infographic!
Can You Complete It Professionally?
The following section is straightforward. You can’t always afford to employ pros for everything, but if you can find someone who understands what they’re doing to create your infographic, odds are it’ll perform better.
Sites like Fiverr and Upwork are excellent places to locate a diverse range of freelancers that can develop the graphic for you without the need to hire someone on your team.
If hiring a professional graphic artist, whether freelancing or not, is out of your budget, you can always conduct some study and start developing your own using a service like Canva.
Is It Branded And Has A Website?
Finally, be sure to include your company logo, website, or whatever makes you stand out in your infographic. It doesn’t have to be the focal point of the image; make sure it’s there someplace.
After all, you want others to share it, so it shouldn’t appear like a billboard advertising your business.
How To Make An Infographic Into A Guestographic
Alright. At this stage, you should have a high-quality infographic covering a popular topic. But what do you do with it now?
How Do You Get It On Other Websites?
Here are the fundamental methods for promoting infographics as guestographics, all of which will assist you in determining how to earn backlinks for your site.
Post the Infographic on Your Website
This is a no-brainer initial step. After all, no matter how amazing your infographic is, it won’t help anyone if it’s simply sitting in a folder on your desktop.
You wish to publish the infographic on your website. Once completed, locate a suitable location on your website to publish it. That’s it; the first step is complete!
Conduct some research!
Finding web pages that connect to your infographic is the next stage in the process. Please keep in mind that this is a VERY IMPORTANT STEP!
If you prepared an infographic on how organic coffee is grown, you don’t want to look up a site advertising Folgers. You’re looking for Third Wave, artisan coffee blogs with postings about the life cycle of a coffee plant, where the beans originate from, what organic implies, and so on.
Don’t slack off since the sites you uncover here will make or break your outreach attempts. Look for high-quality sites that provide relevant information.
You may also utilize an LSI keyword generator to gain ideas for alternative search phrases that might yield the quality results you need.
Include A Hyperlink To Your Website!
Finally, send the SMS with a pleasant note, and you’re done!
Extra Tip: You may also build guestographics by reaching out to other sites in your area and offering to design infographics for past or future blog pieces. Of course, they’d still have your logo, email, and link linked, but bear in mind that this strategy is much more time-consuming because you won’t be able to reuse the graphic as readily if it’s so carefully targeted to one site.
That concludes the guestographic.
Ladies and gentlemen, this is without a doubt one of the BEST strategies to obtain high-quality backlinks for your website.
Even though you control so much of the process, it remains an excellent, above-board white hat SEO approach that generates valid backlinks for your site while also boosting the quantity of quality material on the internet with your infographic.
So, the next time you’re scratching your brain, wondering how to earn a few nice backlinks for your site, remember our handy infographic/guest post combo, affectionately nicknamed “the guestographic.” It might be that one small gadget that catapults your website into the spotlight.