Featured Snippets are quick, direct answers shown by Google at the top of the first page of search results in reply to search queries in the form of questions, or which imply a search for precise information. Featured Snippets usually give answers to questions like Who, What, When, Where, Why, and How, but the search phrase does not have to include one of these words, and unquestionably doesn’t need a question mark because Google’s algorithm does a pretty excellent job of interpreting the searcher’s intent.
The Development of Featured Snippets
Originally, Google started providing short answers to questions posed in search queries immediately on the search results page in the Knowledge Panel resembling the right of the search results and following above the search results in the foremost column. These precise answers were informational factoids provided in response to queries requesting information like the age of a distinct celebrity or the population of Uganda, and they were referred to as Quick Answers. The information in these quick answers was manually curated content usually given without a link to a source.
Trying to get a featured snippet ?
Let me handhold you through it – Follow the below 8 steps
1. Identify generally asked user questions related to your business
There are numerous ways to approach this. One of the most beneficial is to speak directly with your customers. Or, discuss with your sales or product marketing people and see what questions they are frequently asked. There are separate tools available to help as well. To increase the number of People Also Ask results shown by Google, click on any of them, and Google adds more, so this provides you with a way to get more examples. Last, but not least, use Answer the Public to examine commonly asked question variants on any topic.
2. Qualify the prevalence of the questions, and separate the ones that are infrequently asked
For this task, there are two essential methods that we recommend:
• Use your desired keyword research tool. SEMRush, Moz, Searchmetrics, Brightedge, and of course, Keyword Planner are all exceptional examples of tools that you can use.
• Move back to your data on conversations with customers. This is an impressive and often underutilized source of market knowledge.
3. If you plan to modify a current page on your site, select ones that already rank in the top ten for the given query
This is a significant step, as Google does depend on the traditional core algorithms to recognize the pages that are available for earning featured snippets. It’s not that you shouldn’t update the content on other pages, but those will be dependent upon getting the page in the top 10 before a featured snippet is a chance. It’s most useful to focus on those pages where featured snippet pay dirt is more likely to happen.
Getting the ranking data is fairly outspoken. Take those popular queries and type them into Google and compare their rankings if you have to. You can also use either of the above tools (except Keyword Planner) to check rankings data in a more automated way.
4. If you aim to create a new page, create one page that has a strong chance of ranking in the top ten for the given query
If you don’t have a page at all that addresses the target query, you can still consider planning content that you think is reliable for a featured snippet. This is something we’ve helped many clients with, and it can be an efficient approach.
You can still do research that benefits you assess your chances of success. Use your choice of preferred Enterprise SEO tool, such as SEM Rush, Search metrics, Bright edge, Conductor, or SEO Clarity to understand what keywords you currently rank for and answer related queries to keywords to avoid collision of ideas.
5. Generate a list of related queries users have that are related to each selected question
Data explicates that Google is far more likely to select a page for a featured snippet that comprehensively treats the topic matter. For example, if your phrase is “how to build a chatbot,” there are many other relevant questions that the user may have.
Moreover, research is likely to reveal that people are interested in chatbot building tools and examples of thriving chatbots. As you develop content to endeavor a featured snippet for this query, make certain to answer all those other questions too, as it makes your page much better for users who are questioning the “how to build a chatbot” query.
You can review Google Autocomplete, People Also Ask results, Answer the Public, and other sources that provide this kind of information.
6. Generate content that directly answers the question
Now that you’ve administered all this research, it’s time to create your content. Answer the core question completely. Extra points for creating it in a simple bulleted list, or a single paragraph, or a single table to address the answer.
7. Develop that content to address all the closely related questions users have on that topic
Now for the purpose, we did that supplemental research in step five. All the closely linked questions that users ask should be added to your content. The primary and most important reason for this is sole that it will make your content better for users. In turn, it will also boost your chances of earning that coveted featured snippet.
8. Place the information that you want to be shown in a featured snippet on your page in a way that makes it easy for users, and Google, to find
I’ve witnessed many examples where Google parses complicated docs and extracts all the section headers to build their summary featured snippet. They’ll likely continue to fund such technology. Their craving for information is boundless.
That said, making information more effortless to find and extract is always a good thing. It makes it easier for users to find and understand, and it makes it also likely that Google can find it too. Keep it all in one simple bulleted list, paragraph, or table to double your chances of success.