E-commerce SEO: The Definite Guide

E-commerce SEO: The Definite Guide

There is no other thinking that ranking higher than your competitors on Google is a must, but if you don’t know the SEO tips and tricks for doing it you’re probably also missing out on sales. Whether you’re just getting started with a new website or improving an existing one you must go through the complete guide and tactical eCommerce seo suggestions for stepping up your SEO game. You must rank #1to the first page.

According to the research reported by Optify in 2011 websites ranked number one received an average click-through rate (CTR) of 36.4 per cent while number two goes down to a CTR of 12.5 per cent with a further decline to 9.5 per cent of the third one. Another study by Gabe Donnini at Marketing Land reported that the share of impressions coming from the first position is almost double that for the second position.

This clearly illustrates the value of first place in the search results. It means if you don’t have a strong SEO strategy you are losing out on brand impressions, clicks, and sales. If you are not being found by search engines gaining new customers can be hard. When there are 44% of online shoppers going for their search with a search engine, you will want to pounce on the SEO juggernaut. 

eCommerce for SEO

According to the U.S. Department of Commerce, e-commerce sales in 2019 amounted to 3.53 trillion US dollars and is estimated to grow to 6.54 trillion US dollars by 2022. If you are still not convinced to use SEO for e-commerce there is another study for you, Kissmetrics reported that 30.5% of all traffic to Yotpo’s database was coming from searches on Google, Bing, Yahoo, and other search engines.

Evolution of eCommerce SEO

There are several case studies by different companies and agencies that saw an increase in organic traffic by 116% through SEO efforts and an increase in site traffic by 1800%. Online businesses far and wide are shifting away from traditional marketing trends and truly owning their SEO strategies like technical SEO, fixing meta, or opting for off-site support. Ler let us discuss a step-by-step guide that will help on your way to becoming an SEO savvy business owner or marketer. 

1. Keyword Research

Before you begin any SEO work you need to start with research which includes keyword research and competitor research. Targeting the wrong keywords can ruin your campaign by generating low-quality traffic, so proper research is the most important piece of SEO. Every 60 seconds, more than 800,000 Google searches are performed, which is quite a huge number.

2. LSI and Long Tail Benefits

The average consumer processes 100,500 digital words daily which further makes it difficult to determine how the customer will find you on the search engine. To reach your consumers, you must start with creating keyword lists which are a must in getting any new client or preparing your site. According to a note by Glenn Gabe, 7% of the total keywords were head terms, and 93% were long-tail keywords in their analysis of 3,000 keywords. 

3. Keyword Segregation

Three primary areas are needed to be addressed when conducting keyword research. Firstly, you should consider relevancy, search volume, and ranking difficulty while optimizing the most important pages of your website. I would suggest using keywords that are highly relevant to your brand or products having high exact match search volume in Google’s free AdWords Keyword tool. Be careful to not choose keywords that are too broad as you will end up with a high bounce rate and low conversion rate with people connecting through to your site and not getting at what they are searching for.

If you choose too competitive keywords it will take a long time to achieve high rankings. Creating blog content can aid in ranking your e-commerce enterprise that might not have a place on your primary website. In addition to it, you can also capitalize on long-tail keywords with your blog. Use long-tail keywords that have a high exact match search volume and lesser difficulty score. Focus on developing great content on topics that people will want to read and share while writing for your blog. 

4. Avoid Cannibalization

Avoid keyword cannibalization which happens when multiple pages of the same website are trying to rank for the same keyword. Determine the Page Authority (PA) and Domain Authority (DA) of your competitors which you can easily find by installing the free Moz toolbar.

If your competitors have significantly higher DA’s or PA’s than you, go for other keywords as competing against them will be very difficult. Another important thing is Site architecture which is very crucial for all e-commerce sites. The site architecture allows you to map out how the user flows through your website which has millions of product pages. The user should be able to quickly identify key pages and the relationships between the pages while browsing through the site. I would like to suggest Balsamiq or Lucid Chart for mapping out your site architecture. 

5. Tech SEO

Once you have taken care of the site architecture it’s time to focus on website speed. Visitors will not hang around and wait for a slow website, rather they will click back to Google to find a faster website. Don’t lose customers because your site is slow as according to research 40% of people abandon a site that takes longer than 3 seconds to load. Use your keywords in strategic locations of the site like The page title, Headers, Subheaders, Paragraph copy, Product descriptions, Image file names, Image alt tags, Meta title, and description and URLs.

6. Anchor and URL structure

You should include real words or your keyword while creating URLs and avoid using a lot of numbers and gibberish. The next step is internal linking which allows you to establish your anchor text helping you with ranking for your top keywords. Usability is super-important for SEO. For making your site visitors happy focus on great usability which will draw the customers regularly to your site. Great user experience means your website is user-friendly and also means your customers will spend more time on your site.

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