Crawling and Indexing: The Definitive Guide

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Introductions: Crawling and indexing are two common SEO terms. These are two distinct actions search engines like Google can perform that helps google to understand a site’s structure and architecture. By crawling a site, it can analyze the content and judge if the site’s content is relevant or not. Crawling: When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler. Indexing: After crawling has been done, the results get […]

Crawl Traps: The Definitive Guide

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When a particular website has structural issues that cause crawlers to find a virtually infinite number of irrelevant links, this might lead crawlers to get stuck at the one part of a website and it won’t complete crawling those irrelevant links this is where the “crawl traps” occurs. We know that these crawlers are essential for crawling a website, indexing our content and ultimately displaying it to the audiences. If a certain website structure doesn’t […]

Robots.txt: The Definitive Guide

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Introduction: Robots.txt instruct search engine how to crawl pages on their website, Robots.txt files inform search engine crawlers how to interact with indexing your content.search engines tend to index as much high-quality information as they can & will assume that they can crawl everything unless you tell them otherwise. Robots.txt can help prevent the appearance of duplicate content. Sometimes your website might purposefully need more than one copy of a piece of content. Robots.txt follow […]

Sitemaps: The Definitive Guide

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Introduction: Implementing sitemaps in your site is a good SEO practice an essential for great optimization. Sitemaps are like a road map for Crawlers as well as for Users by providing a basic understanding of site structure and layout. This lets web crawlers navigate your site efficiently and shows metadata such as dates of recent updates for the engines to use in rankings. Types of sitemap: There are basically two types of sitemaps namely HTML […]

LSI keywords: The Definitive Guide

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Introduction: LSI (Latent Semantic Indexing) keywords are related terms of a specific used term that search engines use to deeply understand the content on a webpage. LSI Keywords are not synonyms. Instead, they’re terms that are closely tied to your target keyword. LSI keywords have a high degree of correlation to a particular targeted topic. The process to find out LSI keywords: • Free LSI Tools • LSI Graph • Semantic Link • LSI Keywords […]

ThatWare LLP Recognized as a Top SEO Company for Dental Practices by Clutch

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ThatWare LLP is excited to announce our newest award: Top SEO Company for Dental Practices! As a small firm operating in India that focuses on SEO, we are proud to be recognized for our hard work popularizing brands online. In addition to working with dental practices, we also partner with healthcare providers and real estate firms. Our company is listed as a top SEO provider for these fields as well. We would like to thank […]

Gephi Report: The Definitive Guide

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1.Introduction: Gephi is a free open source software that is used to represent a large computer network, social media network as a form of Graph. Gephi also allows the user to analyze and manipulate the network according to user satisfaction. This has wide varieties of application which can be used depending on the user’s requirement like, link analysis, exploratory data analysis, social network analysis, biological network analysis, and poster creation. Its main features include dynamic […]

Importance of eliminating redirect chain: The Definitive Guide

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1.Introduction: Basically a chain of url when they have more than one redirect between the initial URL and the destination URL. In general understanding When URL A is redirected to URL B, then after sometime URL B is redirected to URL C. Also a combination of HTTPS vs. HTTP, www vs. non-www and trailing slash vs. non-trailing slash redirects results in site-wide redirect issues. Commonly done during website migrations or relaunches where redirects are built […]

Boosting SEO Using Schema Markup: The Definitive Guide

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Schema markup is a code that goes on a particular website that indicates information to a crawler and search engine. The content on your website gets indexed and returned in search results. Schema markup uses a unique semantic vocabulary in the microdata format. Schema markup is responsible for appearing in Rank zero (Rich snippet). Rich Snippets are some extra information about a website’s content on search engine results page. Rich Snippets can show review stars, […]

Using CORA To Fix Different Parameters: The Definitive Guide

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1.Introduction: A correlation between websites is a numerical measure of two entities, meaning a statistical comparison between two websites. Using this approach we can get a preview of the main site and the competitor site’s structure, content, and category. Later on, helps in identifying critical issues which may lead to bad ranking or penalty. 2.Two main types of correlation that we use are: Pearson: Pearson correlation coefficient is a measure of the linear correlation between […]