What are AR and VR technologies, and how do they differ?

AR (Augmented Reality) overlays digital content onto the real world, while VR (Virtual Reality) immerses users in a fully digital environment using headsets or goggles. Both technologies enhance user interaction but serve different purposes.

How can AR and VR improve SEO for my business?

Incorporating AR and VR content into your website increases user engagement, dwell time, and interactivity, which search engines consider for higher rankings. These immersive experiences can also boost visual search and conversion rates.

What industries benefit most from AR and VR SEO strategies?

AR and VR SEO strategies are particularly effective in e-commerce, real estate, healthcare, education, retail, and entertainment, as they allow users to interact with products or services in immersive ways.

What types of AR and VR content can be optimized for SEO?

360-degree videos, interactive product visualizations, virtual tours, AR-enabled apps, and immersive 3D experiences can all be optimized for search engines to drive organic traffic.

How does Thatware customize SEO for AR and VR businesses?

Thatware analyzes your industry, target audience, and business goals to create tailored AR and VR SEO strategies, including content creation, keyword optimization, technical SEO, and performance tracking.

What is included in Thatware’s technical SEO services for AR and VR?

Technical SEO includes website speed optimization, mobile-friendliness, structured data markup, crawl budget optimization, and ensuring AR/VR content is indexable across devices.

How does AR and VR content improve user experience and engagement?

Immersive AR and VR experiences allow users to explore products or environments interactively, resulting in longer website visits, higher engagement, and improved trust in the brand.

Can AR and VR SEO help with local search rankings?

Yes. Features like virtual tours and AR product visualizations can be optimized for local SEO, improving visibility in local search results and Google Maps, enhancing your reach in target locations.

How do I measure the effectiveness of AR and VR SEO campaigns?

Thatware uses analytics and reporting tools to track metrics like dwell time, bounce rates, conversion rates, and engagement levels, providing actionable insights to refine SEO strategies.

What are the benefits of choosing Thatware for AR and VR SEO services?

Thatware offers expertise in AR and VR technologies, customized strategies, technical optimization, and comprehensive analytics, helping businesses improve online visibility, engagement, and conversions.

Overview of AR/VR and SEO Impact

AR and VR technologies reshape user engagement across industries like gaming, healthcare, education, retail, and real estate. AR overlays digital elements onto the physical world, while VR immerses users into simulated environments. Their integration into SEO strategies significantly enhances user interaction, improves dwell time, boosts visual search capabilities, and strengthens brand visibility. Search engines prioritize immersive, high-engagement content, making AR and VR valuable tools for increasing organic ranking potential.

Benefits and Strategic SEO Value

AR and VR improve user experience by allowing interactive product exploration, virtual tours, and real-time visualizations that support better decision-making. These technologies boost visual search optimization and help brands stand out in competitive SERPs. They also drive higher conversion rates by enabling users to visualize products, try virtual variations, and interact with immersive digital environments. Businesses adopting AR/VR-enhanced SEO strategies gain stronger online presence, better engagement metrics, and higher user trust.

ThatWare’s AR/VR SEO Expertise

ThatWare provides specialized SEO services for AR and VR, integrating keyword optimization, immersive content creation, technical SEO, and advanced analytics. Their tailored strategies include AR-enabled apps, VR tours, 360-degree experiences, and structured data optimization for immersive content. Case studies reveal significant increases in engagement and conversions for industries like e-commerce and real estate. With deep industry experience, cutting-edge technologies, and a dedicated expert team, ThatWare helps businesses achieve measurable SEO success through AR/VR innovation.

What does ThatWare do for AR VR companies?

ThatWare provides SEO services for AR VR companies that combine technical SEO, product SEO, industry page optimization, AI SEO, AEO, GEO, LLM SEO, structured data, digital PR, video SEO and conversion optimization.

Why do AR VR businesses need AI SEO?

AR VR businesses need AI SEO because buyers increasingly use AI tools to compare immersive platforms, understand AR VR use cases, shortlist vendors and discover technology solutions. AI SEO helps AR VR brands become easier for AI systems to understand and recommend.

What is LLM SEO for AR VR businesses?

LLM SEO for AR VR businesses helps immersive technology websites become easier for large language models to understand and retrieve. It focuses on AR VR entities, product pages, solution pages, industry use cases, documentation, FAQs, structured data and AI-readable summaries.

What is GEO for AR VR companies?

GEO for AR VR companies means Generative Engine Optimization. It helps augmented reality and virtual reality brands appear in AI-generated technology recommendations, solution summaries, product comparisons and industry-specific answers.

What is AEO for AR VR websites?

AEO for AR VR websites means Answer Engine Optimization. It helps brands answer buyer and developer questions about AR, VR, XR, spatial computing, virtual try-on, VR training, hardware compatibility, demos and platform selection.

How does ThatWare help AR commerce brands?

ThatWare helps AR commerce brands optimize pages for virtual try-on, 3D product visualization, ecommerce AR, product previews, retail use cases, schema, demos and AI-ready answer content.

How does ThatWare help VR training platforms?

ThatWare helps VR training platforms optimize industry pages, training solution pages, case studies, demo pages, video content, technical documentation and AI search visibility.

SEO, AEO, GEO, LLM & AI Search Services for AR VR Companies

FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO Services For AR And VR TO A WHOLE NEW LEVEL!

Augmented reality and virtual reality companies are building the next layer of digital interaction. AR apps bring digital information into the physical world. VR platforms create fully immersive environments. Mixed reality and extended reality connect training, gaming, education, healthcare, design, retail, industrial workflows, simulation, product visualization, digital twins and spatial computing into practical business experiences.

The challenge is not only building better AR VR products. The challenge is being discovered by the right audience.

ThatWare provides SEO services for AR VR companies, augmented reality businesses, virtual reality brands, XR platforms, spatial computing startups, immersive technology companies, metaverse solution providers, VR training platforms, AR commerce companies, mixed reality developers, 3D visualization studios, virtual tour businesses, AR app developers, VR gaming companies, enterprise XR providers, healthcare simulation companies, industrial AR companies, education VR platforms, real estate VR firms, retail virtual try-on companies and immersive marketing agencies that want stronger visibility across Google Search, Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, Bing, answer engines and voice search.

Our AR VR SEO framework combines technical SEO, SaaS SEO, ecommerce SEO, B2B SEO, product SEO, app SEO, developer SEO, content strategy, semantic SEO, entity optimization, AI SEO, Answer Engine Optimization, Generative Engine Optimization, LLM SEO, digital PR, structured data, conversion-focused SEO and AI search visibility.

A buyer may search “AR training platform for manufacturing.” A retailer may search “virtual try-on solution.” A hospital may search “VR simulation training software.” A school may search “VR learning platform.” A gaming user may search “best VR game studio.” A real estate firm may search “3D virtual tour company.” A product team may ask ChatGPT which AR SDK is suitable for retail. A procurement manager may ask Perplexity to compare enterprise XR vendors. A founder may search for an AR VR SEO agency that understands immersive technology, AI search and technical buyer journeys.

ThatWare helps AR VR businesses appear across this full discovery journey.

We help AR VR websites communicate product value, technology stack, use cases, platform capabilities, industries served, demos, integrations, case studies, hardware compatibility, software features, user outcomes, developer documentation, pricing pathways, consultation options and trust signals in a way that search engines, AI systems and real buyers can understand. The goal is not only more traffic. The goal is stronger product discovery, more demo requests, more enterprise leads, more app installs, more developer adoption, more investor visibility, more partner enquiries and more AI search citations.

Why AR VR Companies Need Specialized SEO

AR VR SEO is different from ordinary technology SEO because the products are complex, visual, experiential and often hard to explain through text alone. A potential customer may not know whether they need AR, VR, MR, XR, spatial computing, digital twins, immersive training, virtual showroom software or 3D product visualization. The website must educate, clarify and convert.

A strong AR VR SEO strategy should answer questions like:

What does the AR VR company offer?

Is the solution AR, VR, MR, XR or spatial computing?

Which industries does the product serve?

Does the platform support training, retail, education, healthcare, gaming, real estate or manufacturing?

Is there a demo or consultation path?

Does the product work with headsets, smart glasses, mobile devices or web browsers?

Does the website explain technical features clearly?

Are case studies, results and use cases visible?

Can Google understand the product category?

Can AI systems retrieve the company for AR VR buyer questions?

Does the website support both technical and non-technical buyers?

Generic SEO often fails AR VR companies because it treats immersive tech like ordinary software. AR VR search requires industry pages, solution pages, feature pages, demo pages, documentation, video SEO, image SEO, schema, product education, technical depth, AI-ready answers and trust-building proof.

ThatWare builds AR VR SEO strategies around product complexity, market education, AI search discovery, enterprise buyer intent and conversion.

The Modern AR VR Search Journey

AR VR buyers often begin with a problem, not a product name. A manufacturer may want safer employee training. A retailer may want lower return rates through product visualization. A healthcare provider may want simulation training. A school may want immersive learning. A real estate company may want virtual walkthroughs. A gaming company may need VR marketing visibility. A software buyer may compare AR SDKs, VR platforms, XR headsets and immersive content studios.

A typical AR VR search journey may include:

Searching for a solution category
Learning the difference between AR, VR, MR and XR
Comparing software providers
Watching demos
Reading industry use cases
Checking hardware compatibility
Reviewing case studies
Asking AI tools for recommendations
Comparing pricing or deployment models
Booking a demo
Requesting a proposal
Returning through branded search

ThatWare builds AR VR SEO around this full journey.

We focus on:

AR company searches
VR company searches
XR platform searches
Augmented reality services searches
Virtual reality services searches
Immersive technology searches
Spatial computing searches
Enterprise AR searches
Enterprise VR searches
AR retail searches
VR training searches
AR ecommerce searches
VR education searches
Healthcare VR searches
Industrial AR searches
Virtual showroom searches
3D product visualization searches
Metaverse solution searches
Voice search queries
AI recommendation queries
AEO question searches
GEO and generative AI visibility
LLM search visibility
Demo and lead conversion

A strong AR VR SEO campaign does not chase broad hype traffic. It attracts buyers, users, developers, partners and decision-makers who are likely to engage.

ThatWare’s SEO Services for AR VR Companies

ThatWare provides a complete organic visibility framework for AR VR businesses that want better rankings, stronger product discovery, more enterprise leads and AI search discoverability.

Our SEO services for AR VR companies include:

Technical SEO audits
AR VR website SEO
Augmented reality SEO
Virtual reality SEO
XR SEO
Mixed reality SEO
Spatial computing SEO
Enterprise AR SEO
Enterprise VR SEO
AR app SEO
VR app SEO
AR ecommerce SEO
Virtual try-on SEO
VR training SEO
Healthcare VR SEO
Industrial AR SEO
Education VR SEO
Gaming VR SEO
Metaverse SEO
3D visualization SEO
Virtual showroom SEO
Virtual tour SEO
Developer documentation SEO
Product page SEO
Solution page SEO
Industry page SEO
Case study SEO
Demo page optimization
Structured data implementation
Video SEO
Image SEO
Digital PR
AI SEO services for AR VR businesses
AEO services for AR VR companies
GEO services for AR VR companies
LLM SEO services for AR VR businesses
AR VR LLM SEO services
AR VR AEO services
AR VR AI SEO services
AR VR GEO services

Every campaign begins with a detailed review of your AR VR website, platform pages, product pages, solution pages, industry pages, case studies, demos, technical documentation, page speed, crawlability, structured data, content depth, competitor visibility, backlink profile, conversion path and AI search readiness.

Then ThatWare builds a roadmap around your AR VR business model.

An AR commerce company may need pages for virtual try-on, product visualization, Shopify integrations and retail use cases. A VR training provider may need industry pages for safety training, healthcare simulation, manufacturing onboarding and enterprise learning. An XR platform may need developer documentation, integration pages and comparison content. A VR gaming studio may need game pages, headset compatibility content, reviews and community SEO. A real estate VR company may need virtual tour pages, 3D walkthrough content and location-based industry pages.

ThatWare adapts the strategy to the AR VR business.

AR VR Keyword Strategy Built Around Buyer Intent

AR VR keyword research must separate curiosity from commercial intent. Many users search for definitions and trends, but buyers search for solutions, platforms, vendors, demos, integrations, training outcomes and industry use cases.

ThatWare organizes AR VR keyword research around:

Product intent
Solution intent
Industry intent
Use case intent
Developer intent
Platform intent
Hardware compatibility intent
Demo intent
Comparison intent
Enterprise buyer intent
Investor visibility intent
Gaming intent
Retail intent
Training intent
Education intent
Healthcare intent
Spatial computing intent
Voice search intent
AI search intent
Decision-stage queries

Examples of high-value keyword themes include:

AR VR SEO services
SEO services for AR VR companies
SEO for augmented reality companies
SEO for virtual reality companies
XR SEO services
Immersive technology SEO
Spatial computing SEO
AR app SEO
VR app SEO
AR commerce SEO
Virtual try-on SEO
VR training SEO
Enterprise AR SEO
Enterprise VR SEO
AR VR digital marketing
AI SEO services for AR VR businesses
AEO services for AR VR companies
GEO services for AR VR companies
LLM SEO services for AR VR businesses

The goal is not repetitive keyword use. The goal is to build the right page for the right audience, from enterprise procurement to developer adoption.

AI Search Has Changed AR VR SEO

AI search is changing how buyers research immersive technology. Users now ask AI tools to explain AR VR terms, compare platforms, shortlist vendors, recommend use cases and summarize the best tools for specific industries.

A user may ask:

What is the difference between AR, VR, MR and XR?

Which AR platform is best for retail?

How can VR improve employee training?

What are the best AR VR companies for healthcare?

Which virtual try-on software works for ecommerce?

How can a real estate firm use VR tours?

What is spatial computing?

How can an AR VR company appear in ChatGPT?

Who provides SEO services for AR VR brands?

What is GEO for augmented reality and virtual reality companies?

These questions may be answered by AI-generated summaries before users click a standard result. If an AR VR company has thin solution pages, weak technical explanations, missing schema, poor case studies or unclear industry positioning, AI systems may not retrieve or recommend it.

ThatWare helps AR VR businesses prepare for AI-led discovery through AI SEO, AEO, GEO and LLM SEO.

AI Discovery Services for AR VR Businesses

Modern AR VR businesses must optimize not only for Google, but also for AI-powered search engines and Large Language Models such as ChatGPT, Gemini, Claude and Perplexity.

ThatWare’s AI Discovery framework helps AR VR brands improve:

AI visibility
LLM citations
Generative search rankings
Answer engine presence
Entity authority
AI discoverability
Google AI Overview readiness
Product recommendation visibility
Solution category clarity
Developer discovery
Enterprise buyer visibility
Industry use case authority
Technical content retrieval
Demo lead discovery

AI systems interpret product entities, technology categories, industry relationships, structured data, reviews, documentation, case studies, third-party mentions, patents, integrations, videos and source credibility. ThatWare helps AR VR websites make these signals clearer through product content, solution content, schema, FAQ sections, video optimization, digital PR and AI-readable summaries.

LLM SEO for AR VR Businesses

LLM SEO for AR VR businesses helps immersive technology websites become easier for Large Language Models to understand, retrieve and cite. These systems interpret relationships between AR, VR, XR, spatial computing, industries, hardware, software, use cases, developers, demos and enterprise outcomes.

ThatWare provides LLM SEO services for AR VR businesses that want stronger visibility across AI-led discovery journeys.

Our LLM SEO framework includes:

AR VR brand entity optimization
Augmented reality entity mapping
Virtual reality entity mapping
Mixed reality entity mapping
XR entity mapping
Spatial computing topic mapping
Product entity mapping
Platform entity mapping
Industry use case mapping
Hardware compatibility mapping
Developer documentation mapping
Demo and conversion content mapping
AI-readable content structure
Question-based content
Solution page content chunking
Product page content chunking
Structured data
Organization schema
Product schema
SoftwareApplication schema
Service schema
FAQ schema
Article schema
VideoObject schema
Breadcrumb schema
Internal linking for AI retrieval
Digital PR signals
Citation building
Competitor LLM visibility analysis
AI answer opportunity mapping

A company looking for an LLM SEO agency for AR VR brands needs more than general technology SEO. It needs a partner that understands how AI systems interpret immersive tech, enterprise use cases, technical documentation, software entities, hardware compatibility and spatial computing concepts.

ThatWare provides LLM SEO services for AR VR businesses, AR VR LLM SEO services, LLM optimization for AR VR companies, LLM SEO strategy for AR and VR brands, LLM search optimization for AR VR services, AI-powered LLM SEO for AR VR businesses, LLM SEO experts for AR VR marketing and LLM SEO solutions for augmented reality and virtual reality websites.

GEO Services for AR VR Companies

Generative Engine Optimization, or GEO, helps AR VR companies appear inside AI-generated technology recommendations, product comparisons, enterprise solution summaries and industry-specific immersive technology answers.

ThatWare provides GEO services for AR VR companies that want stronger visibility inside generative search environments.

Our GEO framework optimizes:

Knowledge Graphs
Entity Networks
AI Citations
AI Retrieval Systems
Vector Search Signals
Semantic Authority
AR VR Brand Entity Signals
Augmented Reality Entity Relationships
Virtual Reality Entity Relationships
XR Topic Authority
Spatial Computing Signals
Product and Platform Signals
Industry Use Case Signals
Developer Content Signals
Structured Data Signals
Source Credibility
Contextual Relevance

For example, when a buyer asks, “Which VR training platform is best for manufacturing?” or “What AR company provides virtual try-on for ecommerce?” generative engines may synthesize answers from product pages, case studies, industry pages, documentation, reviews, comparison content, structured data and trusted publications.

If your AR VR website has weak solution content, missing schema, limited case studies or unclear entity signals, it may not appear.

As a GEO agency for AR VR businesses, ThatWare helps immersive technology companies build generative search readiness. Our GEO services for AR VR companies support GEO SEO company for AR VR websites, Generative engine optimization for AR VR brands, AR VR GEO services, GEO strategy for augmented reality and virtual reality companies, GEO optimization for AR VR websites, Generative AI SEO for AR VR businesses, GEO experts for AR VR digital marketing and Generative search optimization for AR VR brands.

AEO Services for AR VR Companies

Answer Engine Optimization helps AR VR websites become the direct answer to buyer, developer and user questions. This matters because immersive technology buyers often begin with education before vendor comparison.

ThatWare provides AEO services for AR VR companies that want stronger visibility across featured snippets, People Also Ask results, AI answers and voice search.

Examples of AR VR AEO questions include:

What is AR?

What is VR?

What is XR?

What is the difference between AR and VR?

How can AR help ecommerce?

How can VR improve training?

What is spatial computing?

Which industries use AR VR?

How can an AR VR company rank in ChatGPT?

Who provides SEO services for AR VR companies?

ThatWare builds AR VR AEO through:

FAQ hubs
AR VR definition pages
Solution answer blocks
Industry answer sections
Product comparison answers
Featured snippet targeting
Voice search content
AI-friendly summaries
Schema markup
Developer answer pages
Demo-focused answer content

As an AEO agency for AR VR websites, ThatWare helps immersive technology companies move beyond rankings into direct answer visibility. Our services support AEO services for AR VR companies, AEO company for augmented reality businesses, Answer engine optimization for AR VR brands, AR VR AEO services, AEO strategy for AR and VR companies, AEO SEO services for AR VR websites, AI answer engine optimization for AR VR businesses, AEO experts for AR VR digital marketing and Answer-based SEO for AR VR brands.

AI SEO Services for AR VR Businesses

AI SEO services for AR VR businesses combine traditional SEO with AI-driven analysis, semantic mapping, technical intelligence, product intelligence and AI search readiness.

ThatWare’s AI SEO services include:

AI-assisted AR VR keyword research
Immersive technology intent analysis
Enterprise buyer journey mapping
Product demand analysis
Industry use case mapping
Technical SEO diagnostics
AI visibility audits
Structured data optimization
Solution page performance analysis
Product page performance analysis
Documentation performance analysis
Case study gap analysis
Internal linking intelligence
AEO planning
GEO planning
LLM search optimization
Conversion-focused recommendations
AI-ready content formatting

AI SEO for AR VR businesses is not about replacing product strategy. It helps search engines and AI systems understand your platform, products, use cases, technical capabilities and buyer value with greater clarity.

ThatWare supports AI SEO services for AR VR businesses, AI SEO agency for AR VR companies, AI SEO company for AR VR websites, AR VR AI SEO services, AI-powered SEO for AR and VR brands, AI SEO strategy for augmented reality businesses, AI SEO solutions for virtual reality companies, AI search optimization for AR VR websites, AI SEO experts for AR VR marketing and Advanced AI SEO services for AR VR brands.

Technical SEO for AR VR Websites

Technical SEO is essential for AR VR websites because immersive technology sites often include 3D assets, videos, demos, WebGL elements, interactive previews, app landing pages, documentation, product libraries and heavy media. If these elements are not optimized, search visibility and user experience can suffer.

ThatWare’s technical SEO for AR VR websites includes:

Crawl analysis
Indexation review
Core Web Vitals optimization
Page speed improvement
Mobile usability checks
JavaScript SEO
WebGL content SEO review
3D asset loading review
Video embed optimization
Image optimization
Product page crawl review
Solution page crawl review
Documentation crawl review
Canonical tag audits
Redirect mapping
XML sitemap optimization
Robots.txt review
Structured data implementation
Duplicate content correction
Internal linking audits
Broken link repair
Demo page performance review
Analytics setup
Conversion tracking checks

AR VR websites often lose rankings because pages are media-heavy, demos load slowly, JavaScript hides content, product pages are thin, videos lack metadata, documentation is isolated or solution pages lack clear search intent. ThatWare improves the technical foundation so rankings, AI visibility and conversions have stronger support.

AR VR Product Page SEO

Product pages are critical for AR VR companies because buyers want to understand capability, compatibility, deployment and outcomes.

ThatWare optimizes AR VR product pages for:

Product title clarity
Platform description
Feature explanations
Hardware compatibility
Software compatibility
Industry use cases
Screenshots
Demo videos
Technical specifications
Deployment models
Integration details
Pricing pathways
CTA placement
FAQs
Product schema
SoftwareApplication schema
VideoObject schema
Internal links
Demo CTAs

A strong AR VR product page should answer practical questions. What does the product do? Who is it for? What devices does it support? Does it work on mobile, headset, browser or smart glasses? What industries use it? Can I request a demo? Does it integrate with my system?

AR VR Solution Page SEO

Solution pages help AR VR companies capture business-intent searches. A solution page should connect a technology to a business problem.

ThatWare helps optimize solution pages for:

AR training solutions
VR training solutions
Virtual try-on solutions
AR ecommerce solutions
3D product visualization
Virtual showroom software
VR education platforms
Healthcare simulation
Industrial AR support
Remote collaboration
Digital twin visualization
Immersive onboarding
Field service AR

Solution pages should explain the problem, the immersive approach, business value, deployment model, proof points and next steps.

Industry Page SEO for AR VR Brands

Industry pages help AR VR companies rank for vertical-specific search intent. Buyers often search by industry because they need proof that the solution fits their environment.

ThatWare helps optimize industry pages for:

AR VR for retail
AR VR for ecommerce
AR VR for healthcare
AR VR for education
AR VR for manufacturing
AR VR for real estate
AR VR for construction
AR VR for automotive
AR VR for gaming
AR VR for tourism
AR VR for museums
AR VR for training
AR VR for enterprise collaboration

Each industry page should include use cases, platform value, examples, demos, integration context and conversion paths.

Developer Documentation SEO for AR VR Platforms

AR VR platforms often rely on developer adoption. Documentation can become a search asset if structured properly.

ThatWare helps optimize:

SDK documentation
API pages
Integration guides
Developer tutorials
Getting started pages
Device compatibility pages
Release notes
Sample projects
Troubleshooting pages
Developer FAQs

Documentation SEO helps developers discover, understand and adopt the platform.

Video SEO for AR VR Companies

AR VR products are visual by nature. Video content can support rankings, engagement and AI understanding.

ThatWare helps optimize:

Product demo videos
Use case videos
Explainer videos
Webinar recordings
Training walkthroughs
Customer story videos
YouTube metadata
Video transcripts
Video schema
Landing page embeds

Video SEO helps search engines and AI systems understand what the immersive experience does.

Image and 3D Asset SEO for AR VR Websites

Images, screenshots, 3D previews and interactive models can support product discovery when optimized correctly.

ThatWare helps improve:

Image file naming
Alt text
Compression
Lazy loading
3D asset loading
Preview thumbnails
Structured image data
Gallery page optimization
Visual search readiness
Product page media alignment

Media assets should support search and conversion, not slow down the website.

AR Commerce and Virtual Try-On SEO

AR commerce is becoming important for retail, fashion, beauty, furniture, eyewear, jewelry and consumer products. Customers want to see how products look before buying.