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Rendered HTML content analysis and Flesch reading-ease score analysis are two essential SEO strategies to apply for optimizing your website’s performance. Rendered HTML content analysis ensures your web pages are properly interpreted by search engines, making your content more accessible for crawling and indexation. Flesch reading-ease score analysis evaluates the readability of your text, ensuring it meets user-friendly standards. Together, these analyses provide a comprehensive approach to enhancing your website’s visibility in search engine results pages (SERPs) and improving user engagement. By addressing rendering and readability issues, you can create a seamless, high-quality experience for your audience and maximize your website’s potential.
Rendered HTML Content Analysis
One of the most common JavaScript issues is when search engine bots are unable to identify and crawl critical content on your pages. This can result from general coding mistakes or because the content is not made readily available for rendering and indexation.
What is Rendered HTML Content Analysis?
Rendered HTML content analysis is the process of evaluating how a web page’s HTML content is interpreted and displayed by a browser or search engine after all scripts, styles, and other dynamic elements have been executed. This analysis ensures that the content intended for users and search engines is properly rendered and accessible for crawling and indexation.
Why is Rendered HTML Content Analysis Important?
Rendered HTML content analysis is crucial because it helps identify any issues that could prevent search engine bots from properly crawling and indexing your web pages. When search engines cannot access important content or detect structural issues, your website may suffer from poor visibility in search engine results pages (SERPs). Ensuring proper rendering helps maintain strong SEO performance and search engine ranking.
How It Impacts Your Website:
- Improved SEO: By ensuring that all critical content is accessible and properly indexed, you improve your website’s SEO and visibility in SERPs.
- User Experience: Properly rendered HTML content contributes to a better user experience as it ensures users see content as intended.
- Crawlability: Rendered HTML content analysis helps identify and resolve issues related to JavaScript, CSS, or other dynamic elements that might block search engines from accessing your content.
- Site Performance: Detecting and addressing rendering issues can improve overall site performance, leading to better engagement metrics and potential conversions.
- Optimized Content: By ensuring content is visible and correctly rendered, you can optimize your content strategy and enhance targeting based on search engine and user behavior.
Rendered HTML content analysis is essential for ensuring your website is properly interpreted by search engines and delivering the best possible experience for users.
We’re evaluating differences in the raw HTML with that of the rendered HTML – and the visible content on the page.
Configuration
Configuration > Spider > Extraction and selecting the appropriate options to both “store HTML” and “store rendered HTML”.
Start the website Crawling
In the View Source pane, this will display the original source HTML and the rendered HTML side-by-side, allowing you to compare differences and assess whether or not critical content and links are actually interpreted in the rendered DOM. The check box to Show Differences above the original HTML window makes this comparison process even more efficient.
Current Observation:
Currently, there are no rendering HTML codes for selected Page
Note: If any rendering HTML codes found, you can switch the ‘HTML’ filter to ‘Visible Content’ to identify exactly which text content is only in the rendered HTML. Then need to optimized those page content.
Flesch Reading-Ease Score Analysis
What Is The Flesch Reading-Ease Score?
The Flesch reading-ease test is a widely used readability formula, which assesses the approximate reading grade level of text.
It calculates a readability score between 0-100. Higher scores indicate the text is easier to read, while lower scores mean it’s more difficult. The Flesch reading-ease test considers –
The average length of sentences (by number of words).
The average number of syllables for each word.
The formula for the Flesch reading-ease score (FRES) test is –
How To Test Readability In the SEO Spider
1) Crawl The Website
Input the website in the top URL bar for readability testing and click ‘Start’ to begin the crawl and analysis.
2) View the ‘Content’ Tab
Click the content tab at the top to see URLs populate into the interface in real time.
The content tab will display various details around each page – such as word count, sentence count, average words per sentence, as well as Flesch reading-ease score and readability columns.
The readability column definitions can be seen below –
- Flesch Reading Ease Score – The Flesch reading ease test measures the readability of text. It’s a widely used readability formula, which uses the average length of sentences, and average number of syllables per word to provide a score between 0-100.
- Readability – The overall readability assessment classification based upon the Flesch Reading Ease Score and documented score groups.
3) Review Readability Filters
Use the content tab filters to quickly identify pages with readability that is either difficult, or very difficult.
The number of pages for each of these filters will be populated in real-time during the crawl in the right-hand Overview tab. The Issues tab will also flag them as potential opportunities for improvement.
The readability filters include –
- Readability Difficult – These are pages with a Flesch reading-ease score between 30-49.
- Readability Very Difficult – These are pages with a Flesch reading-ease score between 0-29.
Current Observation:
Readability Difficult found : 17
Readability Very Difficult found: 3
4) Export Data
All readability data can be exported by using the ‘Export’ button at the top.
You can choose to export as a CSV, Excel workbook or to Google Sheets.
Suggestion: The website Flesch reading-ease score is between the difficulty value. So, No action is needed.
Note: If the website Flesch reading-ease score is not between the difficulty value. Then need to optimize the website Page content to get the better Readability score.
