GET A FREE CUSTOMIZED SEO AUDIT & DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS IN KENYA
Website development can include editing its content, HTML and coding related to both to increase its relevance to specific keywords and to remove barriers to search engine indexing activities. Promoting helps increase the number of backlinks, or incoming links are one way to make Search Engine Optimization.
As an Internet marketing strategy, Search Engine Optimization looks at how search engines work. What people search for, real search terms or keywords that are added to search engines and which search engines are popular with their target audience.
By updating your site, Thatware will identify problem areas and suggest how you can use your site to better identify search engines. This can involve a lot of work such as converting text to your page, to a complete website reconstruction. We’ll tell you what we think should be done to make it a better success. And then we can measure the actual work done to keep it in your budget.
Our customer-focused team will improve your traffic flow and increase sales of your web-based services
One of the best ways to get targeted traffic is to search engine optimization for your website. This is to rank high in the keywords you choose.
In fact, a recent case study showed that 62% of visitors click links on the first page of search engine results and that’s why we don’t stop until we help bring your website to the top 10 rankings. Call us for more information.
Content Creation and Optimization:
In the digital realm, where competition for online visibility is fierce, content creation and optimization stand as pillars of effective SEO strategies. Thatware, as a leading digital marketing agency in Kenya, recognizes the paramount importance of crafting high-quality content that not only captivates visitors but also earns favorable rankings on search engine result pages (SERPs). Their dedicated team of content creators and copywriters possesses a profound understanding of the intricate dynamics between content quality, relevance, and SEO performance. With meticulous attention to detail, they tailor each piece of content to resonate with the target audience while aligning seamlessly with the client’s business objectives.
A cornerstone of Thatware’s content strategy lies in the strategic integration of keywords, meta tags, and headers. Through careful keyword research and analysis, they identify the most relevant and impactful terms that resonate with the audience’s search intent. By strategically placing these keywords within the content, Thatware ensures enhanced visibility and relevance to search engine algorithms. Moreover, they understand the importance of maintaining a natural and organic flow of language, avoiding keyword stuffing or over-optimization tactics that could potentially harm the website’s ranking.
Furthermore, Thatware remains abreast of the latest trends and innovations in content optimization techniques. In an ever-evolving digital landscape, where search engine algorithms undergo constant updates, staying ahead of the curve is imperative. Thatware’s commitment to continuous learning and adaptation enables them to refine their strategies in response to shifting algorithms and evolving user behavior patterns. By embracing emerging technologies and methodologies, they empower their clients to maintain a competitive edge in the dynamic realm of online marketing.
Link Building Strategies:
In the intricate web of SEO, link building emerges as a linchpin for enhancing website authority and visibility. Thatware employs a multifaceted approach to link building, leveraging a blend of ethical and white-hat strategies to acquire high-quality backlinks from authoritative websites and directories. Recognizing that quality outweighs quantity in the realm of backlinks, they prioritize the acquisition of links from reputable sources that reflect industry relevance and credibility.
Moreover, Thatware emphasizes the significance of fostering organic link growth through genuine relationships with industry influencers, bloggers, and media outlets. By nurturing these connections and fostering collaborative partnerships, they cultivate a robust network of backlinks that bolster the website’s authority and trustworthiness in the eyes of search engines. Additionally, they employ diverse anchor text variations to ensure a balanced link profile, mitigating the risk of over-optimization penalties and enhancing the website’s SEO performance over time.
Analytics and Performance Tracking:
In the pursuit of SEO excellence, data-driven insights serve as guiding beacons, illuminating the path towards optimization and success. Thatware offers comprehensive analytics and performance tracking services aimed at monitoring website metrics and key performance indicators (KPIs) with precision and granularity. Leveraging advanced analytics tools and methodologies, they delve deep into the intricacies of website traffic trends, user engagement patterns, conversion rates, and return on investment (ROI).
By harnessing the power of data analytics, Thatware unveils hidden opportunities and untapped potential within their clients’ digital ecosystems. Through meticulous analysis and interpretation of data insights, they identify areas for improvement and fine-tune their SEO strategies to maximize results. Moreover, they provide regular reporting and consultations to keep clients informed about their website’s SEO progress, offering actionable recommendations for further optimization and enhancement.
Ongoing SEO Maintenance and Support:
SEO is not a one-time endeavor but rather an ongoing journey that demands continuous vigilance and adaptation. Thatware recognizes the dynamic nature of the digital landscape and offers comprehensive SEO maintenance and support services to ensure the long-term success of their clients. This includes regular website audits to identify and rectify any technical issues or performance bottlenecks that may impede SEO performance.
Furthermore, Thatware stays attuned to algorithm updates and industry trends, proactively adjusting their strategies to stay ahead of the curve. Their dedicated support team stands ready to provide prompt assistance and expert advice, addressing any SEO-related inquiries or concerns with professionalism and proficiency. By fostering a culture of collaboration and continuous improvement, Thatware empowers businesses in Kenya to maintain their online visibility and drive sustainable growth through effective SEO strategies.
Our SEO services in Kenya
Competitive Analysis
This provides an analysis of potential competitors, their strengths and weaknesses thus determining your business threats and opportunities
Connect Layout
Increasing the number of sites that link content back to your website, improves your site’s search rankings. Having multiple backlinks is one of the key elements of SEO
Map Generation
Having a site map is like telling search engines what content is on your website and where to find it. This is very useful for SEO level. Having a sitemap is one of the things that can see your page rank go up very quickly
Social Media Usage
The presence and engagement of social media allows more of your subscribers to share your content on a social platform thus having a positive effect on your status and traffic
Keyword analysis
These are the words and phrases most clients can look for in a search engine. we do competitive keyword research and we want to put you at the highest level
Local Search SEO
Local business listing is important for SEO because it helps you find potential customers. This may be information about local business directions. They also provide great background links for your website
Mobile Friendship
With 83% mobile subscriptions in Kenya, and 93% subscribers accessing the internet via mobile, it makes sense to have a portable friendly portable website. Google makes selections on a mobile-friendly site in search mode
On Page SEO
This is a continuation of the core process of our SEO services in Kenya. It involves designing your site layout and site content to make search engines easier
Our services –
SEO In Nairobi
Thatware is a trusted go-to full-service digital agency in Kenya that helps brands. And businesses in building competent brands that win market share and achieve growth.
SEO In Mombasa
Thatware is a Digital marketing agency that provides strategic Digital marketing and related services which include website design, search engine optimization, social media marketing.
