SEO Services Europe

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Buckle up to optimize your online presence professionally. ThatWare is successful in delivering top-quality SEO Services in Europe. If you are looking for a better user experience and to acquire traffic to your website, ThatWare is the Best SEO company in Europe. Hence, you can rely on us. We do not expect you to rely on words and promotion, get first-hand information through our client testimonials who authenticate ThatWare as a reliable SEO company in Europe. SEO is the core of our existence and revenue. Hence, we have cultivated our passion through ThatWare whose mission is to enhance SEO using AI.

Amongst all the European SEO agencies, we have differentiated ourselves in the following ways:

Investment

At ThatWare, we pride ourselves on being more than just another digital marketing agency. We are partners in your journey towards online success. Our commitment to delivering results extends beyond mere transactions, and we invest our time and efforts in understanding your priorities and requirements. In this comprehensive guide, we will elaborate on our approach to investment in client success and why it forms the bedrock of our future deliveries.

The Foundation of Client Success:

In the ever-evolving digital landscape, the success of any online business hinges on a strong online presence. And when it comes to establishing and maintaining that presence, search engine optimization (SEO) plays a pivotal role. However, effective SEO is not a one-size-fits-all solution; it must be tailored to the unique needs and objectives of each client. This is where our approach to investment begins.

Understanding Client Priorities:

We firmly believe that no two clients are alike. Each business, regardless of its size or industry, has its unique goals, challenges, and target audience. To provide a solution that truly serves our clients, we invest time upfront in understanding their priorities. This step is critical because it forms the foundation of our partnership and enables us to deliver services that are specifically designed to meet their objectives.

This understanding is not a one-time occurrence but an ongoing process. We aim to develop a comprehensive grasp of your business, its industry, competitors, and target audience. Through in-depth consultations, we dig deep into your goals and expectations, ensuring we leave no stone unturned. This commitment to understanding your business is what sets us apart at ThatWare.

Building the Best Team:

Once we have a clear picture of your needs and goals, we assemble a team of SEO professionals who are best suited to address your requirements. The strength of our team lies in its diversity and expertise. Our experts bring a wealth of knowledge and experience in various areas of SEO, including on-page optimization, link building, content creation, technical SEO, and more.

Our investment in assembling the right team for your project ensures that you have a dedicated group of individuals who understand the nuances of your industry and are equipped with the skills necessary to achieve your SEO objectives. This personalized approach is at the heart of what we do at ThatWare, and it’s one of the reasons our clients trust us to deliver high-quality services.

Delivering High-Quality Services:

Understanding client priorities and building the best team are not isolated activities, but part of a holistic process aimed at delivering high-quality services. Our commitment to excellence is evident in everything we do. From the moment we engage with a client to the ongoing support and optimization of their SEO strategy, our focus remains on delivering results that exceed expectations.

We take pride in our data-driven approach to SEO. Our team utilizes cutting-edge tools and techniques to analyze the performance of your website, identify opportunities for improvement, and track progress. Our goal is to drive organic traffic, boost search engine rankings, and ultimately increase your online visibility, all while adhering to ethical SEO practices that withstand algorithm updates.

The Importance of Ongoing Investment:

Our investment in understanding client priorities, building the best team, and delivering high-quality services is not a one-time effort. The digital landscape is constantly evolving, with search engines updating their algorithms, and consumer behaviors shifting. We are committed to staying at the forefront of these changes and adapting our strategies to ensure continued success for our clients.

We believe that our success is intertwined with the success of our clients. As your business grows and evolves, so do your digital marketing needs. We remain agile and responsive, ready to pivot and fine-tune our strategies to keep your online presence competitive and effective.

Managing expectations

At ThatWare, an authentic SEO agency based in Europe, we believe in transparency, collaboration, and a two-way communication process that forms the foundation of our SEO services. In this article, we’ll delve into the importance of managing expectations in SEO services and how we, as a trusted SEO partner, guide our clients through this vital phase.

Mutual Understanding:

The first step in managing expectations is fostering a mutual understanding between the client and the service provider. At ThatWare, we recognize the importance of this two-way street. It’s essential for both parties to align their objectives and clearly define what can be achieved through SEO efforts. We aim to facilitate this alignment by helping clients comprehend the capabilities and bandwidth of our expert SEO team while also gaining insight into their expectations in terms of data and return on investment (ROI).

Understanding Our Team’s Capabilities:

When you embark on an SEO journey with ThatWare, the first thing we do is introduce you to our dedicated team of SEO experts. We want you to be acquainted with the professionals who will be handling your project, understand their expertise, and appreciate their commitment to achieving your SEO goals. This not only builds trust but also ensures that you have a realistic view of what can be accomplished.

Our SEO team consists of experienced professionals who have a deep understanding of the ever-changing search engine algorithms, digital marketing trends, and the specific requirements of your industry. We take the time to discuss our team’s qualifications and provide examples of successful projects they have completed. This way, you can rest assured that your website’s SEO is in capable hands.

Defining Your Expectations:

On the flip side of this mutual understanding is gaining insight into your expectations. We understand that every business is unique, and what you expect from your SEO efforts may vary significantly from another client. Our goal is to create a personalized SEO strategy tailored to your specific needs.

During this phase, we encourage you to communicate your goals and objectives clearly. Whether it’s increasing website traffic, improving search engine rankings, or boosting conversion rates, we want to know your priorities. Defining your expectations allows us to set realistic targets and ensure that our SEO efforts are aligned with your business goals.

Data and ROI Expectations:

One of the most critical aspects of managing expectations in SEO services is discussing data and ROI. We know that you invest in SEO to see tangible results and a return on your investment. Therefore, it’s vital to establish clear benchmarks and metrics for measuring success.

Planning

At ThatWare, we understand that a successful partnership between a digital marketing agency and its clients is built on a foundation of careful planning, transparency, and a commitment to achieving common objectives. In our quest to deliver outstanding results, we employ a strategic approach that encompasses every aspect of our services. One key element of this approach is the meticulous planning of your project, right from the moment you become our valued client.

The Significance of Planning:

The adage “failing to plan is planning to fail” holds true, especially in the dynamic world of digital marketing. We recognize that to maximize the effectiveness of our services, we need to have a well-thought-out plan in place. Planning serves as the compass that guides our efforts and ensures that we are always heading in the right direction.

Client-Centric Approach:

Our planning process begins with a thorough understanding of your unique goals and objectives. We acknowledge that every client is distinct, with specific needs and aspirations. To tailor our strategies to your business, we initiate a collaborative process that involves active communication with you. We want to comprehend your vision, expectations, and long-term goals to ensure that our strategies align perfectly with your aspirations.

Setting Clear Milestones:

Once we have a comprehensive understanding of your objectives, we proceed to set clear and achievable milestones. Milestones are essential as they break down the journey to success into manageable steps. These milestones help both you, our client, and our team to stay focused and on track throughout the project’s duration.

The Benefits of Milestones:

Track Progress: Milestones provide a measurable way to track the progress of your project. This means you can see the tangible results of our efforts at each step, ensuring you are always in the loop.

Stay on Schedule: Our milestones are carefully scheduled to ensure the project progresses as planned. By having predefined targets, we can maintain a consistent pace and avoid unnecessary delays.

Transparent Communication: Milestones foster transparent communication between us and our clients. We can share the achievements, challenges, and necessary adjustments at each stage, enhancing our partnership.

Adapt to Changes: Sometimes, the digital landscape changes and adjustments become necessary. Milestones allow us to adapt to these changes without losing sight of the end goal.

Celebrate Success: Every achieved milestone is a cause for celebration. It’s a moment to reflect on the progress made and to motivate both our team and our clients.

Long-Term Association:

At ThatWare, we value long-term associations with our clients. We believe that the success of a digital marketing strategy often becomes evident over time. By planning and implementing a series of milestones, we pave the way for a lasting partnership that is built on trust, transparency, and tangible results.

The Long-Term Benefits:

Consistency: Milestone-driven planning ensures that our strategies remain consistent with your goals, regardless of how those goals may evolve over time.

Continuous Improvement: With milestones, we can constantly evaluate and improve our strategies. This iterative approach allows us to adapt to changes and maximize our effectiveness.

Mutual Growth: As we help you achieve your objectives, we grow alongside you. Your success is our success, and this shared journey strengthens our partnership.

Greater Trust: Long-term associations build trust. You can rely on us to consistently deliver results and remain committed to your success.

Implementing

The journey towards achieving online success involves several phases, and implementation is a key milestone on this road. In the context of ThatWare, implementation refers to the practical execution of strategies that have been meticulously developed based on a deep understanding of the client’s requirements and the digital landscape.

Customization and Alignment:

The implementation process begins with a close examination of the client’s specific needs, goals, and existing online presence. This step is essential for understanding the client’s unique position in their industry and determining the most suitable strategies for improvement. The team at ThatWare customizes its approach to each client, ensuring a tailored solution that fits seamlessly into their business model.

Strategy Integration:

Once the client’s requirements are thoroughly analyzed, ThatWare integrates its strategies and techniques into the existing digital framework. This integration involves the harmonious blending of the client’s goals with the company’s expertise. It’s important to note that ThatWare does not offer a one-size-fits-all solution. Instead, they craft a strategy that aligns with the client’s objectives, market, and target audience.

Expertise and Technical Prowess:

The team at ThatWare brings a wealth of expertise and technical prowess to the implementation process. They combine the latest industry insights with cutting-edge technologies to drive success for their clients. Whether it’s optimizing a website for search engines, devising a content marketing plan, or managing online advertising campaigns, ThatWare’s team has the technical acumen to execute strategies effectively.

Constant Communication:

During the implementation phase, communication between the client and the ThatWare team is of paramount importance. The company is committed to keeping clients informed and engaged throughout the process. Any questions, concerns, or feedback from the client are addressed promptly, making it a collaborative effort that ensures both parties are on the same page.

Technical and Non-Technical Support:

One distinguishing feature of ThatWare is its commitment to providing support for both technical and non-technical queries. Many clients may not be well-versed in the intricacies of digital marketing, and ThatWare recognizes this. Their team is always ready to clarify doubts and provide explanations in plain language. Whether it’s about the technicalities of SEO or the intricacies of a pay-per-click campaign, clients can rely on ThatWare for comprehensive support.

Goal-Oriented Implementation:

ThatWare’s implementation process is highly goal-oriented. Every step is taken with the end objective in mind – achieving the desired results. Whether those results are increased website traffic, higher search engine rankings, more leads, or improved brand visibility, ThatWare’s strategies are crafted to lead clients toward those outcomes.

Measuring Success:

As the implementation stage progresses, it is essential to have mechanisms in place to measure the success of the strategies. ThatWare uses a range of key performance indicators (KPIs) and analytics to assess the impact of their efforts. These KPIs are selected based on the client’s goals and can include website traffic, conversion rates, click-through rates, keyword rankings, and more.

Performance Analytics:

ThatWare provides regular reports and insights to clients, allowing them to gauge the effectiveness of the implemented strategies. These reports are comprehensive and provide a clear picture of how the strategies are influencing the client’s online presence. Transparency in reporting helps clients stay informed and make data-driven decisions.

Iterative Improvements:

In the ever-evolving digital landscape, stagnation is the enemy of success. ThatWare doesn’t just stop at implementation; they are committed to continuous improvement. Through ongoing analysis and assessment of performance data, the team makes necessary adjustments to strategies. This iterative approach ensures that the client’s online presence keeps growing and evolving.

Controlling

As a leading player in the industry, ThatWare recognizes the importance of controlling its services throughout the delivery process. In this article, we will delve into the significance of controlling, a crucial step in their service delivery, and how it contributes to maintaining high-quality standards.

Foundations of a Formal Control Procedure:

To ensure high-quality service delivery, ThatWare establishes a formal control procedure that encompasses various aspects of its operations. This procedure includes the following elements:

Documentation: The first step in controlling is meticulous documentation. This involves maintaining records of all the tasks performed during the service delivery process. Detailed records help in analyzing the progress of the project, identifying any deviations from the original plan, and ensuring that every step of the process is aligned with the client’s requirements.

Standard Operating Procedures (SOPs): ThatWare follows a set of well-defined standard operating procedures that guide their teams in executing various tasks. These SOPs not only outline the process but also specify the expected quality standards at each stage. This ensures that every team member is on the same page and follows a consistent approach.

Key Performance Indicators (KPIs): The control procedure at ThatWare relies on a set of KPIs that are designed to measure the performance and quality of their services. These KPIs are established in collaboration with clients and serve as quantifiable metrics to assess the progress and effectiveness of the services.

Quality Audits: Regular quality audits are conducted to evaluate the compliance of service delivery with the established standards. These audits are performed by dedicated quality assurance teams within the company. Any discrepancies or deviations are identified and addressed promptly.

Feedback Mechanism: Feedback from clients is a valuable source of information for improvement. ThatWare maintains a robust feedback mechanism, where clients can provide their insights, suggestions, and concerns. This feedback is carefully analyzed and used to enhance the quality of services.

Benefits of Establishing a Formal Control Procedure:

The establishment of a formal control procedure offers several benefits to ThatWare and its clients:

Consistency: A structured control procedure ensures that services are consistently delivered according to established standards. This consistency is essential for building trust and credibility with clients.

Client Satisfaction: By monitoring and controlling service delivery, ThatWare can proactively address any issues or concerns that clients may have. This leads to higher client satisfaction and long-term partnerships.

Continuous Improvement: Control procedures provide a framework for identifying areas of improvement. This enables ThatWare to refine its processes and enhance service quality over time.

Error Reduction: Through regular quality audits and compliance checks, errors and discrepancies are minimized. This results in fewer service disruptions and client complaints.

Risk Mitigation: Controlling helps in risk management by identifying potential bottlenecks or challenges in service delivery. This allows ThatWare to take preventive measures and ensure smooth project execution.

Post-Delivery Support: One of the unique aspects of ThatWare’s approach to controlling is its commitment to staying in touch with clients even after the services have been delivered. This post-delivery support ensures that clients continue to receive assistance and assistance, addressing any issues that may arise.

The Continuous Loop of Controlling:

At ThatWare, controlling is not a one-time activity; it is an ongoing process that forms a continuous loop. The following steps illustrate how controlling is an integral part of their service delivery approach:

Monitoring: The first step in controlling is monitoring. Throughout the service delivery process, the team continuously tracks progress, ensuring that tasks are executed as planned.

Evaluation: Based on the monitoring, the team evaluates the performance against the established standards and KPIs. Any discrepancies or deviations are identified and assessed.

Adjustment: If discrepancies or issues are identified, adjustments are made promptly to bring the service delivery back on track. This may involve revising the plan, realigning the team, or making necessary changes.

Documentation: Every step of the controlling process is documented, creating a trail of records that serves as a valuable resource for analysis and decision-making.

Feedback: Client feedback is an essential part of the continuous loop. It is collected and analyzed to further improve service quality and address any concerns clients may have.

Improvement: The insights gained from monitoring, evaluation, and feedback are used to drive continuous improvement in service delivery. This may involve revising SOPs, adjusting KPIs, or enhancing training and development programs for the team.

By following this continuous loop, ThatWare ensures that its service quality is not static but constantly evolving and improving.

Training

At ThatWare, we take pride in our commitment to excellence. We firmly believe that our employees are the backbone of our company, and investing in their growth and development is not just a choice but a necessity. This is why we allocate a substantial 20% of our work time to training and skill enhancement.

Staying Ahead of the Game:

The digital marketing landscape is a dynamic one, characterized by rapid changes and constant innovation. What works today might not work tomorrow. New tools, platforms, and strategies are continually emerging, and staying updated is the key to success. Our dedication to training allows us to keep our team abreast of the latest trends, tools, and techniques in the industry. This means that when you choose ThatWare, you can rest assured that we are always equipped to handle the latest challenges and opportunities in digital marketing.

Empowering Our Team:

Our training program is designed to empower our team members with the knowledge and skills needed to excel in their roles. Whether it’s search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, or any other aspect of digital marketing, our experts receive comprehensive and up-to-date training. This ensures that they are not only proficient in their current roles but also ready to adapt to any future developments in the industry.

The Advantages of Our Training Program:

Enhanced Expertise: With a continuous focus on training, our team members become true experts in their respective fields. They can handle complex tasks with ease and provide innovative solutions to our clients.

Adaptability: Digital marketing is ever-changing. Our team’s ongoing training allows us to stay ahead of industry shifts, ensuring that our strategies remain effective in the face of new challenges.

Client-Centric Approach: We believe that our clients deserve the best, and our trained team ensures just that. By staying updated and well-prepared, we can tailor our services to meet the unique needs of each client.

Consistency: Our commitment to training ensures that every client, regardless of the team members working on their project, receives the same high standard of service.

Efficiency: Well-trained employees are more efficient in their work, saving time and resources for our clients. This efficiency translates into cost savings and faster results.

How ThatWare’s Training Benefit Clients?

Our dedication to employee training directly benefits our clients in several ways:

Cutting-Edge Strategies: Clients can leverage the latest and most effective digital marketing strategies, giving them a competitive edge in their respective markets.

Results-Driven Approach: Our team’s training instills a results-oriented mindset. We focus on achieving the best possible outcomes for our clients, ensuring a high return on investment.

Personalized Solutions: With well-trained experts, we can customize our services to meet the unique requirements of each client. This tailored approach maximizes the impact of our digital marketing efforts.

Consistent Quality: Regardless of the project or team working on it, clients can expect consistent quality and a high level of professionalism in all our interactions.

Timely Delivery: Our well-prepared team members are more efficient, ensuring that projects are completed on time, helping clients meet their marketing goals without delays.

Proactive Problem-Solving: Trained professionals are better equipped to identify and address challenges proactively, reducing the likelihood of unexpected issues affecting a campaign’s success.

Long-Term Partnerships: Clients who partner with ThatWare benefit from a long-term relationship with a team that is continually growing and evolving. This translates into sustained success in the ever-changing digital landscape.

Our Training Methodology:

Our commitment to training is deeply ingrained in our company culture. Here’s how we make it happen:

Continuous Learning: We view training as a continuous process, not a one-time event. Team members are encouraged to learn and grow throughout their careers with us.

Access to Resources: We provide our team with access to a vast repository of learning resources, including online courses, webinars, workshops, and industry publications.

In-House Experts: We have in-house experts who conduct training sessions and share their knowledge with the team. This ensures that the training is tailored to our specific needs and the evolving industry landscape.

Certifications: Our team members are encouraged to pursue relevant certifications in their respective fields, adding a layer of credibility to their expertise.

Hands-On Experience: Practical experience is crucial, and our team is given opportunities to apply what they learn through real client projects.

Skill Diversification: We encourage team members to diversify their skill sets, ensuring that they are well-rounded and adaptable to various digital marketing challenges.

Mentorship: Our experienced professionals mentor newer team members, sharing their knowledge and expertise. This mentorship fosters a culture of collaboration and growth.

WHAT WE DO?

Keyword research

We use technology to generate the right keywords for your service. Based on an in-depth analysis of your competitors other market players are also involved in this procedure. This help us to stay updated of new developments and also implement them for our clients. We formally conduct a deep research of search terms and analyze them in-house. This is followed by brainstorming and inclining the same with client requirements. Each topic you provide us, is analyzed in-depth before its delivered to you. This helps us maintain quality of our services and make us an authentic seo organization to back up on.

We analyze volumes of search technically, we try an understand how each search is segregated geographically so that we can cater to your local needs while taking care of your rankings. We conduct in-depth competitor analysis and scrutinize their online presence and sync your requirements accordingly. We also understand that relevance is of utmost priority and hence we focus on keywords which depict your brand image and also caters to the pain points or needs of searchers.For example, we help searchers with data like:

Which questions do you have the best answer for?

Which problems can you solve?

What needs do you fulfill?

What search terms will cover your business services or products?

What all search strings will help you improve your sales funnel?

We hence develop our keywords strategies based on authentic research and analysis before we implement it for our clients.

Defining target audience

We don’t want our clients get lost in data and in a pool of irrelevant population. Hence to develop a clear understanding of the market, we conduct an in depth research which leads us to define your target audience by aligning your services and needs of the population or demographics.

So whether you are addressing a mass or operating a niche or as a pure B2B organization – Your potential customers are exactly the people we wish to target to give you the maximum return on your investment. The better we understand your target audience, the more directly we can cater to them. Communication becomes absolutely filtered, personal and targeted.

We analyze your target audience’s use of language and habits.Understanding their use of vocabulary.

What are customer pain-points or needs?

What are their interest outside public sphere?

Who are their role models?

What are their search trends and product usage?

Review analysis which helps us understand customer expectations.

This not only helps us align your SEO technically, but also provides a list of customer needs and communication points for organizations through our content. We create content strategies to deliver content that exactly matches with what people want.

On-Page SEO

We take care of everything that’s happening on your website itself. That’s what we refer to as On-Page SEO. Optimization plays a major role here and we sync in all the relevant on-page seo aspects of a website. This is a mandatory step to success and key to good ranking.

We make sure there are no programming errors from our side because we understand the catastrophic effects of such errors on the overall result. We undertake a variety of factors into account before optimization of your website and make sure its judged relevant by search engines for your target audience.

Technology

Great technology and user friendliness are inter-related. A website must be so well programmed that it does not have any technology glitches and also load quickly. The right markup must be used to edit the content semantically. The server must run error-free, send the right answer codes and be “neat” by which we mean there shouldn’t be any spam websites or any website that harms your privacy or brand image which gets connected to yours.

Any redirect functions should be correctly imbibed. We undertake the responsibility to optimize all the relevant aspects from meta-tags, markups to navigation and information architecture. Technical optimization may form a minor part of our service package but it plays a very major role in delivering desired results and Generating ROI. Hence it must be planned and implemented correctly. AI based seo is amongst our core value added proposition.

Content

We all understand the importance of relevant content and how it impacts delivery of services, understanding customers and fair communication. However not every organization is successful in exploring the content space in a just manner. Search engines prefer content they think users are impressed and satisfied with. With content and text, it’s not just about uniqueness, but a lot about keywords, length and primarily about how it addresses to pain points of readers.

A good content has a balanced approach towards your target audience, its grammatically correct, and covers relevant topics associated to the main topic logically. Good text is infused with pictures, videos or infographics. It is read, shared, discussed and forms basis of further research. We offer everything, from the creation of optimized text for your website or guest contributions and link buildings. We support you in creating a conducive and holistic online presence with our services.

Off-Page SEO

This is everything that’s happening off your website. In simple words, if a link on another website points to yours, Google sees this as a vote. Whoever gets the most votes, is ranked number 1 in search. However, no one has ever been able to figure out Google functions but for sure it’s not democratically and not every vote or link is equal. There are some votes which are negative for your website, they damage it. A good link building strategy is something we provide and it’s important for long term success.

Link building

As we mentioned there are variety of off page factors that Google takes into account. Also, nobody knows what these factors are. However, our experience and research shows its related to number of links and linking domains, authority and topical relevance of these domains, anchor text, references without links, social signals, deep links and much more.

We develop link building strategies and much more where we focus on clear communication with your target audience. Good links aren’t bought, added or bartered, they are earned. So basically everything has to interact holistically, content creation, marketing, PR, analysis and creativity. Good links can involve a lot of effort, but in the long term it’s the only way to stand out in the market.

Branding

Off page SEO gets far more extended than just link building. Search engines take a lot of factors into account which happens off your website. Here comes the concept of brand authority. Areas like how well have you made your name in the market, how strong is the name and what it stands for, is your brand associated with a product needs to be catered to. Simply put, Google prefers brand and is concerned with your brand image. A lot of business can stand out in competition by making sure that their name is always associated with most important key words which searchers look for.