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While the COVID outbreak is “definitely not finished,” much of the economy is expected to suffer. The globe is on the verge of a recession. The stock market is in free fall. Inflation is rising, and economists are warning of an impending recession.
Customers typically adopt tougher priorities during a recession and become less willing to spend. They are in debt and have little to no savings. They tend to hoard whatever money they have. They reduced their credit card spending and so forth. As a result, sales begin to fall. Businesses are obliged to lower their pricing and use cost-cutting strategies. They cut back on spending, avoid new investments, and carefully check their finances.
Startups and small enterprises are sometimes the most impacted by a sluggish economy. They cannot endure due to limited spending power, fiscal restrictions, and insufficient planning. They are no longer able to operate.
• How will small firms cope with the impending recession?
• What approach should they implement to expand their business?
• How will they increase sales during a downturn in the economy?
• Should they run a sponsored advertisement or go for SEO?
While the next recession appears to be on the horizon, now is a better time for your company to engage in search engine optimization (SEO). SEO is a distinct technique – the most effective, profitable, and cost-effective method of selling items or services online.
SEO is still a viable option even when the economy is at its worst.
What Exactly Is SEO?
SEO (Search engine optimization) is a collection of strategies that aim to improve your site’s ranking, visibility, and conversions. The higher your website ranks, the more visitors it will receive. SEO services concentrate on organic (unpaid) traffic rather than direct or paid visitors. The aim is to increase the quality and number of leads, reach out to your target consumers, inform them about your services and offers, and increase sales, increasing ROI.
ThatWare is your trusted digital marketing firm that provides various SEO services to help your business develop. Pay for Performance SEO, Local SEO, AI SEO, International SEO, and eCommerce are among our SEO services.
Why Should You Invest in SEO During a Recession?
In a downturn, you must study your clients’ behaviour, examine their demands, use a scalpel rather than a cleaver to cut your marketing budget, and quickly modify strategy and product offers. One of the most significant advantages of SEO is that it allows you to predict your marketing spending based on keyword research. It allows you to determine what consumers are looking for, how much they can spend, and where they can spend it. Search engine optimization allows you to identify changing consumption trends and tailor your marketing tactics accordingly. Investing in SEO services is thus a wise decision.
Even if your budget is tight and you’re implementing cost-saving strategies, lowering your marketing budget might be a costly error. So, engage in digital marketing, particularly SEO, to maintain your top position on Google and increase your exposure to your target clients, who will continue to buy necessities even if the economy fails.
Why Is SEO Your Best Bet During the Coming Recession?
Customer Acquisition Costs never increase in SEO
Despite all the optimizations and targeting control that you can perform in PPC Marketing, your customer acquisition cost will continue to rise. Several factors are involved, be it recession, inflation, platform competition, and more.
Read out Little Story which revolves around this exact fact below:
However initially, the SEO costs charged by an agency may feel rather expensive, the best part about this is once your site starts getting traction in the SERPs you continue to gain traffic, at no extra cost. So at some point in time, the organic traffic you gain will exceed the same amount you would have gained through PPC at the same budget and the best thing is it will continue to increase at no extra cost, while in the case of PPC you have to raise the budget.
The Race Is Won by Flexibility
SEO is adaptable in the sense that it can supplement whatever your internet presence currently has. It’s a modest name for a vast area. You do not need to be concerned about tailoring your SEO approach to unique demands.
In a downturn, an expanding website communicates to potential clients that your firm is alive and well and eager to serve them. If your site only has a few pages, adding additional material to fill it out would suffice. Regular changes might help you boost your search ranking.
Furthermore, SEO services are beneficial to organizations of all sizes. While small businesses can employ long-tail keywords specific to their area and sector, larger organizations can broaden their keyword targeting to reach new customers.
• SEO Services for Small Businesses: As a small business, you should focus on local SEO to appeal to the people who live nearby. To do this, you must design pages targeting your business and service area keywords. You will be able to survive if you have a consistent consumer base.
• SEO for Mid-sized Businesses: As a medium-sized firm, you may develop an SEO strategy that focuses on the surrounding areas. You may gradually increase it as you grow in particular regions. Create content around keywords based on two names and your industry using the same location-based SEO methodology.
• SEO for Large Businesses: As marketing evolves, large corporations have an opportunity to expand. Small companies are not surviving the recession. It is simpler for you to capture a new market full of prospective clients who can no longer utilize local alternatives. SEO experts can propose changes to your site’s style and text to help it rank better for your targeted keywords and attract visitors who may be exploring before purchasing.
SEO Increases Revenue
The primary source of survival for every firm is sales. SEO keeps your marketing initiatives operating, which means you’re increasing sales and money. It increases your exposure and sales by generating more visitors to your site, giving you more possibilities to convert leads into customers, and providing you with the tools you need to enhance your sales. Increasing sales amid a recession also necessitate a strong internet presence.
Furthermore, SEO allows you to gather a lot of data that you can utilize to fine-tune your marketing activities for improved outcomes. It is feasible to maximize profits while minimizing expenditure in unproductive areas with the proper SEO approach. For example, instead of covering a countrywide market, you might concentrate your marketing approach and target solely on local people. Furthermore, Search Engine Optimization might improve exposure because your competitors’ ads may have ended and are no longer visible in search results. Because there would be less competition, moving up the search results page (SREP) will be easy.
An Economical Approach
SEO allows your company to develop online without incurring the high costs associated with sponsored advertising. It’s neither cheap nor free, but it’s cost-effective. The most expensive part is initially setting up a site for Google algorithms, but it will pay off in the long run. It is a smart long-term investment since it increases in value over time, and a well-designed website ranks in Google search results for a long period. According to a 2018 Search Engine Journal survey, 48 percent of organizations stated SEO provided the best ROI.
As a result, marketers who focus on SEO services during a recession have a long-term reward that lasts after the crisis passes. A professional SEO service, such as ThatWare, assists businesses in achieving page one rankings, leading to increased top-of-the-funnel traffic, which is better for improving conversions at the bottom of the funnel. Why? Because people continue to buy necessities and make regular expenditures. They continue to buy during the recession. With a great SEO strategy, you can showcase your items or services in front of people at a low cost.
Transparency and Pay for Performance
During an economic slump, cash reigns supreme. A well-known SEO company may assist you in maintaining or improving your web position by providing a unique SEO price plan. If you select Pay for performance SEO, you will be charged only when you rank. There are no exorbitant service fees! The organization will begin delivering services to help your business develop with just a little startup cost. Pay-for-performance SEO is also known as performance-based SEO or pay-on-results SEO. SEO is worthwhile and produces genuine results more quickly than traditional SEO.
There is no commitment and no fixed monthly payment! Furthermore, pay-for-performance SEO is appropriate for all sizes of organizations (Startups, mid-sized or large ones). It is a result-driven strategy that focuses on tiny groups of particular keywords with significant search volume. PFP SEO experts target potential keywords to provide faster and more satisfying results. Because your money is limited and you cannot afford to take any risks, choose a performance-based SEO plan.
Building Long-Term Online Presence Through SEO
In today’s digital world, establishing a long-term online presence is crucial for businesses, and SEO (Search Engine Optimization) plays a pivotal role in making that happen. When businesses invest in SEO, they aren’t just optimizing their websites for search engines; they are laying the foundation for consistent online visibility, increased authority, and the ability to build lasting relationships with their target audience. This long-term approach has far-reaching effects, especially during challenging economic times like recessions, where marketing budgets are often tightened.
Building Authority and Trust Over Time
One of the core benefits of SEO is its ability to help businesses build authority and trust over time. Search engines like Google prioritize websites that consistently provide valuable, relevant, and well-structured content. By focusing on SEO strategies like content optimization, keyword targeting, and backlink building, businesses can improve their rankings on search engine results pages (SERPs). The higher a business ranks, the more visible it becomes to potential customers, signaling that it is a credible and reliable source.
As businesses invest in SEO, they are not only aiming for immediate gains but are also positioning themselves as authorities in their industries. For example, a business that consistently produces high-quality content about its niche and acquires valuable backlinks from other reputable websites will naturally build trust over time. This trust is invaluable, especially in times of uncertainty, as customers tend to gravitate toward brands they perceive as dependable and knowledgeable.
The Compounding Nature of SEO Results
Unlike many other marketing strategies, SEO provides compounding returns. The more a business invests in SEO, the greater the results over time. This is because SEO is a long-term strategy that builds momentum. When a website starts to rank for important keywords, the traffic it receives continues to grow with minimal additional effort. Unlike paid ads, which stop delivering results once the budget runs out, SEO generates organic traffic, meaning businesses can keep reaping the benefits long after the initial investment.
Over time, SEO leads to a snowball effect: as businesses continue to produce valuable content, build backlinks, and improve their website’s structure, they establish themselves as trusted sources. This ongoing investment in SEO ensures that businesses maintain visibility and relevance, even when other marketing channels may falter.
Recession-Proofing Your Brand with Consistent Visibility
Recession-proofing your brand involves making strategic investments that continue to yield returns even when the economy is struggling. SEO is one of the most effective ways to do this. As marketing budgets shrink during a recession, businesses may be tempted to cut back on advertising spend. However, this can often result in decreased visibility and fewer leads. In contrast, SEO offers businesses the opportunity to maintain a steady flow of traffic without the need for constant spending.
By focusing on SEO, businesses can build a long-term online presence that ensures their brand is consistently visible to potential customers. SEO helps maintain this visibility in organic search results, meaning that businesses aren’t dependent on fluctuating advertising budgets to keep their brand in front of consumers. This consistent presence is especially important during recessions when customers may be more likely to research products and services before making purchasing decisions. By investing in SEO, businesses ensure that they remain a top choice for consumers, even during tough economic times.
SEO Targets High-Intent Consumers
One of the most compelling reasons why SEO is a powerful marketing tool during a recession is that it targets high-intent consumers. Unlike traditional advertising methods, such as display ads or TV commercials, which cast a wide net and may attract individuals who aren’t necessarily interested in what you’re offering, SEO focuses on attracting people who are actively searching for solutions.
Organic Traffic From People Actively Searching for Solutions
SEO helps businesses capture organic traffic from individuals who are searching for specific solutions to their problems. These high-intent consumers are often in the research phase of their buyer’s journey, and they are more likely to convert into paying customers because they are actively looking for what your business offers. Whether it’s through search queries like “best budget-friendly hair dryers” or “how to fix a leaky pipe,” SEO ensures that your content ranks for these high-intent keywords, bringing in visitors who are ready to make a purchase or take the next step in their journey.
This is especially valuable in a recession, where consumers are more cautious with their spending. High-intent traffic means that your marketing efforts are being directed toward individuals who have already expressed interest in your products or services, increasing the likelihood of conversion. These individuals are already primed to take action, whether it’s making a purchase, filling out a form, or requesting more information.
High-Intent Traffic vs. Other Forms of Marketing
In contrast, other forms of marketing, such as traditional paid advertisements, may not always target the most relevant audience. For instance, display ads or broad social media campaigns may reach a large number of people, but only a small percentage may be actively looking for what you offer. As a result, businesses may waste valuable resources trying to attract people who aren’t yet ready to purchase.
SEO, on the other hand, ensures that your message is reaching consumers who are actively searching for solutions, making it a more cost-effective and efficient marketing strategy during a recession. By focusing on high-intent consumers, businesses can maximize their return on investment and avoid wasting money on leads that are unlikely to convert.
Why High-Intent Traffic Results in Higher Conversion Rates
High-intent traffic typically results in higher conversion rates because the visitors are already looking for the specific products or services your business offers. These consumers have a clear need and are more likely to trust and engage with businesses that provide relevant, helpful information.
For example, if someone searches for “how to fix a leaky faucet,” they are likely experiencing a plumbing issue and are looking for a solution. If your website offers a detailed guide or service page that addresses this problem, the visitor is much more likely to contact you for a repair. In contrast, someone who sees a general ad for plumbing services may not have an immediate need or may not be in the mindset to take action.
SEO helps businesses attract people who are ready to act, making it a highly efficient strategy for generating leads and driving conversions, even in difficult economic times.
Adapting to Changing Consumer Behavior During Recessions
During a recession, consumer behavior undergoes significant changes. People become more cautious about their spending, and they are likely to do more research before making purchases. Understanding these shifts in behavior is critical for businesses to remain relevant and continue attracting customers.
How Consumer Behavior Shifts During Recessions
In times of economic downturn, consumers tend to prioritize value over luxury. They may search for more affordable alternatives, discounts, or solutions that can help them save money. SEO helps businesses stay relevant during these times by focusing on the needs and concerns of recession-conscious consumers. By targeting budget-friendly keywords and creating content that addresses the pain points of consumers, businesses can maintain visibility and appeal to their audience.
The Importance of Targeting Long-Tail Keywords and Local SEO
One of the most effective SEO strategies during a recession is targeting long-tail keywords and local search terms. Long-tail keywords are highly specific search queries that tend to have lower competition but higher conversion potential. For example, “affordable hair dryer with low decibels” is a more specific and targeted search than just “hair dryer.” These longer, more detailed searches reflect the way consumers are thinking during a recession, as they look for specific solutions that meet their needs.
Local SEO is also crucial, as many consumers turn to local businesses for more personalized and cost-effective solutions. By optimizing for local search terms, businesses can ensure they remain visible to consumers who are looking for products or services in their area. Local SEO helps businesses stay connected with their communities, even when broader economic conditions may be challenging.
SEO’s Adaptability to Budget-Conscious Consumers
Recession periods often lead to a rise in demand for informational content. Consumers are more likely to seek out content that helps them save money or make informed decisions. SEO can help businesses cater to this shift by focusing on creating valuable, informative content that addresses the concerns of budget-conscious consumers.
Whether it’s blog posts about “how to get the best deals” or “affordable home repair tips,” SEO helps businesses meet the changing demands of their audience while simultaneously building their online presence. By providing solutions that resonate with consumers, businesses can maintain their relevance and continue to drive traffic, even when economic conditions are uncertain.
Boosting Credibility and Trust Through SEO
In times of economic uncertainty, credibility and trust are more important than ever. Consumers are more selective about where they spend their money, and they are likely to choose businesses that they trust and perceive as credible. SEO plays a significant role in fostering this trust.
How High Rankings on Google Foster Credibility
When a business ranks high on Google, it sends a message to consumers that the business is a credible and authoritative source. Google’s algorithms prioritize websites that provide high-quality content, user-friendly experiences, and relevant solutions. As a result, businesses that rank well in search results are often seen as more trustworthy by consumers.
The Role of Reviews, Quality Content, and Backlinks in Reputation Building
SEO also helps businesses build credibility through reviews, quality content, and backlinks. Positive customer reviews signal trustworthiness, while high-quality content demonstrates expertise. Additionally, backlinks from reputable websites further establish a business’s authority. All of these factors contribute to a website’s reputation and its ability to rank well in search results.
Trusted Websites Are More Likely to Survive Economic Downturns
Websites that are trusted by both Google and their audience are more likely to withstand the challenges of a recession. Trustworthy businesses enjoy higher customer loyalty, better conversion rates, and improved brand reputation, which all contribute to long-term success. In uncertain economic times, this trust is a valuable asset that can help businesses weather the storm and continue thriving.
Building Long-Term Online Presence Through SEO
In today’s digital world, establishing a long-term online presence is crucial for businesses, and SEO (Search Engine Optimization) plays a pivotal role in making that happen. When businesses invest in SEO, they aren’t just optimizing their websites for search engines; they are laying the foundation for consistent online visibility, increased authority, and the ability to build lasting relationships with their target audience. This long-term approach has far-reaching effects, especially during challenging economic times like recessions, where marketing budgets are often tightened.
Building Authority and Trust Over Time
One of the core benefits of SEO is its ability to help businesses build authority and trust over time. Search engines like Google prioritize websites that consistently provide valuable, relevant, and well-structured content. By focusing on SEO strategies like content optimization, keyword targeting, and backlink building, businesses can improve their rankings on search engine results pages (SERPs). The higher a business ranks, the more visible it becomes to potential customers, signaling that it is a credible and reliable source.
As businesses invest in SEO, they are not only aiming for immediate gains but are also positioning themselves as authorities in their industries. For example, a business that consistently produces high-quality content about its niche and acquires valuable backlinks from other reputable websites will naturally build trust over time. This trust is invaluable, especially in times of uncertainty, as customers tend to gravitate toward brands they perceive as dependable and knowledgeable.
The Compounding Nature of SEO Results
Unlike many other marketing strategies, SEO provides compounding returns. The more a business invests in SEO, the greater the results over time. This is because SEO is a long-term strategy that builds momentum. When a website starts to rank for important keywords, the traffic it receives continues to grow with minimal additional effort. Unlike paid ads, which stop delivering results once the budget runs out, SEO generates organic traffic, meaning businesses can keep reaping the benefits long after the initial investment.
Over time, SEO leads to a snowball effect: as businesses continue to produce valuable content, build backlinks, and improve their website’s structure, they establish themselves as trusted sources. This ongoing investment in SEO ensures that businesses maintain visibility and relevance, even when other marketing channels may falter.
Recession-Proofing Your Brand with Consistent Visibility
Recession-proofing your brand involves making strategic investments that continue to yield returns even when the economy is struggling. SEO is one of the most effective ways to do this. As marketing budgets shrink during a recession, businesses may be tempted to cut back on advertising spend. However, this can often result in decreased visibility and fewer leads. In contrast, SEO offers businesses the opportunity to maintain a steady flow of traffic without the need for constant spending.
By focusing on SEO, businesses can build a long-term online presence that ensures their brand is consistently visible to potential customers. SEO helps maintain this visibility in organic search results, meaning that businesses aren’t dependent on fluctuating advertising budgets to keep their brand in front of consumers. This consistent presence is especially important during recessions when customers may be more likely to research products and services before making purchasing decisions. By investing in SEO, businesses ensure that they remain a top choice for consumers, even during tough economic times.
SEO Targets High-Intent Consumers
One of the most compelling reasons why SEO is a powerful marketing tool during a recession is that it targets high-intent consumers. Unlike traditional advertising methods, such as display ads or TV commercials, which cast a wide net and may attract individuals who aren’t necessarily interested in what you’re offering, SEO focuses on attracting people who are actively searching for solutions.
Organic Traffic From People Actively Searching for Solutions
SEO helps businesses capture organic traffic from individuals who are searching for specific solutions to their problems. These high-intent consumers are often in the research phase of their buyer’s journey, and they are more likely to convert into paying customers because they are actively looking for what your business offers. Whether it’s through search queries like “best budget-friendly hair dryers” or “how to fix a leaky pipe,” SEO ensures that your content ranks for these high-intent keywords, bringing in visitors who are ready to make a purchase or take the next step in their journey.
This is especially valuable in a recession, where consumers are more cautious with their spending. High-intent traffic means that your marketing efforts are being directed toward individuals who have already expressed interest in your products or services, increasing the likelihood of conversion. These individuals are already primed to take action, whether it’s making a purchase, filling out a form, or requesting more information.
High-Intent Traffic vs. Other Forms of Marketing
In contrast, other forms of marketing, such as traditional paid advertisements, may not always target the most relevant audience. For instance, display ads or broad social media campaigns may reach a large number of people, but only a small percentage may be actively looking for what you offer. As a result, businesses may waste valuable resources trying to attract people who aren’t yet ready to purchase.
SEO, on the other hand, ensures that your message is reaching consumers who are actively searching for solutions, making it a more cost-effective and efficient marketing strategy during a recession. By focusing on high-intent consumers, businesses can maximize their return on investment and avoid wasting money on leads that are unlikely to convert.
Why High-Intent Traffic Results in Higher Conversion Rates
High-intent traffic typically results in higher conversion rates because the visitors are already looking for the specific products or services your business offers. These consumers have a clear need and are more likely to trust and engage with businesses that provide relevant, helpful information.
For example, if someone searches for “how to fix a leaky faucet,” they are likely experiencing a plumbing issue and are looking for a solution. If your website offers a detailed guide or service page that addresses this problem, the visitor is much more likely to contact you for a repair. In contrast, someone who sees a general ad for plumbing services may not have an immediate need or may not be in the mindset to take action.
SEO helps businesses attract people who are ready to act, making it a highly efficient strategy for generating leads and driving conversions, even in difficult economic times.
Adapting to Changing Consumer Behavior During Recessions
During a recession, consumer behavior undergoes significant changes. People become more cautious about their spending, and they are likely to do more research before making purchases. Understanding these shifts in behavior is critical for businesses to remain relevant and continue attracting customers.
How Consumer Behavior Shifts During Recessions
In times of economic downturn, consumers tend to prioritize value over luxury. They may search for more affordable alternatives, discounts, or solutions that can help them save money. SEO helps businesses stay relevant during these times by focusing on the needs and concerns of recession-conscious consumers. By targeting budget-friendly keywords and creating content that addresses the pain points of consumers, businesses can maintain visibility and appeal to their audience.
The Importance of Targeting Long-Tail Keywords and Local SEO
One of the most effective SEO strategies during a recession is targeting long-tail keywords and local search terms. Long-tail keywords are highly specific search queries that tend to have lower competition but higher conversion potential. For example, “affordable hair dryer with low decibels” is a more specific and targeted search than just “hair dryer.” These longer, more detailed searches reflect the way consumers are thinking during a recession, as they look for specific solutions that meet their needs.
Local SEO is also crucial, as many consumers turn to local businesses for more personalized and cost-effective solutions. By optimizing for local search terms, businesses can ensure they remain visible to consumers who are looking for products or services in their area. Local SEO helps businesses stay connected with their communities, even when broader economic conditions may be challenging.
SEO’s Adaptability to Budget-Conscious Consumers
Recession periods often lead to a rise in demand for informational content. Consumers are more likely to seek out content that helps them save money or make informed decisions. SEO can help businesses cater to this shift by focusing on creating valuable, informative content that addresses the concerns of budget-conscious consumers.
Whether it’s blog posts about “how to get the best deals” or “affordable home repair tips,” SEO helps businesses meet the changing demands of their audience while simultaneously building their online presence. By providing solutions that resonate with consumers, businesses can maintain their relevance and continue to drive traffic, even when economic conditions are uncertain.
Boosting Credibility and Trust Through SEO
In times of economic uncertainty, credibility and trust are more important than ever. Consumers are more selective about where they spend their money, and they are likely to choose businesses that they trust and perceive as credible. SEO plays a significant role in fostering this trust.
How High Rankings on Google Foster Credibility
When a business ranks high on Google, it sends a message to consumers that the business is a credible and authoritative source. Google’s algorithms prioritize websites that provide high-quality content, user-friendly experiences, and relevant solutions. As a result, businesses that rank well in search results are often seen as more trustworthy by consumers.
The Role of Reviews, Quality Content, and Backlinks in Reputation Building
SEO also helps businesses build credibility through reviews, quality content, and backlinks. Positive customer reviews signal trustworthiness, while high-quality content demonstrates expertise. Additionally, backlinks from reputable websites further establish a business’s authority. All of these factors contribute to a website’s reputation and its ability to rank well in search results.
Trusted Websites Are More Likely to Survive Economic Downturns
Websites that are trusted by both Google and their audience are more likely to withstand the challenges of a recession. Trustworthy businesses enjoy higher customer loyalty, better conversion rates, and improved brand reputation, which all contribute to long-term success. In uncertain economic times, this trust is a valuable asset that can help businesses weather the storm and continue thriving.
SEO Causes Google to Recommend Your Website
Search engines want you to use SEO to know you exist and have a good website. In other words, when you execute SEO operations, you assist search engines in crawling your website and ensuring that you fulfill all of the ranking factor requirements. Given that Google promotes your site to target visitors, they can have a positive online purchasing experience.
With appropriate SEO, you may persuade Google that you are trustworthy and that they (search engines) should suggest your site to others. As a result, Google will place you ahead of your competitors.
Last Thoughts
During a recession, the economy suffers, individuals lose their jobs, consumers focus on saving, businesses make fewer sales, and overall economic production falls. Nobody knows for certain if the next economy will enter a recession. However, it is critical to be cool, be prepared, move slowly, and, most importantly, invest in SEO services to continue expanding and increasing sales.
Individual firms find it challenging to score well in highly competitive industries. However, it implies that you must focus on improving your site with the assistance of SEO pros. Earning backlinks, promoting products or services on social media, improving content, meta description, and so on are low-cost techniques to boost your website’s position and create leads during a recession.
Remember that as the economy improves, customers will regain spending power and may return to their previous shopping patterns. Because you have previously helped them at a tough moment, they will gladly spend their money on your items. They will stick with alternative items and return to known brands and products.
Thatware | Founder & CEO
Tuhin is recognized across the globe for his vision to revolutionize digital transformation industry with the help of cutting-edge technology. He won bronze for India at the Stevie Awards USA as well as winning the India Business Awards, India Technology Award, Top 100 influential tech leaders from Analytics Insights, Clutch Global Front runner in digital marketing, founder of the fastest growing company in Asia by The CEO Magazine and is a TEDx speaker and BrightonSEO speaker.
