Hope you have completely done with the pre website migration procedure and your website is ready to launch, now following the post SEO migration checklist you need to have some necessary checks after the website deployment. The points are here in a nutshell:
Step 1: Audit Your New Migrated Site
Run a fresh audit for the newly migrated site to find out if any new issues occurred. Use the Screaming Frog tool to run the detailed audit. This forms the first and foremost step for post SEO migration.
Step 2: Check Google Search Console
After the site is live, you should open Google Search Console and upload an updated sitemap. Doing this will help to index your new site. After uploading the new sitemap, you can monitor the following:
- Monitor Indexing
- Monitor Crawl Stats
- Monitor Google Crawl Frequency
- Monitor ‘Not Found URLs” setup redirects
- Monitor Improvements Recommendations & Implement
If you see any issues, contact the development team and fix them as early as possible before your rankings are significantly hurt.
Step 3: Check Bing Webmaster Tools as Post SEO Migration Check-up
Bing has also advanced the site scan feature to help you with the issues findings for your site. Make sure to check for errors on the Bing dashboard if any appears and try fixing those for better crawling and indexing rate.
Step 4: Check Indexation Rate and Ranking Status
Generally, a website gets affected in terms of indexation and rankings in the SERP. So go to the SERP and check a number of indexed pages as follows:
Currently indexed URLs 227, if the number of indexed pages doesn’t increase post-migration, there might be some issues with the 301 redirects.
And for ranking you should already have the tracking record for that and following that do the checks again, if it get slides, then you need to invest improving your SEO score in terms of onpage, technical and offsite activities.
Step 5: Inbound links should be updated
If you already had some links coming from other high valued sites, then contact external blogs, websites, and other resources to inform them of the new location. Prioritise this for the pages that you identify as extremely important for your SEO and ask any link relevant to that page to be updated.
Step 6: Launch Disavow for Low-Quality Links
The migration of your website has migrated all the links consists both good and bad. You need to request the harmful (low authority) links to be removed or set to no-follow. And any such link that you are unable to remove or no-follow should be disavowed. In order to do this follow the steps here:
- Use Ahrefs tool
- Extract all backlinks from the backlinks tab
- If you find backlinks having 0 to 10 domain rating, filter them out in excel, and save them in a .txt file and request for disavowing in this tool here:
Once you upload the list, it will be processed within weeks for disavow.
Step 7: Monitor Google Analytics
To track the ups and downs comparison between pre and post SEO migration you need to analyse the data of Google Analytics and act accordingly in order to improve the graph.
So, doing all these steps altogether you can set up a newly migrated site. Hope this guide will cover up most of the key things to remember after your site goes live post-migration.
Wrapping up Post SEO Migration
Post SEO migration can help a website to be penalty free and also helps a campaign to remain error free during a transit. This phase is very essential as it helps to keep control of SEO power intact within a website!