Humans v/s AI! Who Will Win The SEO War?

Humans v/s AI! Who Will Win The SEO War?

A long debate can be run on human vs AI (artificial intelligence). Many support the power of artificial intelligence whereas the others strongly believe the power of human intelligence.

Intelligence is the mental ability used in thinking, problem-solving and learning, and it combines the main cognitive functions of vision, knowledge, concentration, focus, preparation and vocabulary. Years of research have proven time and time again that knowledge can be calculated by uniform, scientific tests and can be changed through personalized means and methods.

Artificial Intelligence (AI) has grown tremendously over the years, and over the years it is seeing more revolutionary changes in its architecture, roles and significance. AI is currently used in several industries and business functions, such as cyber security, banking, marketing, sales, transportation, customer engagement, etc., primarily for the automation of regular and mundane tasks.

Several food delivery companies, navigation using Google Maps, first level customer engagement, website and online platform lead generation and technical support, digital music discovery on Spotify, web application protection, manufacturing assembly lines, etc. are already using AI to a considerable extent. 

AI utilizes contextual knowledge, unlike machines and computers, which allows it the ability to sense, interpret and react to a given, current context or circumstance to achieve optimal output utilizing past data stored in its memory and observations from a variety of fields and activities. Machine learning and the analysis of natural language will allow companies to use AI to do more complex and personalized activities.

Uber conducts pilot studies and self-driving car tests. Much more ongoing research is being carried out to leverage AI with machine learning and natural language processing to make processes more efficient and cost-effective.

Will AI replace human intelligence?

With the amount of expenditure flooding into R&D of AI technologies in various fields, it is commonly believed that AI would take over the jobs leaving many million people unemployed, and even take over the world at some stage. Getting these concerns is understandable to some degree, since there are a number of jobs lost, especially those involving routine and daily activities and decisions. Yet AI cannot completely replace human intellect. Why?

Firstly, Human intelligence is the culmination of millions of years of research and fine-tuning. Our cognitive skills and abilities are developed to a point where we are able to multi-task, respond effectively to new circumstances and adjustments, adjust to a dynamic environment, manage abstract ideas and difficult activities, interpret even ambiguous orders, be agile, etc.

Second, human intelligence encompasses interpersonal and intrapersonal knowledge that allows people to manage thoughts, make observations, respond to sensitive information, make judgments, solve problems in a creative way, etc. Both of these are human prerogatives, and the machines cannot imitate them.

Thirdly, since AI is a replicated version of human intelligence, it will require several times more R&D, instructions and investments to be able to fully mimic or become superior to the human intelligence. At best, AI can be a powerful tool for use by humans in improving the way the world works.

Artificial intelligence is a powerful tool undeniably. It is also valid that people’s level of attention and concentration has shrunk considerably due to the availability of extra information and resources around us. 

Human intelligence cannot fully understand and analyze the voluminous amount of data produced and the problem is further accentuated by adding the shrinking attention spans and plateauing cognitive growth over the last few years.

Impact of AI on future of Jobs and Economy

  • Automation of tasks – The most obvious impact of AI is the result of task automation across a wide array of industries, transformed from manual to digital. Tasks or roles requiring a degree of repetition or the collection and processing of vast amounts of data are now produced and analyzed by a machine, which sometimes does not require human interaction.

  • Welcome new opportunities – This opens up and develops new industries and jobs for the workplace as AI and machine learning handle the manual tasks that people used to do. Digital engineering is an illustration of a new field arising from rapid technological growth, and it is still developing. Thus, while old manual tasks may be out, new jobs and professions will emerge.

  • Economic growth model – AI will open lots of business opportunities and improve productivity and engagement within the company when used with intent and not for the sake of technology. It, in effect, will lead to increased demand for products and services and push a pattern of economic growth that increases and improves the quality of life.

  • More space for creativity and innovation – Through robotics, AI, and automation pushing some of the routine and tedious jobs out of our control, practitioners have more time to focus on learning, producing creative and innovative ideas, and acts that are beyond AI’s scope and firmly within the realm of human intellect.

  • Role of work – In the era of AI it is even more important to understand the role of work beyond simply maintaining a living standard. It becomes a manifestation of the fundamental human need for involvement, co-creation, commitment and a sense of need; and therefore it should not be ignored. So even the ordinary and sluggish tasks at work become valuable and worthwhile in some way, and if removed or automated, it should be replaced with something that offers the same opportunity for human expression and discovery.

Leave a Reply

Your email address will not be published. Required fields are marked *