Importance of Content GAP Analysis:
This analysis involves identifying keywords that are relevant to the website’s niche and comparing the website’s existing content with that of its competitors. The goal is to identify keywords and topics that the website’s competitors are ranking for, but the website is not. This analysis helps to identify content gaps, which can be filled with new content that targets those keywords and topics.
This analysis involves identifying keywords that are relevant to the website’s niche and comparing the website’s existing content with that of its competitors. The goal is to identify keywords and topics that the website’s competitors are ranking for, but the website is not. This analysis helps to identify content gaps, which can be filled with new content that targets those keywords and topics.
Step 1: Find you focus keywords and competitive related page
Focus Keyword: child custody lawyer colorado springs
Your domain: https://boallaw.com/family-law/child-custody-support-modifications/
Competitor 1: https://www.chamberlandlaw.com/child-custody-and-visitation.html
Competitor 2: https://www.harrisfamilylaw.com/protect-the-children/child-custody/
Competitor 3: https://coslawyer.com/low-cost-custody-kit/
Step2: Put all the Step1 detail in the below website and then click to compare
Here is the below list for related keywords
https://docs.google.com/spreadsheets/d/1LkWiSZ6ewp2i57e1bXYOo2pyjpHPKFqupnRvX7_LdFA/edit?usp=sharing
Note: Now we need to select those key which are related to our website niche.
- Here are some related keywords
- child support attorney
- child custody attorney
- child custody lawyers
- colorado child support
- child support lawyers
- child support colorado
- child support attorney near me
- affordable child custody lawyers
- colorado child custody laws
Recommendation: So, we need to write a fresh SEO friendly content for this page. This content help to improve their website’s search engine rankings, increase traffic, and ultimately drive conversions.
Topic Clusters Optimization Using Python
Using this Python tool we can create a topic cluster from a large number of random keyword list, using those topic cluster we can write blogs.
Step 1:
Create a folder on desktop –
Create a TXT file on that folder and rename it to “keywords”
Now go to any keyword research tool and extract large number of keywords from a broad topic.
For example –
We have searched a broad topic on Seranking keyword research tool –
And the tool provided a large number of random keywords, now we have group them to create topic cluster –
Got 1149 keywords –
Now copy those keywords and paste on that previously created TXT file. And save it.
Step 2:
import csv
import numpy as np
from sklearn.cluster import AffinityPropagation
from sklearn.feature_extraction.text import TfidfVectorizer
# Read keywords from text file
with open(“keywords.txt”, “r”) as f:
keywords = f.read().splitlines()
# Create a Tf-idf representation of the keywords
vectorizer = TfidfVectorizer()
X = vectorizer.fit_transform(keywords)
# Perform Affinity Propagation clustering
af = AffinityPropagation().fit(X)
cluster_centers_indices = af.cluster_centers_indices_
labels = af.labels_
# Get the number of clusters found
n_clusters = len(cluster_centers_indices)
# Write the clusters to a csv file
with open(“clusters.csv”, “w”, newline=””) as f:
writer = csv.writer(f)
writer.writerow([“Cluster”, “Keyword”])
for i in range(n_clusters):
cluster_keywords = [keywords[j] for j in range(len(labels)) if labels[j] == i]
if cluster_keywords:
for keyword in cluster_keywords:
writer.writerow([i, keyword])
else:
writer.writerow([i, “”])
Save the code as python on that folder –
Now open anaconda prompt –
And go to that folder using cd command –
Now install those PIPs –
pip install scikit-learn
pip install numpy
Now run the python code –
python topic.py
After running this code, an excel file will be exported to your folder –
Result:
Open the clusters file –
As we can see the tool has analysed the keyword list and created a group for topic cluster.
Recommendation:
We will create blogs using those keyword group/cluster.
And interlink them to optimize topic cluster.