ChatGPT is a popular language model that is used by millions of people to find information on a wide range of topics. As a brand, appearing in ChatGPT’s search results can be a valuable way to increase your online visibility and reach a wider audience. One way to achieve this is through the use of entity optimization.
What are entities?
Entities are objects, concepts, or things that have a distinct identity and are recognized as unique by search engines like ChatGPT. This can include brand names, products, locations, and people. By optimizing your brand’s entities, you can increase the likelihood of appearing in ChatGPT’s search results.
How to define entities on our website?
From the point of view of technical SEO, perhaps the strongest method of defining entities in your content is through schema markups. Schema markups are enhanced description of specific objects or information on the website which also appears as various features in SERP.
While a schema markup does not label or generate an entity it can be used to link entities to specific identifiers which can help to define it. It can also be used to create semantic relationships between different entities.
When entities are defined, they can be linked to various objects using schema markups to make them part of Google’s knowledge graph.
The search engine knowledge graph defines a web of information for Google which links various information across the web and helps search engines to create the context for the information that it crawls.
Here’s a simple example of a Knowledge graph defining the Entity: Martha van Berkel, CEO of Schema App.
Martha here is the central entity which is linked to several other relevant entities called nodes through identifiers called edges. These nodes define Martha’s properties, thus making her distinct from other Marthas.
ENTITY SCHEMA AND ENTITY OF PAGE SCHEMA IMPLEMENTATION
MAIN ENTITY SCHEMA
It indicates the primary content topic or entity that is defined on the page or for which the page is made. Normally such schemas are implemented as objects with their own properties in the Schema Markup code.
You can learn more about its JSON LD implementation here > https://schema.org/mainEntity
Implementation Process:
- Need to implement in Home Page in the header section.
Here’s an example for ThatWare Home Page:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “WebPage”,
“@id”: “https://thatware.co/”,
“mainEntity”: {
“@type”: “Organization”,
“name”: “ThatWare”,
“url”: “https://thatware.co/”,
“telephone”: “+91-7044080698”,
“image”: {
“@type”: “ImageObject”,
“url”:”https://thatware.co/wp-content/uploads/2020/07/logo.png”,
“height”: 433,
“width”: 1702
},
“address”: “ThatWare LLP, Arunava Sarani, Sukriti Apartment – G Floor, North Ghosh Para, Bally, Howrah – 711227.”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.8”,
“ratingCount”: “400”
}
}
}
</script>
As can be understood, the various properties of the Main Entity object like type, url, image, address etc define the Entity ID i.e ThatWare as an Organization. Reference to social media links and other authoritative profiles like Wikipedia can also be shared using “SameAs” tag.
How to optimize your brand’s entities for ChatGPT
Define your brand’s core entities:
The first step in optimizing your brand’s entities is to define the core entities that are most relevant to your business. This can include your brand name, product names, locations, and key personnel. Once you have identified your core entities, you can focus on optimizing them for ChatGPT.
Use structured data:
Structured data is a standardized format for providing information about your brand’s entities to search engines like ChatGPT. By using structured data, you can provide more information about your brand’s entities, such as product descriptions, prices, and availability. This can increase the likelihood of appearing in ChatGPT’s search results and make it easier for users to find information about your brand.
Create high-quality content:
Creating high-quality content that is optimized for your brand’s core entities is an important part of entity optimization. This can include blog posts, product descriptions, and social media content. By using your brand’s core entities in your content, you can increase the likelihood of appearing in ChatGPT’s search results and improve your brand’s online visibility.
Leverage local SEO:
If your brand has physical locations, optimizing your entities for local search is essential. This can include optimizing your location data, creating local content, and using local keywords. By optimizing your brand’s entities for local search, you can increase the likelihood of appearing in ChatGPT’s local search results and attract more local customers to your business.
Here’s our local SEO SERP stats:
Monitor your results:
As with any SEO strategy, it’s important to monitor your results and adjust your approach as needed. By monitoring your brand’s entity optimization efforts, you can see what’s working and what’s not, and make adjustments to improve your results. In conclusion, optimizing your brand’s entities for ChatGPT is a valuable way to increase your online visibility and reach a wider audience. By defining your core entities, using structured data, creating high-quality content, leveraging local SEO, and monitoring your results, you can increase the likelihood of appearing in ChatGPT’s search results and attract more customers to your business.
We optimised our website for gaining entity signals based on entity optimisation algorithms and semantic engineering. This helped us to such heights that chatGPT got to know us in no time.
Wrapping up, optimizing your brand’s entities for ChatGPT is a valuable way to increase your online visibility and reach a wider audience. By defining your core entities, using structured data, creating high-quality content, leveraging local SEO, and monitoring your results, you can increase the likelihood of appearing in ChatGPT’s search results and attract more customers to your business.
