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Brand Amplification is a service that falls between the capabilities of a branding/creative agency and a digital marketing agency. We developed these services for small to medium-sized businesses that cannot afford to work with both a creative agency and a digital marketing agency simultaneously.
The Brand Amplification Packages enable a small business to regularly IDEATE, CREATE, ENGAGE, and MEASURE. They can progress from ideation to building the idea, implementing it, and measuring its effectiveness. Let’s break down these steps to see what’s going on.
⭐Ideate
If you’re like most small businesses, you’re concerned with the day-to-day operations of your industry. And, to be honest, that’s exactly what you should be doing. You must prioritize delivering magic to your clients to keep the money coming in. We can bring a marketing brain to your company to help generate ideas and energy focused on telling your story in new and unique ways.
Amplification packages include a monthly meeting with two goals: review what we did last month and plan for what we can do this month.
⭐Examples:
- Running a holiday-specific promotion or campaign;
- Creating an infographic about how you help your tribes so they can visualize the magic; and
- Identifying some local events where you might be able to set up a booth.
⭐Create
Internal resources for creation are typically limited to that one employee who has seen a Ted talk and has a bootleg version of Adobe Photoshop on their laptop. The “stuff” that is produced is rarely on brand, on message… or on time. We can assist you in bringing consistency and polish to your creative deliverables.
All amplification packages include the creation (within reason) of the ideas generated during the Ideation phase. This includes landing pages, brochures, infographics, and presentations, among other things. This can also include creating a business card for a new team member, assisting with email signatures, and other creative tasks.
⭐Examples:
- Creating a custom folder with inserts for your sales team
- Creating landing pages for your tribes to customize messaging for them
- Creating some sick swag to hand out at meetings
⭐Engage
If tumbleweeds are blowing across your social media profiles and your most recent post was about how you’re ditching your MySpace profile for this new thing called Facebook… You’re not by yourself. Setting aside time to interact with your tribes regularly is difficult… but it is necessary. We can help you develop a strategy and shape the content that goes with it so that your customers and prospects are engaged with your company on an ongoing basis.
Various amplification packages include various levels of content planning and creation: providing guidance and leaving posting to you, sharing the responsibility of posting with you, or completely removing it from your plate and doing the posting for you.
- Four objectives are explained:
- Awareness: Put yourself in front of new people regularly [Measure: Traffic and Inquiries]
- Education: Openly share our expertise [Measure: Reduced Sales Cycle and Smarter Clients]
- Contribution: Invite people to freely participate in the conversation [Measure: Interaction and Reviews]
- Appreciation: Demonstrate to your tribes that you genuinely care [Measure: Repeat Customers and Referrals]
⭐Examples:
- Creating a digital assessment or quiz for your clients to aid in the identification of gaps in their internal systems that your product or service can help bridge.
- Developing email drip campaigns to foster relationships and increase conversions
- Identifying and documenting opportunities to do good in the community.
⭐Measure
Without measurement, how can you tell if something is working? For you, this could mean increased traffic to your website, phone calls, likes, comments, shares, and so on. While we don’t claim to have the same depth of reporting as a full-service digital marketing agency, we can answer these questions using basic information from your social channels and Google Analytics.
Our amplification packages include SIMPLE and direct reporting on the most important things to you. We can’t know where we’re winning unless we track! We have several tools that compile all of your data into a unified report that we review monthly.
⭐Examples:
- According to Google Analytics, your bounce rate has decreased in the last 30 days since we added a new section to the home page.
- Facebook is showing increased audience engagement due to the post asking people to share photos of themselves using your product at home.
- The number of phone calls has decreased since we removed the popup window from the home page.
⭐Who Is This Solution Not Suitable For?
If you require highly complex PPC (pay-per-click) campaigns, detailed reporting, goal tracking, and obsess over micro-tweaking your Google Analytics, this service is not for you. We work with some AMAZING agencies to handle these services, and they are ninjas at what they do. We can arrange an introduction if we believe it is in your best interests. Ultimately, we aim to generate enough business for you to retain a creative agency and hire a dedicated digital marketing agency. That’s when things get interesting.
Unlocking the Potential of Advanced Brand Amplification Strategies
In a landscape where consumer preferences and technological advancements constantly shape the marketing domain, the quest for brand amplification takes on new dimensions. Beyond conventional approaches, brands are delving into advanced strategies to not just reach but truly engage their audiences. This section explores these strategies, delving into the intricacies of emerging technologies, omnichannel approaches, community-centric initiatives, brand advocacy, and sophisticated measurement techniques.
Harnessing the Power of Emerging Technologies
Innovation is the cornerstone of brand amplification in the digital era. Emerging technologies offer a vast playground for brands to explore, enabling them to captivate audiences in novel and immersive ways. Among these technologies, augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and machine learning (ML) stand out as transformative tools for brand storytelling and engagement.
Augmented reality (AR) and virtual reality (VR) have transcended their novelty status to become powerful vehicles for brand experiences. AR applications allow users to overlay digital content onto the physical world, offering interactive and engaging experiences. For instance, beauty brands utilize AR try-on tools to allow customers to virtually test makeup products before making a purchase, enhancing the online shopping experience and reducing purchase hesitation.
Virtual reality (VR), on the other hand, transports users to immersive digital environments, providing opportunities for brands to create memorable and impactful experiences. Travel companies, for instance, leverage VR to offer virtual tours of destinations, allowing prospective travelers to explore accommodations, attractions, and activities from the comfort of their homes.
Artificial intelligence (AI) and machine learning (ML) are revolutionizing brand interactions through personalized recommendations, predictive analytics, and conversational interfaces. AI-powered chatbots enable brands to provide real-time customer support, answer queries, and guide users through their purchase journey. E-commerce platforms leverage ML algorithms to analyze customer data and deliver personalized product recommendations, increasing conversion rates and customer satisfaction.
By embracing emerging technologies, brands can differentiate themselves, enhance customer engagement, and create memorable brand experiences that resonate with their audiences.
Embracing Omnichannel Brand Amplification
In an increasingly interconnected world, consumers expect seamless and consistent brand experiences across all channels and touchpoints. Omnichannel brand amplification involves integrating marketing efforts across various channels, both online and offline, to create unified and cohesive brand experiences.
At the heart of omnichannel brand amplification lies the concept of unified brand messaging. Brands must develop a consistent brand narrative and messaging framework that can be adapted and tailored to different channels and audience segments while maintaining coherence and authenticity.
Cross-channel integration is another essential aspect of omnichannel brand amplification. Brands must leverage technologies and strategies that enable seamless synchronization of customer data, interactions, and preferences across channels. By centralizing customer data and insights, brands can deliver personalized and contextually relevant experiences at every touchpoint along the customer journey.
Personalization is key to successful omnichannel brand amplification. By leveraging data analytics and customer insights, brands can tailor content, messaging, and offers to individual preferences, behaviors, and demographics. Personalized experiences not only enhance engagement but also foster loyalty and advocacy among customers.
Community-Centric Brand Building
In today’s interconnected world, communities play a vital role in shaping consumer behavior and brand perceptions. Community-centric brand building involves creating and nurturing communities of like-minded individuals who share common interests, values, and passions related to the brand.
Branded online communities provide a platform for customers to connect, engage, and collaborate with each other, fostering a sense of belonging and affinity towards the brand. By facilitating conversations, sharing knowledge, and providing support, brands can build strong and loyal communities that serve as advocates and ambassadors for the brand.
User-generated content (UGC) campaigns are another effective way to harness the power of communities in brand building. By encouraging customers to create and share content related to the brand, products, or services, brands can amplify their reach and authenticity. UGC campaigns not only increase brand visibility but also foster trust and credibility among consumers.
Co-creation initiatives involve involving customers in the product development process, soliciting their input, ideas, and feedback to create products and experiences that resonate with their needs and preferences. By engaging customers as co-creators, brands can enhance innovation, build loyalty, and differentiate themselves from competitors.
Cultivating Brand Advocacy and Ambassadorship
Brand advocacy and ambassadorship are essential components of brand amplification, as satisfied customers and loyal fans become vocal advocates who promote the brand to their networks. Cultivating brand advocacy involves nurturing relationships with customers, influencers, and brand ambassadors, empowering them to share their positive experiences and endorsements with others.
Loyalty programs and rewards incentivize customers to engage with the brand, make repeat purchases, and refer friends and family. By offering exclusive rewards, discounts, and perks, brands can encourage loyalty and advocacy among customers.
Influencer partnerships allow brands to leverage the reach and credibility of influencers and thought leaders in their industry to amplify their message and reach new audiences. By collaborating with influencers who align with their brand values and target audience, brands can increase brand visibility and credibility among consumers.
Employee advocacy programs empower internal team members to become brand advocates, providing them with the tools, resources, and incentives to share company news, updates, and content on their personal networks. By mobilizing employees as brand ambassadors, brands can amplify their message and reach a wider audience.
Measuring Brand Amplification Effectiveness
Effective measurement and evaluation are essential for optimizing brand amplification efforts and demonstrating ROI to stakeholders. In addition to traditional metrics such as website traffic, engagement, and conversion rates, brands should also track qualitative indicators such as brand sentiment, customer satisfaction, and brand affinity to gauge the overall impact and effectiveness of their brand amplification initiatives.
Sentiment analysis involves using natural language processing (NLP) algorithms to analyze online conversations and social media mentions to understand the sentiment and perception of the brand among consumers. By monitoring brand mentions, sentiment, and trends, brands can gain valuable insights into consumer perceptions and attitudes towards the brand.
Brand lift studies involve conducting controlled experiments or surveys to measure changes in brand awareness, perception, and intent as a result of brand amplification campaigns or initiatives. By comparing pre- and post-campaign metrics, brands can assess the impact and effectiveness of their brand amplification efforts and identify areas for improvement.
Attribution modeling enables brands to accurately attribute conversions and revenue to specific brand amplification channels and touchpoints. By using advanced attribution models such as multi-touch attribution or algorithmic attribution, brands can gain insights into the customer journey and optimize their marketing mix for maximum impact and effectiveness.
⭐Are You Ready to Amplify?
There is no such thing as a magic formula that guarantees instant success. Getting into a groove and finding your voice takes time and practice. But we do know that doing SOMETHING is far superior to doing nothing. Consistent marketing increases recognition and trust, which helps to build your brand.
You are not required to do it alone. ThatWare is ready to assist you in brainstorming, creating, engaging, and measuring your marketing and creative efforts.
